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FCPX: Ready or Not, Here it Comes...

COW Library : Apple FCPX or Not: The Debate : Gary Adcock : FCPX: Ready or Not, Here it Comes...
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CreativeCOW presents FCPX: Ready or Not, Here it Comes... -- Apple FCPX - Final Cut Pro X Review


Chicago Illinois USA

©2011 CreativeCOW.net. All rights reserved.


We knew that Gary Adcock was the perfect person to deal with an app that aspires to meet the needs of the hardest-core, highest-end pros. Or does it? What if Apple told you that Final Cut Pro X wasn't meant for you? Gary goes beyond his own knee-jerk reaction to the release to get under the hood of FCPX, and he likes a lot of what he sees. In Part 1 of his look at FCP X, he starts with an area FCP has historically struggled most, yet that matters most to editing professionals: media management. For an additional look at the subject of this article, see FCPX: Hardware changes - PART Two.



FCPX: READY OR NOT, IT'S HERE


I'll be honest. When I first opened FCPX, my first title for this article was, "What the @#%, Apple?!"

Let's get the hard part out of the way first. FCPX is NOT an upgrade to Final Cut Pro 7. This is a whole new app, literally built from the ground up. Here's one thing that this means: upgrades traditionally allow you to open previous projects. That is not allowed here, so let's just call this a whole new app.


This is a look at the full interface of FCPX
This is a look at the full interface of FCPX


This release is not for the professional editor, not yet. Apple knows this -- BOY, does Apple know, and they understand that if they want to make this useful for pro editors, they have a short window to deliver some of what's missing.

The main issues for most pro editors now: no support for any tape based capture, no third-party hardware support, and no third-party codec support. That means that you cannot send or receive an EDL or XML file for online editing or finishing.


These are the available direct output options for Final Cut Pro 10, Note that Blu-ray is finally an option for mac users, and that the Export Movie Option offers all flavors of ProRes, DVCProHD and 2 Versions of Sony's XDCam Codec, and the Export Image Sequence offers output of DPX or Open EXR format frames using the libraries for Shake.
These are the available direct output options for Final Cut Pro 10, Note that Blu-ray is finally an option for mac users, and that the Export Movie Option offers all flavors of ProRes, DVCProHD and 2 Versions of Sony's XDCam Codec, and the Export Image Sequence offers output of DPX or Open EXR format frames using the libraries for Shake.


Apple has been very specific, that this is not the final state of FCPX. Features are expected to be added quickly, via the App Store, with some of them waiting to show up natively in OS X Lion and with support for Thunderbolt.

Once we get past the knee-jerk reactions (like mine was), the fact is there's a lot to like about FCPX right now. The GUI has naturally received the most attention so far, but I'd like to show you some of what's going on underneath the hood.

Some of it has to do with 64-bit speed that you're not going to believe, but I'm going to start with our old friend, FCP media management. Even more important, is the information about your media, called metadata. The changes that Apple has made will change the future of non-linear editing for film, video and digital cinema professionals, with power that high-end pros have only been dreaming of.


Finally Apple has been able to include a true Background Tasks Indicator that is more than a spinning beach ball and a locked up interface.
Finally Apple has been able to include a true Background Tasks Indicator that is more than a spinning beach ball and a locked up interface.


INGEST OR IMPORT?


Since there is not a way to open previous projects, your best practice here is to start from scratch with the newest tapeless camera you have access to.

However, while Apple's approach with FCPX defaults to ingesting the media directly from the camera, a reality is that we no longer shoot our projects on a single camera or a single form of media.That concept precludes using the camera as a media ingest device, especially when you consider that many cameras use USB as the only connection, yet I can transfer from SxS, SDHC or CF cards over SATA at 10x the speed of USB.

My main reasoning for this is simple--why bother hanging a camera when you can edit with the content directly from the cards while the transfer of media is going on in the back-ground? The only difference is when the media copy is complete your timeline playback be-comes noticeably faster.


Final Cut Pro has gained enough intelligence to be able to understand media location and organization as part of this release, that level of commitment is at the foundation of this release and is evident throughout the application.
Final Cut Pro has gained enough intelligence to be able to understand media location and organization as part of this release, that level of commitment is at the foundation of this release and is evident throughout the application.


Currently FCPX easily supports the DSLR cameras, Panasonic's P2 and AVC-I format cameras along with any Apple Devices. My pre-release version of the software had some issues with importing of Sony's EX and XDCAM formats, so I resorted to using the XDCAM Transfer Tool.

There is no support for any of the RAW camera formats or frame based workflows like DPX or Tiff working with this release. Workarounds for higher end cameras include using the QT reference files with R3D media, and just importing ProRes from the ARRI Alexa. However in both of these cases much of the camera metadata is ignored.


This is the metadata folder from my ingest test with FCPX, my original media included a 20sec video clip from my iPad and a Nikon DLSR card archive. You can see from this that AutoContent Analysis is doing quite a bit in the background.
This is the metadata folder from my ingest test with FCPX, my original media included a 20sec video clip from my iPad and a Nikon DLSR card archive. You can see from this that AutoContent Analysis is doing quite a bit in the background.


AUTO CONTENT ANALYSIS: IT'S ALL ABOUT THE METADATA


The real fun starts once you get your media in, you can then see some of the industry-changing approaches that Apple has built in for tracking metadata. Metadata is not magic and what is done with it is not voodoo. Metadata is nothing other than information about your data, being handled as a secondary part of the content.

It was only with the onslaught of digital still cameras that we started to understand the vast amount of data that a camera could embed into the content stream, simply not possible with video or film. If you have never ever opened the EXIF panel in Photoshop and taken a peak at what is viewable in that file, you get some idea of what it's possible to include in a digital cinema file.

That extra information covers everything from your camera's serial number, GPS loca-tion data, time of day, zoom settings, exposure, even auto color settings and the date the data card was last formatted are cataloged, all of this information a secondary result of leaving film and videotape behind.

Now that more and more cameras are moving into the data realm, expect to see even more metadata on movie and film sets: SMPTE has defined the R210 protocol for metadata in a way that allows recording of up to 2048 fields of information embedded as data.

How great would an editor's job be if he has an assistant whose only job was to pre-sort the ingested material into workable bites based on script or shooting information? B-roll could be flagged at the camera, and then deposited in the proper bin based on location and time of day it was shot. Studio interviews are separated into close up, 2-shot or wide shots. Exteriors are logged based on where and when the content was recorded. Even graphics and animations sorted into bins based on whether they are lower thirds or opens.

All of it happening automatically, nearly invisibly, in the background because of all that metadata being read and cataloged, so in this version of Final Cut Pro that assistant editor you cannot afford is called Auto Content Analysis, readying all of your incoming media and defining it as it is ingested into your system, placing the content in multiple places within the Event Library, based on both application and user defined keywords.



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  Apple FCPX or Not: The Debate Tutorials   •   Apple FCPX or Not: The Debate Forum
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Re: FCPX: Ready or Not, Here it Comes...
by Tracy Valleau
To all the over-the-top "good-bye Apple" folks: you do realize, don't you, that you're really complaining about YOUR OWN expectations? Apple DID NOT promise that this was the replacement for FCP7 on day one. This sort of hyperbolics is common from the masses (pro or otherwise) when new software is released. No need to get your panties in a bunch: You still have 7. Use it. Buy X and learn it... or else when X is finally up to speed, you won't be.

(Spoken as both a cutter and a software developer.)
Re: Article: FCPX: Ready or Not, Here it Comes...
by Stevo Chang
I've posted on several other forums but feel compelled to join the discussion here on Creative Cow as well.

I'm sure all concerns have been posted, so I won't rehash what's already been said.

However, I am very curious to see Apple's response to the overwhelmingly negative reaction to FCPX.

The fact that the FCPX discussion has reached the ear of Conan O'brien says alot about impact of FCPX and the void left by the discontinuation of the FCP7 line:

http://cinema5d.com/viewtopic.php?f=24&t=32156

I think Conan's video cleverly portrays the short-comings of FCPX's UI.
@Stevo Chang
by gary adcock
Funny I saw nothing about the UI in the Conan piece.

YET

Since FCPX does not have a bars generator- where did they get bars and tone if they cut in FCPX?

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

@gary adcock
by Stevo Chang
Haa - I see what you mean - I didn't mean showcasing the UI and seeing an editor work with it - but rather how the 'effect' of the loss of precision from the magnetic timeline and the lack of viewer window to I/O clips could lead an edit to be "off".

As for the bar and tone - maybe it was generated in FCP7, exported and brought into FCPX as an individual movie clip as a work-around for the non-existence of bar and tone?
Re: FCPX: Ready or Not, Here it Comes...
by Rob Ainscough
Ok, so I spent $400 (FCP X + Motion + Compressor) ... this is about $100-$200 less than a "normal" FCS upgrade. What I got is a product that will mess up my existing FCP 7 install, has less functionality than FCP 7, doesn't appear to be much faster on my 64bit setup, still can't work directly with my Sony MTS files.

In a word, even as an "experiment" this was a disaster and a complete waste of my time. It really is more of "plus" version of iMovie that only cost me $50.

Apple have done some great things in the past, and some really stupid things ... this has to be up there with iPhone 4 antenna problem of "you're not holding it right".

The odd part is Apple's Logic Pro folks had no big issues (sure some minor stuff but no show stopper) with moving to 64bit path, but their FCP folks seem to be struggling ... I gotta think there is more going on behind closed doors as I type this.
Re: FCPX: Ready or Not, Here it Comes...
by István Gábor Takács
Rob writes: "…still can't work directly with my Sony MTS files."

The promise to be able to work with native AVCHD MTS files was why I was waiting for FCPX that much. Now it really does not handle it? Is it true? What does it do with the files then?

I hated having to log and transfer and create 20 times (!) bigger ProRes files than original because FCP7 could not edit native AVCHD.

My other question that I would be happy if someone answered for me is if I install FCPX on the same Mac, will I really be unable to install updates for FCP7?

If to avoid this I install on a new partition, will I have to reboot to start the other program? (Sorry I never did partitioning)

thanks a lot!
István
@István Gábor Takács
by Glenn Camhi
>> My other question that I would be happy if someone answered for me is if I install FCPX on the same Mac, will I really be unable to install updates for FCP7? <<

If you follow the somewhat tedious instructions on this Apple Support page -- when you install FCPX -- it will allow you to install FCP7 updates, according to Apple. Note it's the second set of instructions, after the "New partition" section: http://support.apple.com/kb/HT4722
@István Gábor Takács
by Glenn Camhi
P.S. Follow the 3rd set of instructions after the Note also.
Re: @István Gábor Takács
by István Gábor Takács
Thank you Glenn for the fast answer!
Re: FCPX: Ready or Not, Here it Comes...
by Joe Fountain
It staggers me that you used 4 minutes of this video to talk about how wonderful this product is with out actually showing what it can do. I have wasted 4 minutes of my life (sorry, just couldn't sit through anymore)and 20 odd megs of broadband watching these stiffs talk as if they were being interviewed for a job that was way out of their league. Errr, it's really good and excellent and errrr.... just buy it and we'll tack on all the patches later. I'll go back to Premiere CS5 and AE and fly through my projects while you Pro Res. Get you act together Apple, your machines are pretty but overpriced and underpowered, sort that out and you may get a few more people back.

Joe Fountain
Cinematographer
Editor
New Zealand
@Joe Fountain
by gary adcock
What Video?
There is NO Video with my article....

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

@gary adcock
by Rob Manning
Gary,

You did fine with the explanatives, really, so thanks for the illumination out of the gate.

I'm sure you addressed a lot of questions for many.

The post may have been referring to the pirate takes in the NAB announcement, which are gloss overs anyway.

That Apple is plying their very savvy and loyal user base in a step by step upgrade making the calculation that attrition will be minimal, is quite bold.

There are users with significant investment, who have been putting off upgrades, just to wait and see and are now very much considering other 64 bit platforms, because of economic realities, even with the wheel spinning change over and learning curve.

Those with the iJOBS gene not unlike yourself, will hang in and develop as the next wave of technical experts when the full suite is manifest. Including the OS Lion, Thunderbolt, and however Apple includes or excludes the modular aspects for sound, DVD and etc.

I am always in awe of all the things Apple has going as far as loyalty. Back when a PC couldn't keep up with graphics, or when Sound Forge became Digi Design, or when ATT bought 75% of the post houses MAC went hand in hand with edits and recording and that user base, bought the machines that allowed Apple to stay on top of the graphics and media market.

The sustainability of pro computer hardware, to a company like apple, was not enough to carry the load and they had no choice but to curry favor as a consumer brand.

The reworked Creative MP3 design hit, then the media phone and Apple never looked back.

The strategy to pick off AVID when FCP was introduced worked well driving down prices for post editors who could now work from the home studio.

However, that was years ago and as your writings attest, Video has moved at warp speed beyond that cage fight and it appears that Apple is less interested in a return engagement at the expense once again, of the loyal users.

They relegate the pro side, to a slower lane and always have, once they became a phone company that happens to sell computers.

In short, even with a legacy of vaunted hardware advances, they are now behind without CUDA. It can configure to save real time tasking in post sure, and sail along at 64 bit, while the new FCPX platform as you describe it also manages time saving elements quickly, the trade off is waiting for ...as promised.

Not saying it's vapor ware, but they seem to be banking on consumers doing the same job as video editors, and that, will never happen.

Re-branding with consumers in mind, is a bad idea for the heavy hitters like yourself.

So hang in there and don't let the (B_ _ _ _ _ _ s) grind you up.

The changes come eventually, and go with the territory.
Re: FCPX: Ready or Not, Here it Comes...
by Michael Largé
Gary, what I really want to know is how is the audio editing in FCPX? I do all my audio work (narration, voice overs, music, etc.) in STP and if the majority of those features have been rolled into FCPX, then I'm good, but if not, then workflow becomes a problem.
+1
Re: FCPX: Ready or Not, Here it Comes...
by liz kaar
Apple sucks. Plain and simple. I mean really. Just idiots. They should know editors are crotchety people (god bless our souls), and don't like having the software we spend 10 hours a day on completely gutted. Again- Idiots.

Avid must have a huge smile on its face. God knows I'll be going back if Apple doesn't bring back the pro version (emphasis on PRO- not interested in editing in imovie).

Ugh.
Re: FCPX: Ready or Not, Here it Comes...
by Nicolae Ciobota
One day not soon enough Apple will come down from their high horses! This is a joke this release!
There is one thing about downloading an app on your iphone and another thing about working in a professional enviroment!
What are they trying to do? A product for the whole market? Killing a job that is been around for decades such a video editor?
Why is it only available on Lion and app store?
Apple hasd gonne way beyound a joke in fact it became a dicator of what you can and cant do!
I m going back to Avid and I trully hope this release is the end of this joke called Final Cut Pro!
Re: FCPX: Ready or Not, Here it Comes...
by Mark Bridgeman
My nomination for best response yet....switch to raising rice and goats!
@Mark Bridgeman
by Jiggy Gaton
Thx Mark, ya gotta laugh at all of this. The blogOsphere is on fire, showing how screwed up we editors are. But it looks bad for Apple, good for Avid and Premiere Pro (I suppose).

Phoenix Studios Nepal: A small A/V Production House in Kathmandu.
@Jiggy Gaton
by Rob Manning
One Pro, who realms imagery and HDslr for a living infers the Adobe offer for platform conversion is looking better and better, and he's deep into MAC world, certified and so on, so this revamp is going to have attrition.

Die hard(s), will stick it out but some folks have made a switch, to CS5.5 PP simply to save man hours, so yes using other platforms will recoup sooner than later in the on demand, on time video business.

It remains to be seen how quickly iJOBS allows development add ins, and it seems by comments here in this thread, that window is passing by very quickly.


Not sure if AVID has learned their lesson in captive market, they had been chasing iJOBS ever since FCP first hit, but that is ancient lore these days.

It depends on full function applications I suppose, and that bar currently, without third party elements is CS5 Master Collection, so need versus price point looms.
CS5.5 looking good indeed.
by Charles Mouyat
After reading much and fretting much, it's bye bye Apple.


Jack of all trades, master of a few.
Read this from Apple before installing FCPX
by Glenn Camhi
Before you install FCPX on a system with FCP7/FCS, read this Apple Support page!

The gist: If you can't or don't want to deal with the complications of partitioning your startup hard drive (the recommended method for installing FCPX), you need to follow a somewhat tedious (and unintuitive) process to ensure that FCP7/FCS updates and 3rd party workflows will not be screwed up by the FCPX install process.

Here's the link: http://support.apple.com/kb/HT4722

Thanks to Larry Jordan for pointing it out on his site.

Best,
Glenn
Re: FCPX: Ready or Not, Here it Comes...
by aaron shadwell
thanks Gary.

I found this helpful and interesting.

Much of the writing of this nature can be overly emotional and rather back and white in its thinking. I find this to unlike that - in other words very worth the read.

looking forward to part 2!

thanks for reading!!!
check out my rock band

shadwellmusic.com
Re: Article: FCPX: Ready or Not, Here it Comes...
by Eugene Lehnert
I think FCP editors should boycott the iPhone until Apple updates Final Cut Pro X Express to Final Cut Pro X. I have been such a strong supporter of Apple for so long as we all have. We have given them so much of our money. I was upset when they canceled Shake. (Which is still an amazing program) But now they took one of their best pieces of software and after all this time this is what we end up with? I want to believe they will make it better but will they? How long will it take? My copy of Shake may not work on Lion. Will FCP 7 work with Lion? I figured I would have to start brushing up on my Avid skills. The next project I do I will be doing it on the Avid now. FCP X could be great. There is some interesting stuff in there but right now it feels like it's 1999 all over again.







That was cathartic.

Re: Article: FCPX: Ready or Not, Here it Comes...
by Eugene Lehnert
Lightworks has an interesting roadmap:

http://www.lightworksbeta.com/index.php?option=com_content&view=article&id=...

Linux and OS X support

Re: FCPX: Ready or Not, Here it Comes...
by Randy Phillips
No support for previous projects!!?? So, my last 9 years of work get tossed in the bin because of this?
This is definitely a knee jerk reaction from me, but WOW! They MUST come up with a way to at least open & convert previous projects to this new app, or version or whatever you want to call it.
That is 100% unacceptable. I do a lot of TV commercials & long form industrial projects that all have a specific look to them & now I have to go back & start from scratch just because Apple's management & software engineers wanted to make a bold statement about this being "totally redesigned from the ground up?!?! I'd like to put a couple expletives in at this point, but I'm sure the post would get pulled.
Come on Apple! You've had an incredible product up to this point. I'm sure the new one is incredible but it won't be installed on my system until you support existing projects..........wow, just wow.

Randy Phillips
Randy's Video
Quincy, IL
@Randy Phillips
by Jiggy Gaton
Unfortunately, I think everyone here needs to subscribe to this thread: https://discussions.apple.com/message/15461927#15461927 as a lot of the questions being raised here, are being answered there, in that megathread of over 700 or so posts by now. I've been following that thread since post 1, and has been my primary source of entertainment during the difficult editing cycle I am in right now with FCP 7. It has been a source of hope and dismay. Right now I feel if I get thru this current project, I will retire and grow rice and goats like all my neighbors do, they are very happy all the time. And as for FCPX - forgettaboutit.

Phoenix Studios Nepal: A small A/V Production House in Kathmandu.
@Jiggy Gaton
by Rob Manning
That's funny, the Goat raising and Rice growing part, otherwise a complaint from 3 or 4 miles high.
Re: FCP X: Ready or Not, Here it Comes...
by Mark Palmos
Nice article, I just wish Apple would stop being so dishonest about their products... they always do that. "everything just changed in post" What a joke!!!
Re: FCP X: Ready or Not, Here it Comes...
by Mike Cohen
Has anyone been to an Apple store lately? They clearly cater to the masses which we are not. 100,000 copies of final cut vs 10 million ipads. Do the math. I watched Larry Jordan's thing from last week. It seems X is currently more of an upgrade to iMovie but likely an alternative to final cut for people not already familiar with old school editing (remember those ipad owners?)
Mike Cohen
@Mike Cohen
by Jiggy Gaton
Yes Mike, I was in several a few weeks back in Bangkok, as well as in many pro video shops. There was no one in those... but the Apple shops were packed full, and iPhone4s and iPad2s were flying off the shelves. In the words of Roland (The Gunslinger) from Stephen King's Dark Tower, we are "from a world now gone by." What I find amusing, is that I am now a dinosaur - two or three times over!

Phoenix Studios Nepal: A small A/V Production House in Kathmandu.
Final Cut Pro X Supports tape based capture
by John Lynn
Hi, great article! However, your first statement is not accurate. Final Cut Pro X does support tape based capture. However, it is very limited. It's the equivalent of the 'capture now' function in FCP 7.
Re: FCP X: Ready or Not, Here it Comes...
by Jiggy Gaton
Well this release has certainly given us all something to talk about, and I expect this thread to be as long as this one very soon: https://discussions.apple.com/message/15458199#15458199 which must be well over 600 posts by now. Personally, I wish Apple had just given us FCP 7.1, with 64-bit and real-time renders and I think I would have been perfectly happy. I think Fred's 30,000 ft. view above is accurate...we are supposed to be guinea pigs for this new product, and I for one, don't like that one bit...beta testers should not have to pay up front for a new product, at least not till it's ready to go live. But perhaps this is the brave new world of Apple...

Phoenix Studios Nepal: A small A/V Production House in Kathmandu.
+1
Re: FCP X: Ready or Not, Here it Comes...
by Glenn Camhi
One other question:

I read a review that claimed that installing FCPX on the same system as FCP7 will move some FCP-related files and/or folders on your computer. Is this true? Would this mess up any current projects in FCP7?

Thanks!
Re: FCP X: Ready or Not, Here it Comes...
by Jonas Cox
I don't understand the comments about synch. Do you mean that FCP 7 didn't do a good job of preventing an editor from accidentally losing synch, and FCP X does, or did FCP 7 just kind of randomly allow clips to drift out of synch?

I grew up on NLEs (Media Composer, to be precise) where the editor needed to think to maintain sync, and this made the editor (in my opinion) more alert, and purposeful, in those editorial situations.
Re: FCP X: Ready or Not, Here it Comes...
by Mike Garrick
What ever the outcome of this release. good, bad or indifferent. The world of editing has CHANGED. Seriously an editing system ( albeit not fully implemented yet) that does 4K files for $300.WTF!! I have watched over the last decade prices tumble, Avid Express for 5K, Avid Adrenalin for 30K, Avid Nitrous don't even go there! & thats just the software. Heck download it try it out no good throw it bin, no problem. No more angsting about IF we should get this software or that & how much the lease repayments will be. No more putting up with outrageous prices charged for software that occupies less than 100mb on your hard drive. Lets see what happens now with other developers & their pricing strategies. Either way the world of post production has changed.

P.S. My only concern (at the moment) is the color grading better than Color package? 3rd party software pluggins like "Luts buddy" will they work within this system. if not I'm sitting tight until its fixed.
Re: it's not an upgrade, it's a thumbing
by Charles Mouyat
I agree with Fred and Dan.

Mostly, I can't believe X won't be supporting older versions. "REVISIONS" are a fact of life. I deeply regret using FCP for some of the complex things that have been created in my studio. FCP 7 goes into a coma with its lack of 64 bit support, and this has been a damning failure on the late workstations that are terrifically underused.

I've been waiting anxiously, hoping I could upgrade some agonising projects into a new version that was 64 bit friendly. I made the wrong bet on FCP.

The fact that X won't open projects from FCP 7 is ludicrous. I've been depending on FCP for about 5 years, and as my needs grow, it just falls short. Now, think I'm gonna have to jump away from Apple to explore other software options.

"loyalty" is no asset in this game... I'm over it.

Jack of all trades, master of a few.
+3
Re: FCP X: Ready or Not, Here it Comes...
by Rob Ainscough
Although FCP X looks nice and does have some cool stuff, it is somewhat concerning that we've waited 2 years for an update only to find that "it's not for professionals".

Sadly, there are more powerful and more robust solutions in the market that with a good year or two head start in a 64bit environment.

And finally to separate out Motion 5 and Compressor 4 as separate products is going in the WRONG direction, especially for a product that is "not for Professionals".

What happened to DVD and BD Authoring? Did I miss something? Sure export to BD but absolutely no "authoring" support at all? I hope I missed something ... unless Apple believe online HD quality is as good as BD ... which it isn't, not even close.

I'm sorry, but this is REALLY disappointing for 2 year wait and a market full of competitors that are now clearly more capable.

Rob
+3
Not for professionals?
by Kevin Knutson
Its disingenuous to hide behind FCPX's lack of completion by saying its not meant for professionals yet. The P in FCP DOES indicate that working professionals should be able to rely on a reboot of the franchise, and with greater features than its predecessor. Here, Apple has treated industry pros as an afterthought and promisses things will get better with updates. I say thats a bit of a slap in the face. Curious, did the team at NAB start their demo of FCPX by saying, "All you professionals out there, take a seat, 'cause we're only appealing to a target audience of folks not interested in fundamental workflows"? Lets just call it what it is, iMovie's big brother. This release should have been delayed. I look forward to what FCPX will become, but pretty disappointed for now.

Thanks for a nice article! Can't wait to see part II.

visit ProMotion Arts
+3
@Kevin Knutson
by Rob Manning
I'm a rookie at Video, but years of experience in Imagery and Music. Spent a ton of time watching the digital age in media evolve, in particular over the last 10 years at NAB.

I always marvel at how well, iJOBS has managed to reach the common low denominator, such as 8 bit audio on analog hand held stereo jacks, etc.

It's no secret that Apple, is a company driven to the Apex of shares on the wallets of numbed down consumers who care less, because it's their self cool after all.

I'm not certain why this release is stuttering instead of realignment, sure the workflow ciphering upon download is impressive, but a DIT will have that to double check regardless of what Apple says it will crib, or not.

I'd be interested but had to spring for a platform to get in gear and CS5.5 PP, has my attention for the simple reason that it is Professional and relies on CUDA.

It's a marketing gambit, AFAICT, Adobe, Intel and Nvidia have built a strategic alliance and iJOBS appears to be feeding the hand it bites, as usual.

Like I said, rookie in video so please don't 'yall churn too much off my armchair QB'ing. Just sayin'.

Rob
Re: FCP X: Ready or Not, Here it Comes...
by Lee Adair
While this article was about Media Management, it didn't address the most basic concern I've always had with FCP media management, and that's system-centric vs. project-centric file structuring.

With my old Media Composer I always knew that my media would be linked to a project name rather than a Capture Scratch folder that could be on one of several drives. After years of FCP I've gotten in the habit of always specifying where I want FCP to build a capture scratch folder on each project, but it's easy to jump on a system, not check the settings and end up writing media all over the place.

So, Gary, any clarifications on that front? Love to know...

MediaWorks, Inc.
Your Image is Our Mission; 'On Target' is Our Mantra; Satisfaction is Our Manifesto
Re: FCP X: Ready or Not, Here it Comes...
by Peter Chung
You also forgot to mention that there is NO multicam support in FCPX as of now (source: Larry Jordan). This is a big dealbreaker and sign that FCPX is not ready for professional work.
Re: FCP X: Ready or Not, Here it Comes...
by Glenn Camhi
Great, helpful review, Gary. Thank you.

A few questions about the rest of the ol' FCP Studio:

1. Any chance yet to explore the "X" revamps of Motion and Compressor?
2. Have Color and Soundtrack Pro been fully integrated into FCPX, or are they limited?
3. Any idea if Cinema Tools and DVD Studio Pro work with FCPX?

Thanks again.
@Glenn Camhi
by gary adcock
. Any chance yet to explore the "X" revamps of Motion and Compressor?
2. Have Color and Soundtrack Pro been fully integrated into FCPX, or are they limited?
3. Any idea if Cinema Tools and DVD Studio Pro work with FCPX?


No DVDSP, Cinema Tools, Soundtrack or Color, as well as FCX, FCServer, and the Studio package are all dead to apple now.

It looks to me that more of STP is rolled into FCP than Color has been. While the keying and output setting for higher end workflows are still in X, most of the subtle power of Color seems to be missing, but I have to admit the color balance stuff is pretty impressive on the surface.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

@gary adcock
by Glenn Camhi
Thank you again for your answers and time, Gary.

Looks like I'll keep FCP7/FCS until updates cease. Then, if FCPX hasn't majorly changed (adding complete window customization for dual monitors, full-on color grading tools, and 7 or 8 other biggies), I'll sadly switch to Avid or Premiere.

I am seriously bummed.
Re: FCP X: Ready or Not, Here it Comes...
by Dylan Hargreaves
Well fundamentally, there has to be integration with older version projects, either by xml or by some as yet unknown tool, or else FCPX falls flat on its face for anyone other than the nooest of noobs.

Also, where does it stand with third party effects? Red Giant, Boris et al?
Re: Article: FCP X: Ready or Not, Here it Comes...
by Tim Franklin
I think the knee Jerk is accurate, and it is rightfully applied, likely it would be even better if Apple would kindly bend over so that we could apply said knee Jerk in a positive manner,

I am going with Adobe, who allegedly two years earlier started developing a full 64 bit product platform, unlike apple which allegedly has still not provided this functionality, even though they loosely claim that the latest version is such, allegedly it is not.
@Tim Franklin
by Rob Manning
Alleged, currently operational is 64 bit, requires decent RAM but sails along fine in MAC land, beyond that full functionality of the MPE using Nvidia/CUDA with nominal V RAM (1GB plus).
@olof ekbergh
by Andrij Evans
I agree. There's plenty to be pleased with with FCPX, I just think it's not finished enough (yet) to be a PRO app. I too have been using FCP since v.1 and AVID/Premiere since about 1995. Most of my clients don't want Avid/Premiere these days so all my attention has gone into FCP. That includes everything from History/Nat Geo documentaries to Feature films. I won't be able to do any of my current Sony work on it as they want OMFIs for the dubbing suite. I feel that it's stupid that such basic functions are missing straight out of the box. Not everyone is in a tapeless workflow, even if they'd like to be it's not always possible. My FCPS installed as separate apps into the Applications folder not into an FCPS folder, so the FCPX installer overwrote the file.
Just feeling a little frustrated and let down. but it'll pass and get better no doubt.
Re: FCP X: Ready or Not, Here it Comes...
by Martin Goldring
Hi Gary -- I'm just wondering in what way 'tape based capture over FW' is 'not really a pro solution' since as far as I know it is the only way I can capture from my sony z5!
Re: FCP X: Ready or Not, Here it Comes...
by Chris Tompkins
Not being able to open an older version is a bummer.

Chris Tompkins
Video Atlanta LLC
Re: FCP X: Ready or Not, Here it Comes...
by Fred Raimondi
Maybe I'm dense, but I don't get the Audition feature.

Since when do you have to duplicate the project file and the ALL the media to do versioning?

When I version, I duplicate the timeline, version up and make the necessary changes. All using the same media, in the same project.

As a matter of fact, I only version up my project on a daily basis so I can keep track of how many days I've edited on a project.

What am I missing here?

On a completely unrelated note that's more from the 30,000 foot view......

I think what Apple is doing is charging their users to do their R&D.
I think it would have been better for them to do what they did with the first version of OSX. Give it away for a limited time. Let people hammer on it suggest changes and then charge for a version 1 release.

I think they're hurting themselves by releasing and CHARGING for a product that's clearly NOT ready for the use base that it's intended for.

I was ready to buy today, but after reading your article......I think not.

Just my .02

Fred Raimondi

"Establish the possible, and move gradually towards the impossible"
-Robert Fripp
+1
Re: FCP X: Ready or Not, Here it Comes...
by Rob White
I'm scared and excited all at the same time. I absolutely love the background rendering idea, even though I haven't had a problem with a long wait since upgrading to 12GB of RAM. I wonder how much crap this is gonna get during the first version. People are going to freak out, when they open FCPX and it looks like a beefier iMovie...hah. And yes, The metadata additions are going to be revolutionary.
Re: FCP X: Ready or Not, Here it Comes...
by Hernan Aloise
No creo que la falta de "tape based or third party hardware or codecs" haga a un software más o menos profesional. Hay ideas nuevas y sistemas que se mejoran, por lo que es de esperar que las empresas como AJA o BlackMagic salgan con nuevos equipos al mercado. Sí es cierto que a FCPX le falta la posibilidad de leer proyectos de FCP7. Sin embargo tengo cierta esperanza que salgan updates solucionando estos temas, y si es via Apple Store y funciona, así será.
Hay "nuevas generaciones" tanto en la grabación (SLR´s) como en el montaje (FCPX, laptops o pequeñas estaciones), y un mundo de consumidores finales que no hacen más o menos profesional el producto ni el software.
Se pueden criticar carencias del FCPX como dice Larry Jordan. Pero creo que juzgar si un software es PRO o no, es incorrecto.
Tiempo al tiempo.

Un placer como siempre leer sus artículos, y ahora será cuestión de seguir aprendiendo las opciones que hay en el mercado to make movies :)

Saludos.
Re: FCP X: Ready or Not, Here it Comes...
by Chris Tompkins
Nice Job and Thank You.

Chris Tompkins
Video Atlanta LLC
Re: FCP X: Ready or Not, Here it Comes...
by Andrij Evans
If it's not ready to replace FCP7 for the professional editor, why does it replace FCP in the applications directory? Good job I duplicated FCP7 first! You'd think it would have installed side-by-side. So will we always have to keep both apps on our systems? I frequently have to go back to old projects to re-version them when required. FCPX looks like the way to go, but just seems a bit half-arsed at the moment.
@Andrij Evans
by olof ekbergh
My install left FCP 7 in the FC Studio Folder, so I can launch either how ever not both at the same time.

I am very excited about this new App. I basically hate FCP and use M100 most of the time. But now it seems I may actually start to use FCP. M100 always blew FCP out of the water on speed and ease of use.

As soon as Matrox and AJA are supported I think Apple may finally have a good fast editor. Right now I am only testing and learning on my MBP. But when Apple finishes the "pro" parts ie Evaluation Monitoring on real monitors, I will try it on my two "Pro Suites" with scopes and multiple monitors using Konas.

I have used FCP since v1 but it has never been my favorite, to clumsy. I use it on about 10% of my projects, often just to be compatible with other editors.

This is the first release that is exciting me. It may prove to be revolutionary, and it is about time NLE's are stuck in the 90's.

Olof Ekbergh
Re: FCP X: Ready or Not, Here it Comes...
by Matthew Celia
Fantastic article, thank you.

I'm going to jump in and start learning, while still using FCP 7 for professional projects. Then, when some of the more pro features are added, I'll already have a firm grasp on this new UI and all it's features.
+3
Great Plan
by gary adcock
I'm going to jump in and start learning, while still using FCP 7 for professional projects. Then, when some of the more pro features are added, I'll already have a firm grasp on this new UI and all it's features.

That is using good sense. This is the next gen of editors and I am going to be doing exactly the same thing.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

+1
@gary adcock
by Jason Myres
Thank you Gary. Great article.

Thank you Matthew. Great attitude.

JM
Re: FCP X: Ready or Not, Here it Comes...
by Paul Huppe
So... if it's not here to replace FCP 7, will Apple release upgrades for FCP 7 in the (near) future as a parallel to FCPX?

Re: FCP X: Ready or Not, Here it Comes...
by Mark Ziekert
Gary,

As always, thanks for delivering cold facts in incendiary atmospheres.

Z

The Bladerunner of Chicago. Have laptop, will travel. Corporate docs, insight videos, web spots, reality shows.

Final Cut Studio 2 - FC 6.0.4, OSX 10.5.5 MBP 2.4 GHz, 4 GB SDRAM
Re: FCP X: Ready or Not, Here it Comes...
by Dan Dennis
I'm reading this stuff, and the glowing/critical review from Larry Jordan, and I have to say - while I'm reservedly optimistic about the media management improvements (much of which, let's be honest, depends on the editor/director/producer in the field anyway), I'm being put off by the continued caveat that "it's not ready for the professional editor." Some of us have purchasing and/or leasing decisions to make, and basing those decisions on a pocketful of unknowns (or an unfinished product) is a recipe for disaster. The other issue is that FCPX won't open FCP7 projects. In this world, revisions are a fact of life. And in certain cases, keeping a spare copy of FCP7 hanging around is not an option. In my opinion, Apple should have waited until FCPX was ready for professional editors, and issued incremental updates for FCP7 until it was. If I was the one making the decision, I'd be headed back to Avid Media Composer.

"A generation which ignores history has no past and no future." -- Robert Heinlein
+2
Re: FCP X: Ready or Not, Here it Comes.- corrections
by gary adcock
Since things are moving rather quickly on this front I will do my best to stay in front of the changes

Apple has annouced that there is support for Tape based capture over FW, while not really a pro solution, it does contradict my statement about not supporting tape based solutions.

XML output to ProTools will be supported by Automatic Duck

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

@gary adcock
by Lee Adair
Enlightening article, but one question - while this article was about Media Management, it didn't address the most basic concern I've always had with FCP media management, and that's system-centric vs. project-centric file structuring.

With my old Media Composer I always knew that my media would be linked to a project name rather than a Capture Scratch folder that could be on one of several drives. After years of FCP I've gotten in the habit of always specifying where I want FCP to build a capture scratch folder on each project, but it's easy to jump on a system, not check the settings and end up writing media all over the place.

So, Gary, any clarifications on that front? Love to know...

MediaWorks, Inc.
Your Image is Our Mission; 'On Target' is Our Mantra; Satisfaction is Our Manifesto
Re: @gary adcock
by Tom Brooks
I'd love to get a more detailed explanation of the new FCX media management, too. I hope Part 2 covers it. The way I currently understand it, the Event Library keeps track of all media. There can be Events on various drives. If the drive is connected and has Events on it, the FCX Event Library will see the media on that drive. The power of the new keyword and search tools allow you to find what you're looking for--across any media that is connected. What I don't understand at this time is whether the FCX Event Library can point you to media that is not currently connected. Say, an Event that is on Drive3 when Drive3 is not mounted. Or what happens when media has been archived to LTO-5?

The Project Library is a massive library of projects that have been created by FCX. These projects can be stored on various drives as well. If the drives are connected, FCX will see the projects on any drive and you will have access to those projects. Projects are most closely related to what we now call Sequences. Basically, there is only one sequence (or timeline) per project. The projects will reference media in the Event Library. A given project will reference specific media in a specific location (Events that are stored on particular drives).

As I see it, this is closer to the Avid way, since the application actually manages all the media. You can't arbitrarily move or change the media behind FCX's back and then force it to relink to the new location or new media. That's the kind of free-wheeling "unmanaged" media we have in FC7. Granted, we've grown used to it and our workflows depend on the old methods. I think it's headed in the right direction now and it will be worth it to make the switch. I hope that Gary will explain these concepts. I can't do it justice, but he can.
ON PART 2 (from Gary)
by gary adcock
Yes, I agree, and I love that everyone is looking for the same info that I am.

Part 2 was all set to go online and I decided I needed to answer some of the other questions first. There is a great deal of misinformation and conjecture about the tools. Someone need to keep focus on the what and how all of this stuff works.

So Part One "A" is going to cover some of the basic hardware issues and concerns first, then I will go delve into the metadata and managmemt going on behind the scenes.

Quick notes on how things work will be on my blog every couple of days,

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640

Re: FCP X: Ready or Not, Here it Comes...
by Matthew Rogers
This is great, thanks!

-Matt

Matthew Rogers
Engine Room Edit
Boston, Ma
five13.net
http://www.engineroomedit.com
Re: FCP X: Ready or Not, Here it Comes...
by Rob Grauert
Good read, good read.

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
Re: FCP X: Ready or Not, Here it Comes...
by James Mortner
Really interesting stuff. I may hang onto FCP7 for a while longer !


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