When I first read this, like all books that are of a “how-to” nature, I did so with an open mind. Having met John Goolsby in person, I knew that he and I share one thing – a passion for this business. It's right there, chapter one, paragraph one: “…I'm still affected by the weddings I record.”
Amen.
Reading his book, originally published in 1992, the 5th edition has been polished and updated to stay current with the trends of today.
The chapters are broken down systematically, and the information is presented in a clear and concise manner. Covering the basics of production technique is just a small portion of this 184 page volume. John takes the time to break down the elements of marketing as well as business planning in general, touching on areas that so many entrepreneurs desperately lack the proper training or experience in.
This area, in particular, was of interest to me because it parallels some of my own thoughts on the matter. For example, I think John says it well with the passage;
“I have never had a hamburger at one of those chains that advertise them for 29 cents. I have no confidence in any food product at that price. A hairstylist in town advertises ‘We'll beat any price.’ Not with the hair on my head they won't.”
The one thing that I found lacking was that John's feelings are not fully explored in this book. In speaking with him, he has so much more to share, I found myself wishing that he'd done so in print. But, I have to admit, that unless you speak with John yourself, you'll never notice.
For the novice or anyone even thinking about getting into the Wedding Video business, this book is indispensable. For those already in the business, regardless of experience, this book will certainly give you a different perspective on what you know and what you think you know.
Review by:
David Chandler-Gick
Backyard Productions / Dynamic Media Group
Creative Cow Event Video Forum Host
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