Preparing a News Open: Open Beauty Shot

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by Kurt Murphy, Paws For Effect, Amherst, New York USA ©2001 Kurt Murphy. All Rights Reserved. Used at CreativeCow.net by kind permission of the author. This edition ©2001 Creativecow.net. All rights reserved.

Article Focus: Join noted broadcast designer Kurt Murphy as he continues his exploration of the process of re-creating the on-air identity of a local broadcast affiliate in the Pacific Northwest area of the United States. In part six of the series, Kurt integrates the "beauty shots" into the design.

KVEW had sent 12 “beauty’ shots on beta which I converted to Quicktime movies to be used in the various opens. figure 29 The movie was scaled slightly to lose the timing delay bar (the black edge that sometimes appears from the analog to digital conversion), then squashed a bit to fit in the lower portion of the screen... Plus to give it a slight cinematic feel (fig. 29). The Levels were tweaked (99.999% of all video that I bring in is adjusted with Levels), and a slight Glow was added to bring out the highlights (fig. 30) Each video clip was treated differently depending upon the image. figure 30 To dissolve a portion of the movie into the background. A Hard Light transfer Mode was selected and again, the mask keyframes of the blue background layer were copied (fig. 31) and applied to the balloon layer... The layer was placed underneath the arc and a greyscale mask was used... So that the arc wiped away the image. The arc didn’t travel low enough so the layer was dissolved out over 15 frames as the arc traveled down. The final balloon. Want to see the whole series so far? Would you like to view the movie? Coming soon ... Part seven: "Logo Touches".

©2001 Kurt Murphy. All Rights Reserved. Used at CreativeCow.net by kind permission of the author.
This edition ©2001 Creativecow.net. All rights reserved.

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