http://library.creativecow.net/tutorials/businessmarketing Creative COW Library of articles about Business and Marketing techniques, tips, and strategies. en-us Tue, 21 May 2013 16:00:00 GMT PHP Script webmaster@creativecow.net webmaster@creativecow.net http://magazine.creativecow.net/article/ray-harryhausen-remembering-the-genius http://library.creativecow.net/articles/kaufman_debra/Ray-Harryhausen.php "When we grieve Ray Harryhausen's passing, we are at least in part grieving perhaps the last living link to the earliest days of movie visual effects," says Creative COW's Debra Kaufman. She spoke to many of today's VFX giants who were inspired by Ray, including Phil Tippett, Richard Edlun Thu, 16 May 2013 21:00:00 GMT http://magazine.creativecow.net/article/iron-man-3-behind-the-scenes-with-marvels-victoria-alonso http://library.creativecow.net/articles/kaufman_debra/VFX_Victoria-Alonso_Iron-Man.php Victoria Alonso, Marvel Studios Executive Vice President of Visual Effects and Post Production, began her career in the early days of the digital visual effects industry. We had the wonderful opportunity to speak with Victoria about the Iron Man movies, post production's evolution, remote dailies an Sat, 11 May 2013 04:00:00 GMT http://magazine.creativecow.net/article/nab-2013-bob-zelin-the-evolution-revolution http://library.creativecow.net/articles/zelin_bob/NAB_2013.php Calling Bob Zelin one of the industry's most respected voices of engineering and systems experience is an understatement. (We might also have to add "most feared.") For over 20 years, he has been at the leading edge of building next-generation post houses and broadcast facilities using the Mon, 22 Apr 2013 18:40:04 GMT http://magazine.creativecow.net/article/nab-2013-the-flight-to-nab-blog-entry http://library.creativecow.net/articles/salazar_ryan/NAB-2013_The-Flight.php Official NAB Show Media Partner & Blogger, Ryan Salazar will be reporting to us from NAB, beginning with his flight to Las Vegas! Sat, 06 Apr 2013 13:00:00 GMT http://magazine.creativecow.net/article/sony-launches-media-cloud-service-company http://library.creativecow.net/articles/kaufman_debra/Sony-Media-Cloud-Services.php Sony Corporation unveiled a new subsidiary - Sony Media Cloud Services - which brings Ci, a new platform and tools to collect, produce, share, manipulate and archive content. This brings Sony not just into the cloud but also into the Software as a Service business model. NBCUniversal is an alpha cus Wed, 03 Apr 2013 11:00:00 GMT http://magazine.creativecow.net/article/vfx-crossroads http://library.creativecow.net/articles/kaufman_debra/VFX_Crossroads-2.php In VFX Crossroads, Part 1, we took a close look at how the seeds of the VFX industry’s dysfunctional business model were planted in its earliest days. Although outsourcing and tax incentives/subsidies are the culprits most often cited in today’s news, we saw that the financial picture for VFX ho Sat, 30 Mar 2013 01:00:00 GMT http://magazine.creativecow.net/article/vfx-at-a-crossroads http://library.creativecow.net/articles/kaufman_debra/VFX_Crossroads-1.php The VFX industry is in a crisis. As Life of Pi won the Oscar for Best Visual Effects, the venerable facility that created those effects - Rhythm & Hues - declared bankruptcy, and they're hardly the first to close their doors due to financial problems. Debra Kaufman pulls from her 25 years of experie Tue, 26 Mar 2013 21:10:00 GMT http://magazine.creativecow.net/article/tips-for-attending-nab-2013-from-a-convention-veteran http://library.creativecow.net/articles/biscardi_walter/NAB_Attending-Tips.php Walter Biscardi tells us, "Once again, springtime is upon us, so of course, it's time for the annual National Association of Broadcasters convention. Last year y'all seemed to like the before you go tips, so may I present the 2013 edition of 'Tips from an NAB Veteran to make the best use of you Fri, 22 Mar 2013 20:41:35 GMT http://magazine.creativecow.net/article/suck-it-up-buttercup http://library.creativecow.net/articles/wall_kylee/Buttercup_employment-tips.php The Best Excuses from New or Underemployed Filmmakers and Freelancers: "You've really really got to stop being lazy and making excuses for not getting what you want," says Creative COW Contributing Editor Kylee Wall. "Seriously. It's sad and it makes me sad for you. So sad in fact, th Wed, 30 Jan 2013 06:01:35 GMT http://magazine.creativecow.net/article/getting-hired-be-professional-and-pay-attention-to-detail http://library.creativecow.net/articles/biscardi_walter/Getting-Hired.php "As technology gets better, communications skills seem to get worse." So says Creative COW leader and Contributing Editor Walter Biscardi, one of the industry's most respected business owners. "The same talented people who can create amazing things on screen have absolutely no idea ho Mon, 21 Jan 2013 19:00:00 GMT http://magazine.creativecow.net/article/the-aesthetics-of-high-frame-rate-cinema http://library.creativecow.net/articles/kaufman_debra/HFR-Cinema-Aesthetics.php Any change in the way we watch movies creates a heated debate, from the introduction of sound and color to digital acquisition and stereoscopic 3D. Now, the subject of debate is High Frame Rate cinema and, naturally, the debate is emotional. From watching hundreds, maybe thousands, of movies, we all Sat, 15 Dec 2012 05:00:00 GMT http://magazine.creativecow.net/article/the-hobbit-debuts-high-frame-rate-cinema http://library.creativecow.net/articles/kaufman_debra/Hobbit-High-Frame-Rate-Cinema.php The technology wizards of the film/TV industry have been talking about High Frame Rate cinema for a long time; indeed, Douglas Trumbull's Showscan at 60 fps presaged the current interest over 30 years ago. But it took director Peter Jackson to take the plunge for mainstream cinema, declaring he woul Sun, 09 Dec 2012 22:31:20 GMT http://magazine.creativecow.net/article/setting-standards-for-high-frame-rate-digital-cinema-part-2 http://library.creativecow.net/articles/karagosian_michael/High-Frame-Rate-Digital-Cinema-2.php As part of Creative COW's ongoing look at high frame rate cinema production and exhibition, we spoke with Michael Karagosian, co-chair of SMPTE's HFR Study Group, about his thoughts on the ways that higher frame rates factor into mastering, distribution, and exhibition for cinema. Mon, 12 Nov 2012 19:00:00 GMT http://library.creativecow.net/wall_kylee/Parenthood-in-Production-and-Post/1 http://library.creativecow.net/articles/wall_kylee/Parenthood-in-Production-and-Post.php Balancing parenthood and post-production is a challenge for anyone - especially if you decide to make a cross-country move to LA with a two year old in tow. In this interview, freelance editor Tim Wilsbach tells us about how he manages a busy editing career and life at home with his wife and son. Mon, 22 Oct 2012 17:56:36 GMT http://magazine.creativecow.net/article/behind-the-lens-paul-cameron-asc-on-total-recall http://library.creativecow.net/articles/kaufman_debra/Paul_Cameron_Total-Recall.php Paul Cameron, ASC, just finished work on the remake of Total Recall, directed by Len Wiseman and starring Colin Farrell, Kate Beckinsale and Jessica Biel with Bill Nighy, Bryan Cranston, and John Cho. Cameron was last featured in Creative COW for his work on Henry's Crime. His previous credits inclu Fri, 03 Aug 2012 19:03:07 GMT http://magazine.creativecow.net/article/blackmagic-design-president-dan-may-on-cintel-acquisition http://library.creativecow.net/articles/kaufman_debra/Blackmagic-Design-acquires-Cintel.php On July 24th, Blackmagic Design announced its acquisition of long-time film/TV telecine, film scanner, and post production technology leader, Cintel International. Blackmagic Design President Dan May spoke with Creative COW's Debra Kaufman about what this means for the company's product line up as w Thu, 26 Jul 2012 07:22:43 GMT http://magazine.creativecow.net/article/nab-2012-zelinized http://library.creativecow.net/articles/zelin_bob/magazine_nab-2012-best-of-show.php Industry leader, visionary, and wielder of baseball bats and shotguns Bob Zelin takes a look at the world through NAB-colored glasses and sees that, from now on, anything goes. Tue, 19 Jun 2012 21:12:14 GMT http://magazine.creativecow.net/article/bet-signs-on-to-market7 http://library.creativecow.net/articles/kaufman_debra/BET-signs-to-Market7.php BET Networks has signed on to Market7's software-as-service, a browser-based, in-the-cloud suite of tools for a more collaborative production workflow. BET is using the service for dailies and review-and-approval for six or seven TV shows. Market7 is also adding watermarking to improve security and Mon, 21 May 2012 13:00:55 GMT http://magazine.creativecow.net/article/live-tv-on-a-budget http://library.creativecow.net/articles/reeve_dylan/Live-TV.php Dylan Reeve and a small group of no-budget podcaster friends decided to embark upon the challenge of broadcasting live election coverage of the New Zealand General Election online in HD. Live trainwreck or success? Thu, 17 May 2012 00:46:45 GMT http://magazine.creativecow.net/article/blackmagic-designs-grant-petty-we-want-to-blow-your-mind http://library.creativecow.net/articles/petty_grant/NAB_Blackmagic-Design-Interview.php Blackmagic Design Founder and CEO Grant Petty has earned a reputation as one of the industry's straightest shooters, leading one of the industry's consistently disruptive companies. While he doesn't shy away from controversy, what shines through Grant's conversation is his love for this industry, an Fri, 27 Apr 2012 22:04:09 GMT http://magazine.creativecow.net/article/confessions-of-an-nab-virgin http://library.creativecow.net/articles/wall_kylee/NAB_2012-Confessions-NAB-virgin.php This is no ordinary NAB recap. This isn't a collection of thoughts about products and software. This is the confession of a small-town starry-eyed NAB virgin, and the adventures and anxieties she finds herself in. Thu, 26 Apr 2012 21:06:38 GMT http://magazine.creativecow.net/article/coacm-the-application-is-dead-long-live-the-app http://library.creativecow.net/articles/biedny_david/Confessions-Long-live-the-app.php While tablets might seem like a bit of a gratuitous topic for media producers, the fact is that the smartphone and tablet markets have created an entirely new reality for software publishers and users, and it seems like the value proposition for application software is forever changed. What does thi Sun, 25 Mar 2012 21:00:19 GMT http://magazine.creativecow.net/article/the-heroism-of-joyful-creativity http://library.creativecow.net/articles/wilson_tim/magazine_29_Joyful-Creativity.php I'm constantly inspired by the pleasure and the pride that the people in Creative COW Magazine take in doing the right things the right way, in always trying to improve, and always keeping their eyes peeled for new possibilities. I aspire to do my own work as creatively and joyfully as they do. Tue, 17 Jan 2012 00:29:42 GMT http://magazine.creativecow.net/article/real-world-editing http://library.creativecow.net/articles/raudonis_mark/magazine_29_Real-World-Editing.php The inside story of reality TV giants Bunim/Murray Productions, and their trip from Avid Media Composer to Apple Final Cut Pro...and back again. Fri, 13 Jan 2012 00:21:03 GMT http://magazine.creativecow.net/article/promote-your-company-worldwide-free http://library.creativecow.net/articles/lindeboom_ronald/magazine_27-Back-40-Services.php Creative COW's Services Offered Directory is a Powerful Free Resource for Your Business. Fri, 07 Oct 2011 04:17:48 GMT http://magazine.creativecow.net/article/the-back-forty-the-real-truth-of-how-creative-cow-magazine-did-not-win-an-award http://library.creativecow.net/articles/wilson_tim/magazine_FOLIO-award-for-Ronald-Lindeboom.php Tim Wilson takes over the Back Forty for this issue to say, "Allow me to interrupt our regularly scheduled Back Forty to tell you what happened when our publisher Ronald Lindeboom called me one morning in April, saying, 'You're not going to believe this, Creative COW Magazine finally won an awa Sun, 31 Jul 2011 16:02:00 GMT http://magazine.creativecow.net/article/post-houses-how-to-get-keep-and-not-lose-business http://library.creativecow.net/articles/kaufman_debra/Post-Houses-Business.php On June 8, a packed room of sales and executives representing Hollywood TV/film post production houses attended a Hollywood Post Alliance (HPA) meeting of the Sales Career Resource Group (SCRG) to discuss a topic rendered urgent in today's tough economy: How to Get, Keep and Not Lose My Business. Jo Wed, 15 Jun 2011 17:46:51 GMT http://magazine.creativecow.net/article/people-of-an-interconnected-world http://library.creativecow.net/articles/lindeboom_ron/magazine_people-interconnected.php Creative COW is truly a worldwide body of interconnected people that reaches around the globe. What can any of us say except that our thoughts, hopes and prayers are with the Japanese people. Thu, 12 May 2011 04:00:24 GMT http://magazine.creativecow.net/article/the-story-of-bessie-happy-10th-birthday-creative-cow http://library.creativecow.net/articles/wilson_tim/magazine_story-of-Bessie.php We've often been asked to tell the story behind our beginnings. It's Bessie's 10th birthday, and so here it is dear readers, Bessie's very own story. Thu, 12 May 2011 04:05:25 GMT http://magazine.creativecow.net/article/theres-something-in-the-air http://library.creativecow.net/articles/wilson_tim/magazine_something-in-the-air.php In this 25th Issue of Creative COW Magazine, we've done something that we've never done before, which is to feature individual stories, rather than draw attention to an overall theme. We still have a theme, of course, so please allow Tim Wilson to introduce this issue by its official name: In the Ai Thu, 12 May 2011 04:55:47 GMT http://magazine.creativecow.net/article/3d-post-a-business-model-in-progress http://library.creativecow.net/articles/bellias_george/magazine_3D-Post.php While some argue whether or not it's a fad, George Bellias has made 3D the core of his company's business. It's not the future for him. 3D is the now. Thu, 12 May 2011 04:07:40 GMT http://magazine.creativecow.net/article/the-battle-over-spectrum http://library.creativecow.net/articles/kaufman_debra/magazine_battle-over-spectrum.php In this article from the 25th Issue of Creative COW Magazine, Debra Kaufman addresses The Battle Over Spectrum: NAB and the FCC -- In a battle over long-held broadcast frequencies, sides are drawn. Thu, 12 May 2011 04:44:38 GMT http://magazine.creativecow.net/article/out-of-the-box-solutions http://library.creativecow.net/articles/wilson_tim/magazine_out-of-the-box.php "If only problems stayed in boxes," Tim Wilson muses over the "Making It Up Issue" of Creative COW Magazine. He's also okay with a bunch of new problems. Making things up as you go along means that what looks like the end of the road doesn't have to be the end of the story. Wed, 16 Mar 2011 16:24:41 GMT http://magazine.creativecow.net/article/designing-conan http://library.creativecow.net/articles/ashe_rob/magazine_designing-conan.php Title designer extraordinaire and longtime COW member, Rob Ashe, takes us inside the design of "Conan" on TBS. From the story of Conan's journey to his new TV home, through the show's title design and workflow engineering, here’s a look at Conan's new "beginning." Plus a trip t Wed, 16 Mar 2011 16:24:00 GMT http://magazine.creativecow.net/article/bright-lights-big-signage http://library.creativecow.net/articles/pelzar_chris/magazine_big-signage.php "Activate the Space" builds on their experience in post and broadcast to rewrite the rules of digital signage for some of the world’s most visible stages and public spaces. Wed, 16 Mar 2011 16:22:20 GMT http://magazine.creativecow.net/article/the-business-of-intranet-web-video http://library.creativecow.net/articles/harrington_richard/magazine_intranet-web-video.php In crafting creative approaches for HR outreach, RHED Pixel has created a new business model for corporate video. They have also discovered time and money-saving approaches useful for every producer. Wed, 16 Mar 2011 16:22:06 GMT http://magazine.creativecow.net/article/davinci-our-3rd-most-trafficked-forum http://library.creativecow.net/articles/lindeboom_ron/magazine_davinci.php DaVinci is our third most trafficked forum? What other surprises are in store for you at the COW? Ronald Lindeboom addresses inspiration from the great masterminds -- if one creative mind joins with another creative mind, they create an übermind, and Non-Linear Creativity. Wed, 16 Mar 2011 16:21:00 GMT http://magazine.creativecow.net/article/recalling-our-first-five-years-in-print http://library.creativecow.net/articles/lindeboom_ron/magazine_recalling-first-five-years.php The Power of Dreaming: Forging Visions that Work. That is the standard that we at Creative COW strive to unite under. In just five years, the COW Magazine has moved from the realms of dreams to a market leader. Read on for founder Ron Lindeboom's personal remembrances and inspiration, and what const Tue, 08 Mar 2011 02:20:37 GMT http://magazine.creativecow.net/article/are-you-sure-that-this-is-a-good-idea http://library.creativecow.net/articles/wilson_tim/magazine_5th-anniversary.php When we started with Creative COW Magazine, we mostly knew what we didn't want to do: the tutorials and reviews that were the hallmark of other magazines. Why bother? We already had literally thousands of them online. Instead, we made the same choice that had made such a difference online: focus on Tue, 08 Mar 2011 01:55:15 GMT http://library.creativecow.net/glawe_christian/Fast-Cheap-Good-Pick-2/1 http://library.creativecow.net/articles/glawe_christian/Fast-Cheap-Good-Pick-2.php By asking a few questions, it’s usually fairly easy to determine just how much Good, how much Fast, and how much Cheap your clients are looking for -- and give yourselves a much better chance of actually exceeding your clients expectations, without having to work 100-hour weeks, and still protect Thu, 24 Feb 2011 18:48:17 GMT http://magazine.creativecow.net/article/managing-assets-to-maximize-impact http://library.creativecow.net/articles/pipes_john/Managing-Assets.php Automating workflow with Final Cut Server, and creative engineering that utilizes the latest technologies, allows these broadcasters to put their ministry's resources where they matter most. Mon, 13 Dec 2010 21:13:47 GMT http://magazine.creativecow.net/article/if-you-fail-to-plan-youre-planning-to-fail http://library.creativecow.net/articles/lindeboom_ron/planning.php Read Ron Lindeboom's case study in why Creative COW's Business & Marketing forum is one of our Top 5 most visited forums. Mon, 13 Dec 2010 21:18:23 GMT http://magazine.creativecow.net/article/good-post-is-good-post http://library.creativecow.net/articles/wilson_tim/magazine_piranhas.php Tim Wilson says, "I'm always going to place my bets on the people trying to get it right, rather than the people who say it shouldn't be done at all." Creative COW Magazine's editor extraordinaire relates his musings on the latest technology and our reasons for always forging ahead into ne Mon, 13 Dec 2010 21:12:55 GMT http://magazine.creativecow.net/article/divergence-in-broadcast-distribution http://library.creativecow.net/articles/lindeboom_ron/divergence-back40.php Read Ron Lindeboom's Back 40 Column from our Divergence Issue, in which he explores the rapidly changing face and pace of broadcast television programming distribution. Wed, 22 Sep 2010 04:44:43 GMT http://magazine.creativecow.net/article/social-media-is-it-real http://library.creativecow.net/articles/harrington_richard/social-media.php A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media. Wed, 22 Sep 2010 04:45:15 GMT http://magazine.creativecow.net/article/dslrs-for-digital-cinema-their-potential-your-responsibility http://library.creativecow.net/articles/stump_dave/dslrs-for-cinema.php Dave Stump ASC explores the innovations and limitations of DSLR cameras and offers his insights into how and when to work with them successfully. Wed, 22 Sep 2010 04:45:47 GMT http://magazine.creativecow.net/article/shooting-true-firstperson-interviews http://library.creativecow.net/articles/miller_thomas/magazine_interviews.php Tom Miller, a 20 year cinematographer, shares some of his interview secrets with Creative COW members. Inspired by the Academy Award®-winning documentary film "Fog of War", where Robert McNamara looks directly into the lens as he talks about the trials and tribulations of the Vietnam W Wed, 22 Sep 2010 04:45:48 GMT http://magazine.creativecow.net/article/start-here http://library.creativecow.net/articles/longwell_robert/abc.php ABC has been the first network on virtually every new platform. Here is how their workflow has evolved to reach viewers, wherever and however they’re watching. Wed, 22 Sep 2010 04:46:01 GMT http://magazine.creativecow.net/article/divergence http://library.creativecow.net/articles/wilson_tim/divergence.php Every now and then, a hype word comes along that actually means something... Divergence is fun for us as media consumers. It’s a nightmare for us as media makers, though. The trick is to embrace the delight consumers find in all this divergence, and to let it soothe the stabbing pain between our e Wed, 22 Sep 2010 04:46:02 GMT http://magazine.creativecow.net/article/fast-enough-datadriven-broadcast-infrastructure http://library.creativecow.net/articles/zelin_bob/storage-arrays.php We can always can count on Bob Zelin moving fast enough to keep up with the crazy number of new options for data-driven broadcast infrastructure. Read on for Bob's review of his findings - enthusiastic and exhausted (er.. exhaustive) - at the super-charged, super-fast NAB 2010. Wed, 23 Jun 2010 16:43:44 GMT