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Letters to the COW Team
Behind the Lens: Luma Pictures Builds The Destroyer and brings Bifrost arrival to Earth
Marvel Entertainment's epic adventure Thor has dominated the box office in the last few weeks, with a worldwide gross of $357.6 million. In this cinematic version of the super hero tale, the powerful but arrogant mighty Thor is exiled from the mystical realm of Asgard to live on earth, in punishment for his reckless actions that have reignited an ancient war. Forced to live among humans, Thor's powers are tested when The Destroyer, a monstrous suit of living armor, is sent to earth. In the process, Thor learns how to be a true hero.
This fantastical action-adventure was helmed by renowned British actor/director Kenneth Branagh and stars Australian actor Chris Hemsworth as Thor, the ancient Norse god; Tom Hiddleston as Loki, his chaotic brother; Natalie Portman as Jane Foster, Thor's love interest and Anthony Hopkins as Odin, the father of Thor and Loki.
In this article in the Creative COW Library, Luma Pictures takes us inside the building of The Destroyer and the Bifrost arrival to earth, the mystical storm that delivers the gods to the other worlds. Let Creative COW's Debra Kaufman take you to the realms of mythology and VFX possibility.
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COWmunications feedback
Divergence
Every now and then, a hype word comes along that actually means something... Divergence is fun for us as media consumers. It’s a nightmare for us as media makers, though. The trick is to embrace the delight consumers find in all this divergence, and to let it soothe the stabbing pain between our eyes as producers. No problem, right? Right.
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Letters to the COW Team
Why We've Avoided Tradeshow Awards Until Now
There's a long list of reasons that we've avoided doing a Tradeshow Awards Issue... We have a unique perspective on awards, because we are not exactly magazine people, and at times it shows, but we hope it shows in some good things like new ways of fresh thinking, too.
Editorial
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