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FCPX: Why We Can't Use Final Cut Pro X at Our Companies

COW Library : Apple FCPX or Not: The Debate : Walter Biscardi and Richard Harrington : FCPX: Why We Can't Use Final Cut Pro X at Our Companies
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CreativeCOW presents FCPX: Why We Can't Use Final Cut Pro X at Our Companies -- Apple FCPX - Final Cut Pro X Review



©2011 CreativeCOW.net. All rights reserved.


After a day of reading the FCP and FCPX forums, tweeting, and scanning the blogosphere, two COW leaders had a lot to talk about. Rich and Walter are not casual Final Cut Pro users... they've used it since version 1 and literally built their businesses using Apple tools. For them, today was the end of an era (Final Cut Studio and Final Cut Server were removed from sale). While both hope for the future, they each have strong opinions why they can't implement Final Cut Pro X into their postproduction facilities as it stands at release.




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Re: FCPX: Why We Can't Use Final Cut Pro X at Our Companies
by Mike Briggs
Hello FCP users,

I dont usually comment on these types of forums, but decided to post a couple of comments to add to the current debate as an non professional.

I am a Photographer who decided to take a look at using a good one stop post production program for creating slide shows with the ability to export in a variety of media and movie files.

Naturally I looked at both the older FCP Studio and FCPX to trial on my Macbook. It is important to stress here I am not a video professional but have used dreamweaver, fire Works,Indesign and Freehand type products in the past. After reading and researching all the comments regarding the two products on various sites, I started a test with FCPX.

As a new user, having not explored all the features just yet,I have found this program pretty good in terms of the interface, imorting media, adding audio, titles and exporting simple photo stories. Its ability to integrate with other programs and Video/file formats is good ounce you figure out the output result. It also makes for a painless process of integration with programs like Aperture and social media via plugins and export features. Is it beacause the release is targeted at a different user market? Maybe.

I agree that Apple is about directing its market approach towards the most user marketable products,to maximise profit. They are not on their own there and I have never seen a piece of relased softwear (Mac & PC)that didnt require tweeks, updates and upgrades as developers recieve feedback from users or a dip in sales.

I am familiar with film makers needs and the type of control they need, one can only hope the crew at the Apple FCP development section consider the needs of all the potential and existing users including the professional guys who are used to absolute control over production workflows that the older versions of FCP gives them.

Change, unfortunately is inevitable in these competetive industries and never easy for users. This is especially so for large and small production houses who have invested large sums of money and time in a systems basket that they thought would not be subject to such an impact for a new release.

Perhaps Apple should set up a a group of industry and private users to help input in to future FCP software development and marketing strategies. I am sure others may have suggeted or tried this approach with developers in the past, and expect I know what the answer is.

Would apple do this, and will this keep eveyone happy? I doubt it. I suppose thats why this and other user forums are good. Just maybe someone from Apple is watching and listening!

Cheers, Mike
@Mike Brigg
by Stephen Smith
Mike,
If you like to do Photo Slide Shows you should check out iPhoto. It has some really amazing templates. The only problem I've had with them is that they are not easy to customize. But well worth the time to look into.

Stephen Smith
Utah Video Productions

Check out my Motion Training DVD

Check out my Vimeo page
Re: FCPX: Why We Can't Use Final Cut Pro X at Our Companies
by Patrick Collins
I found Walter and Richard's podcast interesting but I found I couldn't agree with all of it.

I'm the sort of prosumer user that they suggest might like FCPX. Well even for my basic uses FCPX doesn't work. I deal primarily in sound, and while the basic sound tools in FCPX are good for a quick fix, they aren't nearly adequate for my needs.
Re: FCPX: Why We Can't Use Final Cut Pro X at Our Companies
by Bruce Rawlings
Thanks Cow for getting Richard and Walter together, a very useful look at FCP X. FCP X will be fine for simple things as iDVD is. It seems strange that Apple have decided to throw away their professional reputation. I have had Avid for years and FCP for some clients who demand it but it would seem Adobe here I come for some really new things that can be done easily.
Re: FCPX: Why We Can't Use Final Cut Pro X at Our Companies
by Scott Davis
My two cents... Apple would much rather sell 5,000,000 copies at $300 a pop than 500,000 at $1500 each. Simple math.

This is the best thing that could have ever happened if you sell Adobe products.
Re: FCPX: Why We Can't Use Final Cut Pro X at Our Companies
by Bruce Rawlings
Thanks Cow for getting Richard and Walter together, a very useful look at FCP X. Adobe here I come for really new things.
Final Cut Pro X: Demand for Features Facebook Page
by jay ingles
I've been reading through these comments as they have came in over the last few days and am blown away by the community response.

Below is a link to a Facebook page which I hope garners enough "Likes" to send a message to Apple that the Professional Community demands an outline noting dates and features for future releases.

Final Cut Pro X: Demand for Features
http://on.fb.me/FCPX-Fb

Without pressure from the community Apple will continue to focus on the iProduct lines. If you agree with the message, please share with your networks!
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Gary Bettan
Great job on the podcast Walter and Rich, and a very good discussion by all. Walter and Rich have also made some very thoughtful and fair blog posts.

"Apple - you got some Splaining to do!"

I just updated my "Videoguys Options for FCP Editors" article to include my post FCPX release thoughts and advice.

Gary

COW members get 5% OFF with Coupon COW5OFF

http://www.videoguys.com 800 323-2325 | We are the video editing and production experts!
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Stephen Smith
Great podcast, I've enjoyed it a lot. I have not used FCPx yet and have found your comments helpful. Some one wrote a rebuttal to many of the comments you made: http://pogue.blogs.nytimes.com/2011/06/23/professional-video-editors-weigh-...

What are your thoughts?

Stephen Smith
Utah Video Productions

Check out my Motion Training DVD

Check out my Motion Tutorials
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
I responded in depth to that – It's on my Cow Blog and My site too

That article was shared or commented on several thousand times.... he changed his mind the next day

Not just me... not taking credit. Just saying that by all of us speaking with civil tongues and logic, we can get change.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Wayne Carey
Oh my goodness!

The whining about FCP X is unbelievable! I cannot believe all of the professionals whining about all the missing features. Let me ask you this. When FCP 1.0 came out, did it completely fill your needs? Maybe, at that time, but it lacked lots of what we needed.

Most everyone here on the COW asked for a complete rebuild of FCP so that we can fully utilitize our computers to their fullest. Well... Apple did just that. Along with some bugs that Apple has addressed.

Everyone whose been in the business for more than 10 years should know by now that television production NEVER goes as it is planned. We adapt and overcome our challenges. If something doesn't work like it is planned, we figure out another way to do it. Shame on you for whining about FCP X not being ready for professional productions.

Noise Industries and AJA have released software to help us out. Not perfect and AJA is still in the beta stages but its there folks.

When I read about the features that have been left out. I, too, was a little disheartened but you know what... I gave thought to it and figured ways to solve these issues. Ok... Sony will always be behind the curve with support but there are plenty of ways to import footage, if you just think, instead of whining.

Come on, folks... This is a professional COW website. We are here to help each other and figure out the shortcomings of our software for our particular needs. Not to gripe that it more difficult to use. PLEASE...

_______________________________

Wayne Carey
Schazam Productions
http://web.mac.com/schazamproductions
schazamproductions@mac.com
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Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Rob Grauert
[Wayne Carey] "When FCP 1.0 came out, did it completely fill your needs?"

This isn't FCP1! Apple has been in the NLE market for over 10 years. They know what pros need.

Using the excuse that this is V1 software and we should go easy on it is a joke! That excuse suggests that this is the first time Apple has made an NLE. It isn't!

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
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Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Rob Grauert
[Wayne Carey] "Most everyone here on the COW asked for a complete rebuild of FCP so that we can fully utilitize our computers to their fullest. Well... Apple did just that. Along with some bugs that Apple has addressed."

No one said they wanted a complete re-write at the expense of tossing industry standard features. And it's transcoding everything to ProRes in the background. Not really handling files natively.

I haven't heard anything about BUGS in FCPX, just a lack of professional features.

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Wayne Carey
Rob... Please.

I'm not making excuses for Apple but if you do a search on the COW you'll find lots of requests from folks asking for a 64-bit app which means it will take a complete rewrite to do this. Apple didn't toss out all of the pro features. Some did get left out and yes, its not friendly to DV users but DV is an old format that needs to die. Maybe ProRes isn't the way of the future but everyone pro company has their own format. Panasonic has P2, Sony has HDCAM, XDCAM HD, NXCAM, AVCHD, etc. You get the idea. Apple is pushing hard from ProRes which looks awesome, you have to admit. Native support has been looked over but with enough feedback from everyone, Apple may release an update to add this back.

As for the version 1.0 thing... FCP X is not a 1.0. Just a complete rewrite to ONLY includes digital media, not tape based media. Tape based support should and will be completely up to the capture board companies. It does add another step but haven't we been taking other steps to make our tapes, DVDs, and web videos?

Let's not get bent out of shape. ANYTIME a new software package arrives, there's issues and bug to work out. This is a COMPLETELY new software package using COMPLETELY new methods of workflow. There's always going to be hiccups and rough patches until this works out.

Did you freak out when you left you analog tape based edit system to cut on a NLE system? I bet the answer is yes. It was a painful difficult transition for all involved but we made it just fine. Just as we will with FCP X.

_______________________________

Wayne Carey
Schazam Productions
http://web.mac.com/schazamproductions
schazamproductions@mac.com
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Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Rob Grauert
Sorry. I should have left out the exclamation marks. I'm looking more hysterical than I really am.

I agree, ProRes is great, but not everything needs to be transcoded to ProRes for post. That isn't practical. For example, I want to back up my SxS card, bring the MXF files into FCP, drop them into a timeline, then export as ProRes. It's inefficient to have to back up the SxS card and then also transcode everything it ProRes for post. Therefore, I don't agree that native support would have been overlooked. It was one of the things many people have asked for in addition to being a 64-bit app.

[Wayne Carey] "Tape based support should and will be completely up to the capture board companies."

So capturing or outputting to tape would be handled by, lets say, AJA software along with their Kona? That doesn't at all sound practical to have to go to other software to output to tape. And why should that be up to the 3rd party company as opposed to the NLE? If an NLE is made to cut footage, it should be able to capture and output it as well.


[Wayne Carey] "Did you freak out when you left you analog tape based edit system to cut on a NLE system? I bet the answer is yes."

Nah, I'm not old enough for that :P But don't get me wrong. I don't mind having to learn new things and I've been wanting to learn Avid anyway. My problem is the way Apple handled this. I, too, was in the "It's a V1 release. Give it time," boat. But when you think about it, they've had plenty of time to develop something with at least MOST of the professional features needed.

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Clark
I am a professional who began in film, cried myself into learning AVID but left when they screwed their Apple users and discovered and embraced FCP from the get go, I use it today and now . . . am reading the COW Apple letters regarding the Podcast and I smile, I am so grateful I live so far from the madding crowd, all the huffing and puffing and I'll blow the Apple House to Bits stuff has me smile, it is Apple, it will work. It's like my Leica M9 still camera, pissed people off and now, they love it :) Go Apple . . . cheers, Richard.

Richard Clark's kiwicafe.com
Film | Photography | Writing
http://www.kiwicafe.com/
Aotearoa aka New Zealand
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Philippe Perrot
few hours ago, there was writen version of this great article, but no longer unavailiable now on the site. I wanted to sent it to friends an professionnals all concernde by this in their jobs. Any one could give me a link to get this article ?
thank you.
Regards
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
That was a different article written by Walter. This came out first and has never been written

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Philippe Perrot
Hi every all here, have you heard about this ?
http://www.petitiononline.com/finalcut/petition.html
I invite you to sign it to let Apple.inc know about our anger.
Best Regards
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Paulo Barcellos
I've created a serious user petition for Final Cut Pro X

There are two main objectives for this petition:

1- Request the addition of 10 key features necessary for the new software to be used in environments such as TV Stations, Feature Film Editing, Production and Post Production Houses

2- Release Final Cut Pro 7 as a free download to those who bought version X, in order to provide a legal way for us to keep using the product when adding new editing stations, while these 10 key features are not in place in the new software. (Same as they did with iMovie)



Please help us take the message to Apple! Click on the link bellow to sign the petition

http://www.PetitionOnline.com/fcbetter/petition.html
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Jay Ryde
Im from the UK but was working in Hong Kong for a few months earlier this year.. I was able to download Apps from the app store without any issue using my UK apple account!
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
Yes

I posted a correction above stating that it seems like that is supported (the store documentation did not make that clear).

I still stand by though that many countries do not offer an abundance of fast and/or affordable Internet connections.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Leslie Simmer
We are an internationally-recognized feature documentary production/post-production company. We've been using Final Cut Pro on the majority of our projects and were setting up to continue in this mode until FCP X was released. The limitations of the functionality of this "upgrade" have shocked all of us in the post department. There is no possibility of us continuing on with FCP unless they put out a truly professional version of X, but we're not holding our collective breath. Looks like it's back to Avid for us. It's crazy that Apple would throw away their professional editing community without a backward look. Very disturbing.
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Michel Gallone
Come down just watch this...






Michel Gallone
Sowatt Music sàrl
Music Post and Shooting
http://sowattmusic.com
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Michel Gallone
Apple probably doesn't car but this all comes down to professionals switching to LINUX or Windows 7 for professional work.

I will equip a brand new post facility soon, and it really makes sense to equip the facility with HP or Dell workstations for all the video suites.

What about sound: at this point it makes sense to install Windows 7 PCs with Pro Tools in audio edit suites and mixing stages. Even tough I have never haven't had a real world experience of a fully loaded Pro Tools HD with extension chassis on a pC. But it probably works fine.

It really means bye bye to the entire MAC world by audio and video professionals

Michel Gallone
Sowatt Music sàrl
Music Post and Shooting
http://sowattmusic.com
Re: Why We Can't Use Final Cut Pro X at Our Companies
by adam taylor
what an excellent podcast!

its good to hear the initial thoughts from two seasoned pro editors who have spent a little time trying to find ways to use the new product in ways that could be expected in pro video work.

I have been pretty much ignoring all the hype and decided early on not to purchase until its been out a while. I am so glad i chose that path!

Now i'm starting to get a little concerned - if Apple can release this new software with such obvious disregard for those who use their software to make a living, then i won't be picking apples and making cider, i'm gonna have to leave them in the corner and watch it all turn to vinegar!

So now, i find myself browsing the websites of Avid, Autodesk and Adobe, seeing whats compatible with the kit i have and what it might cost once i need to update.

Thanks Richard and Walter - as a one-man band who does need to collaborate with studios in other countries, let alone the next room! your comments have helped illuminate the paths i need to retread, and sadly, it seems apples isn't one of them.

I now have worries about the entire future of creative computing using MacPro towers! What future for them if they design the "pro" editing software to run on iMacs?
Will i be seen as foolish to invest in edit software that is mac based only to find they can those too?

good listening - thanks again guys.

adam

Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UK

http://www.sculptedbliss.co.uk
My YouTube Animations Page
Re: Why We Can't Use Final Cut Pro X at Our Companies
by stu aull
Apple doesn't have a good excuse, even as "v1" - to cut out some pretty basic professional features...

look forward to the upgrades before I will decide to buy - and how Apple responds to the needs



Stu Aull
Alaska

Re: Why We Can't Use Final Cut Pro X at Our Companies
by David Langley
Enjoyed the discussion, especially the candidness. I have to wonder if some people at Apple were concerned about losing the hype and anticipation that started with that NAB preview for FCPX, and thus pushed this software out six months too early. At best it should have been called a public Beta with a cheaper price, given the magnitude of the missing features. (And the resulting backlash.)

I especially wonder whose brilliant idea it was to discontinue Color. Looks like Apple effectively just sent Blackmagic Design a whole lot of money, given the Color users who will likely switch to Resolve. Maybe Grant Petty should send Steve a thank you note.

Rich, your predictions about FCS3 packages going up in price have already panned out. I saw three eBay sellers yesterday asking $500 for the upgrade version brand new, and I didn't even search for the full one. Fortunately, there are other sellers that are more reasonable, such as MacMall's eBay store. They had the FCS3 upgrade version for $237. But I imagine those will get snatched up quickly.

For the time being, I intend to keep FCP7 working in my studio for business work while I investigate my options. After all, the software works, even with the kinks it does have.

Thanks again, Rich and Walter.

Cheers,

David Langley
Editor/Designer
Pictures & Players
A Few Clarifications (Please Read)
by Richard Harrington
Hi all,

I wanted to post a few clarifications and corrections on the podcast regarding why I couldn’t adopt Final Cut Pro X at my facility. These aren’t excuses or apologies, rather I just want to share some useful information the community has pointed out to me. (And I will apologize in advance for the long post).

Did we rush to get podcast out? Yes, we did. Why? Normally I pride myself in taking time and writing well thought out books and recording and editing podcasts. In this case I rushed my thoughts out. After a day of testing, I wanted to point out some of the most confusing areas of the upgrade process. I also wanted people to know about some of the limitations I found in the CURRENT version. Will there be updates? There always are. Do I hope for those updates? Absolutely. Do I know anything about when they’ll come... NOPE.

Do I hate Apple/FCPX or have a secret agenda? Absolutely not. When I launched my company I was faced with taking out a second mortgage for an NLE or trying Final Cut Pro. I have been there since version 1. I built my company using Apple hardware and software from Apple and Adobe. To this day I use both heavily. If you have any doubt.... look at the Final Cut Pro podcasts on Creative COW. I think it's a great tool for some users, really. But its not what I hoped for as it stands now. I am currently working on training for photographers who want to edit DSLR material in FCPX. I am happy with it for that use, as I know it will be approachable to many photographers who find “traditional editing” confusing. If you like FCPX, I am genuinely happy for you. Getting new software should feel like birthday presents for a six-year old.

Do I work for Adobe? No, I am not an Adobe employee. For full disclosure. I have been a certified instructor. First for Avid. Then Apple. Then Adobe. I have written official education materials for two of those companies. None of these companies tell me what to say. I have been hired to do work by both Apple and Adobe in the past. I have been hired by both Apple and Adobe to help customers directly with consulting as well as go to trade shows or store events. I have also done user group events in exchange for an airline ticket and dinner because I want to give back. I make my living doing two things: Full-service production work and helping people with software and workflow problems.

I have always tried to be fair in my opinions. And I always try to give software developers helpful feedback about their tools. My intentions in creating the podcast were to raise awareness for “pros like me.” Those who have multi-user environments and need to collaborate with workflows that involve multiple tools from several manufacturers.

What do you edit with? I started on Avid at KCCI television in Des Moines, IA. Paid for my own classes out of my own pocket and learned it. I actively edited on Avid for about 7 years. I started with Final Cut Pro on version 1. I still use it a whole lot (and it is the most popular application with our clients). I decided to get over my snobbishness and learn Adobe Premiere Pro about 2 years ago. I struggled, I whined, I complained. Then it got better. I used it for all my DSLR workflow starting with CS5. I’ve know switched to using it about 50% of the time, and I am excited by the growth I see. My own company is in the middle of being retrained.... and yes like many things I wrote it down and sell it as a book. You buy it I make 50¢. Let’s just say I live of my client work and my book writing is a bad addiction spurned by being bred from a family with 14 teachers in it.

So you have an agenda? Heck no. I consider NLE choice like religion. That’s up to you. Except when its not. Like a client demands, or the shop you work for switches. I helped a lot of Avid editors learn Final Cut Pro (I mean A LOT). I’ve also started helping Avid and FCP users learn Premiere Pro. Use the tool you like if its up to you. If you freelance... know all three (more money). We edited stuff the other day in Telestream’s Screenflow... because it was the right tool for that job. I use what the job or the client demands. Do I like Adobe... yes I like where they are going and find it reassuring that they lay out a clear roadmap. I also commend Avid for being much clearer about where they are going and opening up support for AJA hardware, etc.

Did I get everything right in the podcast? No... but I tried. I did research. I tried to dig in to the documentation. But several things are just dead ends. For example... the number one hit for volume licensing on Final Cut Pro on apple.com... is a dead link (http://store.apple.com/ie-business/product/D4615ZM/A).

So... what did I get wrong? The greatest thing about the Internet is that you have a viable community of fact checkers and researchers. You also have an abundance of people willing to tell you when you are wrong. We said multiple times in the podcast that this was our opinion and what we had found so far. We were trying to be accurate... but we were definitely expressing opinions. So... here’s what I think could be better said after a little more feedback from the community and time to explore the app.

Mac App Store. This is the area where I got the most confused (although I stand by the majority of what I said). Thanks to @NotMyBro (no real name I can find) and Melanie Brands for pointing me in right directions. Another good resource is http://www.macworld.com/article/157018/2011/01/appstore_licensing.html.

  • iTunes access while abroad. Turns out you can access your country store when abroad in most cases (nothing keeps ISPs or countries from blocking others is what I hear). That’s the good news. Doesn’t change the fact that 75 MB or traffic set me back nearly $700 at last IBC conference. For many, broadband access is NOT a reality. Many readers of the COW use dialup or slower DSLR. Many also pay per MB. The fees associated with downloading this size software package are prohibitive to many.
  • Volume Licensing. I can’t find info in the App store or on Apple’s site. But I am told to call 1-800-MY-APPLE. It’s closed right now, but I will try and see what happens. Another useful commenter suggested buying iTunes gift cards, then using those to set up multiple accounts for downloads. Both sound like good ideas, but I haven’t been able to try them out yet.
  • Backing up purchases. I am told that I can zip the applications I bought and back them up to disc. I have not tried this yet (I am on the road with only one MacBook Pro). I am concerned though that there was even more downloadable content after the initial purchase through software updates. And what about after future updates. I did find this useful article on Apple’s site (http://support.apple.com/kb/HT4482) which seems to confirm this workflow. I have not tried it yet with FCP. It does say that “When you open the restored app for the first time, you may be required to sign in with the Apple ID account that was used to purchase the app.” This concerns me if it requires an Internet connection to verify. In the past, reinstalls didn’t usually require this to activate. I can see this causing problems for me... but I am a pessimist about global Internet. Last stats I saw said about 7 billion on planet and a little over 1 billion available net connections.


Native editing support is broader. So it turns out that IMX supported (swear it wasn’t in documentation, but now is). Heard lots of rumors that R3D to come (but boy are people mad now). It appears that if you go through and uncheck a bunch of options... you can avoid having to rewrap many formats... but this warrants more testing and exploration.


(Sometimes) You Don't have to transcode before export. So if you uncheck all the options to optimize media when you import... then it won’t transcode. But the app seems to want you to by default. If I let the sequence auto-conform to first clip, and I only put in that type of media.... it works. But when I mix formats in a timeline, stuff wants to render. I don’t understand the intricacies of FCPX media management and sequence settings. I am exploring. What I have found is that there are lots of assisted tasks in FCPX that try to "help" me. Sometimes they do... sometimes they don’t. This too warrants more testing and exploration.

So you’re basically saying you are confused? Yep... I’m confused. About a lot of things related to FCPX. I wish I had more answers and I wish the official answers were easier to find. But I know this, if two people with as much training and experience as Walter Biscardi and I have are confused, that’s a problem. Hopefully manufacturers will learn from this and communicate answers and a vision or road map.

I hope this clears things up more. I am probably not 100% right. This is an Editorial. An opinion piece. I am happy when things I dislike turn out to actually work. I am also thrilled when shortcomings and bugs are fixed by software companies. Let's hope all the issues raised will get fixed.

I like a lot of FCPX. I will be using it at home and on my laptop for some projects. As it stands today, I cannot use it in my office because it doesn’t support the workflows I need. That is what I wanted to share... perhaps I did so with a lot of opinions... but editors are a pretty sarcastic lot. You do what’s right for you.... I raised these points to be helpful (both to the product and to other users of our community).

I welcome continued discussion and always feel free to tell me when I am wrong. If you can point out a link or a reference with an official answer... all the better. Looks like we are in for an adventure... please keep the commentary going and lets be respectful of one another.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
+1
Re: A Few Clarifications (Please Read)
by Tom Brooks
Thanks for the update. The podcast was absolutely useless as V1.0. Sound familiar?
+1
Re: A Few Clarifications (Please Read)
by Ian Bailey
The way I see it, Apple's crime is poor communication. They just haven't given us the info you need to deal with this new app. It's clearly a beta release, this should have been explicit. They should have been up-front about what's missing. They should give us an idea of when the missing features will be returned. (Before Xmas would be nice.) Will certain features require Lion? Will Final Cut Server be a cloud service?

Having said all that I doubt Apple have got it wrong, they know who their customers and potential customers are. Remember Final Cut Pro 1.0? It was a 'screw you, oldies' app. It wasn't for the Avid pros, but marketed at the DV camera and firewire drive crowd. It made you want to punch the air and shout, 'Screw you, oldies! This is an NLE for me!' This was for the new generation of film-makers who were still at college, had just left college, wanted to go freelance or start their own company. FCP X is exactly the same, but now us FCP veterans are the oldies. This is for the DSLR crowd and soon to be RED Scarlet crowd. It's brash, arrogant and aimed entirely at the next generation of film-makers. I suspect the future is in safe hands.
+1
Re: A Few Clarifications (Please Read)
by Richard Harrington
Yes... turns out most version 1.0 are.

Hopefully the quick updates and transparency made it more useful to you.

Perhaps others can be inspired?

;)

(And before I get yelled at... my tongue is firmly in my cheek)

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: A Few Clarifications (Please Read)
by hagbard celine
Fantastic podcast and follow up Richard. I do not feel so angry and disappointed knowing that you nailed all these points methodicly. We [the Pro's] ARE the FAT girlfriend that has just been dumped on facebook for the popular blonde in the bikini [youtube/vimeo/facebook generation]

To use another analogy, We are NOW officially part of the L.C.D.[lowest common denominator], we are only as smart as the stupidest person in the room....Thanks Apple for your code communism!!

However the BIG FAIL on this part is that Apple has went for the consumer/youth/populist money rather than the reliable and honest studio/pro money, with out realising that us pro's PAID for software and licensing, whilst the rest [LCD] torrented/mediafire+rapidshared all their software.....Think About That.

Did a quick search of darkarts sites and YUP FCPX.app is being humped by the thousands, and good luck to them in indonesia/china/india/russia, should and will probably teach apple a lesson where it hurts most...their wallets

Again guys great Honest Truthfull Podcast
beta1.0 my arse, imovieCLoud_lite.00001 more like

/amoeba
http://www.theestateovcreation.co.uk
+1
Re: A Few Clarifications (Please Read)
by Richard Harrington
[hagbard celine] "Fantastic podcast and follow up Richard. I do not feel so angry and disappointed knowing that you nailed all these points methodicly. We [the Pro's] ARE the FAT girlfriend that has just been dumped on facebook for the popular blonde in the bikini [youtube/vimeo/facebook generation]"

That is so well said....

And made me smile.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Mark Suszko
I think if you can get your hands on a brand-new still shrink-wrapped copy of FCP7 and/or FCSuite 3, you should buy it and hold it a few weeks because I believe demand is going to shoot up in the next week or so as some folks really panic, or just want to have a spare copy as "insurance" for an existing shop... and you might even double your money. FCS 3 new in box will become like Cuban Cohibas, like Detective Comics issue Number 1, (okay, maybe not that huge).

As far as a newbie getting their hands on FCS3 or FCP-7, all the "support" you need is already here on the COW. Apple won't replace a broken data disk and I don;t know if their help desks will remain active, but they'll likely keep their forum archives up for at least a year, so you can look up threads about common problems there. FCP7 works as well today as it did yesterday.

If I had the money I would get a copy of FCS3 for my home use, I do have a copy of v.6 I bought used, destined for an older imac, for home projects. Haven't installed it yet. It will be a while before I can afford a machine hot enough to run FCP-x anyhow, and the office has no plans to get it any time soon. Now, that seems like wisdom, ...instead of just poverty.:-)
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Teresa Bruce
Question from a newbie, literally about to purchase this when I listened to the podcast. If I can buy fcp7 online, but it's no longer "supported" what exactly does that mean? No phone help? No warranty? What's the risk?
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
I think you can still get support and certainly trainng. Tons here.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Michael Sacci
Sorry guys, you really should have done more homework before doing this. There are just too much, "I think" or "There seems to be no..."

While I think a lot of your conclusions are probably correct, for a lot of people this will not fit but a lot of your facts are wrong or just misguided. You DON'T have to transcode at all.

Best line from Walter, "This is a weird release"
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
Give me specifics and I'll fix. We were early. But I felt it important to say what I did. I am happy to fix errors. Send or post list and links. I will try to do so.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
@Michael Sacci
by Richard Harrington
See above .... I tried to respond

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Scot Davis
Great podcast. Amazed at all you guys could find.

What Apple did to Final Cut was pretty disgusting. I kept giving them the benefit of the doubt up until yesterday.

I've been recently testing Premiere Pro 5.5 with some recent RED EPIC footage and I'm pleasantly surprised. If AVID allowed more 3rd party hardware I would already have priced the switch.

It seemed when Apple was the underdog they made better products. Now with the onslaught of iDevices and iSoftware they are catering to the lowest denominator. Two middle fingers in air pointed at Cupertino and their $46 Billion in cash right now.
+2
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Nevin Styre
You can set up an itunes account use gift cards and not a credit card.
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
So I have to go buy 3000 in gift cards, setup 10 accounts, just to upgrade?


That's progress?

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Nevin Styre
You have to enter 3-4 card codes per license, that's 2-3 more codes per license than entering serial numbers. Sounds terrible.
Re: Why We Can't Use Final Cut Pro X at Our Companies
by hagbard celine
Guys, Your psychic abilities are uncanny!!! you both expoused and exposed every thought and feeling I have been experiences regarding imovieCLOUD0.01/fcpX

Fantastic eloquent breakdown of an amazing FAILin so many ways.

The point about it running great on a 27 inch imac in california on a t3, was beyond spot on, coz u know they think everyones got 40gig lines and make content on their own.

Fantastic review, Im recomending to all my clients as to why we and they should not fall for this paid to beta software.

Been a mac guy since 89, motion designer/director/live video performer
this is the first time in my life I've questioned apples video vision, and unfortunately I see ego inflated control over a controlled environment for profit. The fact they did NOT speak to or do research with REAL professionals is shockingly arrogant and a deal breaker.

All your industry experiences and production workflow examples mirror exactly what we go through daily.

Please do more podcasts like this, Im infcp 7 and aftereffects now rendering and editing and tutting loudly.

bravo guys

/amoeba
http:http://www.theestateovcreation.co.uk
+2
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Simon Ubsdell
Great conversation, guys. Loads of terrific points in there - amazed you got it together so quickly!

The only thing I would say is that I think you were a bit off the mark as far as the media management/project sharing side goes - from what I can tell this appears far less problematic than you were implying. I do appreciate that this was an early look so it's not a serious criticism.

Oh and blending modes are well supported FWIW.

Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Tomilee Turner
Doesn't a lot of the incompatibility issues revolve around FCP X being a 64bit program? When Windows 7 came out, all the 32 bit programs wouldn't run. So isn't that what Apple is doing--going to 64 bit? It seems like people are saying that Lion will run the old FinalCut 7, but for how long?
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Rob Grauert
I'm at about the 10 minute mark right now listening to the concerns for editors on the road and the possibility of not being able to re=download from the App Store.

A possible solution might be to clone your system drive on a portable hard drive that is powered by the FW connection. G-Tech makes a nice tiny one. I suppose it's not an ideal solution, but could still work.

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by jay ingles
Great insight for a very disappointing product.

Insulted by apples latest release, particularly in calling it a "Pro" line of products and discontinuing support for FC7.

I wonder if there is fine print in the legal about misrepresented products and how refunds are dealt with?!
Re: Article: Why We Can't Use Final Cut Pro X at Our Companies
by Michael Locke
Gentlemen,

Wow, Google FCS3 and NO ads come up on the search. Big Brother Jobs&Co. are playing for keeps. Have to go to individual sites to find stock.

http://www.bhphotovideo.com/c/product/639275-REG/Apple_MB642Z_A_Final_Cut_S...

Glad I have my discs. How does discontinuing software affect it's EULA? If it's an unreasonable burden on your business to convert all your machines to available current software (which CAN'T meet previous production standards), will people be forced into unlawful practices?

Fearing the Apple future...Michael
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Tom Haggas
What a great conversation. Someone posted this on the FCP X Facebook page where we are all trying to makes sense of yesterday's developments. Not unusual for Apple to keep us guessing, but unlike changes to the MacMini and iPad, this dramatically the way we run our businesses. Thank you so much for your professional insight.
+1
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Hernan Aloise
Quizás habrá que esperar por actualizaciones. Mientras tanto seguir alimentando empleados y proyectos con el FCP 7, hasta que el nuevo soft se ajuste a las necesidades.
A pensar más en positivo :)
Re: Why We Can't Use Final Cut Pro X at Our Companies
by jon smitherton
Is there a transcript somewhere? Don't think I've got 100mins of rendering time.

Thanks
Jon

Re: Why We Can't Use Final Cut Pro X at Our Companies
by Mark Suszko
Thanks Abe, but that was actually a veiled editorial comment on Apple's i-strategy. Sometimes I might be too obscure, I guess.
@Mark Suszko
by Abraham Chaffin
lol
Perhaps iCloud will be the way that FCPX is shared across multiple machines.

Abraham
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Gary Bettan
This is such an important, honest and informed conversation. This is not upset fanboys. These are two professional editors talking about the reality of integrating FCPX into their workflows and facilities.

Two editors who like many others, left the NAB SuperMeet Sneak Peak full of hope and questions. Would FCPX be for them, or would it be iMovie Pro? They purchased it, they tried it, and now they share their experiences. They lay out the 'deal breakers' that simply make FCPX a non-option for their facilities. It's a long converstation, but a must listen for professionals considering FCPX.

Thank you Walter, Richard and the COW for this great podcast!

Gary

COW members get 5% OFF with Coupon COW5OFF

http://www.videoguys.com 800 323-2325 | We are the video editing and production experts!
+2
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
Thank you Gary... I regretted the long run time... and we did rehash a few points. But it was raw and genuine. I didn't want to comment until I touched it. I am sure I have much to learn and do see things I like. I will use it at home and continue to explore it.

One can hope... but in the mean time... I've got clients to serve and 10 employees to feed.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
Re: Why We Can't Use Final Cut Pro X at Our Companies
by walter biscardi
Thanks for the comments guys. The thing about not being tethered to any beta program or beholden to any company is the ability to speak freely. And that's one thing I know how to do well! Thanks to Richard for pulling this together in short order.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

Blog Twitter Facebook
+2
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Mark Suszko
Trying to watch this but having trouble downloading it from the cloud....
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Richard Harrington
It's an audio file.. not video if that helps

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
@Mark Suszko
by Abraham Chaffin
Here's the direct link url:
http://podcasts2.creativecow.net/episodes/ipod/1030.mp3
Also added a link to that on the article page.

Abraham
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Jeff Handy
Thanks, guys. Most of my own concerns were addressed here. If only Apple would address them. I'll stay tuned, but looking at alternatives now for our next upgrade.

HandyGeek
@Jeff Handy
by Richard Harrington
Thanks Jeff. We wanted to be fair, but direct. I think there are a lot of bloggers apologizing and using the version 1.0 defense. I say bullshit.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
+4
Re: Why We Can't Use Final Cut Pro X at Our Companies
by derek woods
Thanks for speaking out.

http://www.DWIProductions.com
@derek woods
by Richard Harrington
I am probably going to regret flapping my mouth and lose a few friends and clients. But I felt morally obligated to say what I said.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
+7
Re: @derek woods
by Matt Gottshalk
Rich,

Your honesty and thoroughness of this review was refreshing.

Guys and gals, if Rich, who is one of the biggest fans of Apple products I know is raising a red flag, we ALL as professionals better start to take notice.

McGee Digital Media Inc.
24P HD Production and Post
http://www.mcgeedigitalmedia.com
Re: Why We Can't Use Final Cut Pro X at Our Companies
by Skot Christopherson
Hey all.

I'm the owner of SB Digital LLC, and I've been in the post business 10 years. I'm the last boutique DVD (and Blu-ray) authoring house left in the bay area. Over those ten years I figure we've authored something like 4,400 DVDs and a over a hundred BDs.

We didn't start out with DVD Studio Pro: Our first DVD was authored with Astarte, the German-made authoring program that Apple bought and turned into DVDSP.

FCP and DVDSP in all their iterations have been the center of our operation. It is an elegant flow, from client master capture (tape or hard drive master) through FCP and Compressor to DVDSP, and it works without a hitch.

But it looks like the end of the line for our relationship with FC Studio has arrived.

What's continually dismaying is the fact that in the many complaints as I've read here and elsewhere about FCPX there seems to be a foregone conclusion with most that tape is dead and optical media is nearly so.

Let me tell all of you: this is just not true. I'm busier than I've been in the last two years. With a nearly 100% install base, DVDs aren't going away for quite a while. And if a client wants to deliver a program cross-standard, or simply has older media to digitize, it arrives as a Digibeta.

As far as I've read here or elsewhere, FCPX does not include tape capture or DVD Studio Pro. I know pure editors have serious complaints about the new app, but I gotta tell ya we've been left completely out in the cold. Why on earth should we upgrade to it?


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