Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
LIBRARY:TutorialsVideo TutorialsReviewsInterviewsEditorialsFeaturesBusinessAuthorsRSS Feed

Barco and China Film Group to develop digital cinema market in China

COW Library : : Debra Kaufman : Barco and China Film Group to develop digital cinema market in China
Share on Facebook
CreativeCOW presents Barco and China Film Group to develop digital cinema market in China --  Feature


Santa Monica California USA

©2011 CreativeCOW.net. All rights reserved.


Creative COW spoke with Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division, to learn more about the plans for Digital Cinema expansion in China.



Barco and China Film Group just joined forces to form a new company aimed at developing China's digital cinema market. The newly formed CFG Barco (Beijing) Electronics Co. Ltd. brings together two Barco subsidiaries--Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company--with China Film Equipment Co. Ltd., a subsidiary of China Film Group. Established in 1951, China Film Equipment is a nationwide film equipment trading company affiliated directly with the State Administration of Radio, Film & Television.

Financial participation in the new joint venture is 58 percent Barco and 42 percent China Film Group.

Creative COW spoke to Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division, to learn more about the plans for Digital Cinema expansion in China.


Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division. 'We are proud of and confident in our investment and collaboration with China Film Group, and we are honored to work with China's best film equipment trading company.'
Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division. "We are proud of and confident in our investment and collaboration with China Film Group, and we are honored to work with China's best film equipment trading company."


"Barco has been in the Chinese market since 1989," explains Buyens. "Since 2004, we have had an R&D team in China that was primarily investigating the LED business market. With this announcement, we added also an R&D team for Digital Cinema."

In China there are approximately 12,500 multiplexes in China that will convert to Digital Cinema in the near future, says Buyens. "On a daily basis, two to three screens are added in the market, which equates to approximately1,000 new Digital Cinema screens per year," he says. "This is only for the top cinema theaters, however, so it doesn't take into account the local, smaller theaters."

Buyens reports that, by end of July 2011, more than 4,600 Barco digital cinema projectors were installed in China, covering 65 percent of that country's installed DC projectors. Barco, which has a global installation base of more than 20,000 projectors, has multiple factories in various regions of the world, including a Beijing factory that has already achieved a monthly production capacity of 500 projectors. "At the beginning of 2010 we started making the projectors in our own Barco facility in China," he says. "So half of these projectors were made in China, the other half in Belgium." Last year, Barco also set up a digital projector research center in Beijing, becoming the first foreign projector manufacturer to establish a research center in China.


Theatre Management System: Manage your multiplex from a central location.
Theatre Management System: "Manage your multiplex from a central location."


The emphasis is on strengthening localized development and production of Digital Cinema products and services in China. The plan is synergistic with China's new Five Year Plan (2011-2015), its 12th such plan, which is based on the forecast that the culture industry will enter a period of rapid development in the next five years and ultimately contribute 5 percent to the country's GDP.

Succeeding in the Chinese market is dependent on Barco "going completely local," says Buyens. "Indeed, our plan is to further localize in China," he says. "China is a very big market for Digital cinema but also for other projection applications. If you want to make a local product, then it needs to be designed locally, with local components, this is the only way forward." As such, Barco is employing Chinese citizens for its new R&D team, which will be comprised of between 50 and 60 persons.

China also largely shows its own movies, with the Los Angeles Times reporting that "last year, the Chinese government allowed only 54 foreign films into the country, and U.S. studios were able to share a percentage of box office revenue on just 21, according to research firm Artisan Gateway."


Barco Solutions deployed during the opening ceremony of the China National Games included 48 XLM HD30 projectors used for projection on the stadium's
Barco Solutions deployed during the opening ceremony of the China National Games included 48 XLM HD30 projectors used for projection on the stadium's "giant cone-shaped" screen; with an additional 8 DML-1200 luminaires for dynamic projection.


2K, 30,000 lumens three-chip DLP projector
2K, 30,000 lumens three-chip DLP projector


That fact impacts Digital Cinema installations in China, says Buyens. "Several tens of thousands cinema theaters in China are theaters that are showing local, Chinese movies that are independent from Hollywood," he adds. "This means that these theaters do not necessarily need DCI compliant projectors which brings us to "e-cinema", the electronic cinema market. The joint venture will especially aim at that market so to be able to respond in the most efficient way."

Buyens also points out that "through its customer service facilities, sales, local R&D, and production, the new company will maintain the Barco brand and ensure Barco's world-class quality and service," while the experience and influence of China Film Equipment Co. Ltd. will enable the new company to build more effective communication channels and a stronger relationship with Chinese customers.

"This is another major milestone following our establishment of the research center in Beijing," concludes Buyens. "This roll-out of digital projector technology to many more cinemas will enable China's film industry to reach and benefit a larger audience of moviegoers."


DP2K-32B Ultra-bright DLP Cinema® projector
DP2K-32B Ultra-bright DLP Cinema® projector


Barco is not the only Digital Cinema company active in China, which is clearly a booming market for this industry sector. GDC Technology, a subsidiary of the Hong Kong publicly listed company Global Digital Creations Holdings Limited, which has installed approximately 3,700 2K digital cinema servers in China, announced it just passed the benchmark of 10,000 installations worldwide. In April 2002, the company installed what it said is the country's very first digital cinema server in Shanghai.


 
Reply   Like  
Share on Facebook


Related Articles / Tutorials:
Cinematography
Behind the Lens: DP Jo Willems & Limitless

Behind the Lens: DP Jo Willems & Limitless

Join Debra Kaufman as she speaks with Cinematographer Jo Willems to discuss his latest film, Limitless. The premise of the movie imagines a dual reality for character, Eddie Morra - one in which he is broken and luckless, the other, wealthy and charismatic. How does a cinematographer capture the feeling of two vastly different worlds? By shooting both film and digital! Read on for the story "Behind the Lens", as Jo Willems describes to Debra Kaufman just how he achieved the look he envisioned.

Feature, People / Interview, Project
Broadcasting
Behind the Lens: Creating Community: A TV workflow that expands creativity and squeezes dollars

Behind the Lens: Creating Community: A TV workflow that expands creativity and squeezes dollars

Behind the wildly popular "Community" is another community, made up of the show runners, producers, cinematographer, crew and post production experts that have experimented with new technologies to come up with the workflow that allows maximum creative flexibility at minimum expense. Go "Behind the Lens" with Debra Kaufman now.

Feature, People / Interview, Project
Cinematography
Behind the Lens: City of Life and Death

Behind the Lens: City of Life and Death

In City of Life and Death, director Lu Chuan took on an historic topic of great sensitivity in China: the Nanjing Massacre (also known as the Rape of Nanjing). During in a six-week period beginning in December 1937, invading Japanese soldiers overtook the city of Nanjing and raped and massacred an untold number of civilians. In his film, Lu Chuan took the daring step of humanizing Japanese soldiers, as well as the Chinese characters, an artistic decision that brought him much criticism in China. Join Debra Kaufman and cinematographer Cao Yu in an exclusive interview on how the shades of suffering, survival and death were captured on film.

Feature, People / Interview
Cinematography
VFX Soup: Pirates of the Caribbean: On Stranger Tides

VFX Soup: Pirates of the Caribbean: On Stranger Tides

If you've been captivated by the dashing Jack Sparrow ripping through the streets of 18th Century London on a flaming coal cart, you have Cinesite London to thank for that rollicking and truly convincing ride, as they nail a 200-shot blue-screen carriage chase. Debra Kaufman goes "Behind the Lens" and interviews Cinesite Visual Effects Supervisor Simon Stanley-Clamp for the details about how Cinesite rose to the challenge.

Feature, People / Interview
Broadcasting
Behind the Lens: Gotham Girls Roller Derby ups its game with Blackmagic Design

Behind the Lens: Gotham Girls Roller Derby ups its game with Blackmagic Design

Gotham Girls Roller Derby ups its game with Blackmagic Design. Roller derby is a crashing success in New York City where the Gotham Girls Roller Derby league strides the track to hundreds of excited fans. Read Debra Kaufman's look into the team's acquisition of Blackmagic Design's ATEM 1 M/E Production Switcher and ATEM 1 M/E Broadcast Panel.

Feature
Film History & Appreciation
Behind the Lens: Cinesite's magic touch with Harry Potter and the Deathly Hallows Part 2

Behind the Lens: Cinesite's magic touch with Harry Potter and the Deathly Hallows Part 2

More from our exciting series, Behind the Lens: Creative COW's Debra Kaufman had an opportunity to speak with Cinesite 2D supervisor Andy Robinson and 3D supervisor Holger Voss about their facility's work on Harry Potter and the Deathly Hallows Part 2. One thing is clear to anyone who's followed the Harry Potter franchise: the movies, which began in 2001, are a visual representation of the increasing maturity of visual effects artists and their technology. It's more than just Voldemort's nose, too, that Cinesite has created. Look behind the lens and unveil the magic.

Feature
TV & Movie Appreciation
Behind the Lens: Captain America: The First Avenger

Behind the Lens: Captain America: The First Avenger

Join Debra Kaufman as she goes behind the lens in the latest installment of her film vfx series, as Captain America: The First Avenger is brought from the realm of comic book imagination and 2D art, to the 3D world with stunning visual effects. Get the inside story of how thirteen VFX houses contributed to this new Marvel super-hero franchise as they share their stories with Debra Kaufman.

Feature
Art of the Edit
Behind the Lens: Cowboys & Aliens & Editors

Behind the Lens: Cowboys & Aliens & Editors

Creative COW’s Debra Kaufman had a chance to speak with the editor of Cowboys & Aliens, Dan Lebental, who was also Favreau’s editor on Iron Man and Iron Man 2. Cowboys & Aliens stars Harrison Ford as the iron-fisted Colonel Dolarhyde and Daniel Craig as a stranger with no memory of his past in an event film for summer 2011 that crosses the classic Western with the alien-invasion movie in a blazingly original way.

Feature
Cinematography
Behind the Lens: David Moxness, cinematographer

Behind the Lens: David Moxness, cinematographer

Award-winning cinematographer David Moxness, CSC has made a name for himself most recently in his work on FRINGE, a mystery/thriller about an FBI agent who works to solve strange crimes with an institutionalized scientist who works on "the fringe" of accepted science. In addition to FRINGE, whose new season premieres on September 23, Moxness also recently shot the miniseries The Kennedys. Among the series' 10 Emmy nominations is one for Best Cinematography, Moxness' first Emmy nod; Moxness also took home a Gemini Award (the Canadian equivalent of an Emmy) for Best Photography in a Dramatic Program or Series. He previously won the American Society of Cinematographer's award in 2007 for Outstanding Achievement in Cinematography in Episodic TV Series for an episode of Smallville, and has been nominated for numerous Canadian Society of Cinematography Awards and Leo Awards. Debra Kaufman spoke to Moxness about his most recent work.

Feature, People / Interview
Indie Film & Documentary
Behind the Lens: Circo

Behind the Lens: Circo

You don’t need to be a fan of the circus--or Mexico--to be mesmerized by this story of the Ponce family who struggle with issues of debt, marital conflict and filial responsibility against a backdrop of a century-old family business. Let Debra Kaufman introduce you to Aaron Schock and his story of how his documentary takes viewers under the Big Top in rural Mexico. Circo airs on Independent Lens beginning May 3rd, 2012.

Feature, People / Interview
MORE


FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2014 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]