Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
LIBRARY:TutorialsVideo TutorialsReviewsInterviewsEditorialsFeaturesBusinessAuthorsRSS Feed

Red Bull Mind Meld at the ULTRA Music Festival

COW Library : Digital Signage : Debra Kaufman : Red Bull Mind Meld at the ULTRA Music Festival
Share on Facebook
CreativeCOW presents Red Bull Mind Meld at the ULTRA Music Festival -- Digital Signage Feature


Santa Monica California USA

©2012 CreativeCOW.net. All rights reserved.


Integrated Visions Productions and SenovvA teamed to produce a spectacular "Red Bull Mind Meld" visual experience at the Miami Ultra Music Festival by creating an immense video projection mapping. The team turned the 29-story InterContinental hotel's facade into a gyrating psychedelic mural that covered the building and throbbed with the music for 165,000 dancing fans.



Red Bull Mind Meld - 3D Video Mapping the Intercontinental Hotel @ Ultra Music Festival 2012 from Integrated Visions Productions on Vimeo.

At the ULTRA Music Festival in Miami, even the iconic InterContinental hotel got into the groove, its 29-storeys transforming into a psychedelic mural for the "Red Bull Mind Meld" experience. Electronic artists Tiesto, Avicii, David Guetta and others provided the soundtrack for 165,000 fans who witnessed the bricks making up the InterContinental come tumbling down. As the façade of the hotel completely crumbled, Integrated Visions Productions projected an array of colorful line art that gyrated to the beat of the techno music and then turned into a hypnotizing psychedelic mural.



Integrated Visions Productions projected an array of colorful line art that gyrated to the beat of the techno music


Integrated Visions Productions, a multimedia design lab based in Atlanta, Georgia and dedicated to producing production-mapped content, created more than 30 custom 3D animation modules for the ULTRA Music Festival, integrating extreme sports and cultural footage from Red Bull into the mix. Integrated Visions is no newcomer to the specialized field of video projection mapping, having created an art installation at the Panama City Beach's 2011 Christmas Spectacular and a themed weekend show at the Promenade Shops at Centerra in Loveland, CO.

The size and height of the Intercontinental Hotel meant that Integrated Visions had a lot of content to create. "It took us six weeks with 12 animators to create all the content," explains partner Bryan Blessing. "We had access to all of Red Bull's content pool, and everything else was created by our team of animators. We work very closely with the University of Georgia's animation department; our partners are all alumni." Most of the animations were built and executed in Autodesk Maya, with assist from Adobe Photoshop.


To create this complicated live visual experience, Integrated Visions Productions teamed up with SenovvA


To create this complicated live visual experience, Integrated Visions Productions had teamed up with SenovvA, which has more than two-decades experience in technical and visual solutions for the broadcast and film industries, including the 2012 Oscars®, Jason Wu for Target's Launch in New York and the DUMBO Arts Fair.

SenovvA brought on 12 large-format Barco HD projectors and UVA's D3 media playback system to produce a 20,000+square-foot projection. "The media management and playback system developed by UnitedVisualArtists (UVA), a lighting company and VJ crew that also does software development, is custom software application that was built exactly for this kind of use," says Blessing. "It has a much more powerful processor and manages a lot more media inputs and outputs than a Mac."



SenovvA brought on 12 large-format Barco HD projectors


SenovvA's projection plan broke the surface into three zones; the company then side-stacked four of the Barco projectors to saturate each zone with color. By layering the images produced by the projectors to fit exactly, pixel-by-pixel, SenovvA Senior Producer Dave Taylor created a single seamless image in each zone for a total of 7,776,000 pixels (1920x4050) on the wall.

"The biggest challenge from a creative standpoint was the resolution," says Blessing. "That was determined by the size of the building, with 1920 as the width and 4050 as the height. When you're rendering files at that resolution, they can take lots of time. For one of the modules, the spinning cubes with Red Bull took 37 hours across 11 computers to render."

The event was live for four hours a night, for three nights. "We created 40 loops or vignettes of between one and three minutes in length and just looped those for five minutes at a time," says Blessing. "It didn't allow us to do mixing or blending like a normal VJ would be able to do. We just went from one loop to the next because of how the media management system was set up. We saved about 12 of the loops for the second night, and six to ten the additional two nights, so all 40 ended up on the wall."






Projection mapping is a hugely labor intensive job prior to the event, and more ephemeral than most video content, which has an afterlife on Blu-ray or DVD. "That's one of my favorite aspects about it," says Blessing. "It lives online but the impact is so much greater in person. It's magical on the Internet but the actual experience is a rarity. When you see it live, whatever the deception is, you fall for it."

Although projection mapping has its roots in the light shows of the 1960s and, segueing in the late 1970s and early 1980s into slide projectors and then video, the massive video projection event like the one at the ULTRA Music Festival is still relatively rare in the U.S.

"For the first time in the U.S., you have hundreds of thousands of people seeing it in front of their eyes," says Blessing, who reports that one event in Russia, a celebration of that country's history, played before half a million people. "It's difficult in the U.S. because there aren't a lot of cool unique buildings so we're faced with lots of reculinear surfaces."





"Most of these events take place in front of a small number of people," he says. "That, and the ephemeral nature of the execution give it a potency and cachet that I find appealing."

In May, Integrated Visions Research plans its next performance, at the Gowanus Ballroom, an industrial space in Brooklyn, NY. You can see it online after the event. Or, if you want the cachet of being there, head over to Brooklyn to see it live.






ACADEMY AWARDS® and Oscars® are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences. ALL RIGHTS ARE RESERVED.

  View 1 Comment(s)

  Digital Signage Tutorials   •   Digital Signage Forum
Reply   Like  
Share on Facebook
Comments

Re: Red Bull Mind Meld at the ULTRA Music Festival
by Aamigo Amigo
Amazing large projection with 12 large-format Barco HD projectors. Great post !!!


Recent Articles / Tutorials:
WalterBiscardi.com
Put Post First: Save Time & Money in Production!

Put Post First: Save Time & Money in Production!
  Play Video
In this trailer for a Business & Marketing training series at WalterBiscardi.com, Walt tells us to Put Post First! Save time and money by starting with post. In the series, you'll learn what producers and content creators need to know to save time, money and create a better end product.

Tutorial, Video Tutorial
WalterBiscardi.com
Post Production: Protect Yourself Before You Sign a Contract

Post Production: Protect Yourself Before You Sign a Contract
  Play Video
In this trailer for a Business & Marketing training series at WalterBiscardi.com, Walt tells us what post production pros need to know and ask before taking on that big post project.

Tutorial, Video Tutorial
DaVinci Resolve
Blackmagic DaVinci Goes up to 11

Blackmagic DaVinci Goes up to 11

Colorist Joseph Owens has been in the heart of postproduction for over 30 years, and has used one form or another of DaVinci Resolve for a large part of that. In his look at the latest release of what he calls the gold standard for color correction, he both covers new features, and considers the possibilities that those features offer.

Review, Editorial, Feature, People / Interview
What Computer Should I Buy?
HP's New Workstations: Powerful, Expandable, and Compatible

HP's New Workstations: Powerful, Expandable, and Compatible

Expanding its Z-series line, HP announced major updates to desktop and mobile workstations focusing on expandability, reliability and compatibility - and specifically targeting disappointed Mac users that may not have considered the PC world before. With the key word for creative professionals being "bottleneck" as 4K media (and beyond) and native editing become a mainstay of a typical workflow, HP hopes that giving users more options will be the solution.

Review, Feature, People / Interview
Adobe Creative Cloud
Adobe Streamlines Workflows with Creative Cloud Updates

Adobe Streamlines Workflows with Creative Cloud Updates

Adobe has announced updates to the professional video tools in their Creative Cloud, featuring timesaving enhancements to media and project management, increased support for new codecs and display technologies, and refinements to everyday editorial tasks in response to some long-standing user requests.

Editorial, Feature, People / Interview
WalterBiscardi.com
Quick Tip: Square vs. Anamorphic Pixels

Quick Tip: Square vs. Anamorphic Pixels
  Play Video
In this Post Production Quick Tip: Walter Biscardi Jr. clears up the confusion between square and anamorphic pixels and why he recommends always working in square pixel timelines.

Tutorial, Video Tutorial
WalterBiscardi.com
WalterBiscardi.Com Preview for Production Budget Basics

WalterBiscardi.Com Preview for Production Budget Basics
  Play Video
In this production budgeting basics preview for a series on WalterBiscardi.com, Dana Popoff, Producer for "Good Eats" and "Feasting On Asphalt" with Alton Brown for the Food Network, shares what insights she will guide viewers through in this new professional production instructional series.

Tutorial, Video Tutorial
WalterBiscardi.com
WalterBiscardi.Com Preview for The Positive Side of Change

WalterBiscardi.Com Preview for The Positive Side of Change
  Play Video
Through humour and anecdotes, Walter Biscardi Jr. shows how to embrace the risk that comes with change - both in business and in life. This clip previews the new series at WalterBiscardi.Com.

Tutorial, Video Tutorial
TV & Movie Appreciation
Milk Creates Half-Face Man for Debut of Doctor Who Series 8

Milk Creates Half-Face Man for Debut of Doctor Who Series 8

BAFTA award winning London VFX house Milk created the stunning and beautiful visual effects for the BBC's "Deep Breath", Peter Capaldi's debut episode as Doctor Who, directed by Ben Wheatley for the eighth series of Doctor Who.

Editorial, Feature, People / Interview
Indie Film & Documentary
Shot Lister App teams up with FilmAid International in Sudan

Shot Lister App teams up with FilmAid International in Sudan

Shot Lister, the successful shotlisting and scheduling app, is teaming up with FilmAid International to raise funds for their South Sudan Refugee Emergency Response Team. To encourage filmmakers to support FilmAid, Shot Lister is dropping the price of their app from $13.99 to $1.99 for 10 days from September 8 - 18th with every cent raised going to FilmAid.

Editorial, Feature
MORE


FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2014 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]