Band Pro One World 2010 Trade Show
 These days, many video-oriented trade shows are struggling with declining attendance, reduced scopes and the nagging fear of irrelevance when customers can get so much information online. So how has the Band Pro One World managed to attract big-name vendors and over 500 attendees? Helmut Kobler attends and shares with COW members his experience at what felt like more of a "friendly mixer" where you can easily talk to vendors and friends, and see great products close up. |
Band Pro One World 2010 Trade Show
Band Pro Film & Digital is one of the biggest video resellers in the Los Angeles area (with offices in New York and elsewhere as well). Fifteen years ago, the company started an annual Open House tradition for customers, vendors and friends. There's nothing unique about a reseller holding an open house, except that Band Pro's open house has grown, year after year, into a miniature trade show.
Band Pro One World 2010 Open House
Band Pro's Open House has grown into a miniature trade show.
This year's show, called the Band Pro One World 2010 Open House, took place on December 16, and featured 30 vendors including the Sony, Canon, Fujinon, Litepanels, Anton Bauer, Dolby, etc. I've been to plenty of tradeshows recently, from Cinegear to HD Expo to NAB, and have to say, the quality of information and conversations with vendors felt as informed and productive as anywhere else.
These days, many video-oriented trade shows are struggling with declining attendance, reduced scopes and the nagging fear of irrelevance when customers can get so much information online. So how has the Band Pro One World managed to attract big-name vendors and over 500 attendees? I'd chalk it up to the show's smaller, intimate size. It felt like a friendly mixer, not a sprawling trade show. It was easy to talk to vendors without a long wait, you didn't have to yell to hear each other, and it was also easy to run into other people you knew. Of course, Band Pro's tradition of offering free admittance, and to offer free catered food and an open bar didn't hurt either.
Of course, given its smaller size, One World isn't where you'll find tons of new product introductions. But there were some noteworthy highlights, so read on…
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