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Business & Marketing | Business as Unusual as Possible
Sitting tight through changing times isn't a solution. It's the opposite of a solution. Great ideas are a dime a dozen. The challenge is finding a way to earn more than a dime from them. As encouragement, here are some insights for success that I've come across lately.
Business 10/15/2009
Author: Tim Wilson |
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Business & Marketing | Small Steps to Big Success
Thinking big doesn't always mean having the whole vision at once. For Walter Biscardi, it combines client service, calculated risks, and big investments - especially during down markets.
Editorial, People / Interview 10/15/2009
Author: Walter Biscardi |
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Business & Marketing | Participating in Your Own Rescue
Your greatest tool - the one that is guaranteed to have the surety to gain you your next achievement, or to keep you from it - is there between your ears. It's in the way that you think, believe, and act.
Editorial 10/15/2009
Author: Ron Lindeboom |
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Windows Hardware & Software | HP SkyRoom: Sharing is Nice
You might look at HP SkyRoom and see a videoconferencing system, which indeed it is. But it is also a powerful tool for desktop sharing and collaboration, taking advantage of advanced technologies for maximum performance.
Feature 09/22/2009
Author: Tim Wilson |
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Windows Hardware & Software | HP Skyroom: Power & Simplicity for Remote Workgroup Tasks
In this article, Ron Lindeboom looks at the powerful HP Skyroom technology, which allows team members to interact in high definition video with one another, as they work on projects and approvals remotely. Highly powerful, yet priced within reach of many small to medium-sized companies -- nevertheless, the system is powerful enough for even major players like Dreamworks Animation, who used the system during the making of the blockbuster 'Monsters vs Aliens.' Powerful, elegant, simple to use.
Review, Feature 09/22/2009
Author: Ron Lindeboom |
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Business & Marketing | Heavy Iron
How can a creative business survive, much less prosper, these days? DigitalFilm Tree's Zed Saeed offers a possible solution that combines embracing new, disruptive, low-cost technologies, and investing wisely to add value.
Editorial, Business 08/18/2009
Author: Zed Saeed |
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Business & Marketing | Valuing Your Time
In this business article from The Creative COW Magazine, Ron Lindeboom takes a cowish look at the story of Jack In the Beanstalk.
Business 08/19/2009
Author: Ron Lindeboom |
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Business & Marketing | Free video and demo reel hosting comes to Creative COW
CreativeCOW.net has added free hosting for demo reels, music videos, commercials, short films, trailers and other media files that our members want to use to promote their businesses or just show their work. We support up to 900 pixels wide, up to 100MB in size, with AAC audio encoding.
Review, Editorial, Feature, Business 06/28/2009
Author: Ron Lindeboom |
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Business & Marketing | Business: Competing With Your Ears Wide Open
Failure is a master teacher because its lessons are burned into your psyche and are rarely forgotten. Its lessons are often replayed over and over until every nuance of meaning is understood from many angles.
Editorial 04/01/2009
Author: Ron Lindeboom |
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Business & Marketing | Client Management and The 5 Stages of Grief - Video Game Development
Everything is fine, until the client gets involved! Now there's a long list of changes to make, on the same schedule and budget. In this article from The Creative COW Magazine, video game producer, William Dwyer discusses the game development process and how it aligns with the five stages of grief.
People / Interview, Business 03/31/2009
Author: William Dwyer |
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Business & Marketing | The Secret to Success in Hard Times - Tenacity
Grinner Hester will never tell you success comes easy...or fast. After 25 years in the game, he's learned success never comes at all, unless you keep going. In this Creative COW Magazine article, Grinner discusses tenacity and how it is the secret to success in hard times.
Feature, Business 02/23/2009
Author: Grinner Hester |
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Business & Marketing | Business Advice for Tough Times
Sound business advice is more precious than ever, and you can find TONS of it from the businesspeople at Creative Cow. Our very own Cowdog has gathered some of the best tips for building your business from around the Cow, including getting deadbeat clients to pay you, creating strong contracts, protecting your onscreen talent from accidental explosions...and a reminder that, as far as the client is concerned, everything is YOUR fault.
Feature, Business 02/17/2009
Author: Cowdog |
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Business & Marketing | Marketing: Staying Effective in Tough Times
Creative Cows Nick Griffin says that, When we are in a changing marketplace, we can go in one of two directions: we can make smart choices or dumb, knee-jerk reactions. In this article, Nick explores ways that we can make the smart choices and hopefully avoid becoming a casualty of the market malaise that is resulting from the real estate and stock market collapses of 2008.
Feature, Business 11/21/2008
Author: Nick Griffin |
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Business & Marketing | Real Estate Video Production
In this article from The Creative COW Magazine, George Cohn discusses his real world experience in real estate video production and how 'No' gave way to curiosity - and then to profit.
People / Interview 08/11/2008
Author: George Cohn |
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Business & Marketing | Building and Running Your Business
Okay, so youve taken the big plunge and started your own business. Youve got the office set up, youve got the cards printed...now what? In part 3 of his series, Creative COW leader and business owner Walter Biscardi tells you what you need to know to get the word out, how to manage money...and manage clients! If youre even thinking about starting your own business, start here.
Feature, Business 03/24/2008
Author: Walter Biscardi |
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Business & Marketing | Blu-ray and HD DVD: The Big Dog Gets Off The Porch
Creative Cow Associate Publisher Tim Wilson wrote nearly a year ago that Wal-Mart would make the deciding vote in the DVD format wars. It turned out to be true, but its only the beginning of the story. Where will Blu-ray fit into the fast-changing landscape of home entertainment? Nothings over yet. Were just getting started.
Editorial, Feature 02/19/2008
Author: Tim Wilson |
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Cinematography | Inside HBOs The Wire
Set in Baltimore, Maryland, The Wire will begin its fifth and final season in January 2008 on HBO. As different from standard TV as it gets, the show has received the highest levels of critical acclaim, being referred to by multiple reviewers as the best show on television. In its last issue of 2006 Time Magazine ranked The Wire first on its list of 10 Best TV Shows. And Finally recognized as the best series on TV. Sorry, Tony (Soprano), was Newsweeks description. Creative COWs Nick Griffin spent time on set earlier this year and interviewed one of the shows Producers. Heres his inside glimpse into The Wire and its production.
Editorial, Feature, People / Interview 12/12/2007
Author: Nick Griffin |
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Business & Marketing | Tips for Business and Commercial Production Success
Are your spots persuasive enough? Operators are standing by to tell you! Tips for business and commercial production success - cash generating secrets proven in the fire! In this article from the Creative COW Magazine learn how to get a direct response from your work.
Tutorial, Business 12/11/2007
Author: Winston Cely |
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Business & Marketing | Taking Control of Your Billings
5 rules for getting paid for your creativity. The relationship between client and professional is wrought with pitfalls, frustrations and miscommunications. Save yourself from many common business problems by taking these five rules and putting them in your arsenal of business wisdom from Bessie and Mark Suszko.
Business 12/03/2007
Author: Mark Suszko |
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Cinematography | Don't Miss Your Shot
How making friends with trash cans and other objects can improve your career. In a conversation with highly respected cinematographer Todd McMullen (Casino, The Green Mile), he talks about how to break into Hollywood, and what it takes to be successful once you get there.
Feature, Business 10/18/2007
Author: Todd McMullen |
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Business & Marketing | 12 Things I Know About Business at 55 That I Wish Id Known at 25
12 Things I Know About Business at 55 That I Wish Id Known at 25 is one of Creative COW Magazines most popular articles. In this magazine reprint, COW leader, contributing editor, and Senior Business Adviser to Creative COW Nick Griffin shares wisdom hes learned the hard way in over 26 years in business. His experience will help you to avoid mistakes, manage clients, and prepare yourself to achieve your greatest success.
Editorial, Feature, Business 10/04/2007
Author: Nick Griffin |
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Business & Marketing | Want to get paid? Make sure your client can see your work!
With a nearly infinite variety of possibilities to deliver your final project to your client, there are an almost infinite numger of ways to mess it up. Get it right, and the client is happy. Get it wrong, and nobody's happy: the job's not done, and you're not getting paid. No matter what kind of work you do, Creative Cow leader Aharon Rabinowitz tells you everything you need to know about output and media formats before you get to work...and before you can get paid.
Feature, Business 10/03/2007
Author: Aharon Rabinowitz |
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Business & Marketing | Your Own Business, Part 2: Setting Up Shop
In Part 1 of this series, Creative COW leader and contributing editor Walter Biscardi laid out the issues you need to address before you can answer the question, Are you ready to start your own business? If you have thought long and hard and your answer is Yes, then join Walter to explore setting up your company and getting ready to open those doors!
Feature, Business 10/03/2007
Author: Walter Biscardi |
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Business & Marketing | Your Own Business, Part 1: Are you ready?
Creative Cow leader Walter Biscardi is a 17 year veteran of broadcast and corporate video production who owns Biscardi Creative Media in the Atlanta, Georgia area.. Along the way, he's learned a few things to do, and not do, in order to be successful. But before you can succeed building your business in the creative industry, you have to know: are you ready?
Feature, Business 09/18/2007
Author: Walter Biscardi |
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Business & Marketing | Client Management Strategies
CreativeCOW.net business leaders Nick Griffin, Walter Biscardi and Aharon Rabinowitz join Creative COW Magazines co-publishers, Tim Wilson and Ron Lindeboom, to discuss choosing clients wisely, managing their expectations with the goal of successful, and enjoyable collaboration, while striving for equitable profits.
Tutorial, People / Interview, Business 06/28/2007
Author: Business Roundtable |
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Business & Marketing | To Be or Not To Be Self-Employed
Self-employment may be your personal path to riches and enlightenment, or it may be one of the worst choices you'll ever make. In this article, Creative COW's Nick Griffin discusses the pros, cons and realities of starting your own business and gets into some of the things that should be considered before making the leap.
Editorial 06/10/2007
Author: Nick Griffin |
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Business & Marketing | The Power of Passion
Making the most of your opportunities sometimes means knowing when not to take no for an answer. Many a project has fallen to the wayside because commonsense prevailed and the reasons to quit became greater than the will fueling the attempt. In the creative process, few things are as important as the passion and drive of the artist.
Editorial 06/09/2007
Author: Ron Lindeboom |
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Business & Marketing | Communicating Ideas That Sell
Moneymaking tips from a professional advertising writer. Chances are, your business has a website. Has it ever brought you a client? Has a brochure ever won you new business? If they haven't, you are probably breaking one or more of the rules that Mac lays out in this article. Even if you have gained paying clients but still want more, then you will want to read this article - it's a moneymaker.
Tutorial 02/06/2007
Author: Mack Aston |
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Business & Marketing | Finding the Way to Real Money - Full Time
Industry pros reveal how they got ahead and ways to stay there... Tim Wilson reveals some professional business secrets video and effects artists have shared with him over the years of how they have come to make money doing the work they love to do.
People / Interview, Business 01/16/2007
Author: Tim Wilson |
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Business & Marketing | Clients or Grinders: Understanding the Three Market Types
Theres a principle locked away in human nature that if you understand it, it gives you one of the keys you need to make your own business more successful. Its a principle that I call Clients or Grinders and once you hear it, youll know why... Over the years, Ron Lindeboom has shared this principle with many and his wife would tell you that he gets more mail and thanks from this one article than all the other articles combined that hes written over the years.
Tutorial, Feature, Business 08/06/2006
Author: Ron Lindeboom |
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Business & Marketing | Becoming Your Client's Voice
Creative Cow's Tim Kolb takes a look at the concept of 'voice' -- not the narrator's voice but the actual tone in which people and organizations communicate and how to relay that 'personality' to better convey your message.
Feature, Business 07/15/2006
Author: Tim Kolb |
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Business & Marketing | Understanding Copyrights: Part 2 - Fair Use
In this article, Creative Cow's Ron Lindeboom examines the legal mine-field that make up the Fair Use provisions of the Copyright Act of 1976. People regularly make ''blanket statements'' regarding the Fair Use provisions and how they guarantee specific rights for educators, individuals, independent filmmakers, documentarians, event and corporate video producers, other content creators and individuals. But this article shows that the law is fair from clear and commercial use of copyrighted work is a trap in all but the most limited of applications...
Editorial, Tutorial, Business 08/24/2005
Author: Ron Lindeboom |
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Business & Marketing | Dealing with Control Freaks
In this article, Creative Cow's Ron Lindeboom looks at dealing successfully with clients who will not let you get a word in edgewise, don't listen to you when you do speak and interrupt you in mid-sentence and refuse to compromise on any point. They also do not remember a word you said and would sometimes even rather spend a bunch of money in court than pay you what is honestly due you. If you recognize any of these traits, chances are you have a ''control freak'' on the line. Here are some tips on dealing with them...
Editorial, Tutorial, Business 07/30/2005
Author: Ron Lindeboom |
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Business & Marketing | Understanding Copyrights: Part One -- Defining Intellectual Property
In this article, Creative Cow's Ron Lindeboom begins a series exploring copyrights and intellectual property rights of content creators, artists, authors and others. In this first installment of the series, he examines the history of intellectual property rights, their origins in American and British law, along with the basics of what defines intellectual properties which can be copyrighted.
Editorial, Tutorial, Business 07/30/2005
Author: Ron Lindeboom |
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Business & Marketing | No-Cost Ways to Increase Business
In this article, Creative Cow's Ron Lindeboom outlines time-tested and near no-cost ways in which even the smallest businesses -- or large successful ones -- can expand marketshare and increase their client base. The old saying is that ''Successful people do what unsuccessful people will not do.'' Here are some of the things that successful people do...
Editorial, Tutorial, Business 07/22/2005
Author: Ron Lindeboom |
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Business & Marketing | Copyright Law and Contracts
Bob Bonniol discusses copyright law and contracts as technology brings new levels to common ideas of physical and intellectual property.
Tutorial 12/29/2003
Author: Bob Bonniol |
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Business & Marketing | Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age
As a video producer, digital content creator, and one of the leaders of the "Business Practices & Marketing" forum here at the Cow, Timothy Allen gets questions about copyright and trademark rights almost everyday. "Media Rights" is one of the least understood, yet most important matters that producers, videographers, graphic artists, musicians, and editors should keep in mind in order to sustain a healthy business.In this article, Timothy Allen takes a look at Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age, Second Edition by Arnold P. Lutzer.
Review, Business 05/02/2003
Author: Timothy Allen |
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Business & Marketing | What is Value?
Creative Cows Tim Kolb takes a look at the concept of value -- Its a topic that comes up over and over on the many forums in which Tim participates. In this article, Tim discusses the various factors involved in determining value and how to know if were getting our moneys worth.
Feature, Business 03/18/2003
Author: Tim Kolb |
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Corporate Video | Corporate Clients: What do they want?
Tim Kolb of Creative Cow gives some tips on how to really understand what your Corporate Client wants and how to deliver. He points out that: There are very few of us in this industry who can purchase a piece of equipment and have customers approaching us because of it. We must understand how to deliver a usable video/CD/etc., as most of us base our livelihood on our ability to provide a finished project that is successful. This is not a difficult premise, until you ask the question, What does the CLIENT see as being a successful project?
Tutorial, Feature, Business 01/05/2002
Author: Tim Kolb |
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Business & Marketing | How a TV Spot Comes into Being
Creative Cow's Nick Griffin, a genuine fount of business knowledge and wisdom, explores some of the basics that precede the spots we see on television. Nick is the founder of our Business Practices forum and has been the driving force behind its high level of respect and success. Today, he has built a great team and members are highly encouraged to visit. This article began its life as a post that he made on the forum, we have done little to it other than format it as an article. He throws out nuggets like these regularly in the Business Practices forum here at the Cow. Join him and his team as they explore issues and ideas like these.
Tutorial, Feature, Business 11/03/2001
Author: Nick Griffin |
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Corporate Video | Entering the Age of Expertise
Creative Cow's Tim Kolb, looks at our changing profession and offers some insights he's gained in his thirteen year career that has won him multiple ITVA, Telly, American Advertising, and Emmy Award honors. In the end, Tim concludes it isn't the kitchen that makes the cook.
Feature, Business 06/03/2001
Author: Tim Kolb |
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