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Business & Marketing
Clients or Grinders: The Choice Is Yours -- Understanding the Three Market Types
In this article, Creative COW co-founder Ronald Lindeboom explores a concept that will empower your negotiations, streamline your client acceptance policy and give you a near-failsafe system for spotting winning clients and quickly avoiding time-consuming grinders. This simple formula is so basic and easy to understand that once you see the concept, you will probably say: "I know this!" -- and you do, you see it working everyday in your business and in your life.
Tutorial, Feature, Business
Ron Lindeboom |
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Business & Marketing
Becoming Your Client's Voice
Creative Cow's Tim Kolb takes a look at the concept of 'voice' -- not the narrator's voice but the actual tone in which people and organizations communicate and how to relay that 'personality' to better convey your message.
Feature, Business
Tim Kolb |
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Business & Marketing
Understanding Copyrights: Part 2 - Fair Use
In this article, Creative COW's Ron Lindeboom examines the legal mine-field that make up the Fair Use provisions of the Copyright Act of 1976. People regularly make ''blanket statements'' regarding the Fair Use provisions and how they guarantee specific rights for educators, individuals, independent filmmakers, documentarians, event and corporate video producers, other content creators and individuals. But this article shows that the law is fair from clear and commercial use of copyrighted work is a trap in all but the most limited of applications...
Editorial, Tutorial, Business
Ron Lindeboom |
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Business & Marketing
Dealing with Control Freaks
In this article, Creative Cow's Ron Lindeboom looks at dealing successfully with clients who will not let you get a word in edgewise, don't listen to you when you do speak and interrupt you in mid-sentence and refuse to compromise on any point. They also do not remember a word you said and would sometimes even rather spend a bunch of money in court than pay you what is honestly due you. If you recognize any of these traits, chances are you have a ''control freak'' on the line. Here are some tips on dealing with them...
Editorial, Tutorial, Business
Ron Lindeboom |
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Business & Marketing
Understanding Copyrights: Part One -- Defining Intellectual Property
In this article, Creative Cow's Ron Lindeboom begins a series exploring copyrights and intellectual property rights of content creators, artists, authors and others. In this first installment of the series, he examines the history of intellectual property rights, their origins in American and British law, along with the basics of what defines intellectual properties which can be copyrighted.
Editorial, Tutorial, Business
Ron Lindeboom |
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Business & Marketing
No-Cost Ways to Increase Business
In this article, Creative COW's Ron Lindeboom outlines time-tested and near no-cost ways in which even the smallest businesses -- or large successful ones -- can expand marketshare and increase their client base. The old saying is that ''Successful people do what unsuccessful people will not do.'' Here are some of the things that successful people do...
Editorial, Tutorial, Business
Ron Lindeboom |
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Business & Marketing
Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age
As a video producer, digital content creator, and one of the leaders of the "Business Practices & Marketing" forum here at the Cow, Timothy Allen gets questions about copyright and trademark rights almost everyday. "Media Rights" is one of the least understood, yet most important matters that producers, videographers, graphic artists, musicians, and editors should keep in mind in order to sustain a healthy business.In this article, Timothy Allen takes a look at Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age, Second Edition by Arnold P. Lutzer.
Review, Business
Timothy Allen |
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Business & Marketing
What is Value?
Creative Cows Tim Kolb takes a look at the concept of value -- Its a topic that comes up over and over on the many forums in which Tim participates. In this article, Tim discusses the various factors involved in determining value and how to know if were getting our moneys worth.
Feature, Business
Tim Kolb |
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Corporate Video
Corporate Clients: What do they want?
Tim Kolb of Creative Cow gives some tips on how to really understand what your Corporate Client wants and how to deliver. He points out that: There are very few of us in this industry who can purchase a piece of equipment and have customers approaching us because of it. We must understand how to deliver a usable video/CD/etc., as most of us base our livelihood on our ability to provide a finished project that is successful. This is not a difficult premise, until you ask the question, What does the CLIENT see as being a successful project?
Tutorial, Feature, Business
Tim Kolb |
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Business & Marketing
How a TV Spot Comes into Being
Creative Cow's Nick Griffin, a genuine fount of business knowledge and wisdom, explores some of the basics that precede the spots we see on television. Nick is the founder of our Business Practices forum and has been the driving force behind its high level of respect and success. Today, he has built a great team and members are highly encouraged to visit. This article began its life as a post that he made on the forum, we have done little to it other than format it as an article. He throws out nuggets like these regularly in the Business Practices forum here at the Cow. Join him and his team as they explore issues and ideas like these.
Tutorial, Feature, Business
Nick Griffin |
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Corporate Video
Entering the Age of Expertise
Creative Cow's Tim Kolb, looks at our changing profession and offers some insights he's gained in his thirteen year career that has won him multiple ITVA, Telly, American Advertising, and Emmy Award honors. In the end, Tim concludes it isn't the kitchen that makes the cook.
Feature, Business
Tim Kolb |
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