: NAB Show
: Debra Kaufman
: NVIDIA's 3D Vision video player technology free to developers
At NAB 2011, NVIDIA
made its 3D Vision video player technology available for free to Web developers, which will enable them to build websites for streaming 3D video to 3D Vision-equipped PCs. NVIDIA 3DTV Play
software enables consumers to attach their PC or notebook to 3D HDTVs and HDMI 1.4-capable audio/video receivers for full HD 3D with HD surround sound audio. The company was the first to deliver a 3D video plug-in for the Microsoft Media Platform (MMP) Player Framework v2.5
(F.K.A. Silverlight Media Framework) with support for active-shutter 3D glasses. The plug-in is based on the same technology that powers NVIDIA's 3D online community
. NVIDIA is also releasing a how-to-guide enumerating the key steps and components for developers to integrate 3D streaming video capabilities into websites. The 3D video player plug-in and guide are available here.
3D Vision 3D PC Alienware Monitor World of Warcraft.
NVIDIA 3D VisionPro
NVIDIA was nearly omnipresent on the NAB 2011 show floor in a range of products powered by NVIDIA Quadro GPUs. That included 3ality Digital
, which is leveraging the NVIDIA CUDA parallel architecture for its IntelleMatte stereoscopic 3D digital compositing application and IntelleCal automated digital camera alignment software.
NVIDIA Quadro Fermi
demonstrated Adobe Premiere Pro CS5.5 software accelerated with NVIDIA Quadro 4000 and Quadro 5000 pro graphics on workstations. Adobe showcased Premiere Pro on an HP EliteBook 8740w mobile workstation with the NVIDIA Quadro 5000M, for video editors on the go. The ARRI Group/ARRI Inc.
showed a technical preview of their CUDA-enabled ARRIRAW software development kit (SDK), so app developers can implement real-time processing of ARRIRAW's digital negative using NVIDIA GPUs. IRIDAS
demonstrated SpeedGrade, and how RAW workflow enables full resolution, pre-visualization of color decisions on set while maintaining the digital negative.
NVIDIA Quadro 4000, Quadro 5000, & Quadro 6000 (L to R)
Other companies that highlighted products integrating NVIDIA processing included Assimilate with its new Scratch digital finishing and Scratch Lab digital lab tools; Autodesk
, with both Autodesk Flame Premium 2012 and Autodesk Smoke 2012 for Mac OS X software; Avid
with its Media Composer software; Chyron Corporation
with its premiere HyperX 3.1 and LEX 3.1 on-air graphics systems; Perceptive Pixel
with its new Storyboard live presentation application featuring new TouchCast technology on LCD multi-touch systems; Pixel Power Ltd.
with its Clarity, its HD/SD switchable graphics production system; Quantel
with its new Qube, an editor for Enterprise sQ systems; and Vizrt
with its Viz Engine 3.5.
“I am thrilled to be joining the COW team,” said Debra Kaufman, newly named Associate Editor of Creative COW Magazine. “In an era in which so much coverage has shrunk to 300-word sound bites, I'm delighted to be able to cover the dramatic changes in our industry in depth. Additionally, I look forward to reaching a huge number of engaged readers working in production and post, in the U.S. and internationally. Publisher Ronald Lindeboom and Editor-in-Chief Tim Wilson early on understood the importance of a web presence, and have created an astonishingly large audience both online and in print.”
Look forward to more great stories from Debra in Creative COW Magazine, and online here at CreativeCOW.net.
|Related Articles / Tutorials:|
Adobe, Avid, Blackmagic Design: The Big 3 NLEs at NAB 2019
Creative COW’s Hillary Lewis sat down with Avid, Adobe, and Blackmagic Design at NAB Show 2019 and discussed the innovations behind their releases and their outlooks on the future. NLEs are more accessible, faster, and better than ever. What does that mean for users today -- and tomorrow?
Avid, Adobe, Blackmagic: Talking With Titans at NAB 2018
As much as each year's NAB Show is about what's completely new, it's about hearing what's new from the industry's most enduring companies. Creative COW Contributing Editor Hillary Lewis sat down with representatives from three of the biggest titan companies in production and post -- Avid's David Colantuoni, Adobe's Laura Williams Argilla, and Blackmagic Design's Dan May -- to discuss the thought process behind their releases, what people might overlook, and their outlooks on the future of the industry.
Pure Mission: NAB 2018 Highlights for Video Creatives
Everyone who attended NAB this year was on a mission. A mission to create the best content, a mission to deliver content to the right audience, a mission to produce great films for device and theatre viewing. We'll start by discussing some of the best solutions for some of the creative people we know - shooters, production/post folks. And there was plenty of new products, new services, new features announced at the show to get a filmmakers motor running this year. And again SuperMeet was fun, insane and informative. Shoot it, produce it, store it. Then? Sell it. It's all good and getting better!
NAB 2018: Journey, Connections, and Life-Changing Takeaways
Many people say that the best thing about the NAB Show is the people, but then their NAB conversations are mostly about products. Thanks to a grant from the Blue Collar Post Collective, longtime Creative COW member, editor, licensed drone operator, podcaster and videographer Hannah Byars-Walker set out to build an NAB experience not around this year's gear, but around the people she'd meet who could change the course of her career, if not her life. This is her inspiring story of what happened next.
The Introvert's Guide to the NAB Show, by Kylee Peña
If you're like most people in video production, you're a bit of an introvert, which can make trade shows a challenge. Shyness is real, and social anxiety is its own thing to be managed carefully, but are you selling yourself short before you give yourself a chance to achieve your goals? Creative COW Managing Editor Kylee Peña offers practical steps to help even the shyest creatives make the most of NAB.
Editorial, Feature, People / Interview
Bob Zelin's NAB Show, Take 2017
Longtime broadcast engineer, facilities designer, and workflow consultant Bob Zelin has been attending the NAB Show for years, and his legendary write-ups have gone to unparalleled lengths to bring you hidden gems from every corner of the floor. Bob is taking a slightly different approach this time, as he views the specifics through the lens of trends that have been emerging for quite some time, now bearing fruit in 2017. Sit back and enjoy another real-world, hype-free, anything-but-objective ride through the industry's biggest week of the year.
NAB Show Guide to Thriving (instead of just surviving)
Creative COW Contributing Editor Kylee Peña is here to take you beyond comfy shoes and protein bars, as she reveals the secrets of not just getting through a brutal week, but actually thriving in what might just be a pivotal experience for your career, and maybe even some friendships.
NAB Show New York 2016: Growing, Yet Still Intimate
Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking place this week at the Javitz Convention Center, 7000 visitors will be able to engage with 300 exhibitors, along with a variety of new opportunities for in-depth workshops on cutting-edge technologies. Here's a preview of the week's festivities.
NAB NLEs 2016: The Revolution? No Revolutions!
While the emphasis on "revolutionary" product releases at the annual NAB Show makes for splashy demos, they can sometimes get in the way of what customers really want: improvements to the product that they already have, just making them work better. Lo and behold, that's what we got in 2016! Rock-solid releases long on increased performance, stability, and interoperability. Useful releases? THAT's revolutionary! Join Creative COW's Tim Wilson for a closer look at NLE software in particular, and the ways in which developers are delivering on the promise of truly meaningful releases.
Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete
Zelin Nation rejoices as the legendary Bob Zelin's legendary NAB wrap-up returns, featuring the unique insights of this industry-leading broadcast engineer into the stories that matter most. You won't find a better overview of shared storage, IO devices, converters, studio cameras, and Thunderbolt 3, because there aren't any. Check it out. Legendary.
Editorial, Feature, People / Interview