LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Sony Launches Media Cloud Service Company

COW Library : Art of the Edit : Debra Kaufman : Sony Launches Media Cloud Service Company
CreativeCOW presents Sony Launches Media Cloud Service Company -- Art of the Edit Editorial


CreativeCOW.net. All rights reserved.


Just prior to the NAB 2013 show in Las Vegas, Sony Corporation unveiled a new subsidiary: Sony Media Cloud Services takes the company not just into the cloud but also into the growing Software as a Service (SaaS) business. NBC Universal has adopted the platform as an alpha customer. According to NBCUniversal SVP, Studio Operations Jeff Mayzurk, it has been easy to integrate Ci MasterSuite tools into the studio's workflow. "The browser-based user interface will enable our teams to access content and collaborate from anywhere on our network," he says.

Sony Media Cloud Services - which officially enters beta today (April 3) and will be prominently featured in the Sony Electronics booth (C11001) -- features both a platform and toolset to enable studios, broadcasters, marketing teams and creative companies and individuals in the video production space to collect, produce, share, manipulate and archive content.

In a conversation with Creative COW, Naomi Climer, president of the new subsidiary, spoke about Sony's decision to enter into this business. "This is a strategic play from Sony," she said. "The industry in general is moving into this connected ecosystem and we need to move there. Some companies can build their own ecosystem but the vast majority of creative professionals can't. Moving into the cloud keeps us at the heart of the industry on the technology side."



Click image for larger view.


Climer notes Sony's significant presence in the media industry, on the hardware side with cameras and camcorders, and, on the TV and film content side, with Sony Pictures. The new scalable cloud platform Ci (pronounced "see") is intended to leverage this experience, "allowing fast and secure collaboration on a global scale."

Ci features analysis algorithms and anywhere, anytime collaboration to streamline production processes; pay-as-you-go pricing; scalability; and application-based servicing, from a secure browser-based user interface. "This is both the platform and the tools," says Climer. "It can be a game changer because of the working patterns it enables. I think it will unleash a lot of creativity that we've never thought of." She reported that consumer adoption of the cloud has reached 35 percent for the general public. "The assumption is that the professional world is behind that curve but will follow," she says. "We launched the collaborative work space that bring sophisticated tools to video production professionals wherever they are."

Chris Cookson, President of Sony Pictures Technologies adds to that assessment. "The efficiency and flexibility that cloud solutions provide will radically change the way creative professionals collaborate," he says. "Working with Sony's Cloud Services team to further enhance Ci's platform and applications will enable our production and distribution teams around the world to work together more efficiently, without sacrificing creativity or quality."



Click image for larger view.


Applications available at launch include:

  • Ci MediaBox: Collects, organizes, previews, shares and archives every media type and size using studio-designed cloud storage solution suite
  • Ci VideoLog: Enables logging of frame-accurate events to prepare content for downstream opportunities, distribution and play-out automation
  • Ci AudioSync: Utilizes analysis algorithms and audio pattern matching to reduce non-creative editing work time in content-preparation workflows
  • Ci FrameMatch: Analyzes media files to automatically identify differences and likenesses between two sets of video files
  • Ci ReviewApprove: Enables review, annotation and collaboration on media files across multiple locations in real time, simultaneously
 



Click image for larger view.


"This isn't what we've just finished, it's what we've just started," says Chief Business Officer John Vickery. The toolset is expected to grow. "At the moment, we're offering the core tools," Climer says. "But we're bursting with ideas. We can see so many places this will go. We need quick, broad feedback from the marketplace. Going to NAB is a starting point."

Vickery notes that Sony Media Cloud Services already has a few pilot customers in addition to NBCUniversal. "We're talking to all kinds of groups - from large scale TV productions all the way through to mastering at the tail end of post production," he says. "Marketing and communications for managing and promos/trailers/box art as well as our stock footage department are looking to leverage this. People with very large files that need to collaborate on a global basis are obvious use cases but we know a lot of others will get value in the marketplace."



Click image for larger view.


The cloud has been a buzz word for the last several years at NAB, but the reason for its growing popularity is based in the industry's other trends: file based workflows, 3D, HFR, UltraHD. "Our customers are struggling with the kind of capital investment they need for storage," Climer says. "The amount of storage needed is getting a bit ridiculous and it's hard for them to predict the investment. [The cloud] gives them a degree of flexibility to turn things on and off as they need it." From the manufacturer point of view, SaaS is an appealing business model, offering a continuous cash flow for what is essentially a virtual service.

Ci is available within the U.S. and European markets, with plans for additional service capabilities to be launched within the year. Sony Media Cloud Services is headquartered on the Sony Pictures Studio lot in Culver City, Calif., with regional teams based in North America, Europe and Asia.









Related Articles / Tutorials:
Art of the Edit
Editing The Emmy Award-Winning Phenomenon, Wild Wild Country

Editing The Emmy Award-Winning Phenomenon, Wild Wild Country

Wild Wild Country premiered at the 2018 Sundance Film Festival to great acclaim, and when it hit Netflix a few months later, it quickly became a phenomenon, going on to win the Emmy for Outstanding Documentary of Nonfiction Series and netting editor Neil Meiklejohn an Emmy nomination for Outstanding Picture Editing for Nonfiction Programming. Creative COW's Matt Latham spoke with Neil about managing a project of this scope, treating the eight parts as a single film rather than episodes, his use of Adobe Premiere Pro, workflows with visual effects and music, and much more, including career advice for aspiring editors.

Feature, People / Interview
Matt Latham
Art of the Edit
What It Takes to Edit Big TV Shows: This Guy Edits

What It Takes to Edit Big TV Shows: This Guy Edits

Sven Pape of "This Guy Edits" joins TV editor Josh Beal (House of Cards, Bloodline) for a close-up look at editing Season 2 of Counterpart, the Starz series starring JK Simmons in a dual role -- which is only the start of the challenges presented by this high-energy sci-fi thriller. Josh dives deep into storytelling techniques, workflow, teamwork, organization, and even offers some insights for people wondering how to get started as TV editors themselves.

Tutorial
Sven Pape
Art of the Edit
Writer-Director Vidhya Iyer: Parents, Children, & Brown Love

Writer-Director Vidhya Iyer: Parents, Children, & Brown Love

Writer-director Vidhya Iyer is an Indian-Nigerian-American filmmaker, improv comic, AFI graduate, and CAPE (Coalition of Asian Pacifics in Entertainment) New Writers Fellow. Work on award-winning shorts has led to a comedy pilot called "PG 30" about authenticity, adult children learning to become honest with their parents, and the unique "brown love" between immigrant parents and their children. Creative COW Contributing Editor Clarence Deng explores all this and more, including the empowering community that grows up among filmmakers who are helping each other tell their truest stories.

Feature, People / Interview
Clarence Deng
Art of the Edit
The Top 5 Most Common Problems with Student Films

The Top 5 Most Common Problems with Student Films

What are the biggest mistakes of most student films? This "Science of Editing" episode may just have the answer. Join "This Guy Edits" Sven Pape and Macquarie University lecturer Dr. Karen Pearlman, author of "Cutting Rhythms: Intuitive Film Editing" and former President of the Australian Screen Editors Guild for a look at specific things to avoid to make your films your best.

Tutorial
Sven Pape
Art of the Edit
Editing Marvel's Black Panther: Debbie Berman ACE

Editing Marvel's Black Panther: Debbie Berman ACE

This is an epic tale spanning two decades, three countries, 12,000 miles -- and that's just the story of Debbie Berman, ACE, starting in reality TV and indie film in South Africa, making her way to Canada and then the US to edit Marvel's Spider-man: Homecoming and, most recently, Black Panther, already one of the most popular films of all time. In this exclusive interview with Creative COW Managing Editor Kylee Peña, Debbie talks about struggling toward US citizenship, a serendipitous meeting with an ambitious young director, helping to bring representation to the big screen and pride to her home country.

People / Interview
Kylee Peña
Art of the Edit
What Picasso Can Teach Us About Filmmaking

What Picasso Can Teach Us About Filmmaking

Feature film editor Sven Pape takes a unique, entertaining look at Pablo Picasso's approach to art, and offers specific examples from a variety of movies, as well as Picasso's own advice. As Sven puts it, success requires action. Make a film. Fail. Then fail harder. Of course, Picasso and Sven have great advice for succeeding too! You'll get a kick out of this one.

Tutorial, Feature
Sven Pape
Art of the Edit
Searching: Creating Cinematic Drama From Small Screen Trauma

Searching: Creating Cinematic Drama From Small Screen Trauma

The thriller "Searching" takes place on computer screens, but no screen captures were made. Instead, the team built the individual elements in Adobe Illustrator, animated in Adobe After Effects, and edited those elements together with live action footage in Adobe Premiere Pro. Creative COW Managing Editor Kylee Peña spoke to editors Nick Johnson and Will Merrick about the extraordinary lengths they went to to create this exceptionally compelling big screen drama from the family crisis being played out on small screens before us.


Kylee Peña
Art of the Edit
Cate Haight ACE on Editing The Sundance Hit Indie, Puzzle

Cate Haight ACE on Editing The Sundance Hit Indie, Puzzle

Cate Haight, ACE, has edited some of the most memorable films and television shows in the last few years. Her latest indie feature Puzzle -- which tells the story of a suburban mom who discovers a passion for competitive jigsaw puzzling -- debuted at Sundance Film Festival this year. Creative COW Contributing Editor Alee Caldwell sat down with Cate to talk about going to the fest, advocating for change, and putting together the pieces of Puzzle.

People / Interview
Alee Caldwell
Art of the Edit
Always Be Editing: Sculptors & Bricklayers Revisited

Always Be Editing: Sculptors & Bricklayers Revisited

Do you edit like a sculptor, or like a bricklayer? It seems a simple enough question, but as longtime editor, post house owner, and VFX software developer Simon Ubsdell shows, the implications for how this affects the way you edit can be profound. His advice, regardless of where you land on the spectrum? Always be editing.


Simon Ubsdell
Art of the Edit
TV Workflow Supervisor Kylee Peña: The Benefits of Pressure

TV Workflow Supervisor Kylee Peña: The Benefits of Pressure

TV workflow supervisor Kylee Peña (Jane the Virgin, Colony) visits Adobe's "Make It" talk show to chat with host Jason Levine about the evolution of motion picture workflows, from the days of film and tape to our modern digital world of crazy-high shooting ratios and constantly evolving technology. She also expounds on the upside to creative constraints and tight deadlines. And don’t miss the lightning round!!!

Feature, People / Interview
Cow News
MORE
© 2019 CreativeCOW.net All Rights Reserved
[TOP]