LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

What Is It About Social Media?

CreativeCOW presents What Is It About Social Media? -- Social Media Editorial


CreativeCOW.net
Paso Robles California USA
CreativeCOW.net. All rights reserved.


Social Media. Seems everyone is talking about it but rarely do they focus on its human side. It's usually marketplace metrics, demographic profiles and "business ecosystems." Our new parlance allows us to strip the humanity right out of social media. But humanity is exactly what you see in social media: the best and the worst of us.

The explosive growth and popularity of social media is not because of Facebook, Twitter, iPhones, Androids or any of the rest. It's also not because of instantaneously updated GPS'd realtime communication tools. No, all of them are merely the vehicles and beneficiaries of an innate human trait that is the real fuel behind the popularity of social media.

Social media is returning to us -- at least in part -- something that has been missing from our culture for a few decades. We lost something of ourselves in the past half-century of our technical revolution.

Having grown up on a farm, you quickly learn how society is supposed to work: if your barn burns down, the neighbors pitch in and help rebuild it. No charge. Why? They know you will do the same for them, if needed. But when they tore the dairies out of Cypress where I grew up in southern California, it was emblematic of a loss much greater than that of cows, manure and flies.

When I was a boy, it was the Jongblood family, the Van Kamps, the Leal farm, the Fernandes dairy and others that I knew and saw all the time. We knew each other's strengths and weaknesses, as well as our respective likes and dislikes. It was that way until I left the farm. From there, it changed quickly.

With today's extreme distances and everchanging careers, there are times that years go by between seeing my immediate family members. Friendships have become even trickier in a time when families suddenly move across the world. We are not only mobile but as you've probably noticed, we keep going faster and faster.

Humans need social interaction and fitting in with a body of like-minded peers. We look for people like "us" and people who like what we like. It's part of our genetic wiring. We like community, that sense of belonging somewhere.

What "missing thing" does social media reveal about ourselves in 2012? To me, the most obvious answer is the human drive to over-compensate in one area for something missing in another area.

For many, social media is almost an addiction, something so all consuming that some people are "jacked into the Matrix" 24 hours a day. Even in the hands of the non-addicted it's more than a habit. It's the way that we now communicate. Not only is it incredibly efficient but it can also be a lot of fun.

Tim Wilson reminded me the other day that the COW has been involved in social media for over 11 years now, long before there was even a name for it. We have watched people build friendships, grow businesses through cultivating electronic relationships, strengthen their knowledge and technique -- along with a myriad of other things that stem from social interaction in the digital age.

Are digital friendships real? We think so and we have watched the proof across many years.

All the rules of communication are changing. We have created an interconnected world of near instantaneous remote communication supported by GPS, photos, videos, audio and attachment files -- running on an inter-woven fabric of smartphones, desktops, tablets, flat-panel television sets and game boxes, all tied together through the Cloud.

Yes, our communication tools have changed but there is one thing that hasn't changed: our need to belong to our families, our community, our friends. There are just more opportunities as we now have the tools to know a lot more people than we used to -- and we can now number our friends from many more places and cultures than we used to.

If you are reading this and would like to join me on my Facebook page, you will find it at http://www.facebook.com/ron.lindeboom -- send me a friend request, I friend back. It would be an honor. Or, if you'd just like to check out some of my interests, visit my Pinterest.com page at https://pinterest.com/cowron/. If you'd like to follow my Twitter feed, you can find it at https://twitter.com/#!/cowron






Comments

Re: What Is It About Social Media?
by Rowby Goren
Hi Ron,

Can you double check the link to your facebook page in this article? I clicked on it and basically got a "page not found" type error.

Thanks

Rowby

Visit the Rowby Fan Club at
http://www.RowbyComedies.com


Related Articles / Tutorials:
Social Media
Social Media - Is it real?

Social Media - Is it real?

A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media.

Feature, People / Interview, Business
Richard Harrington
Recent Articles / Tutorials:
Art of the Edit
A Newbie Looks at EditFest LA

A Newbie Looks at EditFest LA

Thanks to the Blue Collar Post Collective's Professional Development Accessibility Program, Indiana shortform editor Hillary Lewis was able to attend the American Cinema Editor's EditFest LA. Rather than the lion's den she feared, Hillary found unexpected support among people who were more like her than she'd imagined. This rare opportunity provided unique insights into what Hollywood editing is really all about, and what it takes to succeed wherever you are.

Feature
Hillary Lewis
Adobe Premiere Pro
Cinematic Look Using Lumetri Color in Adobe Premiere Pro

Cinematic Look Using Lumetri Color in Adobe Premiere Pro

Want to give your video that elusive cinematic look? Visual effects guru Tobias Gleissenberger will show you the secrets of the Lumetri Scopes and Lumetri Color panels in Adobe Premiere Pro and After Effects that make it super easy to properly correct & grade your footage.

Tutorial
Tobias Gleissenberger
Adobe After Effects
Adobe After Effects Energy Ball

Adobe After Effects Energy Ball

In his latest high-energy Adobe After Effects tutorial, VFX guru Tobias Gleissenberger of Surfaced Studio combines a variety of effects to create the pulsating energy ball, composited with motion tracking, optical flares, and more.

Tutorial
Tobias Gleissenberger
Cinematography
Robert McLachlan: Cinematographer for Game of Thrones

Robert McLachlan: Cinematographer for Game of Thrones

Robert McLachlan is the cinematographer of Game of Thrones, Westworld and Ray Donovan, and he joins commercial director and Go Creative Show host Ben Consoli to share behind the scenes stories from some of his most iconic scenes including The Red Wedding and The Loot Train Battle.

Feature, People / Interview
Ben Consoli
Art of the Edit
What Picasso Can Teach Us About Filmmaking

What Picasso Can Teach Us About Filmmaking

Feature film editor Sven Pape takes a unique, entertaining look at Pablo Picasso's approach to art, and offers specific examples from a variety of movies, as well as Picasso's own advice. As Sven puts it, success requires action. Make a film. Fail. Then fail harder. Of course, Picasso and Sven have great advice for succeeding too! You'll get a kick out of this one.

Tutorial, Feature
Sven Pape
Blackmagic Design Fusion
Blackmagic Design Fusion 9 Tutorial: The New Planar Tracker

Blackmagic Design Fusion 9 Tutorial: The New Planar Tracker

Editor, VFX artist, post-house owner, and plug-in developer Simon Ubsdell draws on over 25 years of experience to dig deep into the compelling features found in the new Planar Tracker found in Blackmagic Fusion. Along the way, Simon offers a wide range of tips and tricks, as well as new perspectives on the relationship between tracking and compositing: in short, tracking done right.

Tutorial
Simon Ubsdell
Art of the Edit
Growing Up on YouTube: Video Production, The Next Generation

Growing Up on YouTube: Video Production, The Next Generation

Through accessible tools and ease of engagement, young people like Sabrina Cruz have been able to grow up on YouTube and find one another. Underneath the amusing titles and colorful thumbnails, her videos have drawn over 10 million views with thoughtful messages woven together with high production value and editorial skill. Dismiss her as just a YouTuber at your peril. It's not that she's after your job. It's that she's one of the young creators helping change the world with intelligence, wit, drive, and an infectious optimism. Are you keeping up?

Feature, People / Interview
Kylee Peña
Art of the Edit
3 Mistakes All Beginning Editors Make, And How To Avoid Them

3 Mistakes All Beginning Editors Make, And How To Avoid Them

In the latest edition of his enduring series "This Guy Edits", Sven Pape covers the three mistakes that all beginning editors make -- mistakes he knows well, having made them all in his own editing career. Fortunately, he's learned the fixes by now too, and shares the easy workarounds in a high-energy, humorous fashion that will have even the most experienced editors nodding along and smiling in recognition.

Tutorial
Sven Pape
RED Camera
RED IPP2: Real-World Looks At An Image Processing Revolution

RED IPP2: Real-World Looks At An Image Processing Revolution

Science is one thing, the real world is another, and yet beautiful things can happen when the two interact with each other. Our conversation begins with RED Digital Cinema's Graeme Nattress explaining the ways that RED's customers are shaping the company's new approaches to color science, as reflected in RED's new image processing pipeline, IPP2. From there, filmmakers Chris McKechnie and David Battistella get specific about how RED IPP2 has revolutionized their RED workflows, both in the field and in post. No hype here. Just the facts, plus some very pretty pictures, and, okay, more than a little bit of excitement in the lab, in the field, and in the edit suite.

Feature
Christine Bunish
MORE
© 2017 CreativeCOW.net All Rights Reserved
[TOP]