LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Are you sure that this is a good idea?

COW Library : Business & Career Building : Tim Wilson : Are you sure that this is a good idea?
CreativeCOW presents Are you sure that this is a good idea? -- Business & Marketing Editorial


CreativeCOW.net
Oahu Hawaii USA
CreativeCOW.net. All rights reserved.


That's what people asked in 1995, when Ronald Lindeboom and his wife Kathlyn started the first online community for media professionals. The internet was new enough that many companies had little more than a "home page." As AOL and email lists jostled for position at the head of the pack, the Lindebooms made a choice that made the difference: they put individual leaders in the spotlight of the forums, with their pictures at the top of each forum page, and links to their complete profiles. The focus was quite literally on the leaders -- not on the founders -- and didn't feature only the products and technologies that were their expertise.

"Are you sure that this is a good idea?" is also what I asked in 2005, when Ronald told me about their plans to launch a print magazine. I followed it with my own answer, "Because I'm not sure that it is." After all, the exodus from print to the web was well underway by then, and CreativeCOW.net was already on its way to over a million-and-a-half monthly visitors. You already know the punchline: when I came to work at the COW in 2006, this is where I landed, as Editor-in-Chief of Creative COW Magazine.

When we started, we mostly knew what we didn't want to do: the tutorials and reviews that were the hallmark of other magazines. Why bother? We already had literally thousands of them online. Instead, we made the same choice that had made such a difference online: focus on people. In fact, we've asked over 120 of them to tell us their stories since we started. Most have never written anything for public consumption before, but their expertise and their passion spring off the page. Maybe if we were smart enough or experienced enough, we could come up with another way to make magazines. But no, this springs out of our passion too, with enough of our own experience working in broadcast and film to feel what makes a good story -- and enough experience in print to make it all work.

Which brings us to this issue of the magazine. Along with a few new pieces, we're going to revisit some of the people and their stories that have gotten the greatest response in our first few years. We didn't include any of the ones from the past year, though. It was just too soon, and didn't tie in with the very practical purpose for this issue: our subscribers have multiplied so quickly that a bunch of these people and their great stories have still not been seen by the majority of our subscribers. If you've been with us from the beginning, we promise that it will all read fresh. We've re-edited pieces to include words and pictures that we couldn't fit the first time around, and have joined them with other stories to show the evolution of these conversations. Even so, we've only been able to fit in around a dozen authors and their stories, less than a tenth of the total so far.

The fact is that we may have made this look too easy -- our authors backed by just a couple of fellas in their pajamas, and voila! A successful magazine! Yet in the five years we've been doing this, four magazines have stopped printing. Two have even folded up their websites - they're just plain gone. When people ask us how we're still growing in this environment, we joke, "The secret to print success is making a magazine that people want to read."

It's more than a joke. Traditional publishers are in the business of putting ink on dead trees. They have presses and a corporate culture built around magazines, rather than the content in the magazines.

If they didn't have this industry to cover, they'd be covering medical waste, alcoholic beverages, consumer electronics, fire chiefs and hot tub installation. In fact, as you look at the parent companies of other magazines in our space, this is exactly what they are covering. These are the kinds of magazines that remain after those parent companies stop printing their broadcast and film-related publications, one after another. It's not about this industry for them. It's about paper and ink.

Don't get me wrong. We're big fans of ways to get rid of medical waste, support fire chiefs, drinking and hot tubs. But we're not making magazines because "that's what we do." We're making magazines because we have stories to tell in broadcast, film and related fields. More precisely, we have authors with inspiring and intriguing stories that we want to help them tell.

Of course, the reason we succeed above the others is that you keep reading. We welcome your continued guidance, and we appreciate your support more than we can ever express.




Related Articles / Tutorials:
Business & Career Building
How To Succeed in the Business of Video Storytelling

How To Succeed in the Business of Video Storytelling

You may have great storytelling chops, but it doesn’t matter if you can't help your client tell theirs. Nobody knows this better than Rob Shore, who began his filmmaking career in 2005, honing his skills as a creative director with an in-house video team in Washington D.C. before establishing his own video production company, Picture This Productions in 2015. Adobe's Eric Philpott spoke to Rob about the challenges of storytelling when it’s someone else’s story.


Eric Philpott
Business & Career Building
Steps for Having Your Clients' Videos Translated

Steps for Having Your Clients' Videos Translated

Business owner and Creative COW member since 2001 (!!!) Greg Ball has been providing translation services for everything from commercials to children's cartoons to feature films and episodic TV, and seen it make a real difference to these projects' success and his own bottom line.? Greg breaks it all down for you, including the pluses and minuses of subtitling and dubbing, and of outsourcing or managing the process yourself.

Tutorial
Greg Ball
Business & Career Building
Graduating into Uncertainty: Encouragement for 2020 Media Grads

Graduating into Uncertainty: Encouragement for 2020 Media Grads

So you’re graduating into a pandemic and a recessed economy. Hoo boy. As a Spring 2009 media program graduate, I have a feeling what’s going through your head right now and yeah, it’s not great is it? I’m sorry about this timing. It sucks.

Editorial, Feature, People / Interview, Business
Kylee Peña
Business & Career Building
Go Creative Show: Build Your Filmmaking Career With YouTube

Go Creative Show: Build Your Filmmaking Career With YouTube

Discover how to advance your filmmaking and photography career on YouTube and Instagram in our interview with YouTuber and podcaster Tyler Stalman. Tyler and Go Creative Show host, Ben Consoli, discuss what it takes to stand out on YouTube, Tyler’s experience going from a stock photographer to freelance cinematographer, why it’s helpful to have a wide skillset of services, and much more!


Ben Consoli
Business & Career Building
31 New Year's Resolutions For Creatives: Make This Your Best Year Ever!

31 New Year's Resolutions For Creatives: Make This Your Best Year Ever!

What's it going to take to make this your best year ever? Specific steps. Business owner, author, video producer, photographer, and longtime Creative COW leader Richard Harrington is here to offer you 31 resolutions for the new year that can make a huge difference in your business, your life, and your creative potential, even if you just pick one of them. Make progress on all of them, and there are no limits to what you can achieve!


Richard Harrington
Business & Career Building
Four Secrets to Stock Video Sales Success

Four Secrets to Stock Video Sales Success

A successful stock video sales business, even if only part-time, relies heavily on the old adage, “practice makes perfect”. It’s a continual process of improving what you capture, how you capture it, and then how you market your stock video sales. Here are four strategies you can use to increase your sales.


Rod Harlan
Business & Career Building
Vimeo Stock Essentials: 1000+ Clips/$60K Value Now Included

Vimeo Stock Essentials: 1000+ Clips/$60K Value Now Included

Following the announcement of Vimeo Stock reaching the one million clip milestone, Vimeo today announces Vimeo Stock Essentials, a carefully curated collection of 1000+ clips in a variety of the most popular categories, now included as part of every annual Vimeo subscription at no additional cost, a value of over $60,000. We spoke with Vimeo's VP of Creator Programs and Vimeo Stock Derick Rhodes for details on Vimeo Stock Essentials, and Vimeo's vision as a company that cares about helping creators get things done.


Tim Wilson
Business & Career Building
Luck: A True Hollywood Story

Luck: A True Hollywood Story

It’s all about who you know, right? But what if you don't know anyone? Yoni Rusnak didn't come to Hollywood until nearly 30, not knowing anyone, yet is rapidly building an enviable resume in both scripted and unscripted TV. He's found that you CAN create luck, using a formula for breaking into the business that everyone can use, in Hollywood or anywhere else.

Feature
Yoni Rusnak
Business & Marketing
Media after Millennials: A Teen’s Research on Viewing Habits

Media after Millennials: A Teen’s Research on Viewing Habits

As a fifteen year old high school sophomore, Helen Ludé has her priorities in order: varsity soccer, Snapchat and Instagram, and presenting research on Post-Millennial Media and Cinema Consumption Habits at SMPTE’s Future of Cinema Conference. Spurred on by a dinner conversation with her family (including her father, RealD’s Peter Ludé), Helen conducted a survey of her peers to uncover the viewing habits of her generation, otherwise known as Gen Z. You're going to be surprised by what she found, and deeply impressed (and a little intimidated) by this enterprising young woman.

Feature, People / Interview
Kylee Peña
Business & Marketing
A Vision For Stock Video Success: Daniel Hurst, VIA Films

A Vision For Stock Video Success: Daniel Hurst, VIA Films

You’ve definitely seen Daniel Hurst’s work. An early mover in high frame rate and aerial shooting for stock footage using cameras including Phantom Flex 4K and RED Weapon 8K, he’s sold over 200,000 clips through his company VIA Films. His career has been driven by trying to create shots he hasn't seen before, even if it means building a new set of skills from scratch. Daniel still sees opportunities for himself and anyone else who wants to start or grow their business in the ever-more competitive field of stock video, and offers practical advice on how you too can succeed.


Daniel Hurst
MORE
© 2020 CreativeCOW.net All Rights Reserved
[TOP]