LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

AVID rolls out HD, 10bit and SpectraMatte

COW Library : Avid Media Composer : Bob Donlon : AVID rolls out HD, 10bit and SpectraMatte
AVID rolls out HD, 10bit and SpectraMatte™ by Bob Donlon
A Creative COW AVID Report




Bob Donlon, Bleecker Street Productions, New York City, New York USA

© 2004 by Bob Donlon and CreativeCOW.net. All rights reserved.


Article Focus:
Creative Cow's Bob Donlon reports with up-to-the-minute news for Avid users who have wondered where the company was going in the world of HD and 10-bit support. In this report, Bob offers Cow members all the news penned within hours of attending Avid's New York City December 8, 2004 press event. While attending, Bob not only watched as Avid not only rolled out their HD plans and their 10-bit support for Media Composer Adrenaline users but Avid had another big surprise up their sleeves -- the just-announced SpectraMatte™ chroma keyer. Read on for all the latest from the Avid mothership in Tewksbury...



New York, New York — December 8, 2004

On this balmy evening in a trendy disco in the heart of midtown Manhattan, Avid Technology demonstrated several now-shipping upgrades that many of us have been long awaiting, and others that were an impressive surprise to the audience of notoriously skeptical New York City creatives. Technical Product Manager / Adrenaline Product Designer Doug Hansel treated us to an in-depth demonstration of Avid’s new DNxcel hardware – an add-on option for the Adrenaline DNA – as well as a host of other new goodies including a brand new proprietary chroma-keyer dubbed Spectramatte™.



Doug Hansel, Avid Technology’s Technical Product Manager and Adrenaline Product Designer, demonstrates Avid’s new Spectramatte™ technology, unveiled for the first time at the Avid Town Bash in New York City on December 8, 2004. -- photo copyright 2004 by Bob Donlon


For those Media Composer Adrenaline owners who have been clamoring for 10-bit SD support, Avid announced a software upgrade to ship this month for free to Avid Assurance customers (and at an unavailable price as of press time to other customers – hey there was an open bar, ok?). This will not only give existing MC/Adrenaline users 10 bit SD capabilities via a software-only upgrade (including 16 bit and full-raster processing on renders), but will also give them the new Spectramatte™ chroma-keyer as well as Avid’s DNxHD encoding technology (“HD at uncompressed SD data rates”) and native support for DVCPRO HD, HDCAM, and other HD camcorder formats.

One of the coolest things I saw in the demo was Doug playing back pristine-quality 1080i HD footage in Avid’s DNxHD format from an Ikegami disk pack via a USB2 connection on a laptop on Avid’s Xpress Pro software. Not a bad demo to back up the claim that you can do mastering-quality HD with an SD infrastructure, even with the very affordable $1,696 MSRP Avid Xpress Pro HD.

Yeah, how about that -- Media Composer/Adrenaline owners aren’t the only ones that were invited to this party. Avid also announced Xpress Pro HD, the first portable HD version of the company’s industry-leading nonlinear digital editing software. Scheduled to ship worldwide later this month, Avid Xpress Pro HD software delivers support for native Panasonic DVCPRO HD acquisition and editing, Avid DNxHD™ editing and rendering, and real-time SD multicam functionality (yup, you can play back the multiple angles in realtime now).

Both Media Composer and Xpress Pro customers will receive native HDV support as part of a free software update scheduled for mid-2005.

Other things of note in the currently shipping upgrades are the capability to play all available SD and HD resolutions in the same timeline (in both Media Composer and Xpress Pro), native support for DV50 and DV100 (also for both the expensive and cheap seats), and for Media Composer owners, realtime Multicam editing in HD (9 simultaneous realtime angles of SD were demonstrated tonight).


###


Visit the Cow's Avid Editing forum to discuss this article or other Avid-related topics with Bob Donlon and the Avid Cow forum team

Check out Bob Donlon's new book "Avid Xpress Pro and DV On The Spot" -- from CMP Books.
http://www.cmpbooks.com/product/1143



Click visit creativecow.net for more great articles and the best user forums online
if you arrived at this article by a direct link to this page




Related Articles / Tutorials:
AVID
3 Columns for Flawless Conform. Every File. Every Time.

3 Columns for Flawless Conform. Every File. Every Time.

Avid editor and workflow consultant Scott Freeman sometimes has to conform thousands of clips in a single project. Get one of them wrong, and the whole thing falls apart. Follow along as he shows you the three metadata fields to keep an eye on for flawless Avid-Resolve roundtripping. Every file. Every time.

Tutorial
Scott Freeman
AVID
Avid: Third Party Integration and Collaboration

Avid: Third Party Integration and Collaboration

Avid announced updates to its line of products that focus on third party integration and collaboration, including a new Interplay MAM, ISIS 1000 shared storage and Avid Artist I/O device with third party support, and a free version of Media Composer.

Editorial, Feature
Kylee PeƱa
Avid Media Composer
The Art of Being Industrious: Dody Dorn ACE on Cutting Fury

The Art of Being Industrious: Dody Dorn ACE on Cutting Fury

Oscar-nominated film editor Dody Dorn is best known for her work on films like 'Memento' and 'End of Watch', with her latest film 'Fury' involving 16 Avids across two continents. Working her way up from switchboard operator, Dody brings decades of experience to the edit, with a personal advocacy for taking career risks and accepting any opportunity.

Editorial, Feature, People / Interview
Kylee PeƱa
AVID
Avid Video Mixdowns as DaVinci Resolve Sources

Avid Video Mixdowns as DaVinci Resolve Sources

People have been asking advice from television online editor and frequent Creative COW contributor Scott Freeman on what to do when an Avid video mixdown is going to be used as a source for DaVinci Resolve.Here are his thoughts on how to get in on the fun of linking metadata to essence.

Editorial, Feature, People / Interview
Scott Freeman
AVID
Unbreakable Conform for Avid Symphony & DaVinci Resolve

Unbreakable Conform for Avid Symphony & DaVinci Resolve

There's nothing easy about roundtripping MXF files between Avid Symphony and DaVinci Resolve, especially if you want to keep handles intact. Longtime online editor Scott Freeman has come up with a way to actually make it easy, while automatically taming media management beasts. Best of all, the time savings are stunning: 8 hour conforms can be done in 4, and 40-hour media management marathons can be accomplished in seconds. Here are the steps for that, and so many other things that become possible as a result.

Editorial, Feature
Scott Freeman
AVID
Avid Dips Their Toes into the Subscription Waters

Avid Dips Their Toes into the Subscription Waters

Now Avid is dipping their toes into the subscription model and for editors everywhere, this is a GREAT development. Avid offering the subscription model plays well into the small shop / independent editor / independent post house extremely well

Editorial, Feature, People / Interview
Walter Biscardi
AVID
Avid Goes Everywhere with Collaborative Workflow Tools

Avid Goes Everywhere with Collaborative Workflow Tools

Flexible workflows put sharing and collaboration at the forefront of Avid's redefined toolset, and a subscription-based Media Composer options put the software within reach for many content creators.

Editorial, Feature, People / Interview
Kylee PeƱa
AVID
Learn Media Composer Lesson 93: Add Logos to Credit Crawls

Learn Media Composer Lesson 93: Add Logos to Credit Crawls
  Play Video
In this lesson, Kevin P McAuliffe shows you how to add logos to your title crawls, by introducing Photoshop to your Media Composer workflow. What might seem to be limitations inside of Media Composer can bypassed by unitizing the Marquee Title Tool! Once you see how easy this technique is, you'll be adding logos to every one of your title crawls.

Tutorial, Video Tutorial
Kevin P McAuliffe
AVID
Learn Media Composer: Michael Bay Film Look Part 1

Learn Media Composer: Michael Bay Film Look Part 1
  Play Video
In this lesson, Kevin P McAuliffe shows all the Symphony editors out there how to create a Michael Bay inspired film look right from within their Symphony timeline. Everything that is shown in this tutorial is designed to get you excited to stay in your NLE which not only saves you time, but will make you more money in the end!

Tutorial, Video Tutorial
Kevin P McAuliffe
AVID
Learn Media Composer Lesson 92: FrameFlex

Learn Media Composer Lesson 92: FrameFlex
  Play Video
In this lesson, Kevin P McAuliffe takes a look at the new FrameFlex feature inside of Media Composer 7. Ideal for working with large frame sizes inside of HD and SD timelines, this new feature is almost a hidden gem, as it's automatically added to your clips, once you drop them in the timeline. The trick for you is knowing how to harness its power.

Tutorial, Video Tutorial
Kevin P McAuliffe
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]