LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

The Social Media at NAB

CreativeCOW presents The Social Media at NAB -- NAB Show Editorial


Biscardi Creative Media
Buford Georgia USA
CreativeCOW.net. All rights reserved.


Another NAB has come and gone and I honestly didn't get around to see as much of the gear as I had hoped. With working two days in the Small Tree Communications booth, evening events and then just one day free to walk the show floor, I spent a lot more time with people than equipment. In fact I would really call this the first real Social Media NAB. It was an interesting show from that perspective....

For Post in general, everyone seemed in a very positive place this year. Either they were happy with where their tools were today, where they are headed, or really happy with the choices available in Post today. While online and in social media the usual bickering and dickishness was still going on (My NLE is still better than Your NLE, Nyah! So and So has sold out and is shilling for XYZ company, Nyah! XYZ Editing Tool is Still Too Expensive, Nyah!) at the show I didn't get any of that.

Nobody I spoke to cared which editing system each other was using because I think most professionals know that it doesn't matter. Does it get the work done? Is it the tool I'm required to use for this job? Ok, move on. We were all talking about workflow and most importantly, storage and archive.



Hello, Las Vegas

As you saw by the announcements, 4K costs are falling rapidly in Production. AJA and Blackmagic both made splashes this year with larger 4K cameras with a lot more features. This was the year where 4K went from being "that will be cool when we get there" to "we're already cutting in 4K." So while 4K gets easier and more cost effective in the field, it certainly puts a lot more burden on Post. Not so much from an editing standpoint, most all NLEs can handle 4K footage, but from storage and archive.

If you want to work in native 4K RAW files, well you are going to be needing one heckuva storage system both in terms of size and speed. It takes a lot of speed to move 4K files, especially if you want to do anything besides just play a single stream of 4K. And then we're supposed to archive all of that. So expect some rather significant investments in your Post systems to support 4K production and archive. These costs will definitely exceed the "cheap 4K entry point" of the cameras. But then, do you really NEED to edit in 4K RAW or will you be working with something much easier like 4K ProRes, which is really what most people demonstrate at these events.

#WallyCam Sneak Peak with Small Tree Communications | NAB Show 2014

A few of the technical things I DID see in these regards were the new Small Tree Titanium Z storage system (I was in their booth for two days, after all) and the AMD Fire Pro cards for Windows. Small Tree was showing speeds up to 1GB/s via 10gig Ethernet (crazy) and AMD was pushing 6k files with no problem via Open GL in Adobe Premiere Pro on a Dell workstation. With the advent of Creative Cloud, CUDA is no longer required for Premiere Pro, Adobe supports Open GL, which means editors on that system now have options for enhanced productivity through the graphics card.

For the archiving side of things, Imagine Products and M-Logic have produced a solution together for a very cost effective LTO-6 system. Imagine Products "PreRollPost" handles the data management and file transfer while M-Logic supplies the LTO-6 unit. All for around $3600. M-Logic is the brainchild of Roger Mabon who created this other small company a few years back called G-Tech. So a couple of good folks getting together to create an archiving solution that's easy to use and affordable. Honestly, a good LTO archiving solution was my entire focus of the show and this is definitely my leading candidate.

A couple more geeky super good tech things that everyone in Post should consider are the iZotope RX3 audio tools and the Bella Keyboards Killer Keys application. Ridiculous noise reduction for all those super cheap field productions where audio doesn't matter or the locations have a lot of noise inherent in them.

Killer Keys brings a whole new way of learning / using keyboard shortcuts onto the screen and even your iPad. Two super cool toys that make Post even easier. [View the #WallyCam interview here]

Now let's get back to that whole Social Media NAB thing. Long before Twitter, Facebook and Instagram was the Creative COW and even before that was the WWUG. These were the original "Social Media" hangouts for us creative geeks to share, argue and promote. Within the forum universe, what you say and how you act affects those who read the posts. You can be a dick in there and while it's incredibly annoying, generally your behavior stays within that forum space. With social media, and especially Twitter, how you act impacts how you are received by an entire industry.

First off, Twitter has made those traveling to NAB alone feel much more like they have company on the trip and gives the opportunity to meet more people. Instead of just hanging out in your hotel or wandering the Strip to see if you'll run into someone you recognize, it's as simple as "Hey, anyone near this place want to grab some breakfast?" Tweet and within a few minutes, you're meeting someone new. But they're someone you already "know" through Twitter and social media. There are also so many impromptu events that happen just through "what's everybody doing tonight?" posts.

Jesse Averna and Monica Daniel; Juan Salvo

#PostChat especially has completely changed NAB for the Post industry in just two short years. A weekly virtual conversation about a topic that pulls together independents, post houses and many manufacturers together for an hour. It's a simple concept that has brought together folks from all over the world to help each other out with advice and personal stories. I would estimate over 200 people showed up for this year's #PostChat meet-up and it was one of the most fun and casual events of the entire week. I wish more manufacturers would start hosting casual events like this rather than over-the-top parties where you can't get a word in edgewise.

Twitter in general also made a major impact on how the manufacturers interact with many more users. Manufacturers all have social media teams now who are excited the people behind their favorite twitter feeds. Yes, the manufacturers notice who out there is being helpful and fair and want to interact directly with you.

Meeting up with friends at NAB, Meagan Keane from Adobe, Jesse Averna, Al Mooney (Adobe Premiere Pro Product Manager), Andrew Kramer of Video Copilot
Walter with Angie Taylor, Bob Zelin, Chris Bové
With David McGavran, Senior Engineering Manager for @AdobePremiere, Gordon Burkell of Art of the Guillotine, Mary Poplin
Shane Ross, Todd Kopriva, Yoke Desmet of FSI Monitors

That's what I saw the most at NAB this year. So many of us "knew each other already" through how we all act towards one another in Social Media. We gravitated towards those we really liked and basically avoided those who, for lack of a better term, are dickish online. Especially in person, nobody wants to hang out with a "dick." Yeah you sound all tough and mighty and I guess you're making yourself feel good, but if you're all negative online, why would we want to hang out with you in person?

More than ever before, how you interact with others on Social Media will have a direct impact on your NAB experience. It's like mama always taught us, treat others the way you'd like to be treated. That's true whether you're sitting at a keyboard, on your mobile device or standing with the person.

Social Media. It's as important as your demo reel today.








Comments

Re: The Social Media at NAB
by Khuzhokov Inal
Great hosting! Engaging!
Re: The Social Media at NAB
by walter biscardi
My pleasure! If I can ever be of further assistance, don't hesitate to ask.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

Craft and Career Advice & Training from real Working Creative Professionals

Blog Twitter Facebook
+1
Re: The Social Media at NAB
by Earle Nichol
Hey Walter, great meeting you at NAB! Appreciate the time you took to explain your workflow!!(whiteboard) Also really like the way you split the facility speed though-puts.. 1GE to lower needs groups..and 10Gig to your finishing group!!
Great sharing in a small amount of time..I like it!!!

Take care!!

Earle

Communication! Communication! Communication!


Related Articles / Tutorials:
NAB Show
NAB NLEs 2016: The Revolution? No Revolutions!

NAB NLEs 2016: The Revolution? No Revolutions!

While the emphasis on "revolutionary" product releases at the annual NAB Show makes for splashy demos, they can sometimes get in the way of what customers really want: improvements to the product that they already have, just making them work better. Lo and behold, that's what we got in 2016! Rock-solid releases long on increased performance, stability, and interoperability. Useful releases? THAT's revolutionary! Join Creative COW's Tim Wilson for a closer look at NLE software in particular, and the ways in which developers are delivering on the promise of truly meaningful releases.

Editorial, Feature
Tim Wilson
NAB Show
Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete

Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete

Zelin Nation rejoices as the legendary Bob Zelin's legendary NAB wrap-up returns, featuring the unique insights of this industry-leading broadcast engineer into the stories that matter most. You won't find a better overview of shared storage, IO devices, converters, studio cameras, and Thunderbolt 3, because there aren't any. Check it out. Legendary.

Editorial, Feature, People / Interview
Bob Zelin
NAB Show
Kylee Peña's NAB 2016 Review: It's The Little Things

Kylee Peña's NAB 2016 Review: It's The Little Things

This was not an exciting year for the National Association of Broadcasters conference in Las Vegas, says Creative COW Associate Editor Kylee Peña, but that doesn't mean it wasn't important. The “exciting” stuff isn’t what affects post production workflow the most, at least not immediately. Kylee notes that we may not even know NAB 2016's most important announcements for a few more years. After all, it might have been a long time after the introduction of 4K or even HD at NABs past before those mattered to YOU. So as important as NAB is, that's why it's important not to lose sight of the things that matter the other 51 weeks of the year.

Editorial, Feature
Kylee Peña
NAB Show
Creative COW NAB Show 2016 News: Wednesday Edition

Creative COW NAB Show 2016 News: Wednesday Edition

Welcome to Wednesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.


COW News
NAB Show
Creative COW 2016 NAB Show News: Tuesday Edition, April 19

Creative COW 2016 NAB Show News: Tuesday Edition, April 19

Welcome to Tuesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.


Cow News
NAB Show
NAB 2015: Working Together on Collaborative Competition

NAB 2015: Working Together on Collaborative Competition

At NAB 2015, Creative COW Contributing Editor Kylee Wall says that the show's biggest story is companies now competing with each other to provide the most compelling collaborative platforms. The winner? Customers. Here's Kylee's look at the details of how it's all coming together.

Feature, People / Interview, Business
Kylee Peña
NAB Show
AJA Focuses on 4K and Lets you #TryCION

AJA Focuses on 4K and Lets you #TryCION

AJA announced 4K-focused updates to its family of mini converters, as well as updates to the 4K/UHD CION camera and new loan program that will put the camera in the hands of filmmakers across North America for free this summer.

Feature
Kylee Peña
NAB Show
Signiant Takes 'Flight' with New Enterprise Additions

Signiant Takes 'Flight' with New Enterprise Additions

Signiant's Flight and Media Shuttle services are continuing to rapidly grow, with major facilities adopting the service in global workflows. New enterprise features make it easier for large companies to bring Signiant inside their facilities.

Feature
Kylee Peña
NAB Show
HP: New Mobile Workstation, 4K Dreamcolor, Faster  ZTurbo

HP: New Mobile Workstation, 4K Dreamcolor, Faster ZTurbo

HP unveiled a thin new full performance mobile workstation, newer faster versions of the ZTurbo drive, and updated 4K Dreamcolor displays at the 2015 NAB Show

Feature
Kylee Peña
NAB Show
Blackmagic Unveils Tiny Cameras and Big Sensor Upgrades

Blackmagic Unveils Tiny Cameras and Big Sensor Upgrades

Blackmagic has unveiled a variety of new camera and broadcast products, including "micro" version of their popular cameras for remote control or all day use, a new version of Resolve, and sensor upgrades to the URSA cinema camera.

Editorial, Feature
Kylee Peña
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]