Creative COW Business and Marketing Creative COW Library of articles about Business and Marketing techniques, tips, and strategies. en-us Thu, 24 Sep 2020 23:00:00 GMT PHP Script How To Succeed in the Business of Video Storytelling You may have great storytelling chops, but it doesn’t matter if you can't help your client tell theirs. Nobody knows this better than Rob Shore, who began his filmmaking career in 2005, honing his skills as a creative director with an in-house video team in Washington D.C. before establishing his Thu, 17 Sep 2020 05:34:00 GMT Steps for Having Your Clients' Videos Translated Business owner and Creative COW member since 2001 (!!!) Greg Ball has been providing translation services for everything from commercials to children's cartoons to feature films and episodic TV, and seen it make a real difference to these projects' success and his own bottom line.? Greg breaks it al Tue, 14 Jul 2020 22:49:56 GMT Graduating into Uncertainty: Encouragement for 2020 Media Grads So you’re graduating into a pandemic and a recessed economy. Hoo boy. As a Spring 2009 media program graduate, I have a feeling what’s going through your head right now and yeah, it’s not great is it? I’m sorry about this timing. It sucks. Fri, 29 May 2020 23:20:39 GMT Go Creative Show: Build Your Filmmaking Career With YouTube Discover how to advance your filmmaking and photography career on YouTube and Instagram in our interview with YouTuber and podcaster Tyler Stalman. Tyler and Go Creative Show host, Ben Consoli, discuss what it takes to stand out on YouTube, Tyler’s experience going from a stock photographer to fre Tue, 18 Feb 2020 03:35:42 GMT 31 New Year's Resolutions For Creatives: Make This Your Best Year Ever! What's it going to take to make this your best year ever? Specific steps. Business owner, author, video producer, photographer, and longtime Creative COW leader Richard Harrington is here to offer you 31 resolutions for the new year that can make a huge difference in your business, your life, and yo Thu, 09 Jan 2020 10:37:57 GMT Four Secrets to Stock Video Sales Success A successful stock video sales business, even if only part-time, relies heavily on the old adage, “practice makes perfect”. It’s a continual process of improving what you capture, how you capture it, and then how you market your stock video sales. Here are four strategies you can use to increa Fri, 06 Sep 2019 23:21:01 GMT Building A Stock Video Business: Monetizing Life's B-Roll If your line of work involves videography in one way or another, there are ways to make the most of your next gig. Here are a few things you should keep in mind when you start shooting video that could translate to earned extra cash. Doing these things from the get go will keep your extra footage on Sat, 31 Aug 2019 17:51:31 GMT Vimeo Stock Essentials: 1000+ Clips/$60K Value Now Included Following the announcement of Vimeo Stock reaching the one million clip milestone, Vimeo today announces Vimeo Stock Essentials, a carefully curated collection of 1000+ clips in a variety of the most popular categories, now included as part of every annual Vimeo subscription at no additional cost, a Mon, 01 Apr 2019 14:00:00 GMT Luck: A True Hollywood Story It’s all about who you know, right? But what if you don't know anyone? Yoni Rusnak didn't come to Hollywood until nearly 30, not knowing anyone, yet is rapidly building an enviable resume in both scripted and unscripted TV. He's found that you CAN create luck, using a formula for breaking into the Wed, 12 Sep 2018 03:16:58 GMT Media after Millennials: A Teen’s Research on Viewing Habits As a fifteen year old high school sophomore, Helen Ludé has her priorities in order: varsity soccer, Snapchat and Instagram, and presenting research on Post-Millennial Media and Cinema Consumption Habits at SMPTE’s Future of Cinema Conference. Spurred on by a dinner conversation with her family ( Mon, 18 Jun 2018 13:24:27 GMT Get The Shot Without Getting Shot: Adventures in Stock Video Rick Ray of DVArchive has traveled the world, lived in a Buddhist monastery in Thailand, played ragtime piano for money in Australian bars, and both been arrested in Ethiopa and recruited those same police to be in his videos the very next day. In his NAB Show presentation for Adobe Stock, Rick gets Mon, 23 Apr 2018 21:20:43 GMT NAB 2018: Journey, Connections, and Life-Changing Takeaways Many people say that the best thing about the NAB Show is the people, but then their NAB conversations are mostly about products. Thanks to a grant from the Blue Collar Post Collective, longtime Creative COW member, editor, licensed drone operator, podcaster and videographer Hannah Byars-Walker set Tue, 17 Apr 2018 05:58:02 GMT Cate Haight ACE on Editing The Sundance Hit Indie, Puzzle Cate Haight, ACE, has edited some of the most memorable films and television shows in the last few years. Her latest indie feature Puzzle -- which tells the story of a suburban mom who discovers a passion for competitive jigsaw puzzling -- debuted at Sundance Film Festival this year. Creative COW Co Mon, 19 Mar 2018 20:22:50 GMT A Vision For Stock Video Success: Daniel Hurst, VIA Films You’ve definitely seen Daniel Hurst’s work. An early mover in high frame rate and aerial shooting for stock footage using cameras including Phantom Flex 4K and RED Weapon 8K, he’s sold over 200,000 clips through his company VIA Films. His career has been driven by trying to create shots he has Mon, 19 Feb 2018 10:52:41 GMT Growing Up on YouTube: Video Production, The Next Generation Through accessible tools and ease of engagement, young people like Sabrina Cruz have been able to grow up on YouTube and find one another. Underneath the amusing titles and colorful thumbnails, her videos have drawn over 10 million views with thoughtful messages woven together with high production v Thu, 17 Aug 2017 06:54:45 GMT Authenticity: The First Step to Stock Video Success His stock footage has sold to the tune of $7 million dollars over the past 10 years, earning on average over $30,000/mo. Here, Robb Crocker shares the specific steps he took, and that you can take too, to build a successful stock video business: free from clients, deadlines, and creative limits. Thu, 03 Aug 2017 11:02:05 GMT 12 Things I Know About Business at 55 That I Wish I'd Known at 25 12 Things I Know About Business at 55 That I Wish Id Known at 25 appeared in Creative COW Magazine and was one of our most popular articles. It is a true timeless classic in which COW leader, contributing editor, and Senior Business Adviser to Creative COW, Nick Griffin shares wisdom he's learned th Tue, 29 Nov 2016 17:13:05 GMT NAB Show New York 2016: Growing, Yet Still Intimate Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking Tue, 08 Nov 2016 13:24:46 GMT How TV Spot Strategies Come Into Being Nick Griffin has worked with a wide range of clients both national and international. He has worked in a wide range of capacities for his clients and he is successful because he knows how to listen and how to function as a part of a team, even when he's the guy with all the responsibility. In this a Tue, 18 Oct 2016 17:46:02 GMT Seven Ways to Make Your Own Luck in The Film Industry HBO Director of Workflow, post-house founder, owner of the first two RED cameras, founder and developer of Endcrawl, technologist, futurist, educator, and more: John 'Pliny' Eremic, is regularly asked for career advice in the field of filmmaking. Step One, he says, is to consider a new job. There's Mon, 18 Jul 2016 00:00:00 GMT Breaking The Drone Code: 336, 333, 107 (Part 1) An understanding of the Drone Code may help clarify the lines the FAA and UAS/UAV/drone owners have drawn in the sand for each other, says Douglas Spotted Eagle, CEO of Drones Plus, Inc. The Drone Code may seem to shift at the whims of legislation, lobbyists, manufacturer organizations, government a Tue, 21 Jun 2016 10:20:18 GMT What Comes After Landing that Big Editing Job? Sitting in on a meeting of The Editors' Lounge can be informative to say the least, and advance your career with wise words and not only been-there-done-that-information, but a real melting pot of new information and strategy. Join in for point-by-point discussion of what to do next after landing yo Wed, 18 May 2016 00:00:00 GMT Creative COW Turns 15! A Celebration of Being Uncool 15 years is a long time on the internet! Travel back with us to the days before YouTube, social media, digital cinema, smartphones, iPods and all the rest, back to the founding of Creative COW by Ronald & Kathlyn Lindeboom in April 2001. Join us for an insider's look at the earliest days of the prof Tue, 12 Apr 2016 02:11:12 GMT 7 Customer Service Rules for Better Post Production Dealing with people is industry-agnostic, but in an industry as competitive as ours, repeat business is everything -- and your clients are more likely to return to you if your customer service skills are great. Here are some customer service tips that are especially helpful for post production. Sun, 14 Jun 2015 18:48:12 GMT An Odd Delight: A Corporate Editor's Leap Into Broadcast Creative COW Contributing Editor Kylee Wall moved from Indianapolis to Atlanta as part of a move from corporate video into broadcast. Sure, some things stayed the same, but so much more was so different -- a new place to live, a new kind of workspace, new kinds of projects, AND TAPE -- that transiti Mon, 09 Dec 2013 22:00:00 GMT Women In Post Join Forces Women in Post is a new HPA (Hollywood Post Alliance) committee formed by and for a decidedly minority group in the world of film/TV high technology. After three meetings -- two of them successful round table discussions, featuring accomplished women in the industry -- the group is expanding its plan Fri, 30 Aug 2013 17:00:00 GMT Suck It Up, Buttercup The Best Excuses from New or Underemployed Filmmakers and Freelancers: "You've really really got to stop being lazy and making excuses for not getting what you want," says Creative COW Contributing Editor Kylee Wall. "Seriously. It's sad and it makes me sad for you. So sad in fact, th Tue, 29 Jan 2013 00:00:00 GMT Get Hired! Be Professional and Pay Attention to Detail "As technology gets better, communications skills seem to get worse." So says Creative COW leader and Contributing Editor Walter Biscardi, one of the industry's most respected business owners. "The same talented people who can create amazing things on screen have absolutely no idea ho Mon, 21 Jan 2013 19:00:00 GMT The Heroism of Joyful Creativity I'm constantly inspired by the pleasure and the pride that the people in Creative COW Magazine take in doing the right things the right way, in always trying to improve, and always keeping their eyes peeled for new possibilities. I aspire to do my own work as creatively and joyfully as they do. Mon, 16 Jan 2012 00:00:00 GMT Promote Your Company Worldwide, FREE. Creative COW's Services Offered Directory is a Powerful Free Resource for Your Business. Thu, 06 Oct 2011 00:00:00 GMT The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award Tim Wilson takes over the Back Forty for this issue to say, "Allow me to interrupt our regularly scheduled Back Forty to tell you what happened when our publisher Ronald Lindeboom called me one morning in April, saying, 'You're not going to believe this, Creative COW Magazine finally won an awa Sun, 31 Jul 2011 16:02:00 GMT Post Houses: How to Get, Keep and Not Lose Business On June 8, a packed room of sales and executives representing Hollywood TV/film post production houses attended a Hollywood Post Alliance (HPA) meeting of the Sales Career Resource Group (SCRG) to discuss a topic rendered urgent in today's tough economy: How to Get, Keep and Not Lose My Business. Jo Wed, 15 Jun 2011 17:46:51 GMT The Story of Bessie: Happy 10th Birthday, Creative COW! We've often been asked to tell the story behind our beginnings. It's Bessie's 10th birthday, and so here it is dear readers, Bessie's very own story. Wed, 11 May 2011 00:00:00 GMT The Battle over Spectrum In this article from the 25th Issue of Creative COW Magazine, Debra Kaufman addresses The Battle Over Spectrum: NAB and the FCC -- In a battle over long-held broadcast frequencies, sides are drawn. Wed, 11 May 2011 00:00:00 GMT Out of the Box Solutions? "If only problems stayed in boxes," Tim Wilson muses over the "Making It Up Issue" of Creative COW Magazine. He's also okay with a bunch of new problems. Making things up as you go along means that what looks like the end of the road doesn't have to be the end of the story. Wed, 16 Mar 2011 16:24:41 GMT The Business of Intranet Web Video In crafting creative approaches for HR outreach, RHED Pixel has created a new business model for corporate video. They have also discovered time and money-saving approaches useful for every producer. Wed, 16 Mar 2011 16:22:06 GMT Recalling our First Five Years in Print The Power of Dreaming: Forging Visions that Work. That is the standard that we at Creative COW strive to unite under. In just five years, the COW Magazine has moved from the realms of dreams to a market leader. Read on for founder Ron Lindeboom's personal remembrances and inspiration, and what const Mon, 07 Mar 2011 00:00:00 GMT Are you sure that this is a good idea? When we started with Creative COW Magazine, we mostly knew what we didn't want to do: the tutorials and reviews that were the hallmark of other magazines. Why bother? We already had literally thousands of them online. Instead, we made the same choice that had made such a difference online: focus on Mon, 07 Mar 2011 00:00:00 GMT Good, Fast or Cheap - Pick Two! By asking a few questions, it’s usually fairly easy to determine just how much Good, how much Fast, and how much Cheap your clients are looking for -- and give yourselves a much better chance of actually exceeding your clients expectations, without having to work 100-hour weeks, and still protect Thu, 24 Feb 2011 18:48:17 GMT If You Fail to Plan, You're Planning To Fail Read Ron Lindeboom's case study in why Creative COW's Business & Marketing forum is one of our Top 5 most visited forums. Mon, 13 Dec 2010 21:18:23 GMT Good post is good post Tim Wilson says, "I'm always going to place my bets on the people trying to get it right, rather than the people who say it shouldn't be done at all." Creative COW Magazine's editor extraordinaire relates his musings on the latest technology and our reasons for always forging ahead into ne Mon, 13 Dec 2010 21:12:55 GMT Creative COW - Year 10 As we enter year 10, Creative COW Foundation is launched to award scholarships & grants to students in film & media studies. Creative COW Foundation has awarded its first check for $10,000 to the American Film Institute’s Directing Workshop for Women. Mon, 03 May 2010 23:43:55 GMT Business as Unusual as Possible Sitting tight through changing times isn't a solution. It's the opposite of a solution. Great ideas are a dime a dozen. The challenge is finding a way to earn more than a dime from them. As encouragement, here are some insights for success that I've come across lately. Thu, 15 Oct 2009 00:00:00 GMT Small Steps to Big Success Thinking big doesn't always mean having the whole vision at once. For Walter Biscardi, it combines client service, calculated risks, and big investments - especially during down markets. Thu, 15 Oct 2009 20:14:12 GMT Participating in Your Own Rescue Your greatest tool - the one that is guaranteed to have the surety to gain you your next achievement, or to keep you from it - is there between your ears. It's in the way that you think, believe, and act. Thu, 15 Oct 2009 15:39:51 GMT Valuing Your Time In this business article from The Creative COW Magazine, Ron Lindeboom takes a cowish look at the story of Jack In the Beanstalk. Wed, 19 Aug 2009 20:11:15 GMT Heavy Iron How can a creative business survive, much less prosper, these days? DigitalFilm Tree's Zed Saeed offers a possible solution that combines embracing new, disruptive, low-cost technologies, and investing wisely to add value. Tue, 18 Aug 2009 00:00:00 GMT Taking the Lay of the Land in 2009 In this article from Creative COW Magazine, Ron Lindeboom looks at some ideas that can help your business grow when markets are weak. Tue, 02 Jun 2009 16:40:59 GMT Business: Competing With Your Ears Wide Open There is a secret to the kind of success that Creative COW has been experiencing over the years and in this article, COW CEO and lead architect of the COW's phenomenal growth, Ron Lindeboom, lays out the simple formula. It is a proven formula, one that is simple to follow. Use it. It works. Wed, 01 Apr 2009 17:48:05 GMT Client Management and The 5 Stages of Grief - Video Game Development Everything is fine, until the client gets involved! Now there's a long list of changes to make, on the same schedule and budget. In this article from The Creative COW Magazine, video game producer, William Dwyer discusses the game development process and how it aligns with the five stages of grief. Tue, 31 Mar 2009 22:18:06 GMT