Adobe MAX 2016: Breakthroughs in Design and Productivity
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You might be excused for thinking that, barely a month since Adobe announced massive updates to their Creative Cloud suite at IBC, there might not be much more to add – except that there’s no way that Adobe would bring 10,000 people to San Diego for the Adobe MAX creativity conference and not have some truly compelling new news.
So, yes, in addition to many of the IBC announcements now being available, Adobe unveils a number of new design tools (Adobe Experience Design CC for all-in-one designing, prototyping and sharing user experiences for website and mobile apps, and Project Felix, an industry-first photo-realistic comping/visualization toolset that combines 2D and 3D assets), the Adobe Sensei framework of intelligent services built into the entire Creative Cloud Platform, the integration of Reuters video and photography into Adobe Stock’s editorial collection, and – of particular interest to folks working in online video – the introduction of the new Social Publishing Panel within Adobe Premiere Pro.
SOCIAL PUBLISHING PANEL FOR PREMIERE PRO
If all you need to do is upload a video to YouTube, Facebook, Twitter, or Behance now and again, it’s been easy enough to do using the uploaders on those sites. But if you have to use all of those on a regular basis, and have to upload lots of videos, in multiple versions to each of them, it’s been a nightmare. The Social Publishing Panel offers powerful tools for streamlining the entire process within Adobe Premiere Pro – and not just the uploading part, either. Tracking and analytics, too!
The first part is easy. The Social Publishing Panel, currently in private beta (for which you can apply here) is a panel like any other in Premiere Pro.
It functions as a robust media management and deployment environment, for now, only for the four platforms mentioned above, but robust nonetheless. For example, you can group together multiple versions to be tracked as a single asset (the full-length version on YouTube, shorter versions for Twitter and Facebook), then track performance of the content BOTH as if it were a single asset, AND on a platform-by-platform basis.
Along the way are a number of thoughtful, practical tools that will quickly make a major difference in the quality of life for anyone who has to do enough of this stuff that they wished they never had to do any, ever. Perfect example: being able to save clusters of tags. That means that they're easy to apply, and it also means that they're consistent across campaigns.
As part of its built-in analytics tools, the Social Publishing Panel will analyze your content and the results that it's receiving, and tailor recommendations for suggested tags, times of day/day of the week, and other patterns to help you optimize how, when, and where you publish your videos.
The Social Publishing Panel inside Premiere Pro is so far beyond just editing, and this is such a small overview, that you're going to want to check out the blog entry from product manager Bronwyn Lewis, Slay on Social: Introducing the Social Publishing panel (beta) in Premiere Pro. You'll also find details there about how to apply to join the beta team.
ADOBE EXPERIENCE DESIGN CC
While the heavy lifting for app development is done inside tools built for that purpose, the front-end design that has historically taken place in applications like Photoshop and Illustrator hasn't always been easily coordinated with those environments. Adobe Experience Design CC (XD), now in a new Mac release, provides the first all-in-one tool for designing, prototyping and sharing user experiences for website and mobile apps.
It's as elegant a bridge as you'd hope for from Adobe: build UIs the same way for an app that you would for anything you already build with Adobe tools -- a brochure, a website, anything -- prototyped on an actual screen, with real-time collaboration and co-editing of projects.
Here's more on Adobe XD.
Not to say that the image below is photorealistic. This is a screencap of a low-resolution screen share of a pre-Adobe MAX online briefing that still very much got the point across. Just as XD is at long last a place for design creatives to prototype apps, Project Felix is a great place to quickly, easily, painlessly put together previz comps, especially for things like product shots.
The background plate was "supplied by the client", but the bottle, label, cherries, splash of liquid, lighting and compositing: all readily at hand inside Project Felix via Adobe Stock's extensive libraries of objects, materials, lights, and more.
Anyone with even a passing familiarity with 3D software interfaces will instantly find their way around, but the fact is that any designers will quickly orient themselves. The real-time rendering and high interactivity make it easy to get something comped in that looks clean enough to keep moving quickly through the early stages of iteration.
This isn't often discussed, but Adobe Stock has exactly the kind of search tools that you want at this stage of project development. If you have an idea what you want, you can use Google Images-style drag and drop to "find similar".
Here's more about Project Felix.
We yield the floor to Abhay Parasnis, Adobe Executive Vice President and CTO.
“Sensei,” “master” or “teacher” in Japanese, is the perfect term to describe the deep expertise in artificial intelligence (AI), machine learning and deep learning we have built into our platform.
Here are some specific examples from within Creative Cloud today:
New Creative Cloud features rolling out today at MAX built with Adobe Sensei include:
Needless to say, Adobe Sensei is going to be at the heart of features you'll use every day. You'll definitely want to read more about it here.
ADOBE PARTNERS WITH REUTERS
Although the partnership won't be coming online until 2017, the prospect of millions of top-tier assets from Reuters, the world’s largest international multimedia news provider, at one's fingertips inside Adobe Creative Cloud apps is worth celebrating now. Adobe Stock customers will get access to the entire Reuters collection, including:
To get the party started, Adobe put together a quick reel of some of their favorites from so far in 2016.
There will be much more to talk about over the coming days of Adobe MAX, and indeed we will. Until then, here are some more links for you to explore:
Connected Creativity. What’s New for Video and Audio in CC
Updates to Your Favorite Design Apps in the Latest Release of Adobe Creative Cloud
And on Thursday, November 3 at 10:00 a.m. PT / 1:00 p.m. ET, the Adobe MAX 2016 keynote will feature marquee speakers such as Zac Posen, Quentin Tarantino and Jason Peele. Both livestreams are available here: https://max.adobe.com/sessions/max-online/sign-up/