Motion Graphics Templates in Adobe Stock! Everybody Sing!
COW Library : Adobe Creative Cloud : COW News : Motion Graphics Templates in Adobe Stock! Everybody Sing!
The recent addition of Motion Graphics Templates to Adobe Stock in the Creative Cloud 2018 release (October 2017) offers immediate access to over 1000 templates for title screens, lower thirds, and transitions, with more to follow, created by some of the world’s leading motion graphics artists and mograph pioneers Digital Juice, available directly inside the Essential Graphics Panel of Adobe Premiere Pro.
Motion Graphics templates available from Adobe Stock also offer a new avenue for Creative Cloud artists to monetize their work, by offering their own motion graphics templates for sale.
This is a multi-faceted story that dives deep into multiple parts of a rapidly expanding Creative Cloud ecosystem that doesn’t handily lend itself to brief soundbites. It does, however, lend itself to song. Everybody sing along!
(And yes, Sound On.)
That’s Jason Levine, Worldwide Evangelist for Adobe Creative Cloud’s video and audio tools at Adobe MAX in Las Vegas, October 18, part of his complete overview of what’s new in Adobe CC 2018. (More on that in a bit.)
A little levity aside, this is potentially serious stuff.
MOTION GRAPHICS TEMPLATE: MOGRT (RHYMES WITH YOGURT)
Introduced in the April 2017 update of Creative Cloud, the Motion Graphics template format profoundly departs from the well-established heritage of “just” After Effects templates. For those, such as the ones sold by, say, Pond5 or Videohive, you need to know at least a little After Effects to customize the templates. For an effect of any complexity, you might need to know quite a bit of After Effects.
No problem for After Effects artists, of course, but in some cases quite exasperating for a non-mograph specialist, perhaps a Premiere Pro editor buying a template specifically to (hopefully) avoid learning much After Effects at all. This leads to frustration for editors who understand the creative power of After Effects, but lack the bandwidth to acquire the knowledge to take full advantage of it -- only to find that they're also unable to take full advantage of the template they just bought.
The same applies to a team setting, where a motion graphics artist creates templates to be distributed to editors on the team, clients, etc. Even if launching After Effects didn’t create a certain amount of disorientation, for an editor to find which effects parameters needed to be adjusted to customize the effect, and which needed to be left alone to preserve the integrity of the design, can sometimes be anything but easy or obvious.
Enter Motion Graphics template, or MOGRT. Artists who know what they’re doing can create effects using every bit of the most advanced part of the After Effects toolset – and then decide which parameters are editable, and expose THOSE, and ONLY those. This in turn allows over-extended editors to quickly and easily see where to focus their attention for maximum customizability with minimum effort.
That’s the win-win that MOGRT provides both for advanced-level mograph designers and the editors who’d love to achieve that level of mastery if they had the time. Designers don’t need to dumb down the actual effects creation in order to make them easy to customize. They can create effects, titles, or other elements with as much complexity as they want in After Effects, save them as a MOGRT to the CC library for a team, or to send to a colleague or client. Those folks then open the MOGRT file in Premiere Pro’s Essential Graphics Panel, where editable parameters are easily visible.
Editors win because they can change what needs changing in Premiere Pro, with no need to launch After Effects at all – even though the MOGRT file might include features not otherwise accessible in Premiere Pro any other way. Doesn’t matter. They’re baked into the MOGRT, and adjustable within Premiere Pro.
We’re skipping a few details on exactly how to create a MOGRT, which is an article in itself (coming soon), as well as the fact that you can also create MOGRT files from within Premiere Pro (which of course has a less robust mograph-specific toolset than does After Effects). It’s also worth noting that some effects will require that After Effects be installed, to allow the rendering of features that don’t exist in Premiere Pro, again also noting that it’s not necessary to open After Effects for this.
For now, we mostly just want you to get the idea that there’s much, much more going on here than the notion of After Effects templates as they’ve traditionally worked.
Here's a speedy reminder if you've yet to see Motion Graphics Templates in action for yourself.
And here’s a quick glance at some specifics in the newest release.
MOTION GRAPHICS TEMPLATES IN ADOBE STOCK
We know that we don’t need to play the song again, since you’ve probably still got it stuck in your head, but this next step was rolled out soon after the launch of the .mogrt format, when Adobe began asking for interested artists to submit their work for consideration to be part of the launch of MOGRTs (rhymes with yogurts) in Adobe Stock. (“A New Marketplace for Motion Graphics Templates”)
The idea was to build upon the business already being conducted in Adobe Stock: allowing subscribers to download photography and video directly inside Creative Cloud – and every bit as importantly, to provide a compelling new marketplace with millions of built-in customers (and an aggressively competitive royalty plan) for stock media producers.
Except for MOGRTs, you don’t even need a camera. You can build effects out of dynamically generated media within After Effects, footage, Adobe Typekit fonts, and anything else that you’d like, and they’re all automatically bundled into the MOGRT package, ready to installed via Premiere Pro’s Essential Graphics Panel, and be managed in a couple of clicks.
A NEW, BIGGER MARKETPLACE FOR EFFECTS CREATORS
Note the emphasis on Premiere Pro. The “old” (and of course still perfectly functional and lucrative) way of selling After Effects templates has been to sell primarily to people who’d be working in After Effects, naturally enough. That necessarily placed a limit on the potential size of the audience.
But with the MOGRT format, your potential audience grows from “people who use After Effects” (to whom you can keep selling your traditional After Effects templates through Adobe Stock) to now also include “people who are literally paying you to avoid using After Effects.”
DIGITAL JUICE & MASTER ARTISTS MOTION GRAPHICS TEMPLATE COLLECTION
Andrew Kramer, Valentina Vee, and Nik Hill have all achieved success on a major scale, which is why they’re among the contributors to the Master Artists Motion Graphics Template Collection.
Andrew’s Video Copilot has been selling elements including After Effects projects templates, audio effects and music, stock footage, and much more since 2005, backed with mograph tutorials so creative and cinematic in scope that they caught the eye of JJ Abrams, who brought Andrew in to create titles and other elements for his films and TV series including Star Trek and Star Trek: Into Darkness, Super 8, Fringe, and Almost Human, among others.
Download Video Copilot's Motion Graphics templates for free on Adobe Stock
When you hear that audiences for YouTube and Facebook video are big, Valentina Vee can give you some idea what means. The videos she produced for beauty influencer Michelle Phan had 11 million subscribers. (Even after Michelle has moved on to her next project, 9 million subscribers are still sticking around!) Not total views. Subscribers for the channel. For a sense of scale, compare this to the most popular American sports league on YouTube, the NBA, with only 8 million subscribers to its channel, and 4.5 million subscribers for Marvel Entertainment. Big.
And the first Facebook video Valentina edited for Benjamin Von Wong racked up 2 million views in its first day. (Valentina provides details here, in an interview for Adobe Creative Cloud’s series, Make It.)
Download Valentina Vee’s Motion Graphics template for free on Adobe Stock
Nik Hill’s UI designs have made their way into projects Guardians of the Galaxy (his first feature!), Marvel’s Avengers: Age of Ultron, Jupiter Ascending, and others not yet released.
His has been an amazing journey, starting in the graffiti scene in Bristol England on his way to working not just in film, but in games and branded entertainment as well. He spoke about it in a short for Creative Cloud that also includes some peeks at his work, From Graffiti to Motion: UI Design for The Big Screen.
Download Nik Hill’s template for free on Adobe Stock
Another master of the craft contributing to the Motion Graphics Templates in Adobe Stock is Rod Harlan. Well known for over 20 years as an editor, motion graphics artist, author, and trainer, his primary contributions here were in his capacity as Director of Business Development for Digital Juice. A team of artists there put together many of the templates available at the launch of Motion Graphics templates in Adobe Stock. Here’s a link to their templates, a handful of whose poster frames you can see below.
The folks at Digital Juice have been at this for a while, to say the least. The company predates both Premiere and After Effects, originally providing templates, stock footage, and other elements for the Video Toaster starting over 25 years ago. They’ve had millions of artists in every part of the video production ecosystem providing insight on what works and what doesn’t, and on the kinds of customization that people are looking for to make these templates their own.
Along the way, Rod tells us that Digital Juice banged hard on the .mogrt format itself, and refining collaborative workflows within their own team, which added to the insights they brought to bear on effects development unique to Adobe Stock. Their emphasis here was on building matched sets of titles, lower thirds, transitions, and other pieces that can work together organically for an entire project.
Rod also noted with some pleasure that Digital Juice is also pricing the .mogrts considerably lower than After Effects templates available from other stock resources.
WHAT’S NEW FOR .MOGRT, AND WHAT’S NEXT
Coming back around to Jason Levine’s musical interlude in his Adobe MAX presentation, there have already been some major advancements since the introduction of the .mogrt format in April.
Notably, artists can pin elements to one part of the frame that will stay put regardless of frame size, aspect ratio, or orientation. This makes repurposing your horizontal compositions designed for television screens into vertical video for Snapchat effortless.
You can also adjust the duration of animations without affecting time-based parameters. Graphics or transitions that take place over a half second at the beginning and end of the sequence will stay remain at that length, even as you drag out or shorten the length of the effect. In essence, the .mogrts are responsive in the specific contexts of time and space as you need them to be.
To see these features in action, take a look at Jason’s full demo, which also includes a peek at some of Adobe’s other new video features, including some compelling new integrations of technology from Mettle for 360 video.
If your browser doesn’t play back the embed from the beginning of Jason’s portion of the festivities, skip ahead to 1:45:45 for the roar of the crowd as he takes the stage. And they don’t even know that he’s going to sing!
After this? The future of the .mogrt format is up to you. There have already been major strides in the format’s first six months in the wild, not least of which is the opportunity for you to make money with .mogrts in Adobe Stock, by selling the Motion Graphics templates you’ve created.
The question is, what else do you want to do creatively? What are the features you want to see added? There have been strides there already too, with much more yet to come. The shape development takes from here will very much be driven by the Adobe Stock marketplace.
“Motion Graphics templates can be useful for video editors of all levels,” says Dennis Radeke Content Development Manager for Video at Adobe Stock. “For novice users, templates provide quality, ready-made content to help their creative endeavor, and showcase best practices, so they can explore and build on their skills. For seasoned creatives, templates are an efficient tool to express their vision, speed up the time to a final deliverable, and provide inspiration and exposure to new workflows.
“Paired with our extensive library of millions of HD and 4K videos, these affordable templates will help video editors realize their creative projects more easily and efficiently.”
Using MOGRTs to quickly build compelling, easily-customized motion graphics templates in After Effects, to be deployed in Premiere Pro in ways that allow editors to take advantage of motion graphics features that are otherwise outside Premiere Pro’s toolsets or perhaps even their own expertise, shared with teams across Creative Cloud, and with the world through Adobe Stock, truly does offer a wealth of possibilities…and the possibility of at least a little wealth.
This article is sponsored by Adobe Stock