Increase Productivity with Adobe Motion Graphics Templates
COW Library : Adobe Creative Cloud : Rod Harlan : Increase Productivity with Adobe Motion Graphics Templates
In a previous article I discussed what Adobe Motion Graphics Templates are and why you might want to use them. (What Are Adobe Motion Graphics Templates?) In this article I’ll look at how we can increase our productivity by using Motion Graphics Templates with our clients.
Motion Graphic Templates (or MOGRTs, designated by the file type .mogrt) created in either Adobe Premiere Pro or Adobe After Effects are a great way to work with clients. They help you keep a consistent look and feel while protecting your project from inadvertent changes as it passes through different hands.
Working with Organizations
Sometimes when you are building MOGRTs for customers that include agencies, companies, and organizations of all sizes, you are asked to limit the amount of creative freedom that a user can take with a MOGRT.
Contrast this to what you would want to build for sale in a stock marketplace like Adobe Stock, where the more creative freedom you can build for the user is considered a best practice.
This is because when building MOGRTs for a specific organization or large project, you’ll want to keep a tight control on its design aesthetic to ensure that all the videos adhere to the design guide, or at the very least, to the overall look and feel of the project as it goes through numerous editor/producer revisions.
The Design Guide
Most agencies, companies, and organizations have a design guide of some kind (also called a design manual, brand guidelines, and a host of other names). Regardless of what it’s called, it will have the information you need concerning what fonts, colors, sizes, logo and graphic elements, and so on you need to adhere to when building your MOGRT.
Limiting Font choices is one of the first elements you’ll need to build into your MOGRT. If the approved font(s) is available from multiple font sources including Adobe Fonts, then always choose to use the one from Adobe Fonts so that all users can easily automatically sync the font if they don’t have it installed. You’ll also need to restrict color choices to only the official “brand” colors by implementing a control that allows a user to choose one of only a few “legal” colors.
Designing for a Developing Format
While a MOGRT can do many things, it does have its restrictions. When designing a MOGRT it is important to factor in the file formats limitations.
Here are 3 examples to consider:
Adobe encourages and accepts feedback from the motion graphics developer community and is constantly updating the .mogrt file format to the benefit of developers and users alike. I expect many limitations to be lifted in future version updates.
The conventional way of sharing MOGRTs is to export to a Local Drive and then send the .mogrt files to clients one-by-one. You have to then instruct the client on how to import the MOGRTs into Premiere Pro by going to Graphics > Install Motion Graphics Template and then navigating to their folder where they have the .mogrt file that you sent them.
If you have a number of MOGRTs to install all-at-once from a folder, then you have to instruct the client on how to add that folder to their Essential Graphics panel. It’s from this panel in Premiere Pro they choose Manage Additional Folders and then click the Add button to navigate to the folder containing the MOGRT files.
The two big problems with both of these methods is (1) you’ll have to provide a lot of customer support with users that need help with the whole process and (2) you can’t trust that everyone involved will replace the .mogrt files when you send them new versions. A far better way is to use a MOGRT Library.
The MOGRT Library
If the organization your working with doesn’t already have a MOGRT library it is a good idea for you to suggest they create one. This is a simple as selecting/creating a folder that can be shared between multiple editors via Creative Cloud. This makes it very easy for you to share the MOGRTs you’ve created with the whole organization.
When you go to export your MOGRT simply choose that folder library in the Export Motion Graphics Template dialog box. Your MOGRT will immediately be available to everyone in the organization/project. If/when you need to update your MOGRT, simply delete the old version and export the new one. This will make it impossible for anyone to accidentally grab an old version.
Give It a Try
Whether you create them yourself or download them from a stock marketplace like Adobe Stock, using MOGRTs with your clients across multiple projects and timelines can have a profound effect on your productivity. It decreases customer support issues while helping to eliminate problems like inadvertent changes and accidental use of non-compliant brand elements or old versions of files.
Give this workflow a try on your next client project and see if it doesn’t improve your productivity as well!
This article is sponsored by Adobe Stock