What Are Adobe Motion Graphics Templates?
COW Library : Adobe After Effects : Rod Harlan : What Are Adobe Motion Graphics Templates?
A Motion Graphics Template, referred to as a MOGRT, is an animated sequence that is self-contained and can be used in Adobe Premiere Pro, Adobe Premiere Rush and Adobe After Effects. The designer of a MOGRT uses a combination of graphics, text, audio and video files, as well as vector or still images (including logos), to create a still or animation that can then be customized by the MOGRT user.
The template file type (.mogrt) can be created in Adobe Premiere Pro or Adobe After Effects. It is the MOGRT creator who decides which aspects of the MOGRT file are able to be edited by the user. The ability to make dynamic changes to text, color and layout are just a few of the many properties that can be selected for a user to edit.
By organizing these parameters, the creator of a MOGRT can guide the user through a specific workflow. The result is a dynamic creative tool that provides design freedom and is consistent to its users across apps and devices.
Three Reasons to use MOGRTs
So now we know that titles and graphics can be created in After Effects & Premiere Pro and can then be exported as a Motion Graphics template (.mogrt). But why would we want to? Three reasons come to mind: to reuse, to share, and to sell.
When I start a large project in Premiere Pro that is going to have multiple sequences each with a similar intro, outro, lower third, and on-screen text layers, I design MOGRTs for each type of asset. This makes it easy to drag-n-drop these reusable assets on multiple timelines and make quick changes to text while keeping the movement and style intact.
When I work with Agencies I often have to share my projects and sequences with other producers and editors. MOGRTS allow me to deliver flexible files to both clients and collaborators, without the After Effects project, making it easy for them to make changes themselves.
Repurposing MOGRTs that have already been created for existing projects and selling them in stock marketplaces like Adobe Stock has become a nice little side-hustle for many a motion graphics designer. Here’s a blog post on Adobe’s site on how you can generate some additional income by selling this new file type on Adobe Stock.
The differences between (.mogrt) and (.aep) filetypes
The .aep file format is an After Effects project that can either be opened in After Effects or embedded in a Premiere Pro project. However, any changes must be made in the original project in After Effects.
By contrast, the .mogrt file format allows editors working in Premiere Pro the ability to customize any settings (text, font size, color, etc) that the creator has established.
When MOGRTs are created in After Effects and opened in Premiere Pro, all those properties are revealed in the Essential Graphics panel. The editor can then make changes and adjustments to the MOGRT in Premiere Pro without having to learn After Effects and move back-and-forth between both programs, saving valuable time.
MOGRTs for the Non-Designer
Fortunately, you don’t have to be a designer to use MOGRTs in your project. In fact, quite the opposite, as there are hundreds of absolutely free MOGRTs available in Adobe Stock (and even more paid) by some of the best designers and companies in the industry. Simply download them to your project, place them in your timeline, make your changes and render your masterpiece with a professional and fantastic new look.
You can also find and add MOGRTs (both free and paid) from within Adobe Premiere Pro. With your sequence already open in the Timeline panel, click Graphics in the workspace bar at the top of the screen or choose Window > Workspaces > Graphics from the main menu. Click on the Adobe Stock browser tab in the Essential Graphics panel (right side of Premiere Pro) and type in your search query.
Give Them A Try!
I hope this brief explanation of MOGRTs and how they can be useful in a variety of projects has been helpful. They enable an editor to never use the wrong version of a graphic, logo or animation again and they help the artistically challenged to present themselves in the best possible way.
If you haven’t already added MOGRTs to your editing arsenal, you may want to give them a try on your very next project.
This article is sponsored by Adobe Stock