- SIDEBAR: WHY BOTHER WITH SOCIAL MEDIA?
Because it's worth it. Here are a few statistics about the size of social media:
- 96% of Generation Y uses social networks.
- If Facebook were a country, it would be the fourth largest.
- 300,000+ businesses have a Facebook page.
- Dell has sold $3 million dollars of computers on Twitter.
- Only 18% of TV campaigns generate a return on investment.
- Ford Motors spends 25% of its marketing budget on social media -- and didn't need a government bailout.
- The average American watches 124 videos per month online
- 70% of 18-34 year olds watch TV on the web -- but only 35% use a TiVo.
- 24 out of 25 of the top newspapers are experiencing record declines.
It seems that everywhere I turn, social media comes up. Independent producers as well as top studios look to harness social media to raise awareness for their productions. Customers are using it to talk about products and companies they love -- and hate. People look to re-establish their personal networks during tough economic times. Heck, your mother (or your kids) may be connected to you on Facebook.
But is this real? Specifically, can social media help your business grow?
The answer is a bit complex. Let's say it's both real and fake. I'm thinking 60/40. We'll see. You may think I'm being non-committal, but I'm not. The social media movement is filled with a lot of hot air right now. Just like the real estate market, the social media boom will pop.
But people need homes, and people have a real need to communicate with others in meaningful ways. Social media is a real communication medium that can be incredibly valuable, but getting started is like being thrown into a raging river and learning how to swim. It can be overwhelming at first, and if you look for help, you'll encounter a lot of bad advice. That's why I am writing this article, to offer you practical advice and real world experiences about how social media can help those of us who work with traditional media.
When I began looking into it, I was skeptical. Glancing at sites like Twitter and Facebook, they seem like a lot of distraction. As a business owner and parent, I am fiercely protective of my time. I refuse to waste even the slightest bit of effort on things with no return. Between getting the work done, finding new clients, and staying happily married, I have my hands full. Besides, I was already an avid podcaster and blogger, and social media seemed trivial. After all, who cares what I had for lunch today?
But I have smart friends, and enough of them were using social media on a daily basis. I make a living both using and teaching technology. I have found it essential to keep an open mind when it comes to our evolving industry. Otherwise, I'd still be editing on U-matic tape and splicing together with a reel-to-reel machine. I decided to give social media genuine effort for 6 months. What I found was surprising --in a good way.
|Related Articles / Tutorials:|
|Recent Articles / Tutorials:|
Art of the Edit
Editing Marvel's Black Panther: Debbie Berman ACE
This is an epic tale spanning two decades, three countries, 12,000 miles -- and that's just the story of Debbie Berman, ACE, starting in reality TV and indie film in South Africa, making her way to Canada and then the US to edit Marvel's Spider-man: Homecoming and, most recently, Black Panther, already one of the most popular films of all time. In this exclusive interview with Creative COW Managing Editor Kylee Peña, Debbie talks about struggling toward US citizenship, a serendipitous meeting with an ambitious young director, helping to bring representation to the big screen and pride to her home country.
People / Interview
Adobe After Effects
Adobe After Effects: Common QT & Export Problems & Solutions
Problems with Adobe After Effects? Can't import or export QuickTime videos? Exports too big? Missing codecs? AE guru and VFX whiz Tobias Gleissenberger of Surfaced Studio has the answers you're looking for to make every project come to completion more smoothly, including a comparison of exported file sizes for common codecs.
Through The Lens: Alex Strohl
The "why" of Alex Strohl's work as a nature photographer: to inspire people to get outside. In this presentation from Adorama TV, Alex talks about what led him to the American West, the mysteries of our interaction with water, and the magic that can happen when things go wrong.
Art of the Edit
What Picasso Can Teach Us About Filmmaking
Feature film editor Sven Pape takes a unique, entertaining look at Pablo Picasso's approach to art, and offers specific examples from a variety of movies, as well as Picasso's own advice. As Sven puts it, success requires action. Make a film. Fail. Then fail harder. Of course, Picasso and Sven have great advice for succeeding too! You'll get a kick out of this one.
Art of the Edit
Searching: Creating Cinematic Drama From Small Screen Trauma
The thriller "Searching" takes place on computer screens, but no screen captures were made. Instead, the team built the individual elements in Adobe Illustrator, animated in Adobe After Effects, and edited those elements together with live action footage in Adobe Premiere Pro. Creative COW Managing Editor Kylee Peña spoke to editors Nick Johnson and Will Merrick about the extraordinary lengths they went to to create this exceptionally compelling big screen drama from the family crisis being played out on small screens before us.
The Ultimate Guide to Flying Drones with Dirk Dallas
Join filmmaker, photographer, educator, and drone pilot Dirk Dallas of "From Where I Drone" for this comprehensive guide to getting started, and getting really good, with flying drones. His practical advice covers preparation, calibration, and exercises to master for control of both your drone and its camera.
TV & Movie Appreciation
Avengers: Infinity War - Thanos, Titan, and Weta Digital
At the center of one of the biggest films in history, Marvel Studios' Avengers: Infinity War, stands Thanos, a CG character whose emotional range became a major contribution to the film's success. Creative COW Contributing Editor Hillary Lewis spoke with Weta Digital VFX Supervisor Matt Aitken about the challenges of their work on this remarkably compelling character and his world.
Feature, People / Interview
Adobe After Effects Expressions
Adobe After Effects Expressions 101
Expressions in Adobe After Effects open up a world of possibilities for your visual effects! Expressions can be daunting when you first get into them, though, as you have to essentially write 'code' - and code can be scary. Join After Effects guru Tobias Gleissenberger of Surfaced Studio for the first in a series covering expressions, from the very basics - all the way through to programming the Matrix!