LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

3ality Digital Introduces Simplified Stereo 3D Production

COW Library : Stereoscopic 3D : Debra Kaufman : 3ality Digital Introduces Simplified Stereo 3D Production
CreativeCOW presents 3ality Digital Introduces Simplified Stereo 3D Production -- Stereoscopic 3D Feature


CreativeCOW.net. All rights reserved.


With higher ticket prices and box office boffo, stereoscopic 3D (S3D) has succeeded in feature films. If it's a film aimed at children and families, an animated story or action-packed, S3D is now standard for the Hollywood tentpole.

But S3D production has sputtered elsewhere, particularly when it comes to live concerts and sports both of which are cited as potential blockbuster content for audiences. One big stumbling block is the increased complexity of the S3D shoot, and the resulting costs. On the S3D production, a rig technician calibrates lenses, each camera has an additional crew member and a truckful of people overseeing convergence. One broadcast executive whose network did a 3D broadcast of a live sports match said it cost three times that of a normal 2D production.


U23D, courtesy of Revolver Entertainment. Note 3ality rig in center of frame.
U23D, courtesy of Revolver Entertainment. Note 3ality rig in center of frame. To view a larger image, please click above


Now, 3ality Digital, the Burbank-based company that was founded in 2000 by founder/CEO Steve Schklair, is attempting to change all that with the introduction of new software technologies: IntelleCal and IntelleCam, which are part of the 3space suite of products to be launched at NAB 2011. "One of the biggest challenges for S3D has been the amount of technical equipment and expertise required to make it work and ensure it does not induce headaches and detract from the story," says Schklair."


Steve Schklair, 3ality Digital CEO

Steve Schklair, 3ality Digital CEO


"Each additional crew member adds $10,000 to the bottom line," says 3ality Digital director of business development Lucas Wilson. "These new products enable 3D productions to function like 2D productions."


Lucas Wilson, 3ality Digital Director of Business Development

Lucas Wilson, 3ality Digital Director of Business Development


By automating some of S3D's more labor-intensive tasks, the new 3ality Digital software enables productions to shoot more quickly and with smaller crews. Rather than rely on the services of a highly skilled rig technician, IntelleCal automatically aligns the two cameras on an S3D rig. A push of a button and the cameras quickly and precisely set up by profiling and matching lenses and performing alignment on five axes through the entire zoom range. According to Schklair, the traditional alignment process takes up to an hour to set. IntelleCal speeds up the alignment process to five minutes... and does it automatically.


Convergence is another very labor-intensive task on the S3D shoot, up until now requiring a convergence puller at each camera rig. For a shoot with four, five or six cameras, the costs of additional crew piles up quickly. That cost disappears with IntelleCam, which automatically controls the convergence and the interaxial spacing of the cameras. "Since we started in this business IntelleCam is the one tool that every broadcaster has asked us to develop," said Schklair.

Both integrated software solutions are used with 3ality Digital's processing units and 3flex S3D camera rigs. IntelleCal uses the SIP and an additional processing unit, which is yet to be named.


3ality rig with a pair of Ikegami HDL-51 cameras. Photo by Steven Bradford, from Creative COW Magazine's Blue Ribbon Awards issue, Stereoscopic Storm.
3ality rig with a pair of Ikegami HDL-51 cameras. Photo by Steven Bradford, from Creative COW Magazine's Blue Ribbon Awards issue, "Stereoscopic Storm."


"With the introduction of the 3space products, 3ality Digital has vastly reduced the amount of crew and the cost involved in creating compelling S3D," says Schklair. "These new products represent a quantum leap in how broadcasters and filmmakers are going to be able to capture S3D."

3ality Digital


That's good news especially for television producers. 3ality Digital's rigs are currently in use on The Hobbit and The Amazing Spider-Man, but have been used in the past for TV programming--and live sports--including the first live college football S3D BCS Championship -- January 8th, 2009, the first live S3D NHL broadcast - Islanders vs. Rangers, March 24, 2010, and the first live NFL S3D broadcast to homes - FiOS, Patriots vs. Giants, Sept. 2nd, 2010. Other S3D broadcasts include the first live S3D broadcast of an NFL game (Raiders vs. Chargers, December 4th, 2008, broadcasted to a select audience); the first live S3D sports broadcast available to consumers, including the 2009 BCS Championship Game, BSkyB's landmark Manchester United vs. Arsenal soccer broadcast (January 31st, 2010), the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24th 2010 on MSG); the first S3D commercial broadcast during a Super Bowl (Sobe "Lizard Lake"); the first full episode of a scripted television series shot in live-action S3D (Chuck vs. The Third Dimension, aired on NBC on February 2nd, 2009).


Dec 4 2008 NFL Thursday Night Football game between the San Diego Chargers and the Oakland Raiders

Dec 4 2008 NFL Thursday Night Football game between the San Diego Chargers and the Oakland Raiders


Now, that handful of S3D productions for TV can grow in number and scope. "All the tests of the last few years have proven that there are no technical barriers to live 3D television," says Schklair. "The issue is now much more of a business case, and these two new technologies will dramatically reduce and revolutionize the economics of 3D broadcasting."

 


 

Debra Kaufman

Debra Kaufman

“I am thrilled to be joining the COW team,” said Debra Kaufman, newly named Associate Editor of Creative COW Magazine. “In an era in which so much coverage has shrunk to 300-word sound bites, I'm delighted to be able to cover the dramatic changes in our industry in depth. Additionally, I look forward to reaching a huge number of engaged readers working in production and post, in the U.S. and internationally. Publisher Ronald Lindeboom and Editor-in-Chief Tim Wilson early on understood the importance of a web presence, and have created an astonishingly large audience both online and in print.”

Look forward to more great stories from Debra in Creative COW Magazine, and online here at CreativeCOW.net.









Comments

Re: 3ality Digital Introduces Simplified Stereo 3D Production
by Travis Roop
Thanks for this informative article. I'm looking forward to seeing more 3d broadcasts in the future and I'm sure the convergence calculation software will eliminate headaches and speedup productions!


Related Articles / Tutorials:
Stereoscopic 3D
NVIDIA's GPU Technology Conference M & E Roundup

NVIDIA's GPU Technology Conference M & E Roundup

There was truly something for everyone at NVIDIA GTC, and a surprisingly rich amount of thoughtful presentations for the Media & Entertainment crowd. GTC provided many opportunities to learn the basics and, for the truly nerdy, many opportunities to dig deep. As a mere semi-geek, Debra Kaufman learned a lot and met a lot of interesting people. Read her roundup of new M&E technology thanks to super-fast GPU computing.

Feature, People / Interview
Debra Kaufman
Stereoscopic 3D
Tim Squyres Edits Life of Pi

Tim Squyres Edits Life of Pi

Tim Squyres, who was nominated for an Academy Award for his work on Life of Pi, got hooked on film when he took an introductory film course at Cornell University in upstate New York. Squyres talks to Creative COW about the challenges of editing Ang Lee's first digitally shot feature film, which was also a stereoscopic 3D release.

Feature, People / Interview
Tim Squyres
Stereoscopic 3D
Debra Kaufman's Review of The Hobbit in 48 fps 3D

Debra Kaufman's Review of The Hobbit in 48 fps 3D

Debra Kaufman started her high school's Tolkien Club when she was a big fan of The Hobbit and Lord of the Rings. Though she hasn't celebrated Frodo's birthday in many years, she did get out to see The Hobbit in 48 fps. Here are her thoughts on The Hobbit in 48 fps and HFR Cinema in general.

Editorial
Debra Kaufman
Stereoscopic 3D
Setting Standards for High Frame Rate Digital Cinema PART 2

Setting Standards for High Frame Rate Digital Cinema PART 2

As part of Creative COW's ongoing look at high frame rate cinema production and exhibition, we spoke with Michael Karagosian, co-chair of SMPTE's HFR Study Group, about his thoughts on the ways that higher frame rates factor into mastering, distribution, and exhibition for cinema.

Editorial, Feature, People / Interview
Michael Karagosian
Stereoscopic 3D
The Making of Flight of the Butterflies in 3D on IMAX

The Making of Flight of the Butterflies in 3D on IMAX

SK Films has released Flight of the Butterflies in 3D, an IMAX/giant screen film that details the true story of the scientist who spent 40 years researching the incredible epic migration of the monarch butterfly. Using, among other technologies, a specialized 3D snorkel camera designed by Peter Parks for close-up photography, the feature film features spectacular real footage of the brilliant monarch butterfly sanctuaries.

Editorial, Feature
Debra Kaufman
Stereoscopic 3D
Stereo D Converts Abraham Lincoln: Vampire Hunter to 3D

Stereo D Converts Abraham Lincoln: Vampire Hunter to 3D

If you think that converting a motion picture from 2D to 3D is a post production process, think again. Stereo D just wrapped up the conversion of director Timur Bekmambetov's Abraham Lincoln: Vampire Hunter from 2D to 3D, and the job began before a single frame was shot.

Feature
Debra Kaufman
Stereoscopic 3D
3net's Best Practices for 3D TV

3net's Best Practices for 3D TV

With a clatter of possibilities for 3D production, 3net has issued a guide - sort of a lion's roar - to help TV producers and creatives learn how to be confident in their knowledge, capable of finding the additional information they need, and resourceful enough to make killer 3D TV programs on budget and on time, all while dealing specifically with all the technical issues required to produce a successful 3D stereoscopic TV show.

Feature
Debra Kaufman
Stereoscopic 3D
Fields of Valor: the Civil War in 3D

Fields of Valor: the Civil War in 3D

Inspired by the massive number of historic stereoscopic still photos from the Civil War, 3net has ventured to deliver the four-part miniseries, "Fields of Valor" in 3D, dubbed "the most ambitious 3D project ever produced for television." 3net will air a special encore presentation on Saturday, March 24, 2012.

Feature
Debra Kaufman
Stereoscopic 3D
The Dog Days of 3D

The Dog Days of 3D

We've seen complicated rigs, higher budgets and audience skepticism deflate the hype of new movie-making technology before. What can the past tell us about 3D's future?

Editorial, People / Interview
Angela Gyetvan
Stereoscopic 3D
LG Debuts 3D Ultra Definition TV

LG Debuts 3D Ultra Definition TV

LG's internet connected super high resolution 84 inch Ultra Definition 3D TV will offer resolutions of four times that of existing HD panels. The "world's largest 3D Ultra Definition TV" has 8 million pixels for a resolution of 3840 x 2160.

Feature
Debra Kaufman
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]