LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Cinedeck EXTREME Enhances Sony F3 Workflow

CreativeCOW presents Cinedeck EXTREME Enhances Sony F3 Workflow -- Sony F900 & PDW Series Feature


CreativeCOW.net. All rights reserved.


The Sony F3 has quickly become a popular high-end digital solution for cinematographers who want broad format support for file-based workflows. That includes RGB 4:4:4 baseband output with S-Log gamma for external recording, an important feature for customers requiring an HDCAM-SR workflow.

But recent tests point to Cinedeck as a viable alternative to SR tape. Cinedeck reported that the Chicago-based boutique digital creative agency Evolve IMG -- which works closely with ESPN and the ESPN SportsCenter show -- has completed extensive testing of the Sony F3 with the Cinedeck EXTREME in preparation for an ESPN shoot. The results of the tests have indicated that the EXTREME is a higher-value, lower cost alternative to SR with more functionality.

In its tests, Evolve IMG focused on recording, file format and rigging support with the Sony F3 and the Cinedeck EXTREME. Evolve IMG Films' cinematographer/technical director Joel Edwards says he was able to confirm "numerous file-based workflow enhancing benefits for the Sony F3 for filmmakers and production crews," especially using the Cinedeck EXTREME's workflow when shooting S-Log/444 mode with the Sony F3.


Cinedeck EXTREME


"High-end RGB 444 recording off the Sony F3's sensor is a game changer for filmmakers," says Edwards. "Cinedeck EXTREME makes it simple with so many options to fit your workflow, taking the technical stress out of a shoot." Edwards said he quickly learned "how Cinedeck EXTREME can take the F3's functionality so much further.

"When shooting in S-Log/444 mode, we discovered the third SDI port and HDMI out of the F3 no longer work in all frame rates," he says. "This is where Cinedeck saved the day: we were able to use the Cinedeck EXTREME's outputs for EVF monitoring. This is an awesome feature that's crucial for the crew, producers and clients. This feature alone is worth the price of admission."

Edwards also emphasized that Cinedeck EXTREME gave him so many recording options for the RGB 444 stream, "another one of those really nice options to have," he said. "That's very compelling, especially when space is limited or the highest end codec is not required. For example, we discovered we could use ProRes HQ and still get the 14 stops of dynamic range S-Log output quality without mastering to true 444."


Cinedeck EXTREME


None of this comes as a surprise to Cinedeck CEO Alan Hoff, who has gotten feedback from numerous cinematographers about the Cinedeck EXTREME. "What they tell us is that the images they are attaining are 'A' camera quality," he says. "These are images they're able to be put up against the images from rigs that are many times more expensive. For that reason and others, we believe we're providing a significant workflow advantage for F3 users."

"Cinedeck EXTREME unlocks the power of the Sony F3 S-Log firmware by providing unsurpassed 444 recording choice: ProRes, CineForm, uncompressed or even the space efficient DNxHD when 422 is enough," Hoff continues. "Our customers are using the F3/Cinedeck combo at all levels of production: 444 for independent documentary, and 422 for television episodics."

Other Cinedeck EXTREME features include cinema-grade S-Log recording; simple RGB 444; 3G single link BNC; Dual-link HDSDI BNC; live output of Cinedeck EXTREME feeds EVF; support for a wide variety of codes; and flexible arm mounting. Additionally, Cinedeck EXTREME natively supports numerous edit-ready formats: Avid DNxHD (MXF wrapped); Apple ProRes (including 4444); CineForm Digital Intermediate; Uncompressed 422 (.mov); and Uncompressed 444 (.mov). Pricing for Cinedeck EXTREME starts at $8495.


Cinedeck EXTREME


Cinedeck LLC will demonstrate support for the Sony F3 camera with its portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME at IBC, in the Oxygen stand (Hall 10, Stand B44) and the Avid stand (Hall 7, Stand J20).





Related Articles / Tutorials:
Sony F Series & PDW Series Cameras
Cinéma Vérité with the Sony PMW-F3

Cinéma Vérité with the Sony PMW-F3

Two-time Creative Arts Emmy Award™ winner Zach Zamboni puts the cinéma vérité in cinema with the Sony PMW-F3. More sensitivity in the F3 means more possibilities -- shooting longer after sunset, more available light and more ambient fire in on-the-fly situations.

Editorial, Feature
Zach Zamboni
Sony F900 & PDW Series
Sony XDCAM HD PDW-F350: First Impressions

Sony XDCAM HD PDW-F350: First Impressions

In this prosumer hd dv camcorder review from The Creative COW Magazine, Timothy Duncan discusses his first impressions with the CineAlta-branded XDCAM HD PDW-F350, along with the PDW-F70 recording deck. Sony's XDCAM HD F350 is an optical disc-based variableframe-rate camera that shoots in both HD and Standard Definition DVCam.

Review
Timothy Duncan
Recent Articles / Tutorials:
Art of the Edit
Editing Marvel's Black Panther: Debbie Berman ACE

Editing Marvel's Black Panther: Debbie Berman ACE

This is an epic tale spanning two decades, three countries, 12,000 miles -- and that's just the story of Debbie Berman, ACE, starting in reality TV and indie film in South Africa, making her way to Canada and then the US to edit Marvel's Spider-man: Homecoming and, most recently, Black Panther, already one of the most popular films of all time. In this exclusive interview with Creative COW Managing Editor Kylee Peña, Debbie talks about struggling toward US citizenship, a serendipitous meeting with an ambitious young director, helping to bring representation to the big screen and pride to her home country.

People / Interview
Kylee Peña
Broadcasting
Westdoc Online interview with National Geographic Channel's VP of Development, Charlie Parsons

Westdoc Online interview with National Geographic Channel's VP of Development, Charlie Parsons

Charlie Parsons is Vice President of Development for the National Geographic Channel, responsible for developing new projects, discovering new talent and serving as one of the network’s main points of contact for the global production community. Since joining the Channel in 2010, Parsons has developed popular series “Doomsday Preppers”, “Inside Combat Rescue”, “Mars” and “One Strange Rock”, as well as the global natural history event “Earth Live”. He developed the Emmy Award winning Special “Space Dive”,as well as the Emmy Award winning feature doc “LA 92”. He also served as an Executive Producer on the network’s most watched program in history, the Emmy nominated three-hour movie event “Killing Jesus”, as well as the second and third most watched programs, “Killing Kennedy”??"also Emmy nominated for Outstanding Television Movie??"and “Killing Lincoln”, respectively.

Editorial, Feature, People / Interview
Chuck Braverman
NAB Show
Avid, Adobe, Blackmagic: Talking With Titans at NAB 2018

Avid, Adobe, Blackmagic: Talking With Titans at NAB 2018

As much as each year's NAB Show is about what's completely new, it's about hearing what's new from the industry's most enduring companies. Creative COW Contributing Editor Hillary Lewis sat down with representatives from three of the biggest titan companies in production and post -- Avid's David Colantuoni, Adobe's Laura Williams Argilla, and Blackmagic Design's Dan May -- to discuss the thought process behind their releases, what people might overlook, and their outlooks on the future of the industry.


Hillary Lewis
Adobe After Effects
Fancy Title Animations In Adobe After Effects -- FAST!

Fancy Title Animations In Adobe After Effects -- FAST!

Follow along as VFX guru Tobias Gleissenberger shows you how how to quickly create professional-looking animated text elements using the free presets that are included with Adobe After Effects, customizing them to suit your needs. Tobias will also show you how to apply masks to your text layers to have them appear from behind other elements.

Tutorial
Tobias Gleissenberger
Cinematography
Get The Shot Without Getting Shot: Adventures in Stock Video

Get The Shot Without Getting Shot: Adventures in Stock Video

Rick Ray of DVArchive has traveled the world, lived in a Buddhist monastery in Thailand, played ragtime piano for money in Australian bars, and both been arrested in Ethiopa and recruited those same police to be in his videos the very next day. In his NAB Show presentation for Adobe Stock, Rick gets specific about how to make real money in stock video following your passion around the world, what kind of equipment to choose and avoid, and yes, some advice about talking your way out of trouble.


Cow News
NAB Show
Pure Mission: NAB 2018 Highlights for Video Creatives

Pure Mission: NAB 2018 Highlights for Video Creatives

Everyone who attended NAB this year was on a mission. A mission to create the best content, a mission to deliver content to the right audience, a mission to produce great films for device and theatre viewing. We'll start by discussing some of the best solutions for some of the creative people we know - shooters, production/post folks. And there was plenty of new products, new services, new features announced at the show to get a filmmakers motor running this year. And again SuperMeet was fun, insane and informative. Shoot it, produce it, store it. Then? Sell it. It's all good and getting better!


Andy Marken
NAB Show
NAB 2018: Journey, Connections, and Life-Changing Takeaways

NAB 2018: Journey, Connections, and Life-Changing Takeaways

Many people say that the best thing about the NAB Show is the people, but then their NAB conversations are mostly about products. Thanks to a grant from the Blue Collar Post Collective, longtime Creative COW member, editor, licensed drone operator, podcaster and videographer Hannah Byars-Walker set out to build an NAB experience not around this year's gear, but around the people she'd meet who could change the course of her career, if not her life. This is her inspiring story of what happened next.


Hannah Byars-Walker
Cinematography
Go Creative Show: The Cinematography of A Quiet Place

Go Creative Show: The Cinematography of A Quiet Place

Charlotte Bruus Christensen is the Danish cinematographer behind the lens of the horrifying and beautifully shot film A Quiet Place. Charlotte joins commercial director and Go Creative Show host Ben Consoli to discuss the camera, lighting, and lensing choices for A Quiet Place, its unique sound design and how show created its horrifying yet warm look.


Ben Consoli
MORE
© 2018 CreativeCOW.net All Rights Reserved
[TOP]