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Deluxe Entertainment Purchases Dolby Monitors

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CreativeCOW presents Deluxe Entertainment Purchases Dolby Monitors -- Cinematography Feature


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Kevin Dillon, Executive Vice President, Deluxe Creative Services Group
Kevin Dillon, Executive Vice President, Deluxe Creative Services Group
Deluxe Entertainment Services Group just announced that it has purchased multiple units of the Dolby Professional Reference Monitor (PRM-4200). "Deluxe conducted extensive testing of a variety of monitors to ensure we would have the contrast range we needed and we would be able to accurately calibrate color," says Kevin Dillon, Executive Vice President, Deluxe Creative Services Group. "The ability of Dolby's PRM monitors to add 3D LUTS and work within a digital cinema color space meant it would seamlessly integrate into our workflow."

"We plan to install several monitors in our Company 3 Santa Monica and EFILM Hollywood locations, with a plan to rollout different monitors in the future," he adds. Both Company 3 and EFILM are leading digital intermediate facilities in Los Angeles that serve the Hollywood feature film/TV markets. The Deluxe Creative Services Group also includes Beast, Deluxe New York, Method Studios, RIOT Atlanta and Rushes post production facilities.

Stefan Sonnenfeld, President of Deluxe Creative Services Group noted that, "Deluxe is committed to providing the highest quality post-production services for the content creation community." "The Dolby Professional Reference Monitor allows us to help content creators realize their artistic vision with the confidence of the highest level of color accuracy today," he says.

At the HPA Awards tonight, the Dolby Professional Reference Monitor is also being honored with a 2011 HPA Awards for Engineering Excellence; the award notes that the monitor, "filling the gap left by the CRT, is the first display capable of displaying the full dynamic range, contrast ratio, color gamut of leading edge digital cameras and film stocks, and fully supports today's digital work flows. The monitor delivers true blacks with exceptional dark detail, high contrast, wide dynamic range and precise color rendering."



Company 3 Santa Monica


The Dolby PRM-4200, which offers 12-bit dual-modulation display technology, supports both 10-bit video formats and emerging 12-bit formats without dithering or down-scaling of the color gamut. The monitor emulates any other display device, replacing the collection of monitors in use used for color correction, mastering, and quality control, and accurately displays DCI P3, all high-definition formats over HD-SDI, and 2K video content.

As noted by Deluxe Creative Services Group's Dillon, the Dolby PRM-4200 also supports 3D LUTS, allowing it to be calibrated to perfectly match digital screening environments and to emulate the response of film-print stocks during the digital intermediate color correction process. On the set, it displays color looks and previsualization with 1D and 3D LUTs. The Dolby PRM-4200 monitor is also installed at post facility Glassworks Amsterdam; Moving Picture Company in London; nhb in Berlin and Dusseldorf; Salamandra Film Lab and MosFilm in Moscow; New Wave Entertainment in Burbank, Incendio in Venice, California; BBC in London; Post Production Office in Hong Kong; Cinema Sound Works in Tokyo; Gemini Industries in Chennai. The monitor was also used by digital intermediate facility iO Film to do a 4K restoration of Apocalypse Now; and Media Village is a distributor in Singapore for South East Asia.

Dolby Director of Production and Post Production Solutions Bill Admans
Dolby Director of Production and Post Production Solutions Bill Admans
Dolby Director of Production and Post Production Solutions Bill Admans notes "the success Dolby had at the HPA Reference Monitor Symposium where we were able to show that it's a reference monitor in the digital cinema color grading workflow, which is important to companies like Deluxe." "When people look at a reference monitor, they're looking for versatility," he says. "The PRM is not just for HD workflows but for visual effects, assembly for digital cinema, color correction and other workflows. It's very easy to integrate into a workflow because it maintains calibration across formats, literally by pushing a button."

Admans also points out that the accuracy of the monitor to display P3 and emulate the look of a cinema projection screen is important to crucial color grading environments. "The experience and look is the same on the small screen as it would be on the large screen," he says. "That's hugely important for those folks in cinema grading environments, and the PRM offers them a great way to do this without investing in huge screening rooms. The Dolby monitor is designed to efficiently allow them to get the most out of their investments in their infrastructure."


The Dolby PRM-4200 at Glassworks
The Dolby PRM-4200 at Glassworks Amsterdam


Since the demise of the CRT monitor, post production facilities have been forced to make do with less than ideal solutions. Dolby is not the only company to come up with a solution; Sony's OLED monitor has also drawn interest (and also won a 2011 HPA Excellence in Engineering Award). Dolby's sale to Deluxe of multiple units, for installation in Hollywood's top digital intermediate facilities is a vote of confidence in Dolby's solution. It also signals that the industry may, finally, be moving past the transitional stage marked by the end of the CRT monitor. The future no doubt holds more choices in professional monitors from Dolby, Sony and others. That's good news for the post professional pros who mourn the demise of the CRT and post production facilities that have had to make significant compromises in making monitoring choices.









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