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Adobe Ups Creative Cloud and Adobe Anywhere

COW Library : Adobe After Effects : Debra Kaufman : Adobe Ups Creative Cloud and Adobe Anywhere
CreativeCOW presents Adobe Ups Creative Cloud and Adobe Anywhere -- Adobe After Effects Editorial


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Adobe has updated its Creative Cloud with 150 new features, adding video tools in Premiere Pro, After Effects, SpeedGrade, Prelude, Media Encoder and Story. Also new are updates to Adobe Anywhere for video, the high-level collaborative toolset for virtual teams to shoot, log, edit, share and finish video productions. Creative Cloud is Adobe's step into SaaS (software as a service), a subscription model that offers download and installation of applications as they become available.

These new updates are slated to go live on October 15. Current Creative Cloud members will receive the updates as part of their existing membership, and special promotional pricing is available to existing customers who own CS3 or later. Pricing plans are available here.

Adobe Director of Video Product Management Bill Roberts
Adobe Director of Video Product Management
Bill Roberts
"We're now fully into our subscription model," says Bill Roberts, director of video product management, Adobe. " We can deliver technology at a faster pace that otherwise would wait until spring to release."

"Our business model is it fits well with what's going on in the industry," he continues. "Since NAB, there have been five new camera formats and we've been working to support them. I'm always reminded about the cyclical nature of Hollywood – you're busy and then you're not – and with what we're offering, you can scale up and down. We make the connected world our platform."

Roberts reports that the main tools haven't changed, but have advanced. "We're offering some new exciting tools for video pros," he says. "Publishing is more important, so creatives can easily share their work. Our efforts help them share ideas at the structural level, the composition itself. The Creative Cloud is on your desktop, always with you, not a destination. It's your anchor point."

Key new updates include a new Direct Link Color Pipeline between Adobe Premiere Pro CC and SpeedGrade CC to move multi-track timelines back and forth, open Adobe Premiere Pro CC sequences in SpeedGrade quickly, and see the results as effects (managed by the Lumetri Deep Color Engine) in Adobe Premiere Pro CC.

Expanded native support for UltraHD (4K and higher resolutions), high frame rates and RAW formats reflects industry trends in those arenas. The Mask Tracker in After Effects enables automatic frame-by-frame tracking throughout a composition, a time-saving tool. Premiere Pro CC has improvements and enhancements with multicam, closed captioning, monitor overlays and audio monitoring.

Also new is support in Premiere Pro CC for Open CL, an open standard for parallel programming of heterogeneous systems, which results in improved speed and power for such tasks as GPU deBayering of Cinema DNG for real-time playback.


Adobe Creative Cloud"With Direct Link, when you open the Adobe Premiere Pro CC sequence directly in SpeedGrade CC you see all your individual clips and transitions in the same familiar track layout that you were editing in, so it's very easy to get started grading right away."
Josh Weiss, Online Editor



New SpeedLooks in SpeedGrade CC offer dedicated camera patches, allowing colorists to match the color spaces even across different camera formats. New multiple masks and linked mask layers capabilities also enable more control over complex looks. New sync settings in Adobe Media Encoder CC let users sync application preferences between multiple computers via Creative Cloud, and new production planning features in Adobe Story Plus offer scheduling and reporting tools for easy list modification and sharing between productions and users.

The updates include a preview of the Prelude CC Live Logger iPad app, for logging notes, events, and other data and the ability to sync with timecode on-set via supported wireless timecode generators, and then sync metadata to footage via Creative Cloud for faster editing. Adobe is demonstrating these updates at IBC 2013 in Amsterdam, where its professional video and broadcast tools will also be presented in more than 60 partner booths.

Although Adobe has only recently switched to a SaaS (Software as a Service) model, several clients are already willing to speak on the record about what they like about it. Sam Nicholson, CEO and founder of VFX facility Stargate Studios, notes that, "the video tools in Adobe Creative Cloud have supported a virtual production workflow for us with unified products that help drive both our creative process and our business." He also notes how the SaaS model helps his facility navigate the vicissitudes of the volatile VFX business. "Adobe Creative Cloud licensing addresses our global needs and integration challenges with affordable, accessible video tools," he says. "With a workflow based on Adobe After Effects CC, we can always find global artists who are familiar with the software and can staff our efforts quickly and efficiently."

Roberts reports that, in the first nine months since the release of Creative Cloud, Adobe counts 700,000 Premium members out of a total of more than 2 million Creative Cloud members. "We have a user profile where you can move between machines, which is fabulous for freelancers or anyone who uses many machines," he says. "We're starting to share fonts, color palettes and so on, so you have access to attributes no matter where you are." Roberts also noted that "Professional Video applications will be updated with new functionality three to eight times a year."


Adobe Creative Cloud
"Adobe After Effects has had tracking and masks for a long time, but combining the two has never been straightforward. Now all you have to do is select a mask and activate the tracker. Boom."
Mark Christiansen, Visual Effects Supervisor, Author, Publisher



The ease at which Adobe will be able to update tools appeals to many users. "The move to Adobe Creative Cloud for software delivery really opens up a huge mindset change for us on the end user side," says Walter Biscardi, Jr., principal of Biscardi Creative Media. "It's awesome to know that not only is every tool in the toolbox available to us, but instead of waiting months or a year to see a new feature rolled out, Adobe can now implement changes and features as they are ready. That's huge to know that new tools will be in our hands faster than ever before."

Walter Biscardi Jr., principal of Biscardi Creative Media
Walter Biscardi, Jr., principal of Biscardi Creative Media
Worldwide Creative Suite Video and Audio Evangelist Jason Levine addressed the new level of integration between Iridas SpeedGrade and Premiere Pro. "When we brought in Iridas, we did more tightly integrate it with Creative Cloud and add the Lumetri engine," he says. "Now, back and forth between SpeedGrade and Premiere Pro is very fast. You cannot edit or tweak in Iridas – you have to go back to Premiere Pro – and it is that way by design, as a safety. But the user can go both ways with the pipeline and it's extremely quick."

In addition to the extensive updates for Creative Cloud, Adobe also revealed a "next-generation" of Adobe Anywhere for video. This collaborative workflow platform, which enables users of Adobe Premiere Pro CC and Adobe Prelude CC to work together with centralized media and assets across standard networks, complements Creative Cloud applications. Improvements allow VFX and motion graphics artists using After Effects CC to collaborate with other production team members without learning new software. Sports and live broadcasters will benefit from the ability to edit media in Premiere Pro CC while it is recording to a file.

The Adobe Anywhere iPad app enables users to view productions and playback sequences on the Anywhere server from… anywhere, including a remote location. Michael Coleman, Senior Product Manager for Adobe Anywhere, notes the changes since Adobe revealed Anywhere about a year ago. "All of our products are beautiful little islands," he says. "Anywhere connects everything together, and you can work with the media as if it were local. There's no need to work with terabytes of data."

Levine demonstrated Adobe Prelude Live Logger before an audience prior to the IBC launch. "This is an app that allows you to take your comments and notes and, in an elegant way, merge it without copying and pasting or data loss," he said. "It will change how you take notes on set. It's a simple app, like pen and paper on the iPad. You can log and tag in real time, synched with timecode."

Adobe has been a pioneer in introducing the SaaS model to the creative side of the media and entertainment business. This kind of seamless workflow will no doubt give a boost to Premiere Pro – Roberts reported that the Coen Brothers are now using this NLE – and encourage a more efficient workflow between users of all Adobe software in the Cloud. In one fell swoop, CC addresses many issues facing the media & entertainment industry, from scaling to collaboration, with a portfolio of products spanning editing, audio, visual effects and more. In other words, Adobe has created an ecosystem for creative users.

Go here for more information on Adobe Creative Cloud or Premiere Pro CC, After Effects CC, SpeedGrade CC and other tools available in Creative Cloud.







Comments

Re: Article: Adobe Ups Creative Cloud and Adobe Anywhere
by Chris Pettit
Thanks for posting Debra.

I'm excited by the new tools, lots to like here in terms of software features anyway.

One thing that stands out (at least for me) is the repeated use of the acronym SAAS in this article. Unless I'm mistaken CC is NOT a SAAS solution. Have I missed something?

Here's a small portion of the WIKI definition for reference: it seems to me that it draws dramatic attention to the fact that mandatory CC is not really a SAAS solution:

"Software as a service (SaaS, pronounced sæs or sɑs[1]), sometimes referred to as "on-demand software" supplied by ISVs or "Application-Service-Providers" (ASPs),[2] is a software delivery model[3] in which software and associated data are centrally hosted on the cloud. SaaS is typically accessed by users using a thin client via a web browser."

Am I wrong?

The problem that a lot of people have with getting on board with mandatory CC is that we feel it is NOT a service, it's still a product. Again, am I wrong in this assumption?
+2


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