LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Red Bull Mind Meld at the ULTRA Music Festival

COW Library : Digital Signage : Debra Kaufman : Red Bull Mind Meld at the ULTRA Music Festival
CreativeCOW presents Red Bull Mind Meld at the ULTRA Music Festival -- Digital Signage Feature


CreativeCOW.net. All rights reserved.


Red Bull Mind Meld - 3D Video Mapping the Intercontinental Hotel @ Ultra Music Festival 2012 from Integrated Visions Productions on Vimeo.

At the ULTRA Music Festival in Miami, even the iconic InterContinental hotel got into the groove, its 29-storeys transforming into a psychedelic mural for the "Red Bull Mind Meld" experience. Electronic artists Tiesto, Avicii, David Guetta and others provided the soundtrack for 165,000 fans who witnessed the bricks making up the InterContinental come tumbling down. As the façade of the hotel completely crumbled, Integrated Visions Productions projected an array of colorful line art that gyrated to the beat of the techno music and then turned into a hypnotizing psychedelic mural.



Integrated Visions Productions projected an array of colorful line art that gyrated to the beat of the techno music


Integrated Visions Productions, a multimedia design lab based in Atlanta, Georgia and dedicated to producing production-mapped content, created more than 30 custom 3D animation modules for the ULTRA Music Festival, integrating extreme sports and cultural footage from Red Bull into the mix. Integrated Visions is no newcomer to the specialized field of video projection mapping, having created an art installation at the Panama City Beach's 2011 Christmas Spectacular and a themed weekend show at the Promenade Shops at Centerra in Loveland, CO.

The size and height of the Intercontinental Hotel meant that Integrated Visions had a lot of content to create. "It took us six weeks with 12 animators to create all the content," explains partner Bryan Blessing. "We had access to all of Red Bull's content pool, and everything else was created by our team of animators. We work very closely with the University of Georgia's animation department; our partners are all alumni." Most of the animations were built and executed in Autodesk Maya, with assist from Adobe Photoshop.


To create this complicated live visual experience, Integrated Visions Productions teamed up with SenovvA


To create this complicated live visual experience, Integrated Visions Productions had teamed up with SenovvA, which has more than two-decades experience in technical and visual solutions for the broadcast and film industries, including the 2012 Oscars®, Jason Wu for Target's Launch in New York and the DUMBO Arts Fair.

SenovvA brought on 12 large-format Barco HD projectors and UVA's D3 media playback system to produce a 20,000+square-foot projection. "The media management and playback system developed by UnitedVisualArtists (UVA), a lighting company and VJ crew that also does software development, is custom software application that was built exactly for this kind of use," says Blessing. "It has a much more powerful processor and manages a lot more media inputs and outputs than a Mac."



SenovvA brought on 12 large-format Barco HD projectors


SenovvA's projection plan broke the surface into three zones; the company then side-stacked four of the Barco projectors to saturate each zone with color. By layering the images produced by the projectors to fit exactly, pixel-by-pixel, SenovvA Senior Producer Dave Taylor created a single seamless image in each zone for a total of 7,776,000 pixels (1920x4050) on the wall.

"The biggest challenge from a creative standpoint was the resolution," says Blessing. "That was determined by the size of the building, with 1920 as the width and 4050 as the height. When you're rendering files at that resolution, they can take lots of time. For one of the modules, the spinning cubes with Red Bull took 37 hours across 11 computers to render."

The event was live for four hours a night, for three nights. "We created 40 loops or vignettes of between one and three minutes in length and just looped those for five minutes at a time," says Blessing. "It didn't allow us to do mixing or blending like a normal VJ would be able to do. We just went from one loop to the next because of how the media management system was set up. We saved about 12 of the loops for the second night, and six to ten the additional two nights, so all 40 ended up on the wall."






Projection mapping is a hugely labor intensive job prior to the event, and more ephemeral than most video content, which has an afterlife on Blu-ray or DVD. "That's one of my favorite aspects about it," says Blessing. "It lives online but the impact is so much greater in person. It's magical on the Internet but the actual experience is a rarity. When you see it live, whatever the deception is, you fall for it."

Although projection mapping has its roots in the light shows of the 1960s and, segueing in the late 1970s and early 1980s into slide projectors and then video, the massive video projection event like the one at the ULTRA Music Festival is still relatively rare in the U.S.

"For the first time in the U.S., you have hundreds of thousands of people seeing it in front of their eyes," says Blessing, who reports that one event in Russia, a celebration of that country's history, played before half a million people. "It's difficult in the U.S. because there aren't a lot of cool unique buildings so we're faced with lots of reculinear surfaces."





"Most of these events take place in front of a small number of people," he says. "That, and the ephemeral nature of the execution give it a potency and cachet that I find appealing."

In May, Integrated Visions Research plans its next performance, at the Gowanus Ballroom, an industrial space in Brooklyn, NY. You can see it online after the event. Or, if you want the cachet of being there, head over to Brooklyn to see it live.






ACADEMY AWARDS® and Oscars® are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences. ALL RIGHTS ARE RESERVED.

Comments

Re: Red Bull Mind Meld at the ULTRA Music Festival
by Aamigo Amigo
Amazing large projection with 12 large-format Barco HD projectors. Great post !!!


Recent Articles / Tutorials:
NVIDIA GPUs Speed Nickelodeon’s Animation Workflow on Albert

NVIDIA GPUs Speed Nickelodeon’s Animation Workflow on Albert

PREMIERES TONIGHT, Friday, December 9, at 7:00 p.m. (ET/PT), Albert is Nickelodeon’s first original animated TV movie, telling the story of a tiny Douglas fir tree named Albert who loves Christmas and dreams of being the Empire City Christmas tree.

Feature, Project
Gail Laguna
Letters to the COW Team
Creative COW's Brand New News Dept. Features and Functions

Creative COW's Brand New News Dept. Features and Functions

Creative COW's co-founders have been quietly at work cleaning up and rebuilding the Creative COW News section. While they've been at work, they've been adding new features and functions that will make the news department much more useful in the days ahead. If it's been a while since you've visited the news section, visit it soon but read this short introduction to what it is and how things are working. We hope these new changes make your research and keeping on top of industry news much more productive.

Editorial, Feature, Business
Ronald Lindeboom
Business & Marketing
12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish Id Known at 25 appeared in Creative COW Magazine and was one of our most popular articles. It is a true timeless classic in which COW leader, contributing editor, and Senior Business Adviser to Creative COW, Nick Griffin shares wisdom he's learned the hard way in over 30 years in business. His experience will help you to avoid mistakes, manage clients, and prepare yourself to achieve your greatest success.

Editorial, Feature, Business
Nick Griffin
RED Camera
Don Burgess aligns with Light Iron and Panavision for ALLIED

Don Burgess aligns with Light Iron and Panavision for ALLIED

Don Burgess, ASC trusts Light Iron. His last seven films can attest, so Burgess chose Light Iron to support him again with digital dailies and post finishing services on Allied. Directed by Robert Zemeckis and starring Brad Pitt and Marion Cotillard, the World War II-set film sees an intelligence officer's romance with a French Resistance fighter tested when high command thinks a double agent might be in play.

Editorial, Feature, People / Interview, Business, Project
COW News
Autodesk Maya
ZERO FX: The Magic You Won't See In The Magnificent Seven

ZERO FX: The Magic You Won't See In The Magnificent Seven

ZERO FX takes Creative COW readers inside the invisible effects used to create the powerful vistas and settings used in The Magnificent Seven. But the real magic is in what you don't see.

Editorial, Feature, People / Interview, Project
Kayla Millhouse
Art of the Edit
More Than One Path to Success: Senior Editor Mae Manning

More Than One Path to Success: Senior Editor Mae Manning

We talk a lot about things like “accessible tools” and the “democratization of video production” -- what has this meant for the emerging talent whose creative development has taken place largely, or even entirely, within this democratized landscape? Mae Manning is one such editor, who taught herself to edit music videos, and caught the eye of a local production company. Several years later and now their Senior Editor, she cuts corporate and industrial training videos, promotional videos, sketch comedy, short films, and everything else that gets thrown her way. Mae’s story is an inspiration for anyone that thinks there is only one path to success in the industry.

Editorial, Feature, People / Interview
Kylee Peña
Art of the Edit
How To Create Better Live Surgical Broadcasts

How To Create Better Live Surgical Broadcasts

Greg Ondera produces, directs, and edits medical video programs specializing in surgical procedures. From his wide ranging experience in the medical sciences and broadcast arts, Greg shows you how to create better surgical broadcasts.

Editorial, Tutorial, Feature, Business
Greg Ondera
NAB Show
NAB Show New York 2016: Growing, Yet Still Intimate

NAB Show New York 2016: Growing, Yet Still Intimate

Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking place this week at the Javitz Convention Center, 7000 visitors will be able to engage with 300 exhibitors, along with a variety of new opportunities for in-depth workshops on cutting-edge technologies. Here's a preview of the week's festivities.


COW News
Art of the Edit
Being an Advertising Editor: The Ins & Outs of Agency Work

Being an Advertising Editor: The Ins & Outs of Agency Work

Katie Toomey takes Creative COW members inside the world of the advertising editor, where being a generalist means you are often not only a video editor, but a designer and audio editor, problem solver, as well as tech support professional. Join Katie as she takes you inside her world.

Editorial, Feature, People / Interview
Katie Toomey
Adobe Creative Cloud
Adobe MAX 2016: Breakthroughs in Design and Productivity

Adobe MAX 2016: Breakthroughs in Design and Productivity

You might be excused for thinking that, barely a month since Adobe announced massive updates to their Creative Cloud suite at IBC, there might not be much more to add, except that there’s no way that Adobe would bring 10,000 people to San Diego for the Adobe MAX creativity conference and not have some truly compelling new news. Read on for news of new design tools for app prototyping, photorealistic comping/visualization, the new Adobe Sensei framework of intelligent services built into the entire Creative Cloud Platform, the integration of Reuters video and photography into Adobe Stock’s editorial collection, and, of particular interest to folks working in web video, the introduction of the new Social Publishing Panel within Adobe Premiere Pro.


COW News
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]