JVC Professional Products Company, a division of JVC Americas Corp., just unveiled the GY-HMQ10, which they are calling "the world's first handheld 4K camcorder." The camera is based on JVC's Falconbrid large-scale integration (LSI) chip for high-speed signal processing and features a ½-inch CMOS imager with 8.3 million active pixels.
Edgar Shane, General Manager, Engineering at JVC Professional Products.
"We're particularly interested in 4K because we think it is the future for digital imaging," says Edgar Shane, General Manager, Engineering at JVC Professional Products. "Many industry experts agree that 4K is almost equivalent to the vision of the human eye. 1080P looks great, but we're still looking at gorgeous images. When you're looking at 4K, you're almost looking at reality."
The GY-HMQ10 delivers real-time 3840x2160 footage at 24p, 50p or 60p. Shane reports that the Falconbrid LSI processing takes raw image data from the CMOS imager and de-Bayers it in real time. The camera is also able to output 4K images to a monitor or projector in real-time with no latency.
"JVC has demonstrated 4K in prototype since NAB 2010," says Shane. "But before we showed live 4K cameras. This one is not only live but records on the same media as all JVC Professional camcorders do." The GY-HMQ10 records up to two hours of 4K video to SDHC or SDXC memory cards, using MPEG-4 technology and a variable bit rate H.264 codec that operates up to 144 Mbps. "The trick is that it records on four cards simultaneously," says Shane. "The amount of data is huge, so we need to have four cards running in parallel."
The GY-HMQ10's form factor is similar to JVC's GY-HM150 ProHD camcorder and includes a built-in F2.8 10x zoom lens with optical image stabilizer, a color viewfinder and a 3.5-inch touch LCD monitor with a new interface. Other features include manual level controls for audio, with audio metering in the LCD and viewfinder displays; a microphone holder and two balanced XLR connectors with phantom power on the handle; a built-in stereo mic for ambient sound pickup; JVC's Focus Assist and manual and auto control of focus, iris, gain, shutter, gamma, color matrix and white balance. Perhaps most surprising, the GY-HMQ10 will sell for a retail price of $4,995.
"We had the idea to bring in the equipment at an affordable price so people could experiment," says Shane. The idea has paid off, as many other sectors than traditional video have evinced interest in the camera. "We see interests from medical, industrial, government and surveillance," he says.
When it comes to the traditional video market, however, Shane notes that the camera is not aimed at the high-end market. "This camcorder isn't for those customers," he says. "But they did indicate to us that they're interested in using it for B roll, in places where it's impossible to fit a larger traditional camera."
Whereas the GY-HMQ10 has been shown under glass at the last NAB, at NAB 2012 it will be for sale. "This is part of a larger move at JVC to bring 4K technology to a wide range of customers," says Shane. What's up next? "We think the interchangeable lens and other special applications will be the natural progression of this technology," he says.
A 4K camcorder fits in the realm of the $100 2-terabyte hard drive: something that not too long ago seemed impossible is now actually on the market. JVC is making 4K technology to a market segment that could easily gravitate to it. It's another sign that 4K is indeed the future of resolution, from the high end on down. Is it the end of the struggle for ever-more resolution? That remains to be seen, as 4K is still making inroads. In any case, we'll all have our hands full in the next few years transforming the end-to-end workflow to 4K.
|Related Articles / Tutorials:|
NAB 2012: JVC
JVC had a dynamic year for cameras and monitors. The company released the new GY-HM650 handheld mobile news camera, the result of its intention to support the Advanced Media Workflow Association "AS-10: MXF for Production" project. The company also released a 4K camcorder for $5,550, and came out with several new mercury-free monitors.
|Recent Articles / Tutorials:|
Adobe Creative Cloud
Motion Graphics Templates in Adobe Stock! Everybody Sing!
The recent addition of Motion Graphics templates to Adobe Stock in the Creative Cloud offers immediate access to over 1000 templates for title screens, lower thirds, and transitions, with more to follow, created by some of the world’s leading motion graphics artists and mograph pioneers Digital Juice. Motion Graphics templates inside Adobe Stock also offer a new avenue for Creative Cloud artists to monetize their work, by offering their own motion graphics templates for sale. This is a multi-faceted story that dives deep into multiple parts of a rapidly expanding Creative Cloud ecosystem that doesn’t handily lend itself to brief soundbites. It does, however, lend itself to song. Everybody sing along!
Blackmagic Design Fusion
Blackmagic Fusion 9's Most Powerful Tool: The Custom Tool
Meet The Custom Tool, the most powerful and versatile tool in Blackmagic Fusion's entire toolbox ??" which ironically appears to do nothing when you first apply it. That’s because it’s a tool designed for building your own tools from scratch. That may sound daunting, but under the guiding hand of longtime VFX artist, editor, and business owner Simon Ubsdell, it’s engaging, empowering, and just plain fun. If you are new to Fusion and to compositing you'll find plenty of useful information here, including how to work with channels to create complex effects surprisingly simply. Bonus tips on expressions and keying, too!
Blackmagic Fusion 9 Advanced Keying: Fixing Problem Edges
In this advanced keying tutorial for Blackmagic Fusion, longtime VFX artist Simon Ubsdell addresses a common problem: edges too brightly lit, along with light wrap that makes compositing a challenge. Learn how to build custom keyers using Fusion's node-based compositing that solve the problem more quickly and more completely than traditional layer-based approaches.
Art of the Edit
A Newbie Looks at EditFest LA
Thanks to the Blue Collar Post Collective's Professional Development Accessibility Program, Indiana shortform editor Hillary Lewis was able to attend the American Cinema Editor's EditFest LA. Rather than the lion's den she feared, Hillary found unexpected support among people who were more like her than she'd imagined. This rare opportunity provided unique insights into what Hollywood editing is really all about, and what it takes to succeed wherever you are.
Adobe After Effects
Adobe After Effects Energy Ball
In his latest high-energy Adobe After Effects tutorial, VFX guru Tobias Gleissenberger of Surfaced Studio combines a variety of effects to create the pulsating energy ball, composited with motion tracking, optical flares, and more.
Robert McLachlan: Cinematographer for Game of Thrones
Robert McLachlan is the cinematographer of Game of Thrones, Westworld and Ray Donovan, and he joins commercial director and Go Creative Show host Ben Consoli to share behind the scenes stories from some of his most iconic scenes including The Red Wedding and The Loot Train Battle.
Feature, People / Interview
Art of the Edit
What Picasso Can Teach Us About Filmmaking
Feature film editor Sven Pape takes a unique, entertaining look at Pablo Picasso's approach to art, and offers specific examples from a variety of movies, as well as Picasso's own advice. As Sven puts it, success requires action. Make a film. Fail. Then fail harder. Of course, Picasso and Sven have great advice for succeeding too! You'll get a kick out of this one.