NAB 2012: Chryon
Chyron embraced social media for broadcasters at NAB 2012, with a range of products that integrate second screen, social media and social TV data. Chief among the new products is the new Engage platform, designed for broadcasters to utilize second secreen and social solutions easily and within existing resources.
"Engage allows broadcasters a low-cost, low-risk way to incorporate a range of dynamic elements into live news and sports programming," said Chyron President/CEO Michael Wellesley-Wesley, who noted that "by building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts."
The Engage platform seamlessly integrates into Chyron's BlueNet graphics workflows
The Engage platform -- which seamlessly integrates into Chyron's BlueNet graphics workflows -- allows producers to generate call-to-action graphics, info-graphics and tickers automatically using social and poll data. Chyron has also partnered with third party providers to enrich the offering: ConnecTV offers app polling technology; never.no's end-to-end social TV platform for social TV, synchronized companion apps and participation TV; Vibes' text, Twitter and Web voting technology; and Mass Relevance's curation platform licensed to resyndicate Twitter content and data.
In its technology partnership with ConnecTV, Chyron will integrate ConnecTV's second screen app with its own broadcast graphics platform, for instant viewer polls and a real-time social TV experience. ConnecTV's social platform lets viewers sync their iPad, Mac, or PC with whatever they are watching on television; ConnecTV will soon add Android devices/smart phones to the list. With the Engage platform, broadcasters using both of these solutions can produce content for first and second screens without specialized staff or additional resources. The TV graphics and newscaster prompt drives viewers to ConnecTV, where they can interact with the TV poll; the poll results -- with graphics -- automatically appear on both screens.
Chyron ShoutSpecific to Twitter, Chyron also launched Shout, a stand-alone software application that lets broadcasters easily integrate tweets into live broadcasts. With Shout, one or more users can monitor, select, adjust and route social media to broadcast graphics systems for on-air playback or storage for later use.
"Shout fits in nicely within our expanding range of social media offerings," said Chyron VP/CMO Bonnie Barclay. "It makes it easy for broadcasters to integrate social media content into programming according to the workflow that best suits their operations." More than one staff member can simultaneously view and moderate content, as well as add, remove and authenticate multiple social media accounts.
Also shown at NAB 2012, Chyron introduced MediaMaker, a turnkey solution for integrating Chyron graphics into file-based workflows. As part of the BlueNet workflow, MediaMaker uses Lyric file-based rendering to create graphics for NLEs including Apple Final Cut Pro and Adobe Premiere Pro. In the edit suite, MediaMaker gives editors and graphic designers access to the same graphics and animations used live on air, enabling more consistent branding.
Lyric PRO is standard on Chyron's Hyper X3.1 graphics system and available as an option on the LEX 3.1 and MicroX3.1 graphics systems.
Chyron's Shotbox for Lyric, a free (and paid version available) iTunes app that allows iPad users to control scenes within its Lyric graphics creation/playout software.
Chyron also released Shotbox for Lyric, a free iTunes app that allows iPad users to control scenes within its Lyric graphics creation/playout software. The iPad user can click on an icon associated with a specific Lyric message to trigger playout, and the free portion of the app wirelessly controls a Chyron newsroom graphics system to take graphics to air.
Also at the show was the newly improved Channel Box² (v. 4.6), a channel branding system that features 2D/3D design built on Chyron's Lyric technology. The new feature is an asset viewer that allows the operator to validate, package and query assets. Also new is a data binding tool for improved panel control. Channel Box² lets users to access RSS feeds, traffic, financial, weather, elections, tickers, promos, and to publish it on-air anywhere, anytime.
Also at the show was the newly improved Channel Box² (v. 4.6), a channel branding system that features 2D/3D design built on Chyron's Lyric technology.
Chyron has made a powerful statement with its new products. Although many broadcasters are quite aware of the fact that second screen viewing and social media is a challenge to on-air viewing, Chyron now offers a painless way to move into this brave new world of media consumption. My guess is that a lot of stations and station groups will find this a compelling proposition.