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NAB 2012: Schneider Optics

CreativeCOW presents NAB 2012: Schneider Optics -- Cinematography Feature


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The Vari-ND filter works by stacking two matched filters so that one can be rotated against the other; as the filter is rotated, it varies the density range from 1-1/3 stop to 11 stops.
Schneider Optics, designer and manufacturer of lenses and filters, unveiled an impressive array of new products at NAB 2012. The company introduced the 77mm True-Match Vari-ND thread-In filter that permits the photographer to select an F/stop and camera speed, and then dial in the exposure by intuitively selecting the right amount of neutral density. This capability is targeted for use with DSLR cameras with high ISO settings.

The Vari-ND filter works by stacking two matched filters so that one can be rotated against the other; as the filter is rotated, it varies the density range from 1-1/3 stop to 11 stops. This filter also minimizes the blue color shift near maximum density that is typically an issue with other brands. Vignetting on most DSLR and video camera lenses is also preventing by the filter's slim and low profile design The Vari-ND filter is also available in a True-Match Vari-ND Filter kit, which uses the Schneider 4" Filter Holder and two True-Match Filters for increased filter stacking capabilities.


The new iPro Lens System demonstrated at NAB 2012 is purpose-built to enable professional level video and photographic imagery with the iPhone 4 and 4S.
The new iPro Lens System demonstrated at NAB 2012 is purpose-built to enable professional level video and photographic imagery with the iPhone 4 and 4S, by adding the ability to use interchangeable Wide Angle, Fisheye and Telephoto lenses. These lenses are housed in a pocket-sized handle/lens case and use a bayonet mount to securely fasten onto the custom iPhone case that comes with the System; also offered is an option of attaching the handle on the left or right side of the iPhone. The handle also enables the phone to be attached to a tripod.

The Wide Angle lens twists on to increase the iPhone's field-of-view by 35 percent with low distortion and edge-to-edge sharpness. The Fisheye lens alters the field of view by 165 degrees and the Tele lens narrows it by half, bringing objects closer and making it useful for headshots. Available now, the iPro Wide/Fisheye Lens set is priced at $199, and includes the iPhone case, Fisheye and Wide Angle lenses, and Handle/lens case. The iPro 2X Tele lens will be available May 2012 for $104.

Schneider Optics' new S2000 Century/Canon 17mm T4 Tilt-Focus Lens in PL Mount is intended for use on cameras with up to a S35 sensor and offers 360 degrees of rotation and 8 degrees of tilt in any direction. This lens goes with the Century Clairmont Swing/Shift System which uses bellows, swings, tilts, rises, falls and shifts for a variety of effects. This new lens allows for a wider angle of view focal length than previously available. The user can adjust tilt and rotation before or even during a shot for a wide variety of effects. A lever fixes the degree of rotation and a locking knob secures the selected tilt angle. The S2000 Century/Canon 17mm lens -- which is priced at $7,500 -- features a linear iris and integral .8 module metric iris and focus gears. The 17mm T4 joins a Tilt-Shift family that includes 24mm T4, 45mm T2.8, and 90mm T2.8.


Schneider Optics Tilt Shift lens
Schneider Optics' new S2000 Century/Canon 17mm T4 Tilt-Focus Lens. The Century Clairmont Swing/Shift System which uses bellows, swings, tilts, rises, falls and shifts for a variety of effects.


Also debuted at NAB 2012 were the Schneider Kreuznach Cine-Xenar III prime lenses designed for PL-mount 35mm single sensor and film cameras. These prime lenses, which can be used on a film or video camera, were designed and manufactured in Germany by the Schneider-Kreuznach Group and will be available in July 2012. The lenses range from an18mm/T 2.2 to a 25mm/T 2.2, 35mm/T 2.1, 50mm/T 2.0, 75mm/T 2.0 and 95mm/T 2.0. The high-resolution tele-centric design results in even image brightness and minimizes breathing. Other features include an operator-friendly focus control with 270 degrees of focus rotation and the capacity of ultra-close focusing, down to 11" (25cm) from the sensor plane.

Cinematographers and photographers have come to expect the best from Schneider Optics over the years, and the new offerings the company brought to NAB 2012 didn't disappoint. The company has done a great job of providing products for the increasing range of image capture devices, from the iPhone to DSLRs and more traditional film and video cameras. As an aficianado of what's being done with mobile devices, I look forward with interest to see how filmmakers will use the new iPro Lens System, but it's a certainty that all Schneider Optics' newly introduced lenses and filters will become an inextricable part of the storytelling that cinematographers/photographers create going forward.








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