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NAB 2013: JMR Electronics

CreativeCOW presents NAB 2013: JMR Electronics -- NAB Expo Editorial


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At NAB 2013, JMR Electronics, which focuses on scalable storage solutions, unveiled its latest SilverStor Desktop products, a complete suite of cloud-ready SAS/SATA/SSD RAID solutions, servers and workstations. Also in the JMR booth was Jenny Fulle, CEO of The Creative-Cartel, a JMR technology partner, who demonstrated Joust, her new workflow software aimed at the VFX market.


JOUST digital workflow management software: http://www.joustco.com was demonstrated at the JMR booth all week at NAB 2013.


The latest addition to the SilverStor Desktop family of products took aim at the tools required by today's production and post production workflows, including 4K and 3D. "Each system in the SilverStor family is purpose built to match performance and capacity with application need," said JMR President/CEO Josef Rabinovitz, who reported that the SilverStor products start at $5,000. "Our philosophy of working closely with our technology partners from the onset guarantees a seamless and reliable operation out-of-the-box via a direct SAS or PCIe connection to your host."


8 Bay Thunderbolt™ Desktop SAS/SATA RAID Storage Solution

SilverStor's 4-Bay and 8-Bay SAS/SATA JBOD/RAID systems offer up to 32TB of storage and directly connect to the host via an available x8 or x16 PCIe slot. The new 8-bay Dual Ported Thunderbolt RAID offers a 700MB/s plus transfer rate with up to 32TB of storage, expandable to 100TB plus. SilverStor's 8, 10 and 18-Bay Desktop RAID systems, all of which incorporate 6Gb/s SAS/SATA expansion, can be easily daisy-chained to add additional storage of up to hundreds of Terabytes.

SilverStor's 3-slot PCIe system is available in an 8, 10 and 18-drive bay model, offering PCIe bus expansion flexibility. The 5-slot PCIe desktop expansion model, with no storage expansion, offers additional PCIe peripherals such as NICs, HBAs, RAID Controllers, GPUs, and PCIe attached SSDs. The PCIe peripherals can be installed directly within the SilverStor desktop system, resulting in additional slots for the host. The new 8-Bay SSD RAID offers 2GB/s plus throughput and expands the desktop or server's PCIe bus by 3 slots.


With its PCIe Extension, the SilverStor™ provides three internal PCIe slots for RAID controllers and other PCIe peripherals to be installed directly within the SilverStor™ desktop system, freeing up slots in your host.

PCIe Systems: Fully scalable storage systems.
PCIe Systems: Fully scalable storage systems.

SilverStor's latest ATX and Desktop/Rackmount Workstations are enterprise grade and fully customizable computing platforms, said Rabinovitz, ideal for use in digital cinema 2K, 4K, 5K, stereoscopic 3D, and High Frame Rates. Featuring support for both Intel and AMD processor platforms, these workstations incorporate an 8-drive 6Gb/s SAS/SATA backplane, and can be configured with SATA, SAS SSDs or hybrid hard drives. The ATX Workstation features an 8-bay removable storage cartridge assembly, providing 8TB of internal storage in a small package. Multiple PCIe 3.0 expansion slots enable the user to combine GPU and other accelerator cards for best transcoding and processing results.

JMR Electronics RAID systems are manufactured entirely from their Chatsworth, California facilities since the company's inception in 1982. JMR has been an ISO 9001:2000 registered company (a quality management benchmark) since 1995 and the principals hold more than 20 U.S. Patents on technology and product designs.

Featured in the JMR Electronics booth was Joust, the brainchild of Jenny Fulle, a veteran VFX producer and owner of The Creative-Cartel, a full service digital pipeline management company for filmmaking. "We started writing our own tools when we started The Creative-Cartel five years ago," said Fulle. "Then we realized that other people could use them. If making a movie is going from Point A to Point B, we've all been on Route 66 for 70 years. The technology has blown up and we're still traveling a pot-holed road. Joust is a super highway."


JOUST screenshots, click images for larger views.


Fulle described Joust as software that "streamlines the management of the digital workflow and brings incredible efficiency to the post production process." In combination with The Creative-Cartel's near-set lab and dailies service, Joust is a repository for data wrangling, script and camera notes, color information for each shot during principal photography. Once that metadata is collected, Joust offers a dailies and vendor review system, and the ability to create bid packages, watermark images and automate vendor submissions as well as interact with editorial to manage plate pulls and transcoding.

"With today's compressed schedules, if you're waiting three to five days for the plates to be transcoded, that's 3,000 man days that you can't get back," she said. "You're not saving money by losing those days - you're saving time. And it's all done within Joust." Joust automates the transcoding. Joust also communicates with any database or asset management system. "There are efficiencies all over the place," said Fulle. "I don't have to scramble to get the color information, for example. We grab all that on set and associate that with the images so the metadata lives with the shots for the life of the show and then for posterity for long-term archive." Joust has partnered with JMR Electronics to set up the systems, which will be licensed on a weekly basis or possibly OEMed.

JMR's "bespoke" solutions for productions are well known and trusted in the industry. None other than Douglas Trumbull turned to this Southern California company for a unit to handle his 4K HFR footage. The continual expansion of the company's lines ensures that there will be more solutions for more kinds of projects, especially as the industry moves more decisively towards 4K and HFR moviemaking. Joust is a likely partner for JMR solutions; in time I hope to hear more about how Joust works specific to a film or TV project.






Follow Debra Kaufman on Twitter @MobilizedDebra




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