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NAB 2013: Sorenson Media Releases Squeeze 9

COW Library : NAB Show : Debra Kaufman : NAB 2013: Sorenson Media Releases Squeeze 9
CreativeCOW presents NAB 2013: Sorenson Media Releases Squeeze 9 -- NAB Expo Editorial


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At the opening of NAB 2013, Sorenson Media launched Squeeze 9, featuring HTML5 optimization; a more intuitive, streamlined user interface; and enhancements to video quality and speeds. The new HTML5 Publishing Tool allows users to streamline playback across multiple screens, from smartphones to desktop computers and TV sets. Squeeze 9 is available immediately at $799 in the Standard edition, $999 for Squeeze Pro, and various upgrade prices for past versions of Sorenson Squeeze.

Sorenson Media CEO Peter Csathy
Sorenson Media CEO
Peter Csathy
"This is the industry's first HTML5 optimization," says CEO Peter Csathy. "Squeeze 9 also offers a refined overall aesthetic and streamlined user experience, which is the first major enhancement since Version 6."

Additional features include improvements to the product's review and approval functionality. "The new feature set comes from what customers have been asking for, says Vice President of Engineering Mitch Holyoak. "That's what matters the most to us."

Sorenson Media Vice President of Engineering Mitch Holyoak
Sorenson Media Vice President of Engineering Mitch Holyoak
Holyoak points out that HTML5 has been growing in popularity, and Squeeze users have been asking "for ways to simplify the optimization of video for the various browsers and multi-screen delivery." The goal with Sorenson Squeeze 9, he continues, was to "innovate the overall user experience by stripping away barriers to a streamlined workflow, so that video professionals can forget about transcoding, and instead focus on their craft of video creation."

The result of this effort is that users can now drag and drop a single HTML5 preset onto a source file; Squeeze 9 automatically creates two output renditions of the file (MP4 and WebM) and a coding of the video onto an HTML5 web page, using the <video> tag. The two renditions enable seamless native video playback in all major browsers, including Chrome, Internet Explorer, Firefox and Safari.

The Squeeze UI has also been streamlined. "We gave the UI a more modern look so you can see what you can encode and focus on the video," he says. "We noticed that search wasn't being used much so we made it more prominent so the user can more easily search for any item, including presets, filters, publishing options and notifications." Additionally User Interface improvements include overall design aesthetic enhancements, including a new color palette and simplified iconography; improved publishing workflow with the ability to preview content before publishing, and changing settings after encoding and republishing; enhanced batch window cleanup, with increased screen space for batch/watch folders and simplified navigation; and a video preview window organized for the most simplified, intuitive task areas for viewing and editing source content.

Csathy points out another improvement: an updated plug-in for Adobe Premiere CS6, which provides seamless encoding from within the latest version of Premiere. (Add-ons to plug-ins Squeeze already supports for every major professional non-linear editing application, including those offered by Avid, Apple and Sony). "We're known as the Swiss army knife, as flexible as possible and be as easy as possible within the workflow," he explains. "The updated plug-in for Adobe Premiere CS6 was another client request, and was important for us to integrate."


Squeeze 9 automatically creates two output renditions of the file (MP4 and WebM) and a coding of the video onto an HTML5 web page
Squeeze 9 automatically creates two output renditions of the file (MP4 and WebM) and a coding of the video onto an HTML5 web page. Click image for larger view.


Video stitching -- which enables users to add pre- or post-roll video to any primary video -- is another important new feature. "Now users have a more efficient workflow for adding marketing and advertising," says Csathy. "This was a significant customer request, and this features lets ads of all types to source material passing through the encode phase of production."

Squeeze 9 also offers integration with the newly optimized MainConcept SDK 9.6 codec, which provides improved encoding quality with H.264 and AVCHD 2.0; and an upgraded review & approval process with even more responsive design of web pages for viewing and approving video content on any device. "Review & approval is better and snappier," says Holyoak.

Sorenson now offers more speed with a "divide & conquer" encoding for MP4 and MOV; Squeeze 9 features a parallel processing system that breaks decoded video files into content chunks and partitions them across multiple CPUs, to achieve processing speeds that are on average twice as fast as Squeeze 8. Better closed captioning is a result of support for the EIA-608 or EIA-708 (Electronic Industries Alliance) closed captioning in source video, and corresponding TTML (timed text markup language) output, SubRip output and WebVTT output with compressed Squeeze files, for standard and high-definition digital video content. Finally, Sorenson now offers streamlined integration into recently launched Squeeze Server 2.0, Sorenson Media's award-winning enterprise transcoding solution, to enable offloading of high-volume jobs and to free up work stations.

All Squeeze 9 customers receive full, free use of all Sorenson 360 features for Review and Approval. Additional storage capacity and other enhancements are available as upgrades.



Click image for larger view.


Sorenson Media also announced a new partnership with Sony Creative Software, launching Squeeze 9 desktop software in the Sony Online Store. The two companies are also exploring further integration and future bundles. Csathy notes the advantages of a workflow combining Sony Vegas Pro and Sorenson Squeeze.

Sorenson Squeeze 9 provides high quality video encoding with optimization for each of the major output formats, including MP4, QuickTime (MOV), WebM and Matroska (MKV); Intel Quick Sync Optimization; Adaptive Bitrate Encoding; Adobe Dynamic Streaming; Apple HTTP Adaptive Streaming; and Microsoft Smooth Streaming. Squeeze also supports MPEG DASH and offers complete CPU control and a free Sorenson 360 account, which enables users to store, manage and distribute videos with the online platform or send video directly to publishing destinations, including Amazon, a CDN (Akamai and Limelight), YouTube, or users' own FTP, SFTP and folder destinations.

The many Squeeze users out there are going to be very pleased by the powerful array of new features in Squeeze 9. With the increased pressure to publish HTML5, many users new to Sorenson Media are going to find Squeeze 9 a very attractive offering. NAB 2013 promises to be a banner year for Sorenson Media.


Sorenson Squeeze 9 has a new look
Sorenson Squeeze 9 has a new look






Follow Debra Kaufman on Twitter for new articles and updates on NAB @MobilizedDebra




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