: NAB Show
: Debra Kaufman
: NVIDIA's 3D Vision video player technology free to developers
At NAB 2011, NVIDIA
made its 3D Vision video player technology available for free to Web developers, which will enable them to build websites for streaming 3D video to 3D Vision-equipped PCs. NVIDIA 3DTV Play
software enables consumers to attach their PC or notebook to 3D HDTVs and HDMI 1.4-capable audio/video receivers for full HD 3D with HD surround sound audio. The company was the first to deliver a 3D video plug-in for the Microsoft Media Platform (MMP) Player Framework v2.5
(F.K.A. Silverlight Media Framework) with support for active-shutter 3D glasses. The plug-in is based on the same technology that powers NVIDIA's 3D online community
. NVIDIA is also releasing a how-to-guide enumerating the key steps and components for developers to integrate 3D streaming video capabilities into websites. The 3D video player plug-in and guide are available here.
3D Vision 3D PC Alienware Monitor World of Warcraft.
NVIDIA 3D VisionPro
NVIDIA was nearly omnipresent on the NAB 2011 show floor in a range of products powered by NVIDIA Quadro GPUs. That included 3ality Digital
, which is leveraging the NVIDIA CUDA parallel architecture for its IntelleMatte stereoscopic 3D digital compositing application and IntelleCal automated digital camera alignment software.
NVIDIA Quadro Fermi
demonstrated Adobe Premiere Pro CS5.5 software accelerated with NVIDIA Quadro 4000 and Quadro 5000 pro graphics on workstations. Adobe showcased Premiere Pro on an HP EliteBook 8740w mobile workstation with the NVIDIA Quadro 5000M, for video editors on the go. The ARRI Group/ARRI Inc.
showed a technical preview of their CUDA-enabled ARRIRAW software development kit (SDK), so app developers can implement real-time processing of ARRIRAW's digital negative using NVIDIA GPUs. IRIDAS
demonstrated SpeedGrade, and how RAW workflow enables full resolution, pre-visualization of color decisions on set while maintaining the digital negative.
NVIDIA Quadro 4000, Quadro 5000, & Quadro 6000 (L to R)
Other companies that highlighted products integrating NVIDIA processing included Assimilate with its new Scratch digital finishing and Scratch Lab digital lab tools; Autodesk
, with both Autodesk Flame Premium 2012 and Autodesk Smoke 2012 for Mac OS X software; Avid
with its Media Composer software; Chyron Corporation
with its premiere HyperX 3.1 and LEX 3.1 on-air graphics systems; Perceptive Pixel
with its new Storyboard live presentation application featuring new TouchCast technology on LCD multi-touch systems; Pixel Power Ltd.
with its Clarity, its HD/SD switchable graphics production system; Quantel
with its new Qube, an editor for Enterprise sQ systems; and Vizrt
with its Viz Engine 3.5.
“I am thrilled to be joining the COW team,” said Debra Kaufman, newly named Associate Editor of Creative COW Magazine. “In an era in which so much coverage has shrunk to 300-word sound bites, I'm delighted to be able to cover the dramatic changes in our industry in depth. Additionally, I look forward to reaching a huge number of engaged readers working in production and post, in the U.S. and internationally. Publisher Ronald Lindeboom and Editor-in-Chief Tim Wilson early on understood the importance of a web presence, and have created an astonishingly large audience both online and in print.”
Look forward to more great stories from Debra in Creative COW Magazine, and online here at CreativeCOW.net.
|Related Articles / Tutorials:|
NAB Show New York 2016: Growing, Yet Still Intimate
Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking place this week at the Javitz Convention Center, 7000 visitors will be able to engage with 300 exhibitors, along with a variety of new opportunities for in-depth workshops on cutting-edge technologies. Here's a preview of the week's festivities.
NAB NLEs 2016: The Revolution? No Revolutions!
While the emphasis on "revolutionary" product releases at the annual NAB Show makes for splashy demos, they can sometimes get in the way of what customers really want: improvements to the product that they already have, just making them work better. Lo and behold, that's what we got in 2016! Rock-solid releases long on increased performance, stability, and interoperability. Useful releases? THAT's revolutionary! Join Creative COW's Tim Wilson for a closer look at NLE software in particular, and the ways in which developers are delivering on the promise of truly meaningful releases.
Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete
Zelin Nation rejoices as the legendary Bob Zelin's legendary NAB wrap-up returns, featuring the unique insights of this industry-leading broadcast engineer into the stories that matter most. You won't find a better overview of shared storage, IO devices, converters, studio cameras, and Thunderbolt 3, because there aren't any. Check it out. Legendary.
Editorial, Feature, People / Interview
Kylee Peña's NAB 2016 Review: It's The Little Things
This was not an exciting year for the National Association of Broadcasters conference in Las Vegas, says Creative COW Associate Editor Kylee Peña, but that doesn't mean it wasn't important. The “exciting” stuff isn’t what affects post production workflow the most, at least not immediately. Kylee notes that we may not even know NAB 2016's most important announcements for a few more years. After all, it might have been a long time after the introduction of 4K or even HD at NABs past before those mattered to YOU. So as important as NAB is, that's why it's important not to lose sight of the things that matter the other 51 weeks of the year.
Creative COW NAB Show 2016 News: Wednesday Edition
Welcome to Wednesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.
Creative COW 2016 NAB Show News: Tuesday Edition, April 19
Welcome to Tuesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.
NAB 2015: Working Together on Collaborative Competition
At NAB 2015, Creative COW Contributing Editor Kylee Wall says that the show's biggest story is companies now competing with each other to provide the most compelling collaborative platforms. The winner? Customers. Here's Kylee's look at the details of how it's all coming together.
Feature, People / Interview, Business
AJA Focuses on 4K and Lets you #TryCION
AJA announced 4K-focused updates to its family of mini converters, as well as updates to the 4K/UHD CION camera and new loan program that will put the camera in the hands of filmmakers across North America for free this summer.