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Sony Media Cloud Services Debuts New & Enhanced Services

COW Library : Archiving and Back-Up : Debra Kaufman : Sony Media Cloud Services Debuts New & Enhanced Services
CreativeCOW presents Sony Media Cloud Services Debuts New & Enhanced Services -- Archiving and Back-Up Editorial


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Sony Media Cloud Services debuted new production applications and wireless camera integration during its European launch of Ci, a cloud-based video production and library platform. Launched originally at NAB 2013, Sony Media Cloud Services has released new and/or enhanced services for Ci, including Ci RoughCut, a browser-based application that enables the sourcing and stitching of multiple clips; and collaboration tools Ci AudioReview and Ci VideoReview, enabling users in the production workflow to review, annotate, and collaborate on media files from any location in real-time. Also just added is integration of Sony's wireless camera adapter to deliver "camera-to-cloud" functionality and provide immediate access to material.



Ci RoughCut, a browser-based application that enables the sourcing and stitching of multiple clips


Sony Media Cloud Services President Naomi Climer
Sony Media Cloud Services President
Naomi Climer
"Where Ci is unique is through our partnerships with Sony Pictures and Sony Professional Solutions," says Sony Media Cloud Services President Naomi Climer. "They have helped us develop amazing relationships with customers across our industry, and that front line, direct industry feedback has helped us to enhance and build the tools our customers need."
That industry feedback was the impetus behind adding wireless camera integration, says Climer.

As productions increasingly face tighter deadlines and teams spread across the globe, "getting content from the camera into the hands of editors, producers, or directors quickly and efficiently can be challenging, to say the least – especially when they're working with extremely large files." With this newly added functionality, Ci can now receive content wirelessly from cameras and immediately launch RoughCut and VideoReview, thus streamlining the production cycle.

"Working with our camera division, we integrated Sony's wireless adapter into Ci to help broadcast cameramen deliver footage directly to headquarters – making it faster and easier to get content into the hands of people that need to see it," Climer adds.

This integration of the wireless adapter is based on the wireless camera-to-cloud connectivity recently unveiled for Sony's professional camcorders. With Sony's wireless adapter, users can transmit high-resolution files via 3G, 4G, LTE, or Wi-Fi to a broadcast station, or upload them directly into Ci's cloud. With this quick access to material in the cloud, users can more readily transmit dailies from location, view and approve footage on site, and remotely share edited work among other tasks.

Also introduced is the application RoughCut, which enables users to define cut lists, source, export, and share with users in the early stages of editorial. "This is a new tool we recently developed based on direct customer feedback that enables the sourcing and stitching of multiple clips during the early phases of the editorial process," says Climer, who reports that browser-based collaboration tools provide audio track and frame-accurate threaded commenting and annotation, real-time group discussions with onscreen notifications, and the ability to export EDL markers to help streamline the editorial process.


Ci Capture, a mobile capture and share app prototyp
Ci Capture, a mobile capture and share app prototyp
At IBC 2013, Climer also previewed Ci Capture, a mobile capture and share app prototype which lets anyone shoot footage from their phone, stitch shots together, and upload it directly to Ci. She also introduced a beta self-service model with a free trial; a variety of professional subscriptions and packages start at €19 EUR/$25 USD per month, with scalable storage and production application bundle options. Upcoming will be new archive capabilities designed for longer term, secure and durable storage of Ci-managed content.

Sony Pictures has already used the Ci platform. "Having already stored 250 Terabytes of their content in Ci with plans to store up to 2 Petabytes over the coming year, they're also utilizing Ci for television production, editorial & legal review, stock footage, marketing materials storage, small productions, original content development, disaster recovery, and an upcoming major motion picture," says Climer.

Other Ci users included the Producers Guild of America and the Locarno Film Festival, both of which used the platform to store and share content throughout the editorial process at their events. Climer reports that Sony Media Cloud Service has also partnered with several broadcasters on their cloud initiatives: Raycom Media plans to utilize Ci for promotional marketing materials for America Now, making the content available to 130 stations; with Media Backbone Conductor, a partnership with Turner Broadcasting is slated to develop 'proof of concept' solutions for remote mastering and localization workflows; and the FoodNetwork is evaluating opportunities for building and archiving on air promos.

In Fall 2013, Sony Media Cloud Service also begins work with University of Southern California's Annenberg School for Communication and Journalism to give each student storage, collaboration, and sharing capabilities for their multimedia projects, while professors use Ci to review, comment and grade their work within the application.

Though still relatively new, Sony Media Cloud Service has already continued to evolve as it attracts a range of media and entertainment customers. The cloud, it seems, is a handy tool for all kinds of production uses, and Creative COW will continue to follow how these customers make the cloud their own.









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