Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
LIBRARY:TutorialsVideo TutorialsReviewsInterviewsEditorialsFeaturesBusinessAuthorsRSS Feed

Sony Launches Media Cloud Service Company

COW Library : Art of the Edit : Debra Kaufman : Sony Launches Media Cloud Service Company
Share on Facebook
CreativeCOW presents Sony Launches Media Cloud Service Company -- Art of the Edit Editorial


Santa Monica California USA

©2013 CreativeCOW.net. All rights reserved.


Just prior to the NAB 2013 show in Las Vegas, Sony Corporation unveiled a new subsidiary: Sony Media Cloud Services takes the company not just into the cloud but also into the growing Software as a Service (SaaS) business. NBC Universal has adopted the platform as an alpha customer. According to NBCUniversal SVP, Studio Operations Jeff Mayzurk, it has been easy to integrate Ci MasterSuite tools into the studio's workflow. "The browser-based user interface will enable our teams to access content and collaborate from anywhere on our network," he says.

Sony Media Cloud Services - which officially enters beta today (April 3) and will be prominently featured in the Sony Electronics booth (C11001) -- features both a platform and toolset to enable studios, broadcasters, marketing teams and creative companies and individuals in the video production space to collect, produce, share, manipulate and archive content.

In a conversation with Creative COW, Naomi Climer, president of the new subsidiary, spoke about Sony's decision to enter into this business. "This is a strategic play from Sony," she said. "The industry in general is moving into this connected ecosystem and we need to move there. Some companies can build their own ecosystem but the vast majority of creative professionals can't. Moving into the cloud keeps us at the heart of the industry on the technology side."



Click image for larger view.


Climer notes Sony's significant presence in the media industry, on the hardware side with cameras and camcorders, and, on the TV and film content side, with Sony Pictures. The new scalable cloud platform Ci (pronounced "see") is intended to leverage this experience, "allowing fast and secure collaboration on a global scale."

Ci features analysis algorithms and anywhere, anytime collaboration to streamline production processes; pay-as-you-go pricing; scalability; and application-based servicing, from a secure browser-based user interface. "This is both the platform and the tools," says Climer. "It can be a game changer because of the working patterns it enables. I think it will unleash a lot of creativity that we've never thought of." She reported that consumer adoption of the cloud has reached 35 percent for the general public. "The assumption is that the professional world is behind that curve but will follow," she says. "We launched the collaborative work space that bring sophisticated tools to video production professionals wherever they are."

Chris Cookson, President of Sony Pictures Technologies adds to that assessment. "The efficiency and flexibility that cloud solutions provide will radically change the way creative professionals collaborate," he says. "Working with Sony's Cloud Services team to further enhance Ci's platform and applications will enable our production and distribution teams around the world to work together more efficiently, without sacrificing creativity or quality."



Click image for larger view.


Applications available at launch include:

  • Ci MediaBox: Collects, organizes, previews, shares and archives every media type and size using studio-designed cloud storage solution suite
  • Ci VideoLog: Enables logging of frame-accurate events to prepare content for downstream opportunities, distribution and play-out automation
  • Ci AudioSync: Utilizes analysis algorithms and audio pattern matching to reduce non-creative editing work time in content-preparation workflows
  • Ci FrameMatch: Analyzes media files to automatically identify differences and likenesses between two sets of video files
  • Ci ReviewApprove: Enables review, annotation and collaboration on media files across multiple locations in real time, simultaneously
 



Click image for larger view.


"This isn't what we've just finished, it's what we've just started," says Chief Business Officer John Vickery. The toolset is expected to grow. "At the moment, we're offering the core tools," Climer says. "But we're bursting with ideas. We can see so many places this will go. We need quick, broad feedback from the marketplace. Going to NAB is a starting point."

Vickery notes that Sony Media Cloud Services already has a few pilot customers in addition to NBCUniversal. "We're talking to all kinds of groups - from large scale TV productions all the way through to mastering at the tail end of post production," he says. "Marketing and communications for managing and promos/trailers/box art as well as our stock footage department are looking to leverage this. People with very large files that need to collaborate on a global basis are obvious use cases but we know a lot of others will get value in the marketplace."



Click image for larger view.


The cloud has been a buzz word for the last several years at NAB, but the reason for its growing popularity is based in the industry's other trends: file based workflows, 3D, HFR, UltraHD. "Our customers are struggling with the kind of capital investment they need for storage," Climer says. "The amount of storage needed is getting a bit ridiculous and it's hard for them to predict the investment. [The cloud] gives them a degree of flexibility to turn things on and off as they need it." From the manufacturer point of view, SaaS is an appealing business model, offering a continuous cash flow for what is essentially a virtual service.

Ci is available within the U.S. and European markets, with plans for additional service capabilities to be launched within the year. Sony Media Cloud Services is headquartered on the Sony Pictures Studio lot in Culver City, Calif., with regional teams based in North America, Europe and Asia.







  Art of the Edit Tutorials   •   Art of the Edit Forum
Reply   Like  
Share on Facebook


Related Articles / Tutorials:
Art of the Edit
Fitness in Post Revisits Sexism in Post

Fitness in Post Revisits Sexism in Post

"Sexism in Post" by Kylee Wall, one of our most-talked about recent stories, will lead to an NAB 2015 panel, and here, a podcast interview by Zack Arnold for Fitness in Post.

Editorial, Feature, People / Interview
Art of the Edit
Unbroken: Editing Angelina Jolie's War Drama

Unbroken: Editing Angelina Jolie's War Drama

Editors William Goldenberg and Tim Squyres discuss the process of co-editing Unbroken, the Angelina Jolie directed war drama, including constructing challenging sequences, working with an actor-director, and knowing when a scene feels right.


Art of the Edit
Editor Bryan Capri Talks Cutting Lifetime TV Movies

Editor Bryan Capri Talks Cutting Lifetime TV Movies

Editor Bryan Capri's shift from editing corporate training videos and independent films to crafting TV movies for SyFy and Lifetime was no accident: hard work and a positive attitude were everything as he found himself cutting films and designing workflows for major networks.

Editorial, Feature, People / Interview
Art of the Edit
Arson Dogs: Editing a Web Series

Arson Dogs: Editing a Web Series

One of the most complicated projects yet undertaken by Creative COW Contributing Editor Kylee Wall: an unscripted web series called Arson Dogs, which featured massive multi-clips, 8 dog handlers, 3 trainers, and a whole lot of very enthusiastic dogs. Adding to the complexity: because it was for the web, Kylee had to come up with her own structure and pacing for the show itself, as well as the individual episodes, and still turn it around in a very tight timeframe.

Editorial, Feature, People / Interview
Art of the Edit
A Beginner's Guide to Building a Budget 5.1 Editing Suite

A Beginner's Guide to Building a Budget 5.1 Editing Suite

As TV producer Jonathan Bird readied his first 6K feature for the fulldome-theater market, he needed to starting working with 5.1 sound. It turns out that it was trickier than just connecting his computer to a home theater receiver! Here's his trial-and-error progression to success.

Editorial, Feature, People / Interview
Art of the Edit
House of Cards: Coloring the Game-Changing Netflix Series

House of Cards: Coloring the Game-Changing Netflix Series

Season 2 of the pioneering Netflix series "House of Cards" brought a number of changes, including new Lead Colorist Laura Jans-Fazio. She spoke to us about her approach to this visually distinctive show, her remote collaboration with Executive Producer David Fincher, and her use of the Baselight grading system for fast turnarounds with the show's 5K footage.

Editorial, Feature, People / Interview
Art of the Edit
Interlude's Treehouse: Interactive Video Authoring

Interlude's Treehouse: Interactive Video Authoring

"Welcome to a new world of storytelling," invites Treehouse's Interlude, an early player in the world of online authoring and delivery of interactive videos. In this review, Jerry Hofmann finds an impressive and easy-to-use service for creating "smart video" for more engaging content.

Review, Editorial, Tutorial, Feature
Art of the Edit
Under the Dome with Encore VFX Supervisor Stephan Fleet

Under the Dome with Encore VFX Supervisor Stephan Fleet

Visual effects are at the heart of Under the Dome, a hit CBS drama based on a novel by Stephen King, about a town trapped under an invisible dome that isolates it from the rest of the world. Read how Encore VFX created the dome itself for Season One, and other effects, as well as providing a full range of on-set and post services, all while translating the languages of many different disciplines into a single, unified vision.

Editorial, Feature, People / Interview
Art of the Edit
Saturday Night Live's Film Unit: Making TV Fast

Saturday Night Live's Film Unit: Making TV Fast

Saturday Night Live's film unit produces a pre-taped segment for every live show, with nearly all of production and post happening within a 48 hour period. Director of Photography Alex Buono and editor Adam Epstein rely heavily on communication, improvisational filmmaking skills and the flexibility of their toolset -- including Adobe Creative Cloud -- to hit their deadlines and bring film spots to air each Saturday night.

Editorial, Feature, People / Interview
Art of the Edit
GoPro Workflows for Editing Pros

GoPro Workflows for Editing Pros

GoPro footage is making its way into nearly every broadcast project that editor Shane Ross has been working on. It's even showing up in feature film production, so no matter what you're cutting, you're going to work with GoPro soon, if you're not already. Drawing on his real-world experience figuring this out on broadcast deadlines, Shane offers practical advice for editors using Avid Media Composer, Adobe Premiere Pro CC, and Apple FCPX.

Editorial, Feature, People / Interview
MORE


FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESJOBSNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2015 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]