LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

What Is It About Social Media?

CreativeCOW presents What Is It About Social Media? -- Social Media Editorial


CreativeCOW.net
Paso Robles California USA
CreativeCOW.net. All rights reserved.


Social Media. Seems everyone is talking about it but rarely do they focus on its human side. It's usually marketplace metrics, demographic profiles and "business ecosystems." Our new parlance allows us to strip the humanity right out of social media. But humanity is exactly what you see in social media: the best and the worst of us.

The explosive growth and popularity of social media is not because of Facebook, Twitter, iPhones, Androids or any of the rest. It's also not because of instantaneously updated GPS'd realtime communication tools. No, all of them are merely the vehicles and beneficiaries of an innate human trait that is the real fuel behind the popularity of social media.

Social media is returning to us -- at least in part -- something that has been missing from our culture for a few decades. We lost something of ourselves in the past half-century of our technical revolution.

Having grown up on a farm, you quickly learn how society is supposed to work: if your barn burns down, the neighbors pitch in and help rebuild it. No charge. Why? They know you will do the same for them, if needed. But when they tore the dairies out of Cypress where I grew up in southern California, it was emblematic of a loss much greater than that of cows, manure and flies.

When I was a boy, it was the Jongblood family, the Van Kamps, the Leal farm, the Fernandes dairy and others that I knew and saw all the time. We knew each other's strengths and weaknesses, as well as our respective likes and dislikes. It was that way until I left the farm. From there, it changed quickly.

With today's extreme distances and everchanging careers, there are times that years go by between seeing my immediate family members. Friendships have become even trickier in a time when families suddenly move across the world. We are not only mobile but as you've probably noticed, we keep going faster and faster.

Humans need social interaction and fitting in with a body of like-minded peers. We look for people like "us" and people who like what we like. It's part of our genetic wiring. We like community, that sense of belonging somewhere.

What "missing thing" does social media reveal about ourselves in 2012? To me, the most obvious answer is the human drive to over-compensate in one area for something missing in another area.

For many, social media is almost an addiction, something so all consuming that some people are "jacked into the Matrix" 24 hours a day. Even in the hands of the non-addicted it's more than a habit. It's the way that we now communicate. Not only is it incredibly efficient but it can also be a lot of fun.

Tim Wilson reminded me the other day that the COW has been involved in social media for over 11 years now, long before there was even a name for it. We have watched people build friendships, grow businesses through cultivating electronic relationships, strengthen their knowledge and technique -- along with a myriad of other things that stem from social interaction in the digital age.

Are digital friendships real? We think so and we have watched the proof across many years.

All the rules of communication are changing. We have created an interconnected world of near instantaneous remote communication supported by GPS, photos, videos, audio and attachment files -- running on an inter-woven fabric of smartphones, desktops, tablets, flat-panel television sets and game boxes, all tied together through the Cloud.

Yes, our communication tools have changed but there is one thing that hasn't changed: our need to belong to our families, our community, our friends. There are just more opportunities as we now have the tools to know a lot more people than we used to -- and we can now number our friends from many more places and cultures than we used to.

If you are reading this and would like to join me on my Facebook page, you will find it at http://www.facebook.com/ron.lindeboom -- send me a friend request, I friend back. It would be an honor. Or, if you'd just like to check out some of my interests, visit my Pinterest.com page at https://pinterest.com/cowron/. If you'd like to follow my Twitter feed, you can find it at https://twitter.com/#!/cowron






Comments

Re: What Is It About Social Media?
by Rowby Goren
Hi Ron,

Can you double check the link to your facebook page in this article? I clicked on it and basically got a "page not found" type error.

Thanks

Rowby

Visit the Rowby Fan Club at
http://www.RowbyComedies.com


Related Articles / Tutorials:
Social Media
Social Media - Is it real?

Social Media - Is it real?

A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media.

Feature, People / Interview, Business
Richard Harrington
Recent Articles / Tutorials:
Business & Marketing
12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish Id Known at 25 appeared in Creative COW Magazine and was one of our most popular articles. It is a true timeless classic in which COW leader, contributing editor, and Senior Business Adviser to Creative COW, Nick Griffin shares wisdom he's learned the hard way in over 30 years in business. His experience will help you to avoid mistakes, manage clients, and prepare yourself to achieve your greatest success.

Editorial, Feature, Business
Nick Griffin
RED Camera
Don Burgess aligns with Light Iron and Panavision for ALLIED

Don Burgess aligns with Light Iron and Panavision for ALLIED

Don Burgess, ASC trusts Light Iron. His last seven films can attest, so Burgess chose Light Iron to support him again with digital dailies and post finishing services on Allied. Directed by Robert Zemeckis and starring Brad Pitt and Marion Cotillard, the World War II-set film sees an intelligence officer's romance with a French Resistance fighter tested when high command thinks a double agent might be in play.


COW News
Autodesk Maya
ZERO FX: The Magic You Won't See In The Magnificent Seven

ZERO FX: The Magic You Won't See In The Magnificent Seven

ZERO FX takes Creative COW readers inside the invisible effects used to create the powerful vistas and settings used in The Magnificent Seven. But the real magic is in what you don't see.


Kayla Millhouse
Art of the Edit
More Than One Path to Success: Senior Editor Mae Manning

More Than One Path to Success: Senior Editor Mae Manning

We talk a lot about things like “accessible tools” and the “democratization of video production” -- what has this meant for the emerging talent whose creative development has taken place largely, or even entirely, within this democratized landscape? Mae Manning is one such editor, who taught herself to edit music videos, and caught the eye of a local production company. Several years later and now their Senior Editor, she cuts corporate and industrial training videos, promotional videos, sketch comedy, short films, and everything else that gets thrown her way. Mae’s story is an inspiration for anyone that thinks there is only one path to success in the industry.

Feature
Kylee Peña
Art of the Edit
How To Create Better Live Surgical Broadcasts

How To Create Better Live Surgical Broadcasts

Greg Ondera produces, directs, and edits medical video programs specializing in surgical procedures. From his wide ranging experience in the medical sciences and broadcast arts, Greg shows you how to create better surgical broadcasts.

Editorial, Tutorial, Feature, Business
Greg Ondera
NAB Show
NAB Show New York 2016: Growing, Yet Still Intimate

NAB Show New York 2016: Growing, Yet Still Intimate

Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking place this week at the Javitz Convention Center, 7000 visitors will be able to engage with 300 exhibitors, along with a variety of new opportunities for in-depth workshops on cutting-edge technologies. Here's a preview of the week's festivities.


COW News
Art of the Edit
Being an Advertising Editor: The Ins & Outs of Agency Work

Being an Advertising Editor: The Ins & Outs of Agency Work

Katie Toomey takes Creative COW members inside the world of the advertising editor, where being a generalist means you are often not only a video editor, but a designer and audio editor, problem solver, as well as tech support professional. Join Katie as she takes you inside her world.

Editorial, Feature, People / Interview
Katie Toomey
Adobe Creative Cloud
Adobe MAX 2016: Breakthroughs in Design and Productivity

Adobe MAX 2016: Breakthroughs in Design and Productivity

You might be excused for thinking that, barely a month since Adobe announced massive updates to their Creative Cloud suite at IBC, there might not be much more to add, except that there’s no way that Adobe would bring 10,000 people to San Diego for the Adobe MAX creativity conference and not have some truly compelling new news. Read on for news of new design tools for app prototyping, photorealistic comping/visualization, the new Adobe Sensei framework of intelligent services built into the entire Creative Cloud Platform, the integration of Reuters video and photography into Adobe Stock’s editorial collection, and, of particular interest to folks working in web video, the introduction of the new Social Publishing Panel within Adobe Premiere Pro.


COW News
Adobe After Effects Expressions
Adobe After Effects Expressions 101

Adobe After Effects Expressions 101

Expressions in Adobe After Effects open up a world of possibilities for your visual effects! Expressions can be daunting when you first get into them, though, as you have to essentially write 'code' - and code can be scary. Join After Effects guru Tobias Gleissenberger of Surfaced Studio for the first in a series covering expressions, from the very basics - all the way through to programming the Matrix!

Tutorial
Tobias Gleissenberger
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]