LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

What Is It About Social Media?

CreativeCOW presents What Is It About Social Media? -- Social Media Editorial


CreativeCOW.net
Kingman AZ United States
CreativeCOW.net. All rights reserved.


Social Media. Seems everyone is talking about it but rarely do they focus on its human side. It's usually marketplace metrics, demographic profiles and "business ecosystems." Our new parlance allows us to strip the humanity right out of social media. But humanity is exactly what you see in social media: the best and the worst of us.

The explosive growth and popularity of social media is not because of Facebook, Twitter, iPhones, Androids or any of the rest. It's also not because of instantaneously updated GPS'd realtime communication tools. No, all of them are merely the vehicles and beneficiaries of an innate human trait that is the real fuel behind the popularity of social media.

Social media is returning to us -- at least in part -- something that has been missing from our culture for a few decades. We lost something of ourselves in the past half-century of our technical revolution.

Having grown up on a farm, you quickly learn how society is supposed to work: if your barn burns down, the neighbors pitch in and help rebuild it. No charge. Why? They know you will do the same for them, if needed. But when they tore the dairies out of Cypress where I grew up in southern California, it was emblematic of a loss much greater than that of cows, manure and flies.

When I was a boy, it was the Jongblood family, the Van Kamps, the Leal farm, the Fernandes dairy and others that I knew and saw all the time. We knew each other's strengths and weaknesses, as well as our respective likes and dislikes. It was that way until I left the farm. From there, it changed quickly.

With today's extreme distances and everchanging careers, there are times that years go by between seeing my immediate family members. Friendships have become even trickier in a time when families suddenly move across the world. We are not only mobile but as you've probably noticed, we keep going faster and faster.

Humans need social interaction and fitting in with a body of like-minded peers. We look for people like "us" and people who like what we like. It's part of our genetic wiring. We like community, that sense of belonging somewhere.

What "missing thing" does social media reveal about ourselves in 2012? To me, the most obvious answer is the human drive to over-compensate in one area for something missing in another area.

For many, social media is almost an addiction, something so all consuming that some people are "jacked into the Matrix" 24 hours a day. Even in the hands of the non-addicted it's more than a habit. It's the way that we now communicate. Not only is it incredibly efficient but it can also be a lot of fun.

Tim Wilson reminded me the other day that the COW has been involved in social media for over 11 years now, long before there was even a name for it. We have watched people build friendships, grow businesses through cultivating electronic relationships, strengthen their knowledge and technique -- along with a myriad of other things that stem from social interaction in the digital age.

Are digital friendships real? We think so and we have watched the proof across many years.

All the rules of communication are changing. We have created an interconnected world of near instantaneous remote communication supported by GPS, photos, videos, audio and attachment files -- running on an inter-woven fabric of smartphones, desktops, tablets, flat-panel television sets and game boxes, all tied together through the Cloud.

Yes, our communication tools have changed but there is one thing that hasn't changed: our need to belong to our families, our community, our friends. There are just more opportunities as we now have the tools to know a lot more people than we used to -- and we can now number our friends from many more places and cultures than we used to.

If you are reading this and would like to join me on my Facebook page, you will find it at http://www.facebook.com/ron.lindeboom -- send me a friend request, I friend back. It would be an honor. Or, if you'd just like to check out some of my interests, visit my Pinterest.com page at https://pinterest.com/cowron/. If you'd like to follow my Twitter feed, you can find it at https://twitter.com/#!/cowron






Comments

Re: What Is It About Social Media?
by Rowby Goren
Hi Ron,

Can you double check the link to your facebook page in this article? I clicked on it and basically got a "page not found" type error.

Thanks

Rowby

Visit the Rowby Fan Club at
http://www.RowbyComedies.com


Related Articles / Tutorials:
Social Media
Social Media - Is it real?

Social Media - Is it real?

A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media.

Feature, People / Interview, Business
Richard Harrington
Recent Articles / Tutorials:
Cinematography
Five Cinematic Drone Shots For You To Master

Five Cinematic Drone Shots For You To Master

If you tend to put your drone up in the air and then struggle with what to do next, or if you just randomly shoot around filling up your memory card, then this tutorial is for you. Here are 5 cinematic drone shots that, with a little practice, will take your aerial cinematography to the next level.

Tutorial
Adorama TV
Studio Design
Video, Audio, VFX, & Finishing: The Hybrid Suite Revealed!

Video, Audio, VFX, & Finishing: The Hybrid Suite Revealed!

Marco Solorio of OneRiver Media takes us into his newly built suite, which he refers to as the “hybrid suite”, combing editorial, color grading, and audio mixing in one harmonious environment. Installation affordability is this suite's undertone where today's industries are in tight financial climates. With increasing demand for clients wanting “all-in-one” services, building such a suite has proven more important today than ever before. Tips on building your own workspace bookends this in-depth article.

Feature
Marco Solorio
Blackmagic Design Announces Advanced New Blackmagic RAW Codec

Blackmagic Design Announces Advanced New Blackmagic RAW Codec

Blackmagic Design has introduced the public beta of Blackmagic RAW, a new and very modern codec that combines the quality and benefits of RAW with the ease of use, speed and file sizes of traditional video formats. Blackmagic RAW is a more intelligent format that gives customers stunning images, incredible performance, cross platform support and a free developer SDK.


Creative COW
Adobe After Effects
Compositing Secrets Everyone Can Use: Pt. 1 - Blend Modes

Compositing Secrets Everyone Can Use: Pt. 1 - Blend Modes

Join longtime VFX artist, editor, software developer, and business owner Simon Ubsdell for the best look behind the technology of blend modes that you've ever seen. This isn't just for graphics and VFX, but for video editors too -- anyone who puts anything together, and wants to learn more about HOW images combine at the most basic level, in a way that applies to every application you might use, whether Adobe Premiere Pro, Apple FCPX, Avid Media Composer, DaVinci Resolve, VEGAS Pro, and yes, graphics and VFX programs like After Effects, Motion, Fusion, Nuke, Scratch, and many more.

Tutorial
Simon Ubsdell
Business & Career Building
Luck: A True Hollywood Story

Luck: A True Hollywood Story

It’s all about who you know, right? But what if you don't know anyone? Yoni Rusnak didn't come to Hollywood until nearly 30, not knowing anyone, yet is rapidly building an enviable resume in both scripted and unscripted TV. He's found that you CAN create luck, using a formula for breaking into the business that everyone can use, in Hollywood or anywhere else.

Feature
Yoni Rusnak
Maxon Cinema 4D
Jiggling Jelly in Maxon Cinema 4D!

Jiggling Jelly in Maxon Cinema 4D!

3D and motion graphics artist Dave Bergin of CG Shortcuts shows how to create and animate jiggling jelly in Maxon Cinema 4D using C4D's Jiggle Deformer.

Tutorial
Dave Bergin
Art of the Edit
What It Takes to Edit Big TV Shows: This Guy Edits

What It Takes to Edit Big TV Shows: This Guy Edits

Sven Pape of "This Guy Edits" joins TV editor Josh Beal (House of Cards, Bloodline) for a close-up look at editing Season 2 of Counterpart, the Starz series starring JK Simmons in a dual role -- which is only the start of the challenges presented by this high-energy sci-fi thriller. Josh dives deep into storytelling techniques, workflow, teamwork, organization, and even offers some insights for people wondering how to get started as TV editors themselves.

Tutorial
Sven Pape
Cinematography
Filming In Small Spaces

Filming In Small Spaces

"Penned" is a narrative series shot on location in New York, which means working in lots of small spaces. The team not only explores how these challenges call upon their highest level of creativity in the shortest amount of time, but also lay out how these challenges give some of the most creative results. The producers, director, and DP all share their tricks and advice including connecting the corners, putting light in Z space, having the lens closer to a foreground element, and utilizing high ceilings.

Tutorial
Adorama TV
Adobe After Effects
Disintegration VFX in Adobe After Effects

Disintegration VFX in Adobe After Effects

Join VFX guru Tobias Gleissenberger of Surfaced Studio for a classically energetic Adobe After Effects tutorial combining difference mattes, displacement maps, edge glows, and compositing tricks to dissolve (or explode!) one element in your frame while leaving the rest alone.

Tutorial
Tobias Gleissenberger
MORE
© 2018 CreativeCOW.net All Rights Reserved
[TOP]