LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

What Is It About Social Media?

CreativeCOW presents What Is It About Social Media? -- Social Media Editorial


CreativeCOW.net
Paso Robles California USA
CreativeCOW.net. All rights reserved.


Social Media. Seems everyone is talking about it but rarely do they focus on its human side. It's usually marketplace metrics, demographic profiles and "business ecosystems." Our new parlance allows us to strip the humanity right out of social media. But humanity is exactly what you see in social media: the best and the worst of us.

The explosive growth and popularity of social media is not because of Facebook, Twitter, iPhones, Androids or any of the rest. It's also not because of instantaneously updated GPS'd realtime communication tools. No, all of them are merely the vehicles and beneficiaries of an innate human trait that is the real fuel behind the popularity of social media.

Social media is returning to us -- at least in part -- something that has been missing from our culture for a few decades. We lost something of ourselves in the past half-century of our technical revolution.

Having grown up on a farm, you quickly learn how society is supposed to work: if your barn burns down, the neighbors pitch in and help rebuild it. No charge. Why? They know you will do the same for them, if needed. But when they tore the dairies out of Cypress where I grew up in southern California, it was emblematic of a loss much greater than that of cows, manure and flies.

When I was a boy, it was the Jongblood family, the Van Kamps, the Leal farm, the Fernandes dairy and others that I knew and saw all the time. We knew each other's strengths and weaknesses, as well as our respective likes and dislikes. It was that way until I left the farm. From there, it changed quickly.

With today's extreme distances and everchanging careers, there are times that years go by between seeing my immediate family members. Friendships have become even trickier in a time when families suddenly move across the world. We are not only mobile but as you've probably noticed, we keep going faster and faster.

Humans need social interaction and fitting in with a body of like-minded peers. We look for people like "us" and people who like what we like. It's part of our genetic wiring. We like community, that sense of belonging somewhere.

What "missing thing" does social media reveal about ourselves in 2012? To me, the most obvious answer is the human drive to over-compensate in one area for something missing in another area.

For many, social media is almost an addiction, something so all consuming that some people are "jacked into the Matrix" 24 hours a day. Even in the hands of the non-addicted it's more than a habit. It's the way that we now communicate. Not only is it incredibly efficient but it can also be a lot of fun.

Tim Wilson reminded me the other day that the COW has been involved in social media for over 11 years now, long before there was even a name for it. We have watched people build friendships, grow businesses through cultivating electronic relationships, strengthen their knowledge and technique -- along with a myriad of other things that stem from social interaction in the digital age.

Are digital friendships real? We think so and we have watched the proof across many years.

All the rules of communication are changing. We have created an interconnected world of near instantaneous remote communication supported by GPS, photos, videos, audio and attachment files -- running on an inter-woven fabric of smartphones, desktops, tablets, flat-panel television sets and game boxes, all tied together through the Cloud.

Yes, our communication tools have changed but there is one thing that hasn't changed: our need to belong to our families, our community, our friends. There are just more opportunities as we now have the tools to know a lot more people than we used to -- and we can now number our friends from many more places and cultures than we used to.

If you are reading this and would like to join me on my Facebook page, you will find it at http://www.facebook.com/ron.lindeboom -- send me a friend request, I friend back. It would be an honor. Or, if you'd just like to check out some of my interests, visit my Pinterest.com page at https://pinterest.com/cowron/. If you'd like to follow my Twitter feed, you can find it at https://twitter.com/#!/cowron






Comments

Re: What Is It About Social Media?
by Rowby Goren
Hi Ron,

Can you double check the link to your facebook page in this article? I clicked on it and basically got a "page not found" type error.

Thanks

Rowby

Visit the Rowby Fan Club at
http://www.RowbyComedies.com


Related Articles / Tutorials:
Social Media
Social Media - Is it real?

Social Media - Is it real?

A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media.

Feature, People / Interview, Business
Richard Harrington
Recent Articles / Tutorials:
Field Production
“Before I forget: don’t wear any underwear.”

“Before I forget: don’t wear any underwear.”

Before coming to Creative COW, before his lives in product marketing and product management at Avid and Boris FX, Creative COW Editor-in-Chief Tim Wilson ran a video production company. As we also observe the 100th Anniversary of the founding of the US Parks Service, Tim recalls one one especially memorable adventure to Everglades National Park, wherein he found himself quite literally up to his armpits in alligators. He had no idea that this was going to happen when the day began. At the time, he was focused on a brand new fear: getting sliced in half by burning underwear.

Editorial, Feature, People / Interview
Tim Wilson
Art of the Edit
The Science of Editing

The Science of Editing

Sven Pape, aka @ThisGuyEdits, joins Dr. Karen Pearlman -- former President of the Australian Screen Editors Guild and a three-time nominee for Best Editing at the Australian Screen Editors Guild Annual Awards -- for a provocative look at "Editor's Thinking," a cognitive skill set that you can use to improve your screenplay before you start principal photography of your film.


Sven Pape
Panasonic Cameras
Shooting MTV's Mary + Jane with Panasonic VariCam 35

Shooting MTV's Mary + Jane with Panasonic VariCam 35

To shoot the ½ hour scripted comedy series for MTV, Mary + Jane, the producers at Television 360 enlisted cinematographer Charles Papert (Crazy Ex-Girlfriend, Key and Peele), who found that Panasonic VariCam is a great fit for moving fast and getting great images when time and resources are scarce.


COW News
Adobe After Effects
Imagineer mocha Pro 5 Plug-In for Adobe: An In Depth Review

Imagineer mocha Pro 5 Plug-In for Adobe: An In Depth Review

Imagineer mocha Pro 5 Plug-in for Adobe brings all the amazing features of the professional version of the mocha Planar Tracker directly into After Effects and Premiere Pro in the form of a plugin. In this in-depth review, After Effects tutorial guru Tobias Gleissenberger of Surfaced Studio will show you what you can do with this new plug-in, and discuss what he likes and doesn't like about the new update.

Tutorial
Tobias Gleissenberger
Apple Final Cut Pro X
Hawaiki Keyer 3.0 Upgrader Tutorial

Hawaiki Keyer 3.0 Upgrader Tutorial

After 25 years as an editor, compositor, and VFX artist, frequent Creative COW poster and tutorial author Simon Ubsdell knows what he needs from a keyer -- and knew he wasn't getting good enough results from FCPX or Motion. Discussions in COW forums led him to create the highly regarded Hawaiki Keyer for Mac users using Apple Final Cut Pro X, Apple Motion, and Adobe After Effects and Premiere Pro on Mac as well. Enthusiasm expressed by COW members for its latest release led us to ask Simon for a tour of the even more advanced Hawaiki Keyer 3.0.

Tutorial
Simon Ubsdell
Cinematography
All Eyes on IBC 2016 for Cameras and Lenses Galore

All Eyes on IBC 2016 for Cameras and Lenses Galore

What’s that you say? An IBC that’s not only relevant, but downright exhilarating? This used to not be news, of course. However, in recent years, IBC has too often become simply an opportunity for European audiences to see products already announced at NAB. In 2016, however, the focus swings sharply to Amsterdam, especially when it comes to cameras and lenses. IBC 2016 is shaping up to be one of the most dramatic trade shows for cinematographers, broadcasters, and videographers in years. Join Creative COW Editor-in-Chief Tim Wilson for a speedy overview of some of the highlights.

Feature
Tim Wilson
Art of the Edit
Film Editing Tutorial: How To Crush The First Notes

Film Editing Tutorial: How To Crush The First Notes

It's happened to you. The first cut sounds noisy, has compression artifacts, actors aren't giving their best performances -- and the director has notes about all this and more. Follow along as Sven Pape from "This Guy Edits" works through some of these very issues on the film he's working on, with tips on how deliver exactly what YOUR director is looking for.

Tutorial
Sven Pape
Adobe After Effects
After Effects 2015.3 - My Favorite Features

After Effects 2015.3 - My Favorite Features

Learn why you should upgrade to After Effects CC 2015.3 - 13.8.1 - a close and detailed look at the latest release of After Effects (August 2016). Roei Tzoref will be focusing on his favorite features that set this release apart from previous versions: Performance, Queue in AME, Lumetri Color new features, and more.

Tutorial
Roei Tzoref
Adobe After Effects
Advanced Masking in Adobe After Effects

Advanced Masking in Adobe After Effects

Some of the coolest stuff you can do inside of Adobe After Effects is only possible once you unlock the power of masks. Join After Effects whiz Tobias Gleissenberger of Surfaced Studio to learn about mask animation and interpolation, using the variable width feathering tool, managing mask modes and ordering, and more.

Tutorial
Tobias Gleissenberger
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]