LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

What Is It About Social Media?

CreativeCOW presents What Is It About Social Media? -- Social Media Editorial


CreativeCOW.net
Paso Robles California USA
CreativeCOW.net. All rights reserved.


Social Media. Seems everyone is talking about it but rarely do they focus on its human side. It's usually marketplace metrics, demographic profiles and "business ecosystems." Our new parlance allows us to strip the humanity right out of social media. But humanity is exactly what you see in social media: the best and the worst of us.

The explosive growth and popularity of social media is not because of Facebook, Twitter, iPhones, Androids or any of the rest. It's also not because of instantaneously updated GPS'd realtime communication tools. No, all of them are merely the vehicles and beneficiaries of an innate human trait that is the real fuel behind the popularity of social media.

Social media is returning to us -- at least in part -- something that has been missing from our culture for a few decades. We lost something of ourselves in the past half-century of our technical revolution.

Having grown up on a farm, you quickly learn how society is supposed to work: if your barn burns down, the neighbors pitch in and help rebuild it. No charge. Why? They know you will do the same for them, if needed. But when they tore the dairies out of Cypress where I grew up in southern California, it was emblematic of a loss much greater than that of cows, manure and flies.

When I was a boy, it was the Jongblood family, the Van Kamps, the Leal farm, the Fernandes dairy and others that I knew and saw all the time. We knew each other's strengths and weaknesses, as well as our respective likes and dislikes. It was that way until I left the farm. From there, it changed quickly.

With today's extreme distances and everchanging careers, there are times that years go by between seeing my immediate family members. Friendships have become even trickier in a time when families suddenly move across the world. We are not only mobile but as you've probably noticed, we keep going faster and faster.

Humans need social interaction and fitting in with a body of like-minded peers. We look for people like "us" and people who like what we like. It's part of our genetic wiring. We like community, that sense of belonging somewhere.

What "missing thing" does social media reveal about ourselves in 2012? To me, the most obvious answer is the human drive to over-compensate in one area for something missing in another area.

For many, social media is almost an addiction, something so all consuming that some people are "jacked into the Matrix" 24 hours a day. Even in the hands of the non-addicted it's more than a habit. It's the way that we now communicate. Not only is it incredibly efficient but it can also be a lot of fun.

Tim Wilson reminded me the other day that the COW has been involved in social media for over 11 years now, long before there was even a name for it. We have watched people build friendships, grow businesses through cultivating electronic relationships, strengthen their knowledge and technique -- along with a myriad of other things that stem from social interaction in the digital age.

Are digital friendships real? We think so and we have watched the proof across many years.

All the rules of communication are changing. We have created an interconnected world of near instantaneous remote communication supported by GPS, photos, videos, audio and attachment files -- running on an inter-woven fabric of smartphones, desktops, tablets, flat-panel television sets and game boxes, all tied together through the Cloud.

Yes, our communication tools have changed but there is one thing that hasn't changed: our need to belong to our families, our community, our friends. There are just more opportunities as we now have the tools to know a lot more people than we used to -- and we can now number our friends from many more places and cultures than we used to.

If you are reading this and would like to join me on my Facebook page, you will find it at http://www.facebook.com/ron.lindeboom -- send me a friend request, I friend back. It would be an honor. Or, if you'd just like to check out some of my interests, visit my Pinterest.com page at https://pinterest.com/cowron/. If you'd like to follow my Twitter feed, you can find it at https://twitter.com/#!/cowron






Comments

Re: What Is It About Social Media?
by Rowby Goren
Hi Ron,

Can you double check the link to your facebook page in this article? I clicked on it and basically got a "page not found" type error.

Thanks

Rowby

Visit the Rowby Fan Club at
http://www.RowbyComedies.com


Related Articles / Tutorials:
Social Media
Social Media - Is it real?

Social Media - Is it real?

A onetime skeptic, and in some ways still one, Richard Harrington has found intriguing ways to build his business -- and yours -- using social media.

Feature, People / Interview, Business
Richard Harrington
Recent Articles / Tutorials:
AJA Video Systems
AJA Video Systems Celebrates 25 Years of Professional Video Systems

AJA Video Systems Celebrates 25 Years of Professional Video Systems

John Abt started AJA Video Systems with his wife Darlene in 1993 to develop simple digital parallel to serial and serial to parallel converters. Many of AJA’s products at their core continue to bridge connectivity and simplify pro video workflows through video up, down, cross format conversion. A great read that you will find at Film and Digital Times.

Editorial, Feature, People / Interview, Business
Film and Digital Times
TV & Movie Appreciation
VFX Legion Completes Effects for SUPERFLY Remake

VFX Legion Completes Effects for SUPERFLY Remake

Producer Joel Silver and Director X called on VFX Legion to tackle 100+ shots designed to amp up the impact of the raw violence in Sony’s reboot of the iconic ‘70’s film. The reboot of ‘Superfly’ puts a modern, stylish spin on the original 1972 film about a Harlem drug dealer trying to score one last deal before getting out of ‘the game.’ Set in present-day Atlanta, the Mecca of today’s popping music scene, the action is driven by a hip-hop soundtrack curated by Future. The city’s distinctive style is the backdrop for a new generation of affluent, extravagant drug kingpins that takes violence to the extreme.

Editorial, Feature, Project
VFX Legion
VR Filmwork: Immersive Begins to Emerge ... Slowly

VR Filmwork: Immersive Begins to Emerge ... Slowly

Want to see a storage person's heart skip a beat ... or two? Flutter even? Just mention VR and BAM!, they get real excited. Some people think we like 360/VR just because it devours so much storage capacity. Ok that's a good reason but still the good VR stuff is really really good. Not just scare your pants off good but good to experience, enjoy, be immersively entertained, informed.

Editorial, Feature
Andy Marken
Christina Rzewucki: Thor: Ragnarok, Tomb Raider & more

Christina Rzewucki: Thor: Ragnarok, Tomb Raider & more

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun Pictures. A 2016 graduate of the Academy of Interactive Entertainment in Adelaide, she began her career with the game company Monkeystack. Since joining RSP in 2017, she has applied her diverse technical and creative skills to projects including the blockbusters Thor: Ragnarok and Tomb Raider. Next month, she will be teaching the texturing component of ‘Look Development and Lighting,’ a new second year elective course associated with UniSA’s Media Arts degree.

Editorial, Feature, People / Interview
Risingsun Pictures
Cinematography
RBG's DP: Claudia Raschke, Ruth Ginsburg & Canon C300 Mk II

RBG's DP: Claudia Raschke, Ruth Ginsburg & Canon C300 Mk II

In his conversation with Claudia Raschke, the cinematographer of the acclaimed documentary "RBG" featuring Supreme Court Justice and folk hero Ruth Bader Ginsburg, DP Jimmy Matlosz speaks to her about the Canon C300, the challenges of shooting such a high-profile subject, and the influence of dance on her approach to documentary filmmaking. A truly remarkable conversation about multiple remarkable subjects.

Feature, People / Interview
Jimmy Matlosz
Business & Marketing
Media after Millennials: A Teen’s Research on Viewing Habits

Media after Millennials: A Teen’s Research on Viewing Habits

As a fifteen year old high school sophomore, Helen Ludé has her priorities in order: varsity soccer, Snapchat and Instagram, and presenting research on Post-Millennial Media and Cinema Consumption Habits at SMPTE’s Future of Cinema Conference. Spurred on by a dinner conversation with her family (including her father, RealD’s Peter Ludé), Helen conducted a survey of her peers to uncover the viewing habits of her generation, otherwise known as Gen Z. You're going to be surprised by what she found, and deeply impressed (and a little intimidated) by this enterprising young woman.

Feature, People / Interview
Kylee Peña
TV & Movie Appreciation
Star Wars: How Much Is Too Much?

Star Wars: How Much Is Too Much?

When Disney announced that they would be making a new Star Wars movie every year for at least 10 years I was both excited and a bit skeptical. In 2012 when Lucas sold his company to Disney for $4billion, he included his outlines of Episodes VII, VIII and IX. But Disney and Co. decided to discard these stories and start over, also discarding the extended universe of comics and books that millions of SW fans had grown to love. Adding JJ Abrams to the mix was icing on the cake for SW fans who have become critical of SW. But Lawrence Kasdan was the saving grace, who wrote a script for VII that the original actors could get behind. So, how much Star Wars is too much?

Review, Editorial, Feature
Mike Cohen
Art of the Edit
Editing Marvel's Black Panther: Debbie Berman ACE

Editing Marvel's Black Panther: Debbie Berman ACE

This is an epic tale spanning two decades, three countries, 12,000 miles -- and that's just the story of Debbie Berman, ACE, starting in reality TV and indie film in South Africa, making her way to Canada and then the US to edit Marvel's Spider-man: Homecoming and, most recently, Black Panther, already one of the most popular films of all time. In this exclusive interview with Creative COW Managing Editor Kylee Peña, Debbie talks about struggling toward US citizenship, a serendipitous meeting with an ambitious young director, helping to bring representation to the big screen and pride to her home country.

People / Interview
Kylee Peña
Broadcasting
Westdoc Online interview with National Geographic Channel's VP of Development, Charlie Parsons

Westdoc Online interview with National Geographic Channel's VP of Development, Charlie Parsons

Charlie Parsons is Vice President of Development for the National Geographic Channel, responsible for developing new projects, discovering new talent and serving as one of the network’s main points of contact for the global production community. Since joining the Channel in 2010, Parsons has developed popular series “Doomsday Preppers”, “Inside Combat Rescue”, “Mars” and “One Strange Rock”, as well as the global natural history event “Earth Live”. He developed the Emmy Award winning Special “Space Dive”,as well as the Emmy Award winning feature doc “LA 92”. He also served as an Executive Producer on the network’s most watched program in history, the Emmy nominated three-hour movie event “Killing Jesus”, as well as the second and third most watched programs, “Killing Kennedy”??"also Emmy nominated for Outstanding Television Movie??"and “Killing Lincoln”, respectively.

Editorial, Feature, People / Interview
Chuck Braverman
MORE
© 2018 CreativeCOW.net All Rights Reserved
[TOP]