Managing Assets to Maximize Impact
COW Library : Broadcasting : John Pipes : Managing Assets to Maximize Impact
Joyce Meyer Ministries (JMM) is a global nonprofit Christian organization based in the St Louis area of Missouri. We are all about helping people in practical ways where they live. This takes shape through humanitarian aid efforts around the world and also in the media where New York Times best selling author Joyce Meyer shares her teaching ministry.
Our television program, "Enjoying Everyday Life," airs daily on more than 400 stations worldwide in 39 different languages including ABC Family, The Discovery Channel, TBN, WGN, Daystar and many others.
The ministry is not a traditional brick-and-mortar church with a congregation, so content for TV, web and DVD distribution is shot at our domestic conferences, international crusades, at our aid outreaches- feeding centers, medical clinics, orphanages, hospitals, disaster relief areas, and in our studio in St. Louis. Our productions range from live multi-camera concert and speaking events, to single camera film style documentaries of humanitarian need and aid efforts. We also produce interviews packages, video support for our events, partner campaigns, promotional material, and much more. By the time you read this, we will have recently wrapped up a leadership training and open-air festival event in Kolkata (Calcutta) India, where we anticipate thousands of people attending.
A Joyce Meyer Ministries arena event.
We have a lot of production going on which means a lot of data to manage. Effectively communicating what was shot, where it is, and how to get to it is incredibly important to our team so that the deadlines of a daily TV program are met. In the last two years this process has gone through a big change for us as we have transitioned from a standard definition tape based workflow and AVID editing suites to high definition production and post production based upon Sony's XDCAM HD format and Apple's Final Cut Pro and Final Cut Server post solutions. Now we have the ability to manage metadata, automate processes and at least partially take advantage of a file based work flow.
Stage set-up for an open-air event, with some of the six cameras for live recording.
I say partially take advantage of a file based work flow because the practical application is that ingesting from, and editing to, disc the old fashioned way as HD-SDI video for half-hour TV programs is still the most reliable way in our experience. Sony's XDCAM HD format does give us the benefit of data where we can take advantage of it-while maintaining a one-to-one relationship of what video we shot to what video we archive on a shelf in the vault. For our needs, we have to keep our original media. We just shoot too much material to make transferring footage and then erasing it from flash cards practical. The possibility of erasing a card before a transfer occurred would be too great. XDCAM discs have a long shelf life and are comparable in price to tape which is what we were used to, so this has been a very good solution for our needs.
Our recent India production is a great example of how much media we generate. We packed 130 fifty gigabyte XDCAM HD discs for the trip. We covered the crusade with a six camera switched HD package. This multi-cam team will shot four days of concert footage and teaching sessions recording ISOs of each camera along with a line cut and back up line cut. Simultaneously two HD EFP crews were in country documenting humanitarian needs and aid efforts. Examples of this would be how JMM is helping women in the Mumbai red light district get out of the sex trade at our Transformation Center. This Center provides safe housing, food, and skills training so the women can become self-reliant and support their families. We also had a crew at our Aids hospital and orphanage in Chandrakal. Then in Kolkata the EFP crews will document our clean water well digging and free medical clinics.
All of this media then becomes potential content for "Enjoying Everyday Life". A typical daily program could have a combination of Joyce teaching at a conference, in-studio content with guests, a package about ongoing humanitarian aid efforts, or an interview package about how a person's life was helped by the ministry.