CreativeCOW presents SERIOUSLY SIGGRAPH -- Broadcasting Editorial All rights reserved.

SIGGRAPH 2012 is the year's largest and most complete display of products and services for the computer graphics and interactive techniques industry. SIGGRAPH 2012 Exhibition sales exceeded the past three years' sales figures, with even the final SIGGRAPH 2011 exhibit numbers left in the smoke!

For those of you interest in the numbers, SIGGRAPH 2012 is the world's premier conference on computer graphics and interactive techniques. In 2012, SIGGRAPH received over 21,200 artists, research scientists, gaming experts and developers, filmmakers, students and academicians from 83 countries around the world in Los Angeles, with a total of 19 countries represented on the show floor! Over 160 industry organizations exhibited at SIGGRAPH 2012, in a mind-boggling 44,750 sq. ft. of exhibit space -- about 5,000 sq. ft. more from the SIGGRAPH 2011 event! Check out the floorplan:

As we all know, the SIGGRAPH conference is held by the Special Interest Group on GRAPHics, including Interactive Techniques, and is one of the most important research assemblages within the ACM, the premier research society in computer science. Game developers often do pioneering studies while developing games i.e., writing new and unique algorithms that may or may not be used for the game they're creating, and SIGGRAPH is a forum to showcase those efforts.

"The SIGGRAPH exhibit hall has become notorious for delivering the newest leading hardware systems, software tools, and creative services. Not only are we witnessing an influx in exhibition sales, but also in first-time exhibitors as well. We are pleased to welcome several new exhibitors that bring with them some of the industry's most cutting-edge and advanced technology," said Mike Weil, SIGGRAPH Exhibits Manager.

He continued, "SIGGRAPH 2012 first-time exhibitors include Infinite Z, producers of an all-encompassing virtual holographic experience, Leonar3Do with their virtual reality desktop kit, and VanGogh Imaging, delivering the latest in mobile 3D apps."

The Emerging Technologies area is always interesting at the trade shows -- but none so as this year's display! provided some awesome photos of some of the exhibits on their website at:

Or you can watch this amazing video, which showcases some of the highlights from the Emerging Technologies pavilion.

SIGGRAPH 2012 -- Emerging Technologies Media Tour

ClaytricSurface (Image Credit: Evan Ackerman/DVICE)

Similar to a graphics tablet, a ClaytricSurface is able to become 3D. Under a layer of fabric, sand substitutes for the simulated substance of objects which stay in place thanks to pumps underneath that suck the air from the sand. This would be indispensable in recreating a relief map showing accurate surface elevations, with applications in gaming and the military. ClaytricSurface, via SIGGRAPH

Tensor Display
Tensor Display (Image Credit: Evan Ackerman/DVICE)

A glasses-free 3D effect, which is achieved through multiple copies of the each object created via mathematical formula and then superimposed over each other. The MIT submitters describe this as: "a family of compressive light field displays comprising all architectures employing a stack of time-multiplexed, light-attenuating layers illuminated by uniform or directional backlighting (i.e., any low-resolution light field emitter)" -- go figure! Cool, nonetheless! MIT, via SIGGRAPH

PossessedHand via SIGGRAPH (Image Credit: Evan Ackerman/DVICE)

Strap the device on your arm and it will send electrical stimuli through your wrist, literally electro-shocking your hand, to make your fingers move. Although not strong enough to allow for extreme muscle tension (say, to grasp something or pick something up), it has been useful in teaching people timing for musical instrument instruction -- as when to precisely pluck a string.

REVEL from Disney Research
REVEL via SIGGRAPH (Image Credit: Evan Ackerman/DVICE)

From Disney Research, the new REVEL system uses reverse electrovibration to provide physical objects with virtual textures. By placing your hand on a metal plate on the wall, a gentle electric current flows through your body, interacting with metallic paint on a nearby connected painting, creating the illusion of different textures. The painting feels perfectly smooth the moment your hand is removed from the plate. I already see the possibilities here!

Virtual Tennis
Virtual Tennis via SIGGRAPH (Image Credit: Evan Ackerman/DVICE)

Known as an "Ungrounded haptic rendering device for torque simulation," this specialized racket can render impact forces and twisting torques just like you feel when you're on the court and hit a real tennis ball. I can see this technology applied to guns on a virtual shooting range to simulate kickback.

A list by of some of the "Goodies" found at SIGGRAPH 2012:

As well as exhibits and seminars, a total of 91 films were shown during the Festival portion, allowing for interactive sessions and exclusive learning opportunities to gain valuable industry secrets and invaluable advice from some of the most successful and influential professionals in the field today.

SIGGRAPH Real-Time Live! is the premiere showcase for the latest trends and techniques for exciting new and unique methods of interactive visuals. A series of ten international jury selected submissions were presented in a fast-paced, 90-minute show of cutting-edge, aesthetically stimulating real-time work at SIGGRAPH 2012.

"As the momentum behind real-time photorealism accelerates, Real-Time Live! 2012 presents multiple projects pushing human character performance alongside physically based lighting and shading techniques," said Jason RM Smith, Real-Time Live! Director and Digital Production Supervisor at LucasArts. "The show retains a strong breadth of diversity with breakdowns of an audio-driven procedural graphics engine, an augmented reality gesture-based control solution, proprietary and commercial rendering engines, and a number of unreleased games titles."

The second annual SIGGRAPH Business Symposium was held, featuring keynote speakers Carl Rosendahl, founder of Pacific Data Images, venture capitalist, and co-director of Carnegie Mellon University's Entertainment Technology Center-Silicon Valley, and John Textor, chairman and CEO of Digital Domain Media Group. The objective of the event was to help shape the future direction of the computer graphics industry.

In all, more than 1,200 speakers and contributors participated in the conference through a variety of talks, sessions, panels, papers, presentations, tutorials, and screenings.

It surpassed even SIGGRAPH's expectations and you just wonder whether it will be possible to have a better show in 2013 (Think: Anaheim) ... but we all know they will!

About SIGGRAPH 2012
SIGGRAPH 2012 brought thousands of computer graphics and interactive technology professionals from six continents to Los Angeles, California for the industry's most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web from Sunday, 5 August through Thursday, 9 August 2012, at the Los Angeles Convention Center.

SIGGRAPH 2012 included a three-day exhibition of products and services from the computer graphics and interactive marketplace from 7-9 August 2012. More details are available at SIGGRAPH 2012 or on Facebook and Twitter.

The ACM Special Interest Group on Computer Graphics and Interactive Techniques is an interdisciplinary community interested in research, technology, and applications in computer graphics and interactive techniques. Members include researchers, developers, and users from the technical, academic, business, and art communities. ACM SIGGRAPH enriches the computer graphics and interactive techniques community year-round through its conferences, global network of professional and student chapters, publications, and educational activities.

About ACM
ACM, the Association for Computing Machinery is the world's largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field's challenges. ACM strengthens the computing profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for lifelong learning, career development, and professional networking.