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NAB 2014: Panasonic's Sonic Blast: Cameras, Switchers & Tech

COW Library : NAB Show : Ryan Salazar : NAB 2014: Panasonic's Sonic Blast: Cameras, Switchers & Tech
CreativeCOW presents NAB 2014: Panasonic's Sonic Blast: Cameras, Switchers & Tech -- NAB Expo Review


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On Thursday February 27, 2014, I was privileged to be invited to a Panasonic Press Conference, where several announcements about products that will debut at the upcoming National Association of Broadcasters (NAB) Show, April 7-10 at the Las Vegas Convention Center were discussed! Not only was I thrilled about participating, I was ecstatic about the products and was told that I could share them with you! It was a long conference, and I made many notes – hopefully, you'll be as excited as I was when we discussed them!


Panasonic at NAB 2014
Panasonic's AV-HS6000 2 M/E Live Switcher


The newest in Panasonic's long line of innovative video switching products is the AV-HS6000. Cost effective and powerful, this 2 M/E switcher sports 32 HD-SDI with two DVI-D inputs, 16 keyers, 16 HD-SDI outputs, expandable clip storage, a Web server, 4 independent MultiViewers, as well as several other leading edge features. Easy customization supports a wide array of workflow requirements, making the AV-HS6000 the ideal instrument for any venue.

This new switcher can be set to handle an ever-expanding array of production needs. Available options include a touch-screen menu panel, extra Primatte® chroma keyers, expandable clip storage, and an SDK for development. The AV-HS6000 is future-proof, allowing for a near-infinite range of customizable plugins that can be tailored to suit any workflow requirements.

Available in March, 2014, the systems start at $39,000.00 US, with options extra.


Panasonic at NAB 2014
The AJ-PX270, First P2 HD Handheld Camcorder With AVC-Ultra Recording


Panasonic at NAB 2014



The AJ-PX270 fits an incredible array of tech into an easily-wielded 5-pound package. Super-efficient low-bit recording and amazing efficiency blend seamlessly with the flexibility of wireless mobility for 3G/4G/LTE. High sensitivity low-noise 1/3" 3-MOS imagers generate amazingly crisp images – even in low light conditions!

Featuring the powerful new AVC-ULTRA codec, the PX270 is compatible with a wide range of recording modes. For the best quality, the camera records in 100Mbps AVC-Intra100, or 200 Mbps AVC-Intra200.


Panasonic at NAB 2014



When minimal file size is desired (i.e., in wireless feeds), the AJ-PX270 offers a variety of AVC-LongG quality levels. These 10-bit sampled codecs can record in smaller file sizes while maintaining a quality image. This helps facilitate rapid information exchange. The high-resolution AVC-Proxy encodes in parallel with upper bandwidth production formats, promoting swift and efficient editing offline.

SLP $6,495.00 US.


Panasonic at NAB 2014
The Panasonic expressP2 Card For 4K And High Frame Rate Recording


Panasonic has delivered another brilliant piece of tech with the new 256G byte express P2 card for 4K. This card promotes a high rate of recording as well as a high rate of transfer, helping to facilitate the VariCam 35. With frame rates up to 120p, and the 2/3" VariCam HS's 1080 HD recording at frame rates to 240fps, it also includes its own equivalent of a RAID system, with a flash memory error correction system. This allows the express P2 card to recover a failed sector or page, or even an entire block.

Along with systems utilizing this card, the new express P2 card drive also helps to insure a rapid offload of information from the express P2 card with speeds of up to 2.4Gbps! Another great feature is that the new card drive can still utilize all express P2 and standard P2 cards.


Panasonic at NAB 2014
VariCam HS with 1080P High-Speed/Variable Frame Rate AVC-ULTRA Recording to 240FPS


The Panasonic VariCam family has two new exciting members that will be appearing in the fall of this year. VariCam's third generation features these technological offspring: the VariCam 35 & the VariCam HS.

If you're looking for a quality camera, you need look no further than the VariCam HS. Formats include AVC-Intra Class 100 & 200, allowing for the capture of stunning images. With an amazingly broad range of 14 stops, you can be sure the lighting will be just as desired. A real time frame rate combined with off-speed recording thru 240fps in 1080p mode allows the control needed for brilliant filming.


Panasonic at NAB 2014
4K and High-Speed VariCam Models introduced with new Modular Design


With so many things coming up 4K lately, it's no surprise that Panasonic's VariCam 35 gets into the act. Aside from 4K, this camera can utilize 2K, HD and UHD. The Panasonic super 35mm MOS sensor for 4096 x 2160 allows 4K image capture. When you combine this sensor with the AVC-ULTRA 4K codecs, the results are nothing short of spectacular. For an invaluable uncompromising quality camera, you need look no further than Panasonic's VariCam line.

Both of these cameras feature some of the old favorites of the VariCam system, along with some exciting new additions. Both have the avant-garde design that allows for the easy switching between the 35mm and 2/3" camera heads as the project requires.

When not in use, the spare camera heads can be attached to the recording module for safe (and easily locatable) storage. This neo-generational modular design delivers unprecedented flexibility to users, allowing them to flow effortlessly from a creative project to documentaries, news, sports, or whatever is required; it ALL can be swiftly and efficiently accomplished.

Both of these VariCams utilize the new express P2 card, which enables a high recording rate per frame. The cameras will use two of these express P2s as well as two micro P2 cards. The VariCam's line of well-established features of a beautiful image rendition combined with the multi-faceted off-speed effects will, of course, be included as well. The pair also features Panasonic's AVC-ULTRA advanced video codecs. Both cameras will be available in the Fall of 2014, with details to be announced at NAB Show.

Further information about these and other fine Panasonic products can be found here: http://www2.panasonic.com/webapp/wcs/stores/servlet/PressroomHome?storeId=11301&catalogId=13251&rootCategory=21803&catGroupId=604001

Or see the entire line of commercial and professional Panasonic Business Products here: http://www.panasonic.com/business/provideo/

Just so you know – Founded by Konosuke Matsushita, who began the journey in 1918 by inventing a two-socket light fixture, the Matsushita Electric Corporation became known for its excellence the world over. For over 50 years, Panasonic has been on the tongues of American consumers presenting us with a wide range of products for the home and business.

I don't know of anyone in America who hasn't owned a Panasonic of some form, since Panasonic's consumer electronics and technology products range from High Definition Plasma and LCD TVs and Digital Cameras to laptop computers, communications solutions, networkable office solutions, security systems, home appliances, personal care products, components and entire in-flight entertainment and information systems. Panasonic Professional products literally set the standards for reliability, consistency and value.

While the "home office" of Panasonic is in Osaka, Japan, Panasonic Corporation of North America (established in New York City in 1959 and then known as the known as Matsushita Electric Corporation of America) is based in Secaucus, NJ, and is the hub of its branding, marketing, sales, service, product development and R&D operations in the U.S. and Canada. Visit the Panasonic Website: www.panasonic.com.






Ryan Salazar, Director of Engineering and Post Production Technology
Ryan Salazar is currently a Director of Engineering and Post Production Technology, and is a seasoned industry professional with over two decades of experience in the broadcast, post production and information technology fields.

He is an active member of The Society of Broadcast Engineers (SBE), the Society of Motion Picture and Television Engineers (SMPTE), the Institute of Electrical and Electronics Engineers Broadcast Technology Society (IEEE BTS), National Academy of Television Arts & Sciences (NATAS) and the Association for Computing Machinery's Special Interest Group on Computer Graphics and Interactive Techniques (ACM SIGGRAPH). Check out his website at: www.ryansalazar.net.



Comments

Re: NAB 2014: Panasonic's Sonic Blast: Cameras, Switchers & Tech
by Michael Carter
Wish pricing was announced - seeing high frame rate all over broadcast work these days, liking modular & 250 fps @ 1080.

Author says he "took a lot of notes" but the articles reads like a direct PR release from Panasonic?? "If you're looking for a quality camera, you need look no further than the VariCam HS." Or maybe everything's 100% awesome after all. Kind of odd.
Re: NAB 2014: Panasonic's Sonic Blast: Cameras, Switchers & Tech
by Rich Rubasch
Wonder who will come out with the next big thing in cameras....agree that high frame rates are an in-cam effect that is available in few cameras. More interested in 240fps at 1080 than 4k, honestly.

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
http://www.tiltmedia.com


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