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Business & Career Building
How To Succeed in the Business of Video Storytelling

How To Succeed in the Business of Video Storytelling

You may have great storytelling chops, but it doesn’t matter if you can't help your client tell theirs. Nobody knows this better than Rob Shore, who began his filmmaking career in 2005, honing his skills as a creative director with an in-house video team in Washington D.C. before establishing his own video production company, Picture This Productions in 2015. Adobe's Eric Philpott spoke to Rob about the challenges of storytelling when it’s someone else’s story.


Eric Philpott
Business & Career Building
Steps for Having Your Clients' Videos Translated

Steps for Having Your Clients' Videos Translated

Business owner and Creative COW member since 2001 (!!!) Greg Ball has been providing translation services for everything from commercials to children's cartoons to feature films and episodic TV, and seen it make a real difference to these projects' success and his own bottom line.? Greg breaks it all down for you, including the pluses and minuses of subtitling and dubbing, and of outsourcing or managing the process yourself.

Tutorial
Greg Ball
Business & Career Building
Graduating into Uncertainty: Encouragement for 2020 Media Grads

Graduating into Uncertainty: Encouragement for 2020 Media Grads

So you’re graduating into a pandemic and a recessed economy. Hoo boy. As a Spring 2009 media program graduate, I have a feeling what’s going through your head right now and yeah, it’s not great is it? I’m sorry about this timing. It sucks.

Editorial, Feature, People / Interview, Business
Kylee Peña
Business & Career Building
Go Creative Show: Build Your Filmmaking Career With YouTube

Go Creative Show: Build Your Filmmaking Career With YouTube

Discover how to advance your filmmaking and photography career on YouTube and Instagram in our interview with YouTuber and podcaster Tyler Stalman. Tyler and Go Creative Show host, Ben Consoli, discuss what it takes to stand out on YouTube, Tyler’s experience going from a stock photographer to freelance cinematographer, why it’s helpful to have a wide skillset of services, and much more!


Ben Consoli
Business & Career Building
31 New Year's Resolutions For Creatives: Make This Your Best Year Ever!

31 New Year's Resolutions For Creatives: Make This Your Best Year Ever!

What's it going to take to make this your best year ever? Specific steps. Business owner, author, video producer, photographer, and longtime Creative COW leader Richard Harrington is here to offer you 31 resolutions for the new year that can make a huge difference in your business, your life, and your creative potential, even if you just pick one of them. Make progress on all of them, and there are no limits to what you can achieve!


Richard Harrington
Business & Career Building
Four Secrets to Stock Video Sales Success

Four Secrets to Stock Video Sales Success

A successful stock video sales business, even if only part-time, relies heavily on the old adage, “practice makes perfect”. It’s a continual process of improving what you capture, how you capture it, and then how you market your stock video sales. Here are four strategies you can use to increase your sales.


Rod Harlan
Adobe Creative Cloud
Building A Stock Video Business: Monetizing Life's B-Roll

Building A Stock Video Business: Monetizing Life's B-Roll

If your line of work involves videography in one way or another, there are ways to make the most of your next gig. Here are a few things you should keep in mind when you start shooting video that could translate to earned extra cash. Doing these things from the get go will keep your extra footage on par with the video commonly featured on stock video sites like Adobe Stock.


Rod Harlan
Business & Career Building
Vimeo Stock Essentials: 1000+ Clips/$60K Value Now Included

Vimeo Stock Essentials: 1000+ Clips/$60K Value Now Included

Following the announcement of Vimeo Stock reaching the one million clip milestone, Vimeo today announces Vimeo Stock Essentials, a carefully curated collection of 1000+ clips in a variety of the most popular categories, now included as part of every annual Vimeo subscription at no additional cost, a value of over $60,000. We spoke with Vimeo's VP of Creator Programs and Vimeo Stock Derick Rhodes for details on Vimeo Stock Essentials, and Vimeo's vision as a company that cares about helping creators get things done.


Tim Wilson
Business & Career Building
Luck: A True Hollywood Story

Luck: A True Hollywood Story

It’s all about who you know, right? But what if you don't know anyone? Yoni Rusnak didn't come to Hollywood until nearly 30, not knowing anyone, yet is rapidly building an enviable resume in both scripted and unscripted TV. He's found that you CAN create luck, using a formula for breaking into the business that everyone can use, in Hollywood or anywhere else.

Feature
Yoni Rusnak
Business & Marketing
Media after Millennials: A Teen’s Research on Viewing Habits

Media after Millennials: A Teen’s Research on Viewing Habits

As a fifteen year old high school sophomore, Helen Ludé has her priorities in order: varsity soccer, Snapchat and Instagram, and presenting research on Post-Millennial Media and Cinema Consumption Habits at SMPTE’s Future of Cinema Conference. Spurred on by a dinner conversation with her family (including her father, RealD’s Peter Ludé), Helen conducted a survey of her peers to uncover the viewing habits of her generation, otherwise known as Gen Z. You're going to be surprised by what she found, and deeply impressed (and a little intimidated) by this enterprising young woman.

Feature, People / Interview
Kylee Peña
Cinematography
Get The Shot Without Getting Shot: Adventures in Stock Video

Get The Shot Without Getting Shot: Adventures in Stock Video

Rick Ray of DVArchive has traveled the world, lived in a Buddhist monastery in Thailand, played ragtime piano for money in Australian bars, and both been arrested in Ethiopa and recruited those same police to be in his videos the very next day. In his NAB Show presentation for Adobe Stock, Rick gets specific about how to make real money in stock video following your passion around the world, what kind of equipment to choose and avoid, and yes, some advice about talking your way out of trouble.


Cow News
NAB Show
NAB 2018: Journey, Connections, and Life-Changing Takeaways

NAB 2018: Journey, Connections, and Life-Changing Takeaways

Many people say that the best thing about the NAB Show is the people, but then their NAB conversations are mostly about products. Thanks to a grant from the Blue Collar Post Collective, longtime Creative COW member, editor, licensed drone operator, podcaster and videographer Hannah Byars-Walker set out to build an NAB experience not around this year's gear, but around the people she'd meet who could change the course of her career, if not her life. This is her inspiring story of what happened next.


Hannah Byars-Walker
Art of the Edit
Cate Haight ACE on Editing The Sundance Hit Indie, Puzzle

Cate Haight ACE on Editing The Sundance Hit Indie, Puzzle

Cate Haight, ACE, has edited some of the most memorable films and television shows in the last few years. Her latest indie feature Puzzle -- which tells the story of a suburban mom who discovers a passion for competitive jigsaw puzzling -- debuted at Sundance Film Festival this year. Creative COW Contributing Editor Alee Caldwell sat down with Cate to talk about going to the fest, advocating for change, and putting together the pieces of Puzzle.

People / Interview
Alee Caldwell
Business & Marketing
A Vision For Stock Video Success: Daniel Hurst, VIA Films

A Vision For Stock Video Success: Daniel Hurst, VIA Films

You’ve definitely seen Daniel Hurst’s work. An early mover in high frame rate and aerial shooting for stock footage using cameras including Phantom Flex 4K and RED Weapon 8K, he’s sold over 200,000 clips through his company VIA Films. His career has been driven by trying to create shots he hasn't seen before, even if it means building a new set of skills from scratch. Daniel still sees opportunities for himself and anyone else who wants to start or grow their business in the ever-more competitive field of stock video, and offers practical advice on how you too can succeed.


Daniel Hurst
Art of the Edit
Growing Up on YouTube: Video Production, The Next Generation

Growing Up on YouTube: Video Production, The Next Generation

Through accessible tools and ease of engagement, young people like Sabrina Cruz have been able to grow up on YouTube and find one another. Underneath the amusing titles and colorful thumbnails, her videos have drawn over 10 million views with thoughtful messages woven together with high production value and editorial skill. Dismiss her as just a YouTuber at your peril. It's not that she's after your job. It's that she's one of the young creators helping change the world with intelligence, wit, drive, and an infectious optimism. Are you keeping up?

Feature, People / Interview
Kylee Peña
Business & Marketing
Authenticity: The First Step to Stock Video Success

Authenticity: The First Step to Stock Video Success

His stock footage has sold to the tune of $7 million dollars over the past 10 years, earning on average over $30,000/mo. Here, Robb Crocker shares the specific steps he took, and that you can take too, to build a successful stock video business: free from clients, deadlines, and creative limits.

People / Interview, Business
Robb Crocker
Business & Marketing
12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish I'd Known at 25

12 Things I Know About Business at 55 That I Wish Id Known at 25 appeared in Creative COW Magazine and was one of our most popular articles. It is a true timeless classic in which COW leader, contributing editor, and Senior Business Adviser to Creative COW, Nick Griffin shares wisdom he's learned the hard way in over 30 years in business. His experience will help you to avoid mistakes, manage clients, and prepare yourself to achieve your greatest success.

Editorial, Feature, Business
Nick Griffin
NAB Show
NAB Show New York 2016: Growing, Yet Still Intimate

NAB Show New York 2016: Growing, Yet Still Intimate

Calling April's NAB Show "overwhelming" is an understatement. The expo that fills the rapidly expanding Las Vegas Convention Center every April topped 103,000 attendees and 1700+ exhibitors in 2 million square feet of exhibit space. The Big Apple's edition of the NAB Show is more bite sized: taking place this week at the Javitz Convention Center, 7000 visitors will be able to engage with 300 exhibitors, along with a variety of new opportunities for in-depth workshops on cutting-edge technologies. Here's a preview of the week's festivities.


COW News
Business & Marketing
How TV Spot Strategies Come Into Being

How TV Spot Strategies Come Into Being

Nick Griffin has worked with a wide range of clients both national and international. He has worked in a wide range of capacities for his clients and he is successful because he knows how to listen and how to function as a part of a team, even when he's the guy with all the responsibility. In this article he shares some of the basics of building a successful strategy from which strong campaigns can be built.


Nick Griffin
Business & Marketing
Seven Ways to Make Your Own Luck in The Film Industry

Seven Ways to Make Your Own Luck in The Film Industry

HBO Director of Workflow, post-house founder, owner of the first two RED cameras, founder and developer of Endcrawl, technologist, futurist, educator, and more: John 'Pliny' Eremic, is regularly asked for career advice in the field of filmmaking. Step One, he says, is to consider a new job. There's much more of course, delivered with Pliny's peerless wit, directness, and insight. Whether you're just starting in the business, or looking to break through to the next level, you won't want to miss this guide to making your own luck.

Feature
John 'Pliny' Eremic
Drones/UAV
Breaking The Drone Code: 336, 333, 107 (Part 1)

Breaking The Drone Code: 336, 333, 107 (Part 1)

An understanding of the Drone Code may help clarify the lines the FAA and UAS/UAV/drone owners have drawn in the sand for each other, says Douglas Spotted Eagle, CEO of Drones Plus, Inc. The Drone Code may seem to shift at the whims of legislation, lobbyists, manufacturer organizations, government agencies, and UAS users. It doesn't. Here is Part 1 of your path to distinguish shifting sands vs. the solid underlying large rocks anchored to the earth.

Feature
Douglas Spotted Eagle
Art of the Edit
What Comes After Landing that Big Editing Job?

What Comes After Landing that Big Editing Job?

Sitting in on a meeting of The Editors' Lounge can be informative to say the least, and advance your career with wise words and not only been-there-done-that-information, but a real melting pot of new information and strategy. Join in for point-by-point discussion of what to do next after landing your big editing job.

Editorial, Feature
The Editors' Lounge
Business & Career Building
Creative COW Turns 15! A Celebration of Being Uncool

Creative COW Turns 15! A Celebration of Being Uncool

15 years is a long time on the internet! Travel back with us to the days before YouTube, social media, digital cinema, smartphones, iPods and all the rest, back to the founding of Creative COW by Ronald & Kathlyn Lindeboom in April 2001. Join us for an insider's look at the earliest days of the professional digital video revolution, all the way through the events that have shaped the world's largest community of media professionals, right here at Creative COW.

Editorial, Feature
Tim Wilson
Business & Marketing
7 Customer Service Rules for Better Post Production

7 Customer Service Rules for Better Post Production

Dealing with people is industry-agnostic, but in an industry as competitive as ours, repeat business is everything -- and your clients are more likely to return to you if your customer service skills are great. Here are some customer service tips that are especially helpful for post production.

Feature
Kylee Peña
Business & Marketing
An Odd Delight: A Corporate Editor's Leap Into Broadcast

An Odd Delight: A Corporate Editor's Leap Into Broadcast

Creative COW Contributing Editor Kylee Wall moved from Indianapolis to Atlanta as part of a move from corporate video into broadcast. Sure, some things stayed the same, but so much more was so different -- a new place to live, a new kind of workspace, new kinds of projects, AND TAPE -- that transitioning to a new NLE in Adobe Premiere Creative Cloud was the least of it. Certainly nothing compared to a fever of 104 that took her out for most of her first week. It's a remarkable tale that Kylee tells as only she can.

Editorial, Feature, People / Interview
Kylee Peña
Series


Authors

Timothy Allen (1)
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Greg Ball (1)
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Alee Caldwell (1)
Winston Cely (1)
George Cohn (1)
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Brendan Coots (1)
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Robb Crocker (1)
William Dwyer (1)
John 'Pliny' Eremic (1)
Christian Glawe (1)
Nick Griffin (4)
Rod Harlan (2)
Richard Harrington (2)
Grinner Hester (1)
Daniel Hurst (1)
Debra Kaufman (3)
Tim Kolb (2)
Kathlyn Lindeboom (1)
Ron Lindeboom (14)
Ronald Lindeboom (1)
Eric Philpott (1)
Aharon Rabinowitz (1)
Yoni Rusnak (1)
Zed Saeed (1)
Douglas Spotted Eagle (1)
Mark Suszko (1)
Kylee Peña (6)
Tim Wilson (11)


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