The State of Cinematography: Insights From The Rental Houses
Rental houses, which have existed since the 1920s, have all experienced the evolution from film to video to data. Today, the trends that rental houses experience -- from technology to business practices -- are a lens for understanding what's going on in the bigger ecosystem of the film/TV industry. In Part 1, we look at the challenges facing rental houses in today's production environment.
Editorial, Feature, People / Interview
Tips for Attending NAB From A Convention Veteran
Walter Biscardi tells us, "Once again, springtime is upon us, so of course, it's time for the annual National Association of Broadcasters convention. Last year y'all seemed to like the before you go tips, so may I present the 2013 edition of 'Tips from an NAB Veteran to make the best use of your time'."
The Camera Is An Eye - Not A Vacuum Or A Gun
This article is intended to be a friendly guidepost for all shooters who wish to improve their craft. At the highest level, you, the shooter, are involved in one of the greatest art forms the world has ever known. At the lowest level, you, the shooter, are still involved in one of the greatest art forms the world has ever known. Find out how to channel your "Inner-Welles" and create the majestic poetry we all crave from your art.
Business & Marketing|
Suck It Up, Buttercup
The Best Excuses from New or Underemployed Filmmakers and Freelancers: "You've really really got to stop being lazy and making excuses for not getting what you want," says Creative COW Contributing Editor Kylee Wall. "Seriously. It's sad and it makes me sad for you. So sad in fact, that I've created this BEST OF compilation of stupid excuses. It's perhaps a little more brash than my usual fare. Don't mistake this for arrogance. I'm young and stupid too, but I'm still allowed to almost rant. Pseudo-rant. Pretend I made you cookies and you're eating them as you read this."
Live & Stage Events|
NAB 2012: Snell
At NAB 2012, Snell unveiled several new products: Kahuna 360 Compact, a smaller-frame version of the company's Kahuna 360 video switcher that is targeted at the live production market; KudosPro, a format-flexible and cost-effective next-generation image-processing platform; Momentum, an asset management (MAM), workflow automation, and resource planning solution; and a 4-RU version of its Vega routing platform. The company also showcased enhancements to its ICE channel-in-a-box and Morpheus automation systems.
Is the New Blackmagic Cinema Camera the HDSLR Killer?
Marco Solorio of OneRiver Media dissects Blackmagic Design's new Cinema Camera to see if it is in fact, the much-anticipated HDSLR-killer everyone's been waiting for over the years. But with a comparatively smaller sensor size and radical body design, does it fit the bill as the killer we all want?
Business & Marketing|
Recalling our First Five Years in Print
The Power of Dreaming: Forging Visions that Work. That is the standard that we at Creative COW strive to unite under. In just five years, the COW Magazine has moved from the realms of dreams to a market leader. Read on for founder Ron Lindeboom's personal remembrances and inspiration, and what constantly keeps us at the COW motivated for further achievement -- you, our readers and members.
Editorial, Feature, People / Interview, Project
Reproducing Rainbows: Color in the Digital Environment
As digital photography and cinematography reach further into the digital media landscape, and your captured images can be viewed on a vast range of media, the need for standardizing color has become more invaluable than ever. Imagine trying to get a consistent hue of green or blue or teal across multiple platforms.
So, it becomes easy to understand why it's important to have a color reference chart for each new scenes' lighting conditions. All of the formats carry specific gamma and color spaces to reproduce color. The chart is the point of agreement. In this review, David Battistella reviews the RED Cambook from DSC Labs, which readily addresses these concerns. Read on for David's findings...
Band Pro One World 2010 Trade Show
These days, many video-oriented trade shows are struggling with declining attendance, reduced scopes and the nagging fear of irrelevance when customers can get so much information online. So how has the Band Pro One World managed to attract big-name vendors and over 500 attendees? Helmut Kobler attends and shares with COW members his experience at what felt like more of a "friendly mixer" where you can easily talk to vendors and friends, and see great products close up.
Review, Editorial, Project
Adobe After Effects|
Camera Tracker Review
Bill O'Neil offers his insight into The Foundry's CameraTracker, a powerful tool which allows the user to pull 3D motion tracks and matchmoves -- all inside of AE. Read as Bill dips his toes into the water and begins to experience the possibilities available. He includes three movie samples and screenshots.
Shooting True First-Person Interviews
Tom Miller, a 20 year cinematographer, shares some of his interview secrets with Creative COW members. Inspired by the Academy Award®-winning documentary film "Fog of War", where Robert McNamara looks directly into the lens as he talks about the trials and tribulations of the Vietnam War, Tom moves to recreate this unnerving and powerful effect in his own work. Draw from Tom's vast expertise to communicate with your audience in a memorable experience.
Feature, People / Interview