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Avid Goes Everywhere with Collaborative Workflow Tools

COW Library : Avid Media Composer : Kylee Peña : Avid Goes Everywhere with Collaborative Workflow Tools
CreativeCOW presents Avid Goes Everywhere with Collaborative Workflow Tools -- AVID Editorial


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Helping facilities and individuals alike to put together the puzzle of every project from start to finish is Avid MediaCentral, a modular and flexible front end to access common tools from media creation to post-production. MediaCentral promises to allow third party developers greater access to delivering tools and plugins through its platform -- with ensured compatibility. You can also access and share any media stored by an application connected to MediaCentral Platform, which means you can do things like stream content to a tablet or phone. MediaCentral will allow much more metadata to come out of the software, which is good news for the future of content organization and asset management systems.

Avid's Media Composer Cloud, formerly Interplay Sphere, allows editors to log in from anywhere they can find an Internet connection (including over 4G) to work collaboratively on all kinds of projects. Pre- and post-production tasks like ingesting media or generating dailies can happen as a team and from the field, so edits can start more quickly and be shared easily.


Media Composer - Advanced Color Effect Editing
Media Composer - Advanced Color Effect Editing


Joining the subscription-based club, Avid Media Composer will now be offered in a monthly or annual subscription as well as a perpetual license. Like other subscription software, Media Composer will be downloaded and operated on a local system.

Users who choose the perpetual license option will need to pay a yearly renewal fee to get updates and support, but otherwise the software will keep working as long as the computer can run it. Avid is also offering license packs for facilities that may need more than one license, with some flexibility between systems. These floating licenses can be moved from system to system, or checked in and out with a Windows-based server. Avid's software was also organized into suites -- the artist suite includes Media Composer and Pro Tools, media suite contains tools to manage and monetize media, and storage suite is all about capture, storage, and delivery.

Cloud-based collaboration tools were also added to Pro Tools, which will allow musicians and sound designers greater flexibility in sharing and working on sessions together.

Avid's updates to software acquisition and collaborative workflows that promise flexibility or a lower cost of entry altogether are sure to catch the eye of facilities and freelancers as the demand for faster, quicker and better gets louder every day.

Avid will be at the NAB Show this week talking about their Avid Everywhere offerings at their booth #SU902.










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