Adobe Creative Cloud Adds Speed and Ease for Video Producers
COW Library : Adobe Creative Cloud : Kylee Peña : Adobe Creative Cloud Adds Speed and Ease for Video Producers
Video content producers have ever-increasing demands of more content with less budget, and Adobe is responding to that with major updates to Creative Cloud's video toolkit, aiming to add power and speed to make everyday editorial tasks faster and easier.
In the coming months, Creative Cloud users will see additions and improvements made to Premiere, After Effects, Prelude, Story, Media Encoder, and Audition. New features are also being added to Adobe Anywhere, the collaborative workflow platform that allows teams to access media and assets across virtually any network.
Responding to the growing need for today's content creators to make more with less, Adobe Creative Cloud's video application updates are prioritizing speed and ease, simplifying tasks that everyone from established filmmaker to new college student will find useful. Improved workflows between applications, timesaving editorial features, and powerful updates under the hood will help make every day tasks faster and easier, so you can get to work.
Premiere Pro CC introduces Live Text templates which allow compositions to be created in After Effects and imported into Premiere with editable text, so there's no need to jump back and forth to change text layers.
Adobe Premiere Pro CC introduces Live Text templates
Masking and tracking in Premiere has also been greatly enhanced with feathered masks – for blurring out logos or faces, for example – that can be created and tracked with ease, or sent to After Effects for more work.
Masking and Tracking in Premiere Pro CC provides accurate masks that follow subjects and blur out faces and logos.
On the editorial side, Premiere is introducing the Master Clip effect feature. This allows you to add an effect to a master clip and have it ripple down to all instances of the clip in your sequence. And with the new Reverse Match Frame tool, you'll be able to match a frame from your Source monitor to an active sequence instead of from the sequence to the Source.
Boosting the under the hood bits, Premiere has improved sorting and searching in the Project window, updated FCP and Avid interoperability, and improved Direct Link with After Effects and SpeedGrade. Enhancements were made to the graphics performance, including GPU debayering for RED media. Native file format support was added for ARRI Amira, Sony STtP, and compressed lossless Cinema DNG from the Blackmagic Pocket Cinema Camera.
In After Effects CC, you'll find powerful updates for better keying results, particularly from compressed sources. With the new Key Cleaner effect, you'll be able to recover detail from a scene keyed from a typical keying effect, including one with compression artifacts. Combined with the new Advanced Spill Suppressor effect, keying should be faster and easier with even challenging footage.
Also enhancing the After Effects user experience: Kuler integration to capture colors with your phone or browsers for use in the software, an improved media browser (which supports even complex media structures like P2), and flexible mask interchange between After Effects and Premiere – you can add masks and effects without track mattes or extra adjustment layers.
In the updated SpeedGrade CC, users will see improved Direct Link with Premiere
In the updated SpeedGrade CC, users will see improved Direct Link with Premiere (including a robust round trip), the ability to toggle the Lumetri effect on and off, more flexibility with complex timelines, refined grading tools, enhanced broadcast standard scopes, and a better Look manager. The Master Clip effect will also work the same way in SpeedGrade as it does in Premiere.
Audition CC will see better Dolby Digital support.
Audition CC will see better Dolby Digital support and ease of editing with 5.1, channel customization, and enhanced multitrack for navigating timelines – lock track heights, color code clips, and smartly manage the timeline work area.
Shot logging will be sped up dramatically in Prelude CC
Shot logging will be sped up dramatically in Prelude CC by using the new tag panel, where you can add metadata in a single click with customized tags. The rough cut workflow has been streamlined to create assembly edits quicker and easier. And users will find more options and flexibility on the ingest panel, giving them more control on copying their media. One nifty thing: preview the transcoding duration and resulting file size of any shots you select for transfering and copying.
Adobe Story CC Plus
In Adobe Story CC Plus, the web-based screenwriting, collaboration, and production planning application, you'll find formatting enhancements and support added for live entertainment workflows. You can customize scripts for programs with music-driven scripting and camera movements, and generate camera cards with music notation cues.
Adobe Media Encoder CC becomes its own separate application – meaning it can be installed and uninstalled separately from the other Creative Cloud applications – and is GPU accelerated by the Mercury Playback Engine. New export options include the ability to apply watermarks, LUTs, and time code. With fault tolerant rendering, Media Encoder tracks issues and heals red/black frame issues without halting render queue.
Adobe Media Encoder CC
And you'll be able to export to DCP or AS-11. Media Encoder will take care of the complex process of converting to XYZ color space and everything else that's required to make the output play in virtually every theater that can handle DCP.
Adobe Creative Cloud is also adding the ability to autosave to the Cloud and access TypeKit from anywhere. With frequent updates, Adobe continues to respond rapidly to the constantly changing and always demanding post-production industry with an ever-evolving Creative Cloud video toolkit.
"Broadcasters, filmmakers, corporate publishers and video professionals today are expected to relentlessly keep up with new formats, frame rates and distribution methods," said Steve Warner, vice president of product development, Adobe. "Customers who have switched to Adobe Creative Cloud from alternative offerings tell us that Adobe apps and solutions give them a significant advantage. And with hundreds of new features and enhancements added with regular releases over the past 12 months, we continue to raise the bar with faster workflows for video pros."
Underscoring the adoption of Premiere in the broadcast and film industries as the tool continues to evolve, Adobe has also announced that David Fincher's upcoming feature film "Gone Girl" is being edited entirely with Premiere Pro CC.
Whether you're an Academy-award winning editor, an independent content producer, or brand new to the industry altogether, you'll find something to make your work life a little easier and more exciting in Adobe Creative Cloud's video toolkit updates.
Adobe will demonstrate these new solutions for the first time at NAB at its booth #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10, and online at http://tv.adobe.com/show/adobe-at-nab-2014/. Adobe will also highlight key customer and partner focused initiatives at its booth and will have its professional video and broadcast apps presented in nearly 100 partner booths throughout the NAB exhibition.