LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

NAB Show Guide to Thriving (instead of just surviving)

COW Library : NAB Show : Kylee Peña : NAB Show Guide to Thriving (instead of just surviving)
CreativeCOW presents NAB Show Guide to Thriving (instead of just surviving) -- NAB Show Editorial


CreativeCOW.net. All rights reserved.


The NAB Show again approaches and the various survival guides are being recycled into the Internet. I wasn't going to post one this year just because there are so many other completely comprehensive fully illustrated and hypertext marked up guides out there a Google search away. But I've gotten a number of requests to share my experience with newcomers again so I thought about it a bit, and I guess I do have something more to add to the conversation beyond just comfortable shoes and protein bars.

Sure, it's obviously important to be physically prepared for the show. If you showed up to the convention center without ever having been briefed on what to expect, you'd burn out quickly and miss the good stuff anyway. So go and find those NAB survival guides and have a plan of attack. Consider that the 101 class. When you're ready, this is the 200 level: being mentally prepared for this mob of video geeks. You'll learn basic etiquette, humility, and coming away from the whole mess with maybe a friend or two.


Ronn (@rovino) knows me from Twitter and found me in the south hall!


1. Don't be intimidated.

Okay, try not to be intimidated. Okay, don't let any intimidation get in the way of your enjoyment. Last year, there were over 93,000 registrants from 156 countries, all packed into one of the weirdest cities in the United States. That's a lot of people.

Some people are intimidated by crowds, some by the idea of having to talk to so many people, some by the sheer number of bright blinking lights. Remember that a lot of those people are probably feeling just like you are about the whole thing. Ain't nobody judging you.

If anything, you might find some common ground on your newfound appreciation for sardines. Plus, you won't even see a lot of them unless you're into some heavy duty radio or broadcasting stuff. If you're in a class, say hello to people around you. Sitting down for lunch, say hello to people around you. See a pattern? I know it sucks and it's difficult to talk to strangers, but try it once and see how it goes.


2. Aim to meet people.

Kes @nle_ninja and Kylee Wall
Kes (@nle_ninja) & I "met" on Twitter, met at NAB 2012, and spent 2013's show dressed alike to promote our podcast!
Unless you're going to NAB specifically to buy things for your company and come home, I don't see the point in attending without aiming to meet people. You're in Vegas with perhaps thousands of the most like-minded people you'll ever find. It's like OKCupid, but instead of searching for your soul mate, you're looking for that person who will debate the pros and cons of various archival systems until the wee hours...who may also be your soul mate, but hey, take it slow okay?

How d'ya meet people? Find people you know online or people whose blogs or articles or books you've read, and introduce yourself. Go to some of the evening events like my Cards Against Humanity casual hangout fun (Monday, 9, LVH!) or the #postchat meetup (Sunday, 8, O'Sheas!) You'll find all kinds of tweet-ups, parties, hang-outs, events, and get-togethers listed online.


3. That said, plan your evenings wisely.

Once you see all the stuff that's going on at night, you'll be tempted to stretch yourself thin. Remember that Vegas is big. You can't go everywhere and do everything. If you do, you might not be able to scrape yourself off your dirty casino hotel bathroom floor the next morning to go back out to your classes or exhibit hall for more education and scavenging.

Pick the things that seem like they'll have the best reward -- somewhere you know some friends will be, or where you know you'll be able to network with the right people. If it doesn't work out, you can always move on, but trying to get to 5 parties in one night?

Well, just remember how all those Redbulls are going to feel tomorrow.


4. It's okay to be alone.

Bright lights, tons of people. It's okay to be alone for a while if you've had your share of the whole thing. If you can find the careful balance between too many people and being a lone wolf, you should feel pretty capable of pulling this whole thing off and getting home in one piece, only lightly traumatized. A couple hours in your hotel room or even a solo walk along the strip is often a sufficient reset button for short bursts of social interaction.


5. Don't be a jerkface.

I spent this post reminding you to put yourself out there and be kind to your brain and body and meet people and be alone. Now I'm reminding you: don't be a frigging' jerkface to anyone. If you're a little tentative on social interaction and meeting new people, you should treat everyone else how YOU would like to be treated. Someone introduce themselves? Be kind and courteous and make an effort to get to know them a bit. If they're a weirdo, obviously you can bail, but in a NICE WAY.

If you're at NAB, a large part of your experience should be spent networking because you don't have the opportunity to meet so many people from so many different aspects of video life at any other event all year. If you're arrogant or dismissive, you've blown it.

There are so many guides and stuff about the NAB show, you'd think it were some kind of grand adventure to the moon. But in a way it kind of is, isn't it? But that doesn't mean you need to overthink the whole thing. NAB is crazy, but it's still just a bunch of broadcast geekery filled with awkward humans like you and me. So get your comfy shoes and socks, meet some people, learn some new things, and have fun. And if you see me around, please stop me and say hello. I don't usually bite.




Comments

Re: NAB Show Guide to Thriving (instead of just surviving)
by Ronald Lindeboom
I don't know who did the title graphic for this article, Kylee, but it just may be my very favorite COW article title banner, ever. Too funny. I love it.

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
A 2011 FOLIO: 40 honoree as one of the 40 most influential publishers in America

Creativity is a process wherein the student and the teacher are located in the same individual.
Re: NAB Show Guide to Thriving (instead of just surviving)
by Mike Brown
This is a great post. I'll be attending my first ever NAB Show with 3 (NAB Show veteran) co-workers. I work in radio, so my real goal is to attend the seminars related to my field and see a few exhibits. I'll be a bit out of my element, but this post put me at ease. Thanks!
Mike Brown
Re: NAB Show Guide to Thriving (instead of just surviving)
by Alex Dorrier
Do most folks opt for the SMART Pass? I don't want to pigeon hole myself, but I'm really only interested in what the Post Production World has to offer and I'm told that pass will grant me access to the main exhibit floors. Any thoughts on that? I'm trying to be budget conscious...

Cheers!
Alex
@Alex Dorrier
by Kylee Peña
I'm not really sure. If you're really only interested in PPW, I wouldn't get the SMART Pass. You'll have more than enough stuff to keep you busy there, you'll have a hard time getting to the exhibit halls (because yeah, you can get in there with the PPW pass.)

blog: kyleesportfolio.com/blog
twitter: @kyl33t
demo: kyleewall.com
Re: NAB Show Guide to Thriving (instead of just surviving)
by Neil Blake
A couple of other points, the show is huge, plan your visit, make a list of the companies you would like to visit, check where they are on the great interactive floor plan on the NAB site. Just so you don't YoYo between the north and south halls.
Plus remember it's the desert, it can be hot and it's DRY, as well as drinking lots of water during the day, take on some Gatorade too to replace the minerals you will be loosing.
Above all enjoy!
Re: Article: NAB Show Guide to Thriving (instead of just surviving)
by Ralph Hajik
Hi Kylee,

Nice post and hope to see you there.

Happy Travels
Ralph Hajik
http://www.RJTravelMedia.com


Related Articles / Tutorials:
NAB Show
NAB NLEs 2016: The Revolution? No Revolutions!

NAB NLEs 2016: The Revolution? No Revolutions!

While the emphasis on "revolutionary" product releases at the annual NAB Show makes for splashy demos, they can sometimes get in the way of what customers really want: improvements to the product that they already have, just making them work better. Lo and behold, that's what we got in 2016! Rock-solid releases long on increased performance, stability, and interoperability. Useful releases? THAT's revolutionary! Join Creative COW's Tim Wilson for a closer look at NLE software in particular, and the ways in which developers are delivering on the promise of truly meaningful releases.

Editorial, Feature
Tim Wilson
NAB Show
Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete

Bob Zelin's NAB 2016 Review: Everything You Own is Obsolete

Zelin Nation rejoices as the legendary Bob Zelin's legendary NAB wrap-up returns, featuring the unique insights of this industry-leading broadcast engineer into the stories that matter most. You won't find a better overview of shared storage, IO devices, converters, studio cameras, and Thunderbolt 3, because there aren't any. Check it out. Legendary.

Editorial, Feature, People / Interview
Bob Zelin
NAB Show
Kylee Peña's NAB 2016 Review: It's The Little Things

Kylee Peña's NAB 2016 Review: It's The Little Things

This was not an exciting year for the National Association of Broadcasters conference in Las Vegas, says Creative COW Associate Editor Kylee Peña, but that doesn't mean it wasn't important. The “exciting” stuff isn’t what affects post production workflow the most, at least not immediately. Kylee notes that we may not even know NAB 2016's most important announcements for a few more years. After all, it might have been a long time after the introduction of 4K or even HD at NABs past before those mattered to YOU. So as important as NAB is, that's why it's important not to lose sight of the things that matter the other 51 weeks of the year.

Editorial, Feature
Kylee Peña
NAB Show
Creative COW NAB Show 2016 News: Wednesday Edition

Creative COW NAB Show 2016 News: Wednesday Edition

Welcome to Wednesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.


COW News
NAB Show
Creative COW 2016 NAB Show News: Tuesday Edition, April 19

Creative COW 2016 NAB Show News: Tuesday Edition, April 19

Welcome to Tuesday's edition of the the industry's most comprehensive coverage of the 2016 NAB Show. Some of the companies with especially wide-ranging presentations including AJA, ARRI, and Blackmagic Design, with the latest news from hundreds of other companies in cameras and support gear, storage, archiving, broadcast, 4K, and much much more.


Cow News
NAB Show
NAB 2015: Working Together on Collaborative Competition

NAB 2015: Working Together on Collaborative Competition

At NAB 2015, Creative COW Contributing Editor Kylee Wall says that the show's biggest story is companies now competing with each other to provide the most compelling collaborative platforms. The winner? Customers. Here's Kylee's look at the details of how it's all coming together.

Feature, People / Interview, Business
Kylee Peña
NAB Show
AJA Focuses on 4K and Lets you #TryCION

AJA Focuses on 4K and Lets you #TryCION

AJA announced 4K-focused updates to its family of mini converters, as well as updates to the 4K/UHD CION camera and new loan program that will put the camera in the hands of filmmakers across North America for free this summer.

Feature
Kylee Peña
NAB Show
Signiant Takes 'Flight' with New Enterprise Additions

Signiant Takes 'Flight' with New Enterprise Additions

Signiant's Flight and Media Shuttle services are continuing to rapidly grow, with major facilities adopting the service in global workflows. New enterprise features make it easier for large companies to bring Signiant inside their facilities.

Feature
Kylee Peña
NAB Show
HP: New Mobile Workstation, 4K Dreamcolor, Faster  ZTurbo

HP: New Mobile Workstation, 4K Dreamcolor, Faster ZTurbo

HP unveiled a thin new full performance mobile workstation, newer faster versions of the ZTurbo drive, and updated 4K Dreamcolor displays at the 2015 NAB Show

Feature
Kylee Peña
NAB Show
Blackmagic Unveils Tiny Cameras and Big Sensor Upgrades

Blackmagic Unveils Tiny Cameras and Big Sensor Upgrades

Blackmagic has unveiled a variety of new camera and broadcast products, including "micro" version of their popular cameras for remote control or all day use, a new version of Resolve, and sensor upgrades to the URSA cinema camera.

Editorial, Feature
Kylee Peña
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]