LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Divergence

CreativeCOW presents Divergence --   Letters to the COW Team Editorial


CreativeCOW.net
Palm Springs California USA
CreativeCOW.net. All rights reserved.


Every now and then, a hype word comes along that actually means something -- until it doesn't. "Convergence" used to mean something for telecoms, who could now bundle cable, phone and internet -- and for you, to pay one bill. Except that TV also comes from satellites and many people's primary phone service is now cellular. Plus, you still need a dedicated internet connection for heavy lifting -- and it probably isn't coming from either your cell provider or your satellite company. Convergence simply doesn't mean as much as it used to. The word "convergence" still gets used plenty, but almost always in exactly the wrong way. Video and internet on your phone may converge on that single device, but what we experience on the whole is divergence: television on DVRs, iPads, computers, game consoles, phones, and more, any time we want.

I watch an almost superhuman amount of TV, and the number of times I "converge" in front of a TV set at a specific time in an average week? Never.

Yet I'm watching more TV than ever, because I can. My TV watching is no longer bound by either time or space. Like I said, superhuman. This seems like a good time to point out the close relationship of the words "divergence" and "diversity." Thanks to divergence, our TV-watching options are more diverse. Prime time is all the time, everywhere.

Divergence can cause fits for traditional ratings measurements. Fortunately, the folks in charge of such things are smart enough to figure it out. Right, folks? Our divergent viewing habits are the solution to "declining audiences," not the problem. You can reach us more ways than ever -- and you have to. "Divergence" is not just an opportunity. It's an imperative. Be where we are.

If you're a programming provider, ABC has a head start on you. Even before I knew that longtime Creative COW leader Robert Longwell had anything to do with it, I was watching TV shows with the ABC Player app on my iPad. Just as I bet you did, I assumed that ABC's app was ready on iPad's launch day because ABC had an "in" with Apple, through the Disney family tree.

Wrong. No advance warning whatsoever. No advance units to work with, either. They heard about the iPad the same day you did. Some of you on the East Coast even had your iPads before any of the ABC app developers on the West Coast did! Robert shares the remarkable details of how it all came together in this issue. He says it more delicately, but from my seat, ABC did what they did through sheer force of will. They grabbed the spec by the neck, and refused to come in second place. Being where people can see you, it matters.

Divergence is fun for us as media consumers. It's a nightmare for us as media makers, though. Sure, format creep started accelerating when HD came along, but now, the number of codecs, frame sizes, and frame rates is exploding. Just to make things fun, there are even multiple ways of encoding to stereoscopic 3D.

At CreativeCOW.net, we have begun to build unique site designs for iPhone, iPad, Google's Android and still more on the way. In cases like our iPad and iPhone interfaces, we have literally re-encoded our entire libraries of both tutorials and demo reels -- among the largest on the web -- to purge, ahem, the "F" word from our list of web-based codecs. Ain't none of this stuff converging.

How are all of us supposed to navigate this? The trick is to embrace the delight consumers find in all this divergence, and to let it soothe the stabbing pain between our eyes as producers. No problem, right? Right. We offer some suggestions for that in Issue 21 of Creative COW Magazine, and some shiny pictures to distract you in the meantime.



Comments

Re: Divergence
by Frank Blackwell
Interesting article. Now I want to know more though; will someone please point me toward the beginning of a better overall technical understanding of how to work with all of this?
@Frank Blackwell
by Tim Wilson
Thanks for the kind words.

Which part of it are you trying to get started with? We have forums for Digital Delivery and a number of different encoding options, notably, Telestream Episode. Or is there something else you're thinking of?

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine

My Blog: "Is this thing on? Oh it's on!"

Don't forget to rate your favorite posts!
Re: Article: Divergence
by Mark Suszko
HD Sunglasses in an ad I saw. They used to be called "Blue Blockers".
Re: Article: Divergence
by Mike Cohen
I see the term "HD" used in products that have nothing to do with HD video - such as digital cameras! HD can mean hard drive too of course.

Technically, broadcast television has been high definition since the 1950's, because there was a generation of television before that at lower resolution. So HD should actually mean "higher definition!"

Mike Cohen
Re: Divergence
by Michael Sacci
Good article.

My favorite marketing word, HD as in HD Paint


Related Articles / Tutorials:
Letters to the COW Team
Creative COW's Brand New News Dept. Features and Functions

Creative COW's Brand New News Dept. Features and Functions

Creative COW's co-founders have been quietly at work cleaning up and rebuilding the Creative COW News section. While they've been at work, they've been adding new features and functions that will make the news department much more useful in the days ahead. If it's been a while since you've visited the news section, visit it soon but read this short introduction to what it is and how things are working. We hope these new changes make your research and keeping on top of industry news much more productive.

Editorial, Feature, Business
Ronald Lindeboom
Letters to the COW Team
People of an interconnected world

People of an interconnected world

Creative COW is truly a worldwide body of interconnected people that reaches around the globe. What can any of us say except that our thoughts, hopes and prayers are with the Japanese people.

Editorial
Ron Lindeboom
Letters to the COW Team
How to Create a COW FAQ

How to Create a COW FAQ
  Play Video
In this Creative COW quick tip, Abraham Chaffin shows how to create a FAQ in the Creative COW Forums.

Tutorial, Video Tutorial
Abraham Chaffin
COWmunications feedback
Hello. My name is Tim. I am a Newbie.

Hello. My name is Tim. I am a Newbie.

To succeed in this business, you only need to learn one thing: how to keep learning.

Editorial, Business
Tim Wilson
COWmunications feedback
All things considered, I’d rather be here now.

All things considered, I’d rather be here now.

By paying attention to what is happening now, we find the ways in which the future, and its new possibilities, is already here.

Editorial
Tim Wilson
COWmunications feedback
Cows Around the WorldCows Around the World

The 'W' in COW stands for 'world,' and we really mean it. Here are reports from Cows in Russia, India, the Netherlands and Canada about what they do, and what they're working on.

People / Interview
Cowdog
Letters to the COW Team
How Now, CreativeCOW?

How Now, CreativeCOW?

Tim Wilson talks candidly about his move from AVID to Creative COW.

Editorial, People / Interview
Tim Wilson
COWmunications feedback
Grazing Etiquette at the CreativeCow forums

Grazing Etiquette at the CreativeCow forums

In this article for CreativeCow.net, contributing editor and leader, David Battistella converses with other leaders in search of 'what constitutes good grazing' or polite etiquette for being part of a fun and truly useful Creative community. Read on as David, Jerry Hoffman, Walter Biscardi, Tom Wolsky and Bob Zelin share their thoughts for keeping the pasture peaceful.

Editorial, Tutorial
David Battistella
Letters to the COW Team
The Taps Project

The Taps Project

Preserving the story of veterans for the library of congress - Everyday, we lose another 1,000 WWII veterans whose stories are lost forever. These are fathers, sons, brothers, uncles and friends whose stories are now gone forever. We are working with the Library of Congress to help preserve these stories for the families and for the future.

People / Interview
Ron Lindeboom
Letters to the COW Team
Avoiding Creative Burnout

Avoiding Creative Burnout

Burnout is very common in the television industry, but it doesn't have to last. By investing time and interest in learning new skills, Timothy Allen tells us, you will not only develop your career, but also enhance your entire outlook on life. If you keep your learning curve in ''the zone'', you'll be just fine.

Tutorial
Timothy Allen
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]