LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award

COW Library : Business & Marketing : Tim Wilson : The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award
CreativeCOW presents The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award -- Business & Marketing Editorial


CreativeCOW.net
Palm Springs California USA
CreativeCOW.net. All rights reserved.


Allow me to interrupt our regularly scheduled Back Forty to tell you what happened when our publisher Ronald Lindeboom called me one morning in April, saying, "You're not going to believe this, Creative COW Magazine finally won an award!"

He was right. I didn't believe it. Not because I don't think we deserve an award. I'd love a bunch of awards, but we don't exactly fit the profile. Design and content awards are given by, well, professional designers and editors, which I only marginally am. Besides, Ronald had never mentioned entering our magazine into a competition, and I sure never had, so I asked, "What award? Who gave it?"

He said that it was from FOLIO: Magazine, the trade magazine for people who make magazines. I was floored. FOLIO had called us a couple of months earlier, wanting to hear how the COW website started a magazine at exactly the moment that print publishers were spending millions to move to the web.

It was even more interesting to them that Creative COW Magazine was thriving in print. We told our story, and talked about some of the lessons we've learned that were applicable to print publications.

FOLIO seemed to like what we told them, and we thought we'd get a nice little article out of the conversation. Neither of us dreamed what they were thinking.

I still couldn't figure out how we got from there to an award for the magazine, so I hustled over to FOLIO's website. I was right. The magazine did not win an award. Its publisher did. Creative COW Magazine Publisher Ronald Lindeboom was named one of the 2011 FOLIO: 40. A yearly honor recognizing "the most distinguished magazine and media professionals from every corner of our industry."

After I read this to him, a long silence.

"So the award isn't for Creative COW Magazine?"

"No."

Another long silence. "Bummer."

He said that both because he had been a teenager in the 60s, and because he was genuinely unhappy that Creative COW Magazine was still without an award. He was upset that I hadn't even been quoted in the write-up.

"Look," I replied. "The award is for 'Individuals Creating a New Chapter for the Magazine Industry.' It's an award for your vision to create a growing print magazine when others in our trade are going out of print, by building the whole thing around a community." I could tell he still wasn't happy, so I added, "Well, I guess they wouldn't have given you the award if they didn't think the magazine was pretty good too."

"Okay," he said, smiling at last -- yet for the next month, he was still telling people that Creative COW Magazine won an award!

Ronald is not only one of my dearest and oldest friends; he is a mentor, a supporter, one of my biggest fans and cheerleaders - but also my boss. So I hesitated as long as I could, but I couldn't take it anymore. "Cut it out!" I yelled. "The magazine did not win the award. You won the award! I don't want to hear you talk about the magazine winning an award until it actually wins something. You won!"I swear, a month later, he still wasn't comfortable with the fact that the award was for him. As the award stated, it was a recognition of his vision, which truly is helping change the very idea of what it means to make a magazine in 2011 and beyond. That's one reason it took us so long to issue a press release about the award - he couldn't get past the idea of him, and not the magazine, winning.

It's funny, most people are fast to heap credit on themselves, when it actually belongs to a team. Ronald is too slow to take the credit that belongs solely to him. The COW team is growing, and I'm proud that we are doing great work. I confess to bragging about our accomplishments at Creative COW Magazine more than is seemly.

Which is why I'm so delighted this time to tell you exactly what I told him: the magazine didn't win an award. Ronald Lindeboom did.






Comments

Re: The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award
by Dan Asselin
I hope it's not the first and I'm sure it's not the last.

Dan


Related Articles / Tutorials:
Business & Marketing
Seven Ways to Make Your Own Luck in The Film Industry

Seven Ways to Make Your Own Luck in The Film Industry

HBO Director of Workflow, post-house founder, owner of the first two RED cameras, founder and developer of Endcrawl, technologist, futurist, educator, and more: John 'Pliny' Eremic, is regularly asked for career advice in the field of filmmaking. Step One, he says, is to consider a new job. There's much more of course, delivered with Pliny's peerless wit, directness, and insight. Whether you're just starting in the business, or looking to break through to the next level, you won't want to miss this guide to making your own luck.

Feature
John 'Pliny' Eremic
Business & Marketing
Creative COW Turns 15! A Celebration of Being Uncool

Creative COW Turns 15! A Celebration of Being Uncool

15 years is a long time on the internet! Travel back with us to the days before YouTube, social media, digital cinema, smartphones, iPods and all the rest, back to the founding of Creative COW by Ronald & Kathlyn Lindeboom in April 2001. Join us for an insider's look at the earliest days of the professional digital video revolution, all the way through the events that have shaped the world's largest community of media professionals, right here at Creative COW.

Editorial, Feature
Tim Wilson
Business & Marketing
7 Customer Service Rules for Better Post Production

7 Customer Service Rules for Better Post Production

Dealing with people is industry-agnostic, but in an industry as competitive as ours, repeat business is everything -- and your clients are more likely to return to you if your customer service skills are great. Here are some customer service tips that are especially helpful for post production.

Feature
Kylee Peña
Business & Marketing
An Odd Delight: A Corporate Editor's Leap Into Broadcast

An Odd Delight: A Corporate Editor's Leap Into Broadcast

Creative COW Contributing Editor Kylee Wall moved from Indianapolis to Atlanta as part of a move from corporate video into broadcast. Sure, some things stayed the same, but so much more was so different -- a new place to live, a new kind of workspace, new kinds of projects, AND TAPE -- that transitioning to a new NLE in Adobe Premiere Creative Cloud was the least of it. Certainly nothing compared to a fever of 104 that took her out for most of her first week. It's a remarkable tale that Kylee tells as only she can.

Editorial, Feature, People / Interview
Kylee Peña
Business & Marketing
Women In Post Join Forces

Women In Post Join Forces

Women in Post is a new HPA (Hollywood Post Alliance) committee formed by and for a decidedly minority group in the world of film/TV high technology. After three meetings -- two of them successful round table discussions, featuring accomplished women in the industry -- the group is expanding its plans to offer networking, mentoring and camaraderie and more.

Editorial, Feature, People / Interview
Debra Kaufman
Business & Marketing
Suck It Up, Buttercup

Suck It Up, Buttercup

The Best Excuses from New or Underemployed Filmmakers and Freelancers: "You've really really got to stop being lazy and making excuses for not getting what you want," says Creative COW Contributing Editor Kylee Wall. "Seriously. It's sad and it makes me sad for you. So sad in fact, that I've created this BEST OF compilation of stupid excuses. It's perhaps a little more brash than my usual fare. Don't mistake this for arrogance. I'm young and stupid too, but I'm still allowed to almost rant. Pseudo-rant. Pretend I made you cookies and you're eating them as you read this."

Editorial, Feature
Kylee Peña
Business & Marketing
Get Hired! Be Professional and Pay Attention to Detail

Get Hired! Be Professional and Pay Attention to Detail

"As technology gets better, communications skills seem to get worse." So says Creative COW leader and Contributing Editor Walter Biscardi, one of the industry's most respected business owners. "The same talented people who can create amazing things on screen have absolutely no idea how to represent themselves via a resume or online demo. Most of what I'm about to say seems to be common sense, but apparently it isn't." You definitely don't want to miss this potentially career-changing advice from an industry luminary!

Editorial, Feature
Walter Biscardi
Business & Marketing
The Heroism of Joyful Creativity

The Heroism of Joyful Creativity

I'm constantly inspired by the pleasure and the pride that the people in Creative COW Magazine take in doing the right things the right way, in always trying to improve, and always keeping their eyes peeled for new possibilities. I aspire to do my own work as creatively and joyfully as they do.

Editorial
Tim Wilson
Business & Marketing
Promote Your Company Worldwide, FREE.

Promote Your Company Worldwide, FREE.

Creative COW's Services Offered Directory is a Powerful Free Resource for Your Business.

Editorial
Ronald Lindeboom
Business & Marketing
Post Houses: How to Get, Keep and Not Lose Business

Post Houses: How to Get, Keep and Not Lose Business

On June 8, a packed room of sales and executives representing Hollywood TV/film post production houses attended a Hollywood Post Alliance (HPA) meeting of the Sales Career Resource Group (SCRG) to discuss a topic rendered urgent in today's tough economy: How to Get, Keep and Not Lose My Business. Join Debra Kaufman as she details the evening's events.

Feature, People / Interview, Business
Debra Kaufman
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]