LIBRARY: Tutorials Reviews Interviews Editorials Features Business Authors RSS Feed

Out of the Box Solutions?

CreativeCOW presents Out of the Box Solutions? -- Business & Marketing Editorial


CreativeCOW.net
Palm Springs California USA
CreativeCOW.net. All rights reserved.


As often as we talk about it, I'm a little surprised that we're just now building an issue whose explicit theme is "We're making this up as we go along." We touched on it in the "Non-Linear Creativity" issue, which Ronald Lindeboom observes in his "Back Forty" column is the most downloaded PDF among our issues: our careers inevitably take unexpected turns because our jobs often didn't exist just a few years ago. Maybe you wanted to be an astronaut when you grew up, and now you are. But I didn't see any Digital Imaging Technician costumes in the store last Halloween, and I'm pretty sure I won't see any this year either.

The "Making It Up" issue assumes that, by now, you can describe your job to somebody at a party without having them look nervously for the exit, or pretend their phone just notified them of a new tweet from 50 Cent. The fact is, though, that our jobs keep changing. Words like "broadcast" and "post" are now so flexible that they're downright wobbly. We talk about creative "solutions," but the problems have apparently been learning a thing or two about creativity themselves. "Out of the box" solutions can't work when your problems won't stay in the box.

We actually had a rather pleasant problem recently. Title designer extraordinaire and longtime COW member Rob Ashe has worked with late night host Conan O'Brien's team for several years and timeslots. He called to tell me about some new technology that they're working with on Conan's new show for TNT, but it became clear that the personal and creative dimensions of the story were too good to pass up. Rather than try to jam two stories into one, we got Rob to write a story focused on his creative processes. We then worked on a second story with Conan's Senior Editor Dan Dome, about how their facility design enables the show to get from stage to screen in a couple of hours, integrating Grass Valley servers and asset management with Final Cut Pro editing.

Funny thing: it wasn't that long ago that a lot of broadcasters were calling Final Cut Pro a gimmick, and a lot of NLE guys were calling Grass Valley dead. They were both wrong. I'm thinking they're okay with that. The almost non-existent difference between working in broadcast or post on a show like "Conan" is made possible by overlapping feature sets and jointly-developed integration between products and companies that a couple of years had no connection at all.

You can see the same pattern with companies like Blackmagic and their customers. The company got on the map with I/O for FCP post, an admittedly small part of their product line at the time, which now also includes 288 crosspoint routers and a 2 M/E switcher for live broadcast. You can read a tiny capsule of customer Chris Pelzar's CV when you get to his story, but it made me realize that someday a kid is going to ask his mother if he can design LED boards for P Diddy when he grows up. Digital signage has some issues that Chris saw being solved in post decades ago, and in broadcast more recently, so he is applying those solutions in unexpected ways that are changing the entire industry.

Other unexpected twists I found in putting this issue together: seeing a major animated feature include 400 desks in its budget, because it turns out when you scale up, people still have to sit down; an approach to ending human trafficking that might include short films, home concerts and coffee; and working around corporate IT barriers to online video sites by having them pay you to put your video on their intranet. Yep. Taking their money to solve your problems. I'm okay with that.

I'm also okay with a bunch of new problems. Making things up as you go along means that what looks like the end of the road doesn't have to be the end of the story.


###



Related Articles / Tutorials:
Business & Marketing
Seven Ways to Make Your Own Luck in The Film Industry

Seven Ways to Make Your Own Luck in The Film Industry

HBO Director of Workflow, post-house founder, owner of the first two RED cameras, founder and developer of Endcrawl, technologist, futurist, educator, and more: John 'Pliny' Eremic, is regularly asked for career advice in the field of filmmaking. Step One, he says, is to consider a new job. There's much more of course, delivered with Pliny's peerless wit, directness, and insight. Whether you're just starting in the business, or looking to break through to the next level, you won't want to miss this guide to making your own luck.

Feature
John 'Pliny' Eremic
Business & Marketing
Creative COW Turns 15! A Celebration of Being Uncool

Creative COW Turns 15! A Celebration of Being Uncool

15 years is a long time on the internet! Travel back with us to the days before YouTube, social media, digital cinema, smartphones, iPods and all the rest, back to the founding of Creative COW by Ronald & Kathlyn Lindeboom in April 2001. Join us for an insider's look at the earliest days of the professional digital video revolution, all the way through the events that have shaped the world's largest community of media professionals, right here at Creative COW.

Editorial, Feature
Tim Wilson
Business & Marketing
7 Customer Service Rules for Better Post Production

7 Customer Service Rules for Better Post Production

Dealing with people is industry-agnostic, but in an industry as competitive as ours, repeat business is everything -- and your clients are more likely to return to you if your customer service skills are great. Here are some customer service tips that are especially helpful for post production.

Feature
Kylee Peña
Business & Marketing
An Odd Delight: A Corporate Editor's Leap Into Broadcast

An Odd Delight: A Corporate Editor's Leap Into Broadcast

Creative COW Contributing Editor Kylee Wall moved from Indianapolis to Atlanta as part of a move from corporate video into broadcast. Sure, some things stayed the same, but so much more was so different -- a new place to live, a new kind of workspace, new kinds of projects, AND TAPE -- that transitioning to a new NLE in Adobe Premiere Creative Cloud was the least of it. Certainly nothing compared to a fever of 104 that took her out for most of her first week. It's a remarkable tale that Kylee tells as only she can.

Editorial, Feature, People / Interview
Kylee Peña
Business & Marketing
Women In Post Join Forces

Women In Post Join Forces

Women in Post is a new HPA (Hollywood Post Alliance) committee formed by and for a decidedly minority group in the world of film/TV high technology. After three meetings -- two of them successful round table discussions, featuring accomplished women in the industry -- the group is expanding its plans to offer networking, mentoring and camaraderie and more.

Editorial, Feature, People / Interview
Debra Kaufman
Business & Marketing
Suck It Up, Buttercup

Suck It Up, Buttercup

The Best Excuses from New or Underemployed Filmmakers and Freelancers: "You've really really got to stop being lazy and making excuses for not getting what you want," says Creative COW Contributing Editor Kylee Wall. "Seriously. It's sad and it makes me sad for you. So sad in fact, that I've created this BEST OF compilation of stupid excuses. It's perhaps a little more brash than my usual fare. Don't mistake this for arrogance. I'm young and stupid too, but I'm still allowed to almost rant. Pseudo-rant. Pretend I made you cookies and you're eating them as you read this."

Editorial, Feature
Kylee Peña
Business & Marketing
Get Hired! Be Professional and Pay Attention to Detail

Get Hired! Be Professional and Pay Attention to Detail

"As technology gets better, communications skills seem to get worse." So says Creative COW leader and Contributing Editor Walter Biscardi, one of the industry's most respected business owners. "The same talented people who can create amazing things on screen have absolutely no idea how to represent themselves via a resume or online demo. Most of what I'm about to say seems to be common sense, but apparently it isn't." You definitely don't want to miss this potentially career-changing advice from an industry luminary!

Editorial, Feature
Walter Biscardi
Business & Marketing
The Heroism of Joyful Creativity

The Heroism of Joyful Creativity

I'm constantly inspired by the pleasure and the pride that the people in Creative COW Magazine take in doing the right things the right way, in always trying to improve, and always keeping their eyes peeled for new possibilities. I aspire to do my own work as creatively and joyfully as they do.

Editorial
Tim Wilson
Business & Marketing
Promote Your Company Worldwide, FREE.

Promote Your Company Worldwide, FREE.

Creative COW's Services Offered Directory is a Powerful Free Resource for Your Business.

Editorial
Ronald Lindeboom
Business & Marketing
The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award

The Back Forty: The Real Truth Of How Creative Cow Magazine Did Not Win An Award

Tim Wilson takes over the Back Forty for this issue to say, "Allow me to interrupt our regularly scheduled Back Forty to tell you what happened when our publisher Ronald Lindeboom called me one morning in April, saying, 'You're not going to believe this, Creative COW Magazine finally won an award!'"

Editorial
Tim Wilson
MORE
© 2016 CreativeCOW.net All Rights Reserved
[TOP]